• The Journal of the Korea Contents Association
• /
• v.10 no.12
• /
• pp.352-365
• /
• 2010

Most of studies concerned with on-line Brand community show that it makes users to increase their brand loyalty and brand attachment. But it wouldn't be explained that on-line brand community could be the field of consumer's public complaining in service failure. So, this study tried to focus the dimensions of negative emotions and customer characteristics that may cause relationship dissolutions in on-line brand community. The findings of the present study following as, high relationship quality of on-line brand community user directly effects negative emotions, especially, disappointment and betrayal. second, disappointment and betrayal influences the desire of revenge. Third, customer's negative reactions (for example, negative replies about the brand or public complaining in community) are mediated by customer's desire of revenge. The analysis was held with brand community customers who has been experienced service recently by using SPSS14K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the between emotional factors and negative reactions. In conclusion, this article provides implications into understanding of customer's negative emotions and user's characteristics that cause negative reactions in on-line brand community. thus, this may allow marketers to have managerial insights on handling of on-line brand community independently operated by consumers.

• The Journal of the Korea Contents Association
• /
• v.10 no.12
• /
• pp.190-204
• /
• 2010

This study firstly examined the socioeconomic and health factors associated with infiltration of private health insurance. Secondly, we compared health behavior, outpatient and inpatient use of private health insured with uninsured. The method of this study is that secondary analysis of the 2008 Korea National Health and Nutrition Survey was conducted for 7178 respondents aged 19 over. We use the logistic regression and t-test for data analysis. The first dependent variable was dichotomy which is divided to private health insured or uninsured and the second dependent variable was the presence and frequency of outpatient and inpatient use. The descriptive variables was gender, age, marital status, income, education, occupation, type of national health insurance, residential area, self confidence of health, prevalence rate of common disease, activity limitation, drinking and smoking status. The result of the major findings are as follows. First, 59 under aged person, married person, people in the higher brackets of income, national employee insured were more likely to infiltrate private health insurance. The poor self confidence of health, activity limitation, person with hypertension or allergic rhinitis and smoker were negatively related in infiltrating private health insurance. Second, private health insured did more preventive behavior such as self-paid health examination, cancer screening, regular exercise than uninsured. Third, private health insured was positively related with the presence of outpatient use and frequency of inpatient use

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.142-151
• /
• 2020

The reason why today's public actively uses social communication is that the necessary information is collected and classified under the name of social big data through the web space to create the big data era, an ecosystem of information. In order for big data information to be used by the public, it is necessary to visualize it easily. This study categorized the types of visualization according to the information of social big data, and targeted the experienced students including the related majors and the general public who need to directly utilize and study the actual big data visualization as an experience evaluation target. As a result of analyzing the experiences of the experienced people, important implications for the visualization method for managing, analyzing, and utilizing the data were derived. The big data visualization strategy is to be expressed in a way that fits the data environment and user's eye level on SNS. In the future, if big data visualization is applied to product service or social trend, it will be an important data in terms of broadening its role, scope of application, and application.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.356-363
• /
• 2020

As a becoming era of Internet-of-Things, various devices are connected via wire or wirless networks. Although every day life is more convenient, security problems are also increasing such as privacy, information leak, denial of services. Since ECC, a kind of public key cryptosystem, has a smaller key size compared to RSA, it is widely used for environmentally constrained devices. The key of ECC in constrained devices can be exposed to power analysis attacks during scalar multiplication operation. In this paper, a key-randomization method is suggested for scalar multiplication on SECG parameters. It is against differential power analysis and has operational efficiency. In order to increase of operational efficiency, the proposed method uses the property 2^lP=∓cP where the constant c is small compared to the order n of SECG parameters and n=2^l±c. The number of operation for the Coron's key-randomization scalar multiplication algorithm is 21, but the number of operation for the proposed method in this paper is (3/2)l. It has efficiency about 25% compared to the Coron's method using full random numbers.

• The Journal of the Korea Contents Association
• /
• v.18 no.1
• /
• pp.370-380
• /
• 2018

The purpose of this study is to analyze the program according to the local characteristics of the elderly welfare center and to present the development direction of the elderly welfare center in the future. The questionnaire was administered to 344 elderly welfare centers nationwide and 304 questionnaires were used for analysis. Based on the regional characteristics of the elderly welfare center, three types were derived and analyzed. The results of this study are as follows: First, the projects which showed difference according to the regional characteristics of the elderly welfare center were the functional recovery program, counseling, emotional support, and community welfare program. Second, it was found that the elderly welfare centers had different programs according to their areas. The results showed that the elderly welfare centers had different programs, group programs, self-help groups, beauty services, employment support education, economic education, retirement preparation education, home helper service, generation integration program, mobile welfare business and regional cooperation project. Based on these results, it is suggested that the development direction of the elderly welfare center is necessary to develop the program of the elderly welfare center according to the characteristics of the region and it is necessary to guarantee autonomy so that the elderly welfare center can operate the program.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.238-247
• /
• 2013

This study aims to examine care workers' role perceptions of their occupation and job satisfaction with their work. They are core human resources in elderly care work practices and their perceptions of their occupation are likely to affect their work performance and job satisfaction. A mail survey is conducted targeting to 400 care workers who are at work in long-term care facilities located in Seoul, Gyeonggi and Pusan. Research findings are as follows: firstly, the perception level of care workers' professionalism is 3.38, and job satisfaction is 3.41. Secondly, the correlation analysis between perception level of professionalism and job satisfaction, coefficient is .553, which shows positive relations between two variables. Thirdly, the study shows that care workers' perceptions of professionalism significantly affects their job satisfaction. This study concludes that it is necessary to take a variety of measures in contribution to improve the quality of service through reinforcement of perception of professionalism higher than present level of care workers who supply direct service in long-term care facilities.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.21-22
• /
• 2016

본 논문에서는 대용량 과학데이터 아카이브 시스템 설계를 위해 기존 리포지터리 시스템을 분석한다. 대용량 과학데이터를 효율적으로 수집하고 저장하기 위한 아카이브 시스템 아키텍쳐 설계를 위하여 현재 서비스되고 있는 다양한 과학데이터 리포지터리 시스템을 분석한다. 분석한 내용을 바탕으로 대용량 과학데이터 아카이브 시스템 아키텍쳐를 설계하기 위한 기술적인 요구사항을 도출한다.

• The Journal of the Korea Contents Association
• /
• v.15 no.2
• /
• pp.377-392
• /
• 2015

In today's data-driven society, we've been hearing a great deal about the power of Big Data over the last couple of years. At the same time, it has become the most important issue that the problems is caused by the data collection, management and utilization. Moreover, Big Data has a wide applications ranging from situation awareness, decision-making to the area to enable for the foreseeable future with man-made and analysis of data. It is necessary to process data into meaningful information given that the huge amount of structured and unstructured data being created in the private and the public sector, even in disaster management. This data should be public and private sector at the same time for the appropriate linkage analysis for effective disaster management. In this paper, we conducted a literature review and case study efficient Big Data to derive the revitalization of national disaster management. The study obtained data on the role and responsibility of the public sector and the private sector to leverage Big Data for promotion of national disaster management plan. Both public and private sectors should promote common development challenges related to the openness and sharing of Big Data, technology and expansion of infrastructure, legal and institutional maintenance. The implications of the finding were discussed.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.620-629
• /
• 2015

As the construction industry becomes bigger and more complicated, standardization of terms should be established between academic and industrial fields in order to accumulate and share information technology. The aim of this study is to investigate and analyze the research trends and actual usage of construction and architectural terms in Korea. For this purpose, we examined research related to construction and architectural terms by searching RISS up to August 2014. We also analyzed document types and contents of research by year. As a result, 130 research studies related to construction and architectural terms were searched. Of document types, glossary ranks the highest, followed by academic journal papers, master's theses and research reports. Research related to construction and architectural terms began in 1939, and was actively studied between the mid-1980s to the mid-1990s. Within the research, list and opinion of related construction and architectural terms are found the most frequently, followed by standardization, analysis, alteration, dictionary and wordbook, and search system of terms. Despite these efforts and research, standardization of terms has not yet been consolidated between academic and industrial fields. Therefor, we suggest six proposals in order to standardize the terms. This study is an attempt to see the trends and conditions of construction and architectural terms and to provide base-line data and an insight for future research.

• The Journal of the Korea Contents Association
• /
• v.15 no.5
• /
• pp.537-549
• /
• 2015

The purpose of this study is to analyze the characteristics of two local festivals, already recognized as a successful regional cultural festival, over a period of time to apply the product life cycle theory. As a result of the analysis of the two festivals, in introduction stage, the festival organizers have focused mainly on settling down the festival's core programs and raising awareness on the subject of the festival for the stimulation for basic demands. Second, for maintaining increasing demands, the qualitative improvement of the core program, the development of new programs and the expansion of the programs for the visitors' convenience and safety were focused on. In addition, strategies for promoting awareness of the festival had modified the strategy to promote on the contents and programs of the festival, as well as public relations strategy, not only domestic but also the foreign countries, was established and fulfilled. Lastly, in maturity stage, to overcome declining the number of visitors and economic effect both festivals have showed providing sophisticated programs for the visitors' convenience and safety, improving service quality through the development of the existing programs, providing economic benefits such as admission cuts or giving gift certificates and expanding number of foreign visitors with strengthening the promotion that was implemented in growth stage and enhancing the better image of the festival through the social contribution. Therefore, strategies for the each stage mentioned above present the significant policy implications for festival organizers who were planning to establish a new festival or implementing a festival with experiencing the tepid growth.