• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.389-390
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• 2014

국내 과학기술 연구자의 요구를 만족시키는 고품질 콘텐츠를 제공하기 위한 기초작업으로 국가과학기술정보센터(NDSL) 콘텐츠의 가치평가 기준을 수립할 필요가 있다. 본 연구는 NDSL의 대표적인 콘텐츠인 논문의 가치에 영향을 미치는 요인들을 도출하고 각 요인별 측정 방안을 모색하였다. 제시된 콘텐츠 가치평가 기준에 의거하여 NDSL 콘텐츠 표본을 평가하고, 콘텐츠 가치평가 방안 기준이 적절한지를 분석하였다.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.475-480
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• 2007

본 연구에서는 디지털 콘텐츠의 가치를 체계적으로 평가할 수 있는 시스템의 프로토타입을 개발하였다. 개발된 가치 평가 시스템에서는 디지털 콘텐츠의 가치를 기획 단계, 개발 단계, 사업화 단계로 나누어서 평가할 수 있을 뿐만 아니라 디지털 콘텐츠를 사업화하는 과정에서 부딪히는 불확실성을 세 가지 시나리오로 나누어서 평가할 수 있다. 이를 통해서 디지털 콘텐츠의 가치를 객관적으로, 체계적으로, 동태적으로 평가할 수 있을 뿐만 아니라 디지털 콘텐츠의 기획, 개발, 사업화에 관련되어 있는 구성원들의 이견을 조정할 수 있다. 또한 이 같은 평가 시스템을 활용함으로써 디지털 콘텐츠를 사업화하는 과정에서 발생할 수 있는 위험을 관리할 수 있기 때문에 합리적인 투자 의사결정을 수행할 수 있다.

• Information Systems Review
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• v.10 no.1
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• pp.71-90
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• 2008

The objective of this study is to develop the prototype of valuation systems for digital contents. The valuation system developed in this study can be used to evaluate the qualitative and economic value of digital contents for planning stage, development stage, and commercialization stage of contents. Based on this valuation system, decision makers related to the commercialization of digital contents can evaluate the value of digital contents more systematically and concisely.

• The Journal of the Korea Contents Association
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• v.2 no.3
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• pp.70-79
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• 2002

Valuation of intangible assets has been discussed for the purpose of transaction of a technology and investment based on intangible assets as well. Practical techniques, however, have rut been developed for valuation of automated, electronic data bases as specialized knowledge information contents. This study will summarize general intangible valuation approaches and special considerations in contents valuation, and present examples of the application of approaches to illustrative contents valuation analysis.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.29-40
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• 2016

Since the late 20th century, there has been much effort to improve the market value of media contents which are commercialized in a digital format, by fusing digital data of video, audio, numerals, characters with IT technology together. Then by what criteria and methodologies could the market value for the drama "Sons of the Sun" or the animated film 'Frozen', often referred to in the meida, be estimated? In the circumstances there has been little or no research on the valuation framework of media contents and the status of their valuation system development to date, we propose a practical valuation models for various purposes such as contents trading, review of investment adequacy, etc., by formalizing and presenting a contents valuation framework for the four types of media of movies, online games, and broadcasting commercials, and animations. Therefore, we develope computational methods of cash flows which includes production cost by media content types, provide reference databases associated with key variables of valuation (economic life cycle, discount rates, contents contribution and royalty rates), and finally propose the valuation framework of media contents based on both income approach and relief-from-royalty method which has been applied to valuation of intangible assets so far.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.301-314
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• 2010

The digital content industry, purred by the growth of high technology content digitization is growing in demand for content technology. The development of the digital content industry and competitive technology ensure that superior digital content is essential. National policy development through business support enables the digital content industry to pursue technology development, transfer and trade, export and industrial use of digital content and value creation to maximize the time required for project. To this end, significant public and corporate funds to strengthen competitiveness for digital content on research and development. Companies perform research and development for effective decision-making, and invest in an archive to check the efficiency and soundness of technology valuation systems in place. This research studies the development of digital content, technology, and the old methods of technology commercialization to facilitate the growth and development of digital content throughout the business world. In order to assess the value of this support, a technology valuation framework has been developed and applied to this case to validate its usefulness.

• 한국디지털정책학회:학술대회논문집
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• 2005.06a
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• pp.179-213
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• 2005

본 논문은 비상장 문화콘텐츠기업의 가치평가를 위한 할인율 결정에 있어, 한국문화콘텐츠진흥원의 $\ulcorner$CT프로젝트 투자가치 평가모형$\lrcorner$상 콘텐츠관련 항목별 평가 가중치를 비상장 중소기업에 적용하기에 적합한 것으로 미국에서 추천되고 있는 $\ulcorner$적산법1$\lrcorner$ 상의 리스크요인항목에 반영하고 수정함으로서, 문화콘텐츠사업의 특성이 감안될 수 있는 수정 모델을 제시하고자 하는 것이다. 이는 방송 및 영화용 애니메이션, 음반산업, 게임산업에 국한 된 것이나 실무상 적용이 용이하고 일반적으로 낮게 평가되는 가중평균자본비용을 보완할 수 있다는 장점이 있다.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.421-433
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• 2016

Recently, although the interest in transfer and transactions of intangible assets increases, there is no valuation model to objectively assess market value of knowledge and information contents such as electronic databases and the necessity of researches associated is brought up. Therefore, the present study proposes valuation models so as to utilize as objective reference information in the contents market of intangible assets, by assessing the market value of science and technology information contents including patents, academic papers and reports. First, we look into application methods of calculating cash flows by content types out of key variables which has been applied to the present technology valuation, and in case of patents we propose valuation methods based on concepts which are applied in the present technology valuation. Next, in case of both papers and reports, in order to reflect the characteristics of these contents we newly propose qualitative valuation methods which are adjustable based on both technology innovation and market demands indices while estimating the economic life cycle of the technology, and also present the input cost-based calculation method as the calculation method of cash flows. Throughout the study, we could establish frameworks by technology fields and business models applicable such as copyright licensing, transactions of individual science and technology information contents, and expect that more objective and reasonable assessment of content values is accessible.

• The Journal of the Korea Contents Association
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• v.7 no.5
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• pp.166-173
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• 2007

This study analyzed the valuation of stock market for marketability of mobile contents. We investigated, during the period of 2002 to 2005, the anormal returns of each firms which announced the launching of new mobile contents. As a result, we found statistically significant average abnormal return(AAR) at launching day of new mobile contents. And the meaningful average cumulative abnormal returns(ACAR) are observed during event period. Which means that the launching announcement of new mobile contents leads to statistically significant positive abnormal returns at stock market. Therefore, we concluded that stock market react immediately to new mobile contents, and which valuate only specific value but also implied value of contents.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.111-117
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• 2015

Digital content industry is expected to grow due to the development of new devices and technologies, convergence between genres and technologies. However, Financial support system for the field of digital content has not been activated due to the digital content industry has the characteristics of a lot of initial investment costs and an uncertain profitability. This paper deals with the financial plan of activation of digital content businesses using technology evaluation. For this purpose, first, examine status of digital content businesses(status and sales financing, etc). Second, discuss development methods of digital contents finance based on the analysis of the digital content industry. This study is useful for deriving the development methods of digital contents finance using the technology valuation.