• Journal of Public Diplomacy
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• v.2 no.2
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• pp.53-80
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• 2022

Despite an astronomical budget for public diplomacy, China is experiencing successive failures in public diplomacy. The unfavorable feeling towards China is increasing every year in the world and China needs a new public diplomacy to resolve anti-Chinese sentiment. Here, we found that viewers of Korean-Chinese student YouTuber Deemd formed a friendly image towards China after watching Deemd's China vlog. Therefore, in this study, we tried to examine whether Deemd's vlogs affect the improvement of China's country image theoretically guided by the theory of mere exposure effect. In addition, we examined whether the improvement of a country image causes the 'Halo effect' that leads to an increase in the intention to visit China and purchase intention of Chinese products. It is expected that the results of this study can serve as a new digital media diplomacy solution for countries, including China, that want to capture the hearts of foreign public in the era of a new digital public diplomacy.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.186-198
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• 2020

The current study examines how product type and attitudes toward the webtoon - a digital comic that originated in Korea - affect consumer responses to webtoon product placement (PPL). Specifically, it examines the following responses: the perception of PPL intrusiveness, attitudes toward the PPL, attitudes toward the brand, word-of-mouth intention, and purchase intention. It further investigates how PPL type interacts with product type and attitudes toward the webtoon on consumer responses to the PPL. The findings from a 2 (product type: functional vs. hedonic) × 2 (attitudes toward the webtoon: negative vs. positive) × 2 (PPL type: creative placement vs. on-set placement) between-subject experimental study suggest the following: consumer responses to PPL in webtoon is more positive when the product is hedonic (vs. functional) and when attitudes toward the webtoon are positive (vs. negative). This study further suggests when subjects felt favorably toward the webtoon, the creative placement produced weaker perceptions of PPL intrusiveness and more favorable attitudes toward the PPL than the on-set placement. On the other hand, when subjects felt negatively toward the webtoon, the on-set placement evoked weaker perceptions of intrusiveness and more favorable attitudes toward the PPL than did the creative placement.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.689-699
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• 2020

The National Science and Technology Information Center (NDSL) database, which provides academic papers at home and abroad, collects, builds, and manages data collected from various sources. In this study, we analyzed the DB paper schema and DB metadata that are currently constructed and managed to derive an integrated DB schema that can manage the high-value-added papers and manage them efficiently by analyzing distributed DB papers. Also, the final academic information data items were determined through comparison and analysis using the Web of Science and SCOPUS schemas that are currently purchased and possessed. The academic information data items constructed and serviced through this study were summarized into seven papers, authors, abstracts, institutions, themes, journals, and references, and defined as core contents under construction. The integrated DB schema was created through this study, and the results of this study will be used as a basis for constructing the integrated DB collection of high quality academic papers and designing the integrated system.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.73-80
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• 2015

Starting the popularity of Korean dramas exported to China in 1996, the Korean wave started around the world market. Afterwards, as the Korean culture itself as well as dramas rapidly emerged as contents of the Korean market, the foreign direct sale consumers who want to buy Korean goods directly online are increasing at an alarming rate. This study each selected 4 domestic shopping malls and 4 foreign famous shopping malls which were conducting a global marketing currently and compared/researched them in the design aspect in order to apprehend if domestic online shopping malls were properly meeting the consumer environment of the foreign market. As a result, it was revealed that domestic online shopping malls conducting the global marketing could not fully understand the internet environment by countries and were going through a limit of the information delivery by SMS, and could not use the visual signs actively which were useful to the meaning delivery. Accordingly, this thesis suggested a plan to actively utilize the variable element considering various screens to the design, plan to efficiently design the text for solving the language problem by countries, and plan to design using the developing IT technology as a solution to those problems.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.507-519
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• 2021

This paper attempts to explore advertising factors that affect TikTok advertising effectiveness by identifying motivations to use a short-form video social media platform, TikTok and further looking at perceptions of and attitudes toward TikTok advertising. The results of in-depth interviews with 20s-30s TikTok users suggest that users are motivated to use TikTok for information and fun. Further, TikTok is characterized as a short-form video, rich contents, and a novel format. Regarding TikTok advertising, the results reveal that usefulness, enjoyment, easiness of advertising skip, sense of closeness, and interaction are significant factors of TikTok advertising. Finally, it is suggested that users respond to the advertising by clicking 'like', writing comments, sharing, clicking 'purchase link'/advertiser's website, and creating user-created contents and so on. These findings theoretically contribute to the literature on social media advertising, and practically offer strategic guidelines for TikTok advertising.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.15-23
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• 2022

The operation method of offline venues such as local festivals usually has problems such as the absence of real-time events and booth information, wasting time in the process of purchasing and receiving goods, and stagnating the movement of guests. This study increases the convenience of guests and managers by integrating all contents in the venue in the form of booth, thereby increasing the uniformity of event information and the efficiency of booth operation. In addition, a system was designed to minimize movement problems and improve performance by detecting the movement of guests within the venue and increasing the efficiency of arranging booths based on location data. It has been developed as a low-cost system that measures wireless packets with portable wireless LAN APs and control units. This has advantages in the operation of the venue, which consists of the installation and dismantling of variable booths in a short period of time. It is expected that the integrated operation of the venue will be utilized by linking the movement data of guests to activate visits and increase sales through data-based promotions.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.541-547
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• 2007

게임 문화는 오프라인에서 온라인으로 중심축이 급격하게 바뀌었다. 급격한 변화는 온라인 게임의 발전 불렀지만 게임 문화의 획일화를 불러 오프라인 게임 문화를 잠식하였다. 그러나 보드게임 활발한 보급은 사람들에게 과거의 추억과 사람사이의 유대감을 다시금 불러일으켰다. 그러나 지식의 부족으로 한정된 보드게임만 즐기게 되고 또한 구매하여 즐기기에는 경제적 부담이 컸기 때문에 인기가 많이 하락하고 있다. 본 논문은 이 문제를 해결하고 오프라인 게임의 장점을 살리기 위해 우리가 개발한 AR-Table System을 제안했다. 이 시스템은 오프라인 게임과 온라인 게임의 장점을 융합하고 단점을 보완하고 증강현실을 사용하여 새로운 게임 개발 환경을 제공한다. 이 시스템은 Main Table System과 Personal Display Device로 구성되어 있고, 물리적 마커를 응용한 디지털 마커를 개발하였다. 이 시스템을 설명하기 위해 보드게임 Geister를 AR Geister로 개발하였다.

• Journal of Game and Entertainment
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• v.2 no.3
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• pp.1-7
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• 2006

Roll Playing Game is currently one of the most popular game genre with qualitive and quantitative development from the start of Table RPG. Meanwhile the rules and systems of games have been repeated old system, that new RPG game are confronting many problems. In this paper, we propose a new design methodology for RPG games following types of RPG game, types of garners.

• It's Smart Media
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• v.3 no.4
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• pp.22-28
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• 2014

스마트TV는 TV와 휴대폰, 그리고 컴퓨터 등 여러 개의 스크린을 활용하여 동영상을 볼 수 있는 TV를 의미한다. 스마트TV는 또한 콘텐츠를 인터넷에서 실시간으로 다운받아 볼 수 있고, 스포츠 결과, 사건 사고, 다른 나라의 소식, 그리고 이메일 등을 바로 확인할 수 있는 복합적인 커뮤니케이션 시스템이다. 반면에 이전의 TV는 단순한 방송을 시청하는 도구로 사용되었지만, 최근에 등장한 스마트TV는 방송을 보는 것과 참여하는 것, 그리고 선택하는 것을 포함하고 있다. 즉 TV에 네트워크 기능을 추가하며, 각종 앱을 설치하고, 이러한 앱들을 통해서 정보검색/물건구매, VOD 시청, 인터넷 게임, 소셜네트워크 사용 등 다양한 기능을 활용한다. 본 기사에서는 스마트TV 기술, 구성요소, 그리고 각 제조사별 특징을 분석하고, 스마트TV의 발전 방향 등 스마트TV의 현황 등에 대해서 정리한다.