• The Journal of the Korea Contents Association
• /
• v.6 no.10
• /
• pp.62-71
• /
• 2006

With the introduction of internet applications to the hotel industry hotel customers are very willing to use the electronic communication tools in their both searching information and purchasing behaviors. It is generally agreed that the internet communication tools can be a strategic one for less competitive hotels in the traditional marketing environment. This study found that there are significant differences among several classifications of hotels in the use of internet communications as a marketing tool. The study also found that there are some possibilities for local hotels to overcome the current marketing handicaps with internet communications.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.75-85
• /
• 2008

The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

• The Journal of the Korea Contents Association
• /
• v.12 no.5
• /
• pp.357-369
• /
• 2012

The purpose of this paper is to explain and identify how atmospherics of web-sites such as graphics, colour, menu and link have an effect on consumers' emotion and satisfaction, which in turn have influence on repurchase intention in internet shopping malls. A survey study was conducted to collect the data with consumers who have experience purchase or search on internet shopping malls. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: Menu and link are positively associated on consumers' emotion, but graphics and colour have not influence on both consumers' emotion and satisfaction. Consumers' emotion is positively associated on both satisfaction and repurchase intention, and then satisfaction is also positively associated on repurchase intention.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.11a
• /
• pp.228-233
• /
• 2005

Recently, there are requires for auction system by growing up internet. This paper says if the customers add wonted goods to wanted list, the system automatically announce information to the customer via Inter Web browsing, whenever the proper goods to register to the auction system by seller. The system provides registration customer information, registration goods, wanted goods. And the application program can be downloaded from the Web System. Especially, this paper provides us very convenience check up service using the mobile phone, we can check our wanted goods or auction lists without regarding to place or time, we can alse purchase the goods more rapidly and easily.

• The Journal of the Korea Contents Association
• /
• v.10 no.4
• /
• pp.367-374
• /
• 2010

The purpose of this study is suggesting proper support policy for the social enterprises by investigating the agency's needs of aiming social enterprise. The major findings of this research are as follows. Inter obstacle factors are the lack of operating and investment funds, and preceding condition for social enterprise's conversion is most important is finance support. The preparation of social enterprise's establishment and operating fund is needed in the conversion's process for social enterprise, and the important issues that central and local government have to solve are the support of labor cost and the obligation of trusts and purchases. Therefore, central and local government have to support initially funds for having facilities and staffs in social enterprises, and support forming market for the goods and services of social enterprises.

• The Journal of the Korea Contents Association
• /
• v.10 no.4
• /
• pp.265-273
• /
• 2010

The aim of this paper is developing the educational program for the elder's daily life as a consumer, according as recognize the important of their consumption function and role in modern society. This paper consider the studies for elder consumption needs and activities for educational program, then present six principles and contents in four areas. The principals are empirical, socialization, interrelation, spontaneity, individualization and respect for the aged principal. The program themes are preventive education for elder consumer, advisable transaction, advisable transaction through cases and consumer's right, responsibility, duty and process of decision for purchase.

• The Journal of the Korea Contents Association
• /
• v.11 no.5
• /
• pp.93-103
• /
• 2011

Currently, the library system using the method of the software on the client / server and ASP by providing services in a manner of hardware and software, and cross-referencing, installation and deployment, Customization, Upgrade, risk management, and software licenses across the high-cost management of difficult and costly There is a problem. To solve these problems, SaaS based Integrated Management System for Digital Library, multi-tenant environments(SaaS Maturity Level 3 and above) as a key element in the implementation were developed. Therefore, almost no initial investment cost, easy, simple, low-cost IT services available on SaaS based software on-demand service model of how the system is implemented.

• The Journal of the Korea Contents Association
• /
• v.6 no.11
• /
• pp.74-84
• /
• 2006

It is quite impossible for a service firm to deliver service without failure. The main reason is that service is intangible, perishable and heterogeneous in nature. Every service firm tries its best to recover service failure with understanding that service failure affects customers' evaluation and attitude for the firm. The research finds that customers' satisfaction after recovery affects customers' intentions both service encounter satisfaction and overall firm satisfaction strongly affects positive word-of-month and purchase intentions. The results have implications to researchers and service marketing managers. For researchers, the result will be helpful for them to further develop service failure and recovery framework. For service marketing managers, the result will suggest specific guidelines for establishing service recovery strategies.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.575-578
• /
• 2008

Currently the automobile parts manufacturing industry of most, it is difficult in the automobile part development and purchase and production management. And when new regulation it will develop this automobile parts and changing design, it is difficult in new registration and history management. Automatic history management and DB construction about automobile parts is in great demand. The purpose of paper is a design of data retrieval and real-time production integration management for automobile parts. Automatic data update is accomplished as input material changing process for design data change and integration management of history information about parts is possible when input the name of an part and the number of an part.

• The Journal of the Korea Contents Association
• /
• v.9 no.6
• /
• pp.37-44
• /
• 2009

In this paper, we present a switched beamforming RFID reader and propose a convenient shopping system using it. The smart gate with the switched beamforming RFID reader(s) improves tag detection probability, tag false alarm probability, automatic detection functionality of shopping system compared to existing RFID based systems. The proposed system consists of a smart gate to read and verify the tags within cart, a check-out counter to approve customer purchase, and a central server to manage inventory & delivery and to analyze customer purchase trend. The proposed shopping system is more practical, convenient, and cost-effective to A/S than existing RFID shopping systems.