• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.3
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• pp.355-360
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• 2021

Recently Youtube has been more popular. As many studies show the comparative deprivation of the Social Medeia, this study looks into whether the comparative deprivation is expressed on the YouTube comments. It focuses on the Luxury Haul contents, videos about huge amounts of luxurious products, of which Youtubers'economic feature are demonstrative. The comments of the videos are analyzed with LDA TF-IDF and Word2Vec. Additionally, the comments were classified into positive and negative groups by the LSTM model as well. As a result of the study, even though many comments turned out positive, the negative keywords were indicated related to comparative deprivation. Also it was found that the viewers compared themselves with Youtubers. In particular, some YouTubers are more criticized if they are younger or does not seem to afford the luxurious products themselves. This study suggests that the users express the comparative deprivation on YouTube as well like on the other Social Media.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.875-883
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• 2023

In Korea, the number of preservation and management entities to connect the traditional cultural heritage to next generations is rapidly decreasing. Building an infrastructure to pass on traditional cultural heritage to the next generation and to pay attention to the preservation and management of the next generation is important including the 'Seowon', a World Cultural Heritage listed by UNESCO. This study is based on the laws that regulates the preservation and support of traditional cultural assets and 'Seowon, through Big Data analysis techniques. The main keywords in each law were extracted, schematized, and a mutual Word Network was constructed and policy advice was derived. As policy advice, it is necessary to establish and implement policies to nurture and support businesses specialized in the region for the preservation·utilization, preservation·management and preservation·support of Seowons.

• Journal of the Korean Society for information Management
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• v.35 no.4
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• pp.141-164
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• 2018

Recently, as the amount of academic literature has increased rapidly and complex researches have been actively conducted, researchers have difficulty in analyzing trends in previous research. In order to solve this problem, it is necessary to classify information in units of academic papers. However, in Korea, there is no academic database in which such information is provided. In this paper, we propose an automatic classification system that can classify domestic academic literature into multiple classes. To this end, first, academic documents in the technical science field described in Korean were collected and mapped according to class 600 of the DDC by using K-Means clustering technique to construct a learning set capable of multiple classification. As a result of the construction of the training set, 63,915 documents in the Korean technical science field were established except for the values in which metadata does not exist. Using this training set, we implemented and learned the automatic classification engine of academic documents based on deep learning. Experimental results obtained by hand-built experimental set-up showed 78.32% accuracy and 72.45% F1 performance for multiple classification.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.6 no.3
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• pp.19-31
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• 2016

Game Trailer plays the role of main marketing for promotion of game. Recently, the characteristic can be summarized as storytelling, graphics method, production technology, and game mechanics of 3D Game Trailer. Online game was produced as cinematic trailer in the beginning, but recently, in-game trailer has been produced as machinima production method for users. This method reveals functions, various contents, and graphics related to the game through trailer, and it is useful in giving information and curiosity related to the game. Machinima composes background and characters in a short period of time online due to recent 3D CG methods, and only dubbing needs to be proceeded. This saves production fee and production period, and it also has the advantage of having multi-story. Game trailer Thanatos is a video developed through machinima production method. This paper proposes production process and the importance of the key components of the whole project through the above four aspects to be used in the actual production stage by intuitively apply and analysis.

• The Journal of Society for e-Business Studies
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• v.24 no.2
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• pp.71-89
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• 2019

In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.540-552
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• 2020

The purpose of this study is to analyze forest healing from a Buddhist perspective and improve its effect, and the forest has a close relationship with Buddhism than any religion. the Buddha's life is connected to forest and tree, which is caused by the spiritual nature and role of forest. Healing deals with the problem of suffering of the mind, and in Buddhism, it is solved through practice. By understanding the phenomenon of delusions such as thoughts, greed, and bad feelings about sensory control, vhfptmxmhelps to escape from the desire to pursue unnecessary stimuli or external objects, Human beings can get comfort and pleasure through the five senses in the beautiful natural scenery, and find the stability of the mind. This is because when entering the forest, good environments that prevent the 6th consciousness from growing delusions way the operation of the five senses are contained in the forest, This study is a preliminary study that analyzed the effects based on the natural environmental healing factor and Buddhist theory of forests based on previous studies, As a result of examining whether Buddhism can maximize the healing effect of forest healing, it was confirmed that it can contribute to activation along with existing forest healing techniques, The verification of the effectiveness will be left as a follow-up research project through future experimental research, and this study is expected to contribute to the activation of forest healing effect.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.488-504
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• 2014

The purpose of this study was to identify whether environmental evidence and experiences respectively could affect brand attitude in Korean restaurant. Also, this study investigated a moderating effect of brand reputation in the causal relationship between environmental evidence and brand attitude and, between experiences and brand attitude. Questionnaires were given to a sample of customers who visited branches of H or B Korean restaurant brand which ranked within 20th in sales volume among Korean restaurant brands. A total of 353 questionnaires were analyzed with hierarchical regression analysis using SPSS/PC+. There were four major empirical research findings. Firstly, among components of environmental evidence, space, aesthetics, cleanliness and pleasance affected brand attitude. Secondly, all components of experiences, act, relate, think and feel affected brand attitude. Thirdly, brand reputation had a moderating role in the causal relationship between aesthetics dimension and brand attitude, but space, cleanliness, convenience and pleasance dimensions did not have a moderating role of brand reputation to the relationship of brand attitude. Fourth, brand reputation had a moderating role in the causal relationship between act and brand attitude, but relate, think and feel didn't have a moderating role of brand reputation to the relationship of brand attitude. Based on these findings, marketers of Korean restaurants were recommended to strengthen environmental evidence and experiences. Also, they are advised to strengthen brand reputation with use of marketing.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.82-89
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• 2017

This paper intends to examine how North Korea has incited and persuaded its people by figuring out the structure regarding the meaning creation of its documentary film "Kim Jong-un, the Respected Comrade Supreme Commander, Giving On-site Guidance on the Grand Project of the People's Army" produced in 2015, which was North Korea's politically important year. The analysis results show that its narrative structure of the film took the form of an introduction, body, and conclusion to substantiate it obviously given theme. Its imaging techniques are geared towards uplifting the public's combat mentality and its sound contributes to achieving their adherence. In this regard, its film literature has the following meaning structure: first, the film takes the form of both film annals and the structure for the public to easily comprehend; second, the film clearly demonstrates its deep-rooted theme asking for the public to follow in the footsteps of the party's late father for its leadership; and third, the film also aims to establish the images of an always awake working leader by implanting and arranging the leader's diligence about his revolutionary activities in the documentary film. North Korea's documentary films serve as a weapon used for instigating revolution and construction. Given this, the producers of all documentary films have made sure to turn film literatures into the film literatures of the great leader. It was identified that under the social vision that the Kim Jong-un regime is a "socialist civilized country", he has tightened his grip on power in North Korea through the propaganda tool of film literatures.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.482-497
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• 2018

This study would investigate the impacts of coffee shop companies' mecenat activity on identification, corporate image, love mark and loyalty. For sampling, an investigator who visited the coffee shops in person conducted surveys with customers. 800 copies were distributed for 11 days from May 23 through June 2, 2018, and excluding unreliable questionnaires from the collected questionnaires, 711 copies were used in the final analysis. As a result of the analysis, it turned out that the higher social contribution, purity, public interest and preference, the higher identification became. Also, the higher social contribution, public interest and preference, the higher corporate image became. On the other hand, it turned out that purity had a negative (-) impact on the corporate image. It turned out that purity and preference had positive impacts on the love mark, while did not affect social contribution, while public interest had a negative (-) impact on that. It turned out that identification had a positive impact on the corporate image, and identification and corporate image had positive impacts on the love mark. Also, identification, corporate image and love mark had positive impacts on loyalty. It is expected that the above research result would provide practical implications for coffee shop companies' marketing techniques in the future, and further, it is judged that it would play a positive role in the quality of life of consumers who experience coffee shop companies' mecenat activity.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.448-460
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• 2020

The purpose of this study is to examine the effects of negative experiences on social capital in order to see if the adverse functions of social media could be a barrier to the promotion of social capital through the use of social media. The study verified the moderating effect of perceived performance from social media and negative experiences(victim experience and offender experience) on social capital. The online survey was conducted in November 2019, and a total of 846 responses were used for the final analysis. As a result of the two-step regression analysis using the mean-centering technique first, it was found that the victim experience had no significant effect on the bridge social capital, but the perceived performance and the victim experience had negative moderating effect on the bridge social capital. Second, the victim experience showed a significant positive effect on the binding social capital, but showed a negative moderating effect with the perceived performance indicating positive influence on the binding social capital of the perceived performance could reduce through victim experience. Accordingly it is necessary to educate social media users on the cyber ethics, and regulation is required to mitigate risk factors for trust.