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http://dx.doi.org/10.5392/JKCA.2016.16.11.421

The Study on Frameworks of Valuation Models for the Contents of Science and Technology Information  

Sung, Tae-Eung (한국과학기술정보연구원)
Jun, Seung-Pyo (한국과학기술정보연구원)
Byun, Jeongeun (한국과학기술정보연구원)
Park, Hyun-Woo (한국과학기술정보연구원)
Publication Information
The Journal of the Korea Contents Association / v.16, no.11, 2016 , pp. 421-433 More about this Journal
Abstract
Recently, although the interest in transfer and transactions of intangible assets increases, there is no valuation model to objectively assess market value of knowledge and information contents such as electronic databases and the necessity of researches associated is brought up. Therefore, the present study proposes valuation models so as to utilize as objective reference information in the contents market of intangible assets, by assessing the market value of science and technology information contents including patents, academic papers and reports. First, we look into application methods of calculating cash flows by content types out of key variables which has been applied to the present technology valuation, and in case of patents we propose valuation methods based on concepts which are applied in the present technology valuation. Next, in case of both papers and reports, in order to reflect the characteristics of these contents we newly propose qualitative valuation methods which are adjustable based on both technology innovation and market demands indices while estimating the economic life cycle of the technology, and also present the input cost-based calculation method as the calculation method of cash flows. Throughout the study, we could establish frameworks by technology fields and business models applicable such as copyright licensing, transactions of individual science and technology information contents, and expect that more objective and reasonable assessment of content values is accessible.
Keywords
Science and Technology Information Contents; Economic Life Cycle; Contents Valuation; Market Value; Income Approach; Relief-from-Royalty Method;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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