• Journal of Korean Port Research
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• v.13 no.1
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• pp.41-50
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• 1999

The main purpose of this study is to design the port marketing strategies for strengthening the competitive power of container terminal. So far many attempts have been made to analyze the international competitiveness of the terminal. Six factors hypothesized by this study come from previous research analyses about customers preference for port selection. Those are Cost Centrality and Intermediacy Free trade port Inland transportation connections Political and Economic institution and Port facilities. this study analyzes the most important factors about hob port and transhipment port separately through questionnaire analysis about users(shipper shipping company and freight forwarder) influencing on port selection. The results of this study were found as follows:

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 1998.10a
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• pp.331-351
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• 1998

The main purpose of this study is to design the port maketing strategies for strengthening the competitive power of container terminal. So far many attempts have been to analyze the international competitiveness of the terminal. As a results, Six factors hypothesized by this study come from previous research analysis about customers preference for port selection. Those are Cost, Centrality, and Intermediacy, Free trade port, Inland transportation connections, Political and Economic institution, and Port facilities. This study analyze the most important factor about hub port, and transhipment port separately, though questionnaire analysis about users(shipper, shipping company, and freight forwarder) influenced on port selection. The results of this study were found as follows : Equations See Full-text

• The monthly packaging world
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• s.156
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• pp.161-181
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• 2006

랩포장업계 친환경 종이톱날 랩 포장 개발/아세아제지(주) 골판지 업황개선 수혜 기대/(주)비트로시스 농춤시스템 및 파우치 포장기 시설갖춰/(주)시에이피사 이언스 위생패드 원팩 시스템 도입/다아라 KOREA PACK 2006 사이버전시 열어/제과업계 블루 마케팅 활기/(주)다이소아성산업 일본 1천만 달러 외자 유치/ 하이트맥주(주) 국내 대표맥주로 입지 굳혀/네이처웍스사 생분해성 PLA 제품설명회 개최/대주산업 CLOEREN DIES FEEDBLOCK 세미나 개최/식품업계 김 치,5대 건강식품 선정/롯데칠성음료(주) 델몬트콜드,냉장유통주스 대표상품/제약업체 낱알포자아 의무화 실시/금호페이퍼텍(주) 아세아페이퍼텍으로 상호변경/대한통운(주) 광양항 3단계 1차 컨테이너부두 계약/골판지업계 배추포장화사업 신규 수요 급증/신무림제지(주) 마케팅팀 YES센터 품질교육 실시/(주) Aimex2006 신제품 5개 기종 선보여

• Journal of Korea Port Economic Association
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• v.25 no.4
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• pp.225-250
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• 2009

The purpose of this paper is to clarify the movement of customer satisfaction factor of port like marketing and customer support factors and set up new strategy for customer satisfaction with the factors of control by Port Authority. It was researched to Terminal operation and shipping companies of main clients of Container Terminals of Busan Port. The Score of customer satisfaction is 4.62, it is almost average score to consider Likert Scale 7 for Research measurement. For Customer satisfaction measurement score, the factor is named Port Facility, Port Cost, Marketing Activity and Customer Support with 20 elements. It is verified suitable model by Structural Equation Method. It is effect customer satisfaction by Marketing Activity and Customer Support factor instead of Port Facility and Port Cost. So Port Authority has to plan new strategy for customer satisfaction to consider its effect factors.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2002.11a
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• pp.45-51
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• 2002

As the circumstances surrounding world ports have changed rapidly, Port competition to attract more cargoes is increasing fiercely. Especially, fierce competition to attract the increasing container cargoes has cause main container ports on only to invest enormous fund to modernize its port facilities but also to improve efficiency in port operation and management. But, it is hard to build differentiation strategy with general port operation according to investing continuously enormous fund into main ports. In this situation, port marketing like 4P mix is of the immediate necessity and in this point, this paper estimated Brand Equity that have risen the core ability of marketing strategy, to transshipment port using Conjoint Analysis. In this analysis result, this paper shows that the brand equity of port significantly devoted to selection of transshipment port. This means that brand of port can attract considerable transshipment cargo. Then it have to induce customer loyalty for this brand extension.

• Journal of Korea Port Economic Association
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• v.26 no.3
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• pp.114-129
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• 2010

Busan port's main function is handling container cargo compared to world major ports and the percentage of handling general cargo such as dirty bulk cargo is very low. In other words, although total cargo weight of Busan port that recorded the handling result of 13.29million TEU in 2008 reached 113.05million ton, total cargo weight of general cargo was 15.31million ton, so container cargo accounted for 88.1% of whole cargo weight. However, it is the time to create high added value by the increase of handling and marketing dirty bulk cargo. Originally, the dirty bulk cargo was not the avoided object from the first. Somehow, it is a very high added value cargo, and is surely essential strategic material to basic industries of nation. However, it becomes dirty bulk cargo as the companies are reluctant to handle it because of environmental problem, distinct characteristic in handling, uncertain break even point due to imbalance between supply and demand compared to container cargo. However, items that are classified as dirty bulk cargo now are certainly necessary strategic materials to national basic industries or national life. Besides it seems to be a high added value cargo here and now. Therefore, it is time that increasing of handling dirty bulk cargo by marketing it and the system for efficient handling such as constructing the exclusive use wharf in Busan port, modernizing of facilities and equipments, stable secure of place for holding and handling through development of distribution complex by item, efficient data processing and closer cooperation by setting up a SCM of related authorities are needful.

• Journal of Korean Port Research
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• v.15 no.1
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• pp.1-18
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• 2001

The purpose of this study is to explore the nature of the relationship between several factors representing perceived port service quality and the adaptability to the marketing strategy of container terminal. An empirical study was carried out to examine not only the determinants of port service quality using PZB's SERVQUAL model but also its implications to the service marketing strategy. The data investigating the determinants of port service quality were collected from 136 managers from shipping companies by the use of questionnaire method. Factor analysis and t-test were carried out to analyze the data. The results of this study were as follows ; First, Shipping companies perceive the port service quality on two the dimensions of personnel and material aspects. Second, Shipping companies put more emphasis on the reliance of port service quality even though the port authority offers good facilities and materials as parts of port shipping quality. Third, There is a significant relationship between the purchase intention and the customer satisfaction. These findings help not only to formulate service marketing strategy based on service quality but also to be a concept tool to enhance port service quality.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2020.11a
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• pp.161-162
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• 2020

Major advanced ports around the world are preparing for environmental regulations such as increased efficiency of ports and low emission of pollutants in ports by utilizing fourth industrial technologies and ICT technologies such as AI, big data, self-driving cars and connected cars. It is also investing in developing fully unmanned terminals to solve the problem of workforce reduction caused by avoidance of 3D industries. However, the introduction of advanced technology is being delayed in domestic ports, which has led to a drop in port efficiency. In addition, port safety accidents have also occurred frequently, seriously affecting port marketing. Thus, the characteristics and types of each container terminal in Korea were analyzed and the factors for introducing autonomous cooperative driving were classified into five section factors and 15 division factors. Hierarchically classified factors will be surveyed on workers working in shipping lines, port construction, container terminals and related ministries.

• Journal of Korean Society of Transportation
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• v.20 no.7
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• pp.43-50
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• 2002

Competition to attract the increasing container cargoes of North China and the West Japan in North-East Asia region is fairly intensed in recent days between the main ports of Korea, China, and Japan. Inducing a new container cargo make those countries possible to invest enormous fund to mordernize its port facilities, as well as to improve efficiency in Port operation and management. In this situation, Strategy to attract transshipment cargoes is of the immediate necessity, This study, therefore, aims to establish the feasible strategies to attract transshipment container cargoes in the North-East Asian region by empirical analysis, he major output of the research is as follows : First, Busan Port to attract transshipment cargoes is required to adjust port tariff and free storage period with flexibility for liner shipping companies and freight forwarder. Second, Price-Demand function of Busan port between main competitive ports in North-East Asian region that is derived from strategies to attract transshipment cargoes, helps marketing manager to fix scientifically port price as understanding the change of demand quantity.

• The Journal of Bigdata
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• v.7 no.1
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• pp.193-212
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• 2022

The Bass Diffusion Model is one of the most successful models in marketing research, and management science in general. Since its publication in 1969, it has guided marketing research on diffusion. This paper illustrates the usage of the Bass diffusion model, using mobile cellular subscription diffusion as a context. We fit the bass diffusion model to three large developed markets, South Korea, Japan, and China, and the emerging markets of Vietnam, Thailand, Kazakhstan, and Mongolia. We estimate the parameters of the bass diffusion model using the nonlinear least square method. The diffusion of mobile cellular subscriptions does follow an S-curve in every case. After acquiring m, p, and q parameters we use k-Means Cluster Analysis for grouping countries into three groups. By clustering countries, we suggest that diffusion rates and patterns are similar, where countries with emerging markets can follow in the footsteps of countries with developed markets. The purpose was to predict the timing and the magnitude of the market maturity and to determine whether the data follow the typical diffusion curve of innovations from the Bass model.