• Title/Summary/Keyword: 커뮤니티 요소

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Characteristics of Local-based Community Business in the Early Stages of Urban Regeneration Policy (도시재생정책 초기의 지역밀착형 커뮤니티 비즈니스 특성에 관한 연구)

  • Han, Seoung-Uk
    • Journal of the Korean Regional Science Association
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    • v.37 no.3
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    • pp.47-58
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    • 2021
  • In 2010, Busan Metropolitan City established an organization dedicated to urban regeneration. The Sanbok Road Renaissance Project and Hope Village Project are representative urban regeneration projects. Busan Metropolitan City is a leading local government that has expanded community business through urban policies. This study analyzed the operational status and characteristics of community-based community businesses based in Busan Metropolitan City in the early stages of urban regeneration policy. As a result, the direction of community-based community business is 'community empowerment'. However, the project effects such as 'expansion of opportunities for local residents to help each other' and 'residents' understanding of the local community' were low. In order to operate a community business, it is important to secure sufficient business capital and secure necessary human resources. In order to revitalize community-based community businesses through urban regeneration policies, it is necessary to convert support into functional organizations of urban regeneration projects rather than expanding subsidies and expand opportunities for business participation.

Research on Ways to Promote Community Care for People with Developmental Disability (발달장애인의 커뮤니티 케어 실현방안에 대한 연구)

  • Shin, Jun-Ok
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.531-540
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    • 2020
  • The purpose of this study was to present ways and tasks for the successful settlement of community care that the korea government recently aimed to convert the care system of the vulnerable from the center of institutional care to the community-based care system. As a research method, we tried to find out the community care policies for foreign developmental disabilities and explore major issues and problems in the process. As a result of the study, de-institutionalization and maintenance and enactment of laws related to community-based care systems, the division of subjects and tasks in policy implementation, and above all, it is necessary to specify necessary financial estimation, procurement plan, and budget securing method. In addition, sincere deliberation on the form of living space for people with developmental disabilities after de-institution and clarification of the subjectivity of using the services provided Establish reliable statistics on the characteristics and degree of disability of people with developmental disabilities, worry about human rights violation factors that can occur in community residential facilities that will be provided after de-facility, and create consensus in the community was also analyzed as an important factor. I think it is a key factor to secure the success of the community care policy by carrying out the above multiple tasks simultaneously.

Can Online Community Managers Enhance User Engagement?: Evidence from Anonymous Social Media Postings (온라인 커뮤니티 이용자 참여 증진을 위한 관리자의 운영 전략: 대학별 대나무숲 분석을 중심으로)

  • Kim, Hyejeong;Hwang, Seungyeup;Kwak, Youshin;Choi, Jeonghye
    • Knowledge Management Research
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    • v.23 no.2
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    • pp.211-228
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    • 2022
  • As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user participation, including clicking likes and writing comments. Using the SUR (Seemingly Unrelated Regression) model, we find out that the active participation of managers increases user engagement of both passive (likes) and active (comments) ones. In addition, we find that the number of emotional words included in posts has a positive effect on the passive engagement whereas it negatively affects the active engagement. Lastly, the congruency between posts and comments positively affects users' passive engagement. This study contributes to prior literature related to online community management and text analyses. Furthermore, our findings offer managerial insights for practitioners and social media managers to further facilitate user engagement.

Suggestion of Community Design for the Efficiency of CPTED - Focused on Community Furniture - (범죄예방환경설계(CPTED)의 효율성 증대를 위한 커뮤니티디자인 제안 - 커뮤니티퍼니쳐를 중심으로 -)

  • Lee, Ho Sang
    • Korea Science and Art Forum
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    • v.29
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    • pp.305-318
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    • 2017
  • The need for recognizing the crime in the urban spaces as a social problem and finding out specific approaches such as the study of space design and various guidelines for crime prevention is increasing. In this regard, "Crime Prevention Through Environmental Design" (marked as "CPTED") is actively underway. Yeomri-dong Salt Way is the first place to which the Seoul Crime Prevention Design Project was appled. The business objective of improving the local environment has been implemented rationally through cooperation and voluntary participation between subject of the project executives and community members. Since its efficiency has been proven, the sites have been expanded since then and becomes a benchmarking example of each local government.This kind of problem solving effort has the same context in purpose and direction of the 'Village Art Project' which has been implemented since 2009 with the aim of promoting the culture of the underdeveloped area and encouraging the participation of the residents by introducing the public art. It is noteworthy that this trend is centered around the characteristics of community functions and values. The purpose of this study is to propose the application method of community furniture as a way to increase the efficiency of CPTED to improve the 'quality of life' of residents. To do this, we reviewed CPTED, community design, public art literature and prior research, and identified the problems and implications based on the site visit Yeomri-dong of Seoul and Gamcheon Village of Pusan which is the successful model of "Seoul Root out Crime by Design" and 'Maeulmisul Art Project' respectively. The common elements of the two case places identified in this study are as follows: First, the 'lives' of community residents found its place in the center through the activation of community by collaborative activities in addition to the physical composition of the environment. Second, community design and introduction of public art created a new space, and thereby many people came to visit the village and revitalize the local economy. Third, it strengthened the natural monitoring, the territoriality and control, and the activity increase among the CPTED factors. The psychological aspect of CPTED and the emotional function of public art are fused with the 'community furniture', thereby avoiding a vague or tremendous approach to the public space through a specific local context based on the way of thinking and emotion of local people and it will be possible to create an environment beneficial for all. In this way, the possibility and implication of the fusion of CPTED and public art are expected to be able to reduce the social cost through the construction of the crime prevention infrastructure such as expansion of the CPTED application space, and to suggest a plan to implement the visual amenity as a design strategy to regenerate city.

The Influence of Interactivity, Contents and Community on the Stickiness and Loyalty of the Web Brand (웹의 상호작용성, 컨텐츠, 커뮤니티가 웹 브랜드 흡입력과 충성도에 미치는 영향)

  • Park, Yeung-Bong;Choi, Dong-Gung
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.139-164
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    • 2001
  • This study suggests several concepts on the brand role, brand loyalty, and stickiness on the web, and investigates the relationship between the stickiness/loyalty of the web brands and general characteristics of the web(interactivity, contents and community). This study also examines whether the web stickiness acts as mediating variable. As the result, the interactivity, contents, and community has positive effects on the web stickiness. This results shows that these are very important factors for valuable navigation activities and continuous and more frequent visits giving closer communication and rich contents to users. And the stickiness plays a role as mediating variable between this relationship, this is that interactivity, contents and community can be shift to the loyalty of the web-brand through this stickiness. This study suggests several effects on theoretical and practical area, and offers important theoretical backgrounds for the study of web stickiness.

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Analyzing the Potential of legally protected Trees to Create Community Spaces in Rural Areas - Focusing on the Case of Gimchon City - (농촌마을의 커뮤니티 공간 조성을 위한 보호수 잠재력 분석 - 김천시를 중심으로 -)

  • Jung, Tae-Yeol;Kim, Eun-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.45 no.1
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    • pp.73-81
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    • 2017
  • During the 1990s, policy was put in place to create resting spaces in rural areas. This policy was associated with a government project to improve the rural residence environment and it attracted attention to outdoor spaces in rural areas. Many communities have gradually disappeared in rural areas but previous studies suggested that legally protected trees might provide resting and cultural spaces in a given rural community. The rural residential environment can be improved by legally protected trees and by doing so, these resources may then help to sustain many rural communities. Therefore, the creation of resting spaces or mini-parks created around trees that are protected by in rural communities should be considered. The value of trees that are protected by law can differ depending on the status of the trees or the surroundings. Nevertheless, there has not been systemic research regarding legally-protected trees in terms of rural communities. This study aims at evaluating the potential of these trees and at analyzing how these trees can be useful in the creation of community spaces in rural areas. The findings can be helpful in providing foundation data for creating these types of community spaces. Forty legally protected trees in Gimchon City were selected for this study. Nine items were used to evaluate the potential of the trees for creating community spaces. These items could be classified into five factors including accessibility, relation to public facilities, environment and safety, symbolism, and ease for creating community spaces. The potential of the legally protected trees was evaluated by 5-point Likert Scales in a given item. The overall potential was evaluated by the sum of individual item scores. Specifically, trees with over 20 points (max. 25 points) could be considered high potential. According to the empirical findings, the portion of legally protected trees with high potential is five percent (No.7 and No.12 trees). Therefore, the priority is to protect or use the trees for the creation of community spaces that can help make a better residential environment for rural communities.

A Study on Partnerships in the Development of Parks in UK (영국(英國) 공원개발에 있어서의 파트너십에 관한 연구)

  • Kim, Yun-Geum;Roe, Maggie
    • Journal of the Korean Institute of Landscape Architecture
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    • v.35 no.2 s.121
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    • pp.1-12
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    • 2007
  • 근래 한국에서도 대표적 공공공간인 공원의 조성 및 관리와 관련하여 파트너십에 대한 관심이 일고 있다. 주민들이 만들어가는 공원, 다양한 힘의 역학구조 속에서 공공성 유지, 지속 가능한 사회 구현에 도움이 될 것이라는 전망 때문이다. 이에 본 연구에서는 추후 한국에서의 실천과 제도정비에 도움이 될 수 있도록, 영국에서는 어떻게 정책적으로 파트너쉽을 유도하는지 그리고 커뮤니티는 이를 어떻게 수용하여 자신들의 사례를 만들어 가는가를 살펴보았다. 사례연구에 있어서는 질적 연구방법을 택했으며, 분석보다는 사례가 갖는 내러티브(narratives)를 다층적으로 서술하는데 초점을 두었다. 이것은 거대 내러티브가 사라지고 있는 현대 사회에서 일반적 원칙보다는 개별 사례의 구체성을 밝히는 것이 보다 중요하다는 일부 사회학 연구자들의 견해를 수용한 것이다. 더욱이, 주민참여 관련 사례는 지역특성과 주민의 영향을 많이 받기 때문에 이러한 연구방법이 유용할 것이다. 더불어, 이러한 방식은 자못 추상적 이해에 그칠 외국 사례를 보다 구체적으로 이해하는데 적합할 것이다. 연구결과에 있어, 먼저 영국에서는 지방의제21(LA21)이 지방정부의 서비스에 대한 근본적 태도와 체계를 바꾸는데 기여했다는 것을 알 수 있었다. 일례로, 뉴캐슬(Newcastle upon Tyne)시는 직접 서비스를 제공하기 보다는 주민들의 참여를 촉진하고 도와주는 방향으로 역할을 전환하고 있었다. 그리고 다양한 자금지원체계는 직접적으로 파트너십을 독려하고 있었다. 영국 뉴캐슬(Newcastle upon Tyne) 웨이브리 파크(Waverley Park) 사례를 살펴본 바에 따르면, 파트너십에 대한 지방정부의 태도가 성공적 파트너십에 있어 중요한 요소임을 확인할 수 있었다. 이 사례에서는 프렌즈그룹 이외, 커뮤니티 외부의 비영리 단체가 참여하지 않았는데, 이는 지방정부가 적극적으로 주민들의 참여를 촉구하고 도왔기 때문이다. 이외, 커뮤니티의 구성원과 공무원들의 개인적 역할도 중요하다는 것을 알 수 있었다. 중앙정부는 단지 자금뿐만이 아니라 다양한 사례에서 축적한 정보를 커뮤니티에 지원하고 전 과정을 모니터링 하고 있었는데, 간접적 참여라고 할 수 있다. 앞에서 언급했듯이, 본 연구는 영국에서의 파트너십과 관련된 제도, 그리고 제도가 구체적 현실에서 작동되면서 나타나는 특수성을 살펴보는 데 주력했다. 그런데 사례 연구에서 발견한 특수성을 한국에서의 시사점으로 명시하는 것은 한계가 있을 수 있다. 그래서 시사점은, 제도적 차원에서 한국과 영국을 비교하여 간략하게 제시했다. 첫째, 지방의제 21의 수용 방식이다. 한국의 지방정부 또한 지방의제 21을 실천하기 위해 협의회 등을 설치하였지만 행정 시스템을 전반적으로 변화시키고 있는 영국과는 차이점이 있다. 둘째, 공원과 녹지에 대한 지원금이 제공될 때, 지역주민의 동의를 요구하는 것은 커뮤니티의 참여를 독려하고 주인의식을 갖도록 하는데 효과적이라는 것도 시사점이 될 수 있다. 한국에서도 녹색복권 등 세원 이외의 자금이 공원 및 녹지 공간에 투입되고 있으나 주민들이 직접 이를 이용하도록 되어 있지는 않다. 즉, 커뮤니티의 참여와 관련되어 쓰이고 있지는 않다. 세 번째는, 커뮤니티와 공원과의 관계로 공원 설계와 관리에 있어서 영국에서는 커뮤니티가 직접 고객(client)으로서 역할을 하고 있었다. 한국에서도 계획 및 설계 과정에 주민을 참여시키는 경우가 있으나 의견청취 정도에 머물고 있고, 몇몇 시민단체를 중심으로 시민들이 직접 공원 관리에 참여하는 경우도 있으나 운동(movement)차원에 머물고 있을 뿐 이를 위한 제도적, 법적 토대가 구축되어 있지는 않다.

A Study on the Suggestion of Community Facilities Model in Multi-Family Housing Complexes (공동주택단지 커뮤니티 시설 모델제안 연구)

  • Park, Hoon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.7
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    • pp.929-943
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    • 2018
  • Together with the increase of public housing complex, the issues of community following residential environment under contemporary society has become an important issue and the collapse of traditional community has long been emerged as an important social issue. In order to facilitate communities within the public housing complex, various discussions have been continued, and for addressing such an issue under this study, the public housing complexes n Seoul, the capital region and other major cities have been surveyed and analyzed to draw following conclusion as the design-type study to propose a model of community facilities. It displays that there is certain limitation with respect to the diversity of programs when comparing the community facility standard defined under the public housing related laws and regulations. This is attributable to the fact that it is a limitation to satisfy the level of satisfaction for residents that expect the improvement in quality of leisure life, and the facility standard that is standardized around the physical facility environment has certain limitations to enhance the level of satisfaction for residents when the demand has been on the rise with respect to quality. For this fact, the approach in consideration of diversity for the facility standard has to be made in advance. As the utility of external space for the public housing is increased, it is reasonable to consider the plan to secure environment through the architectural factors, and it has the strength in enhancing the utility of internal and external space of the community facilities.

The Cyber Transformation of Marketing Mix Model : An Empirical Study of Korean On-line Shopping Malls (마케팅 믹스 모델의 사이버 전환에 관한 실증적 연구)

  • 이영순;서봉철
    • Journal of Distribution Research
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    • v.7 no.1
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    • pp.105-127
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    • 2002
  • This paper presents an analysis of how the business models of organizations are getting transformed in the Marketspace created by the Internet. We use a research model comprising the transformation scores of four Ps(Product, Price, Promotion, and Place) as dependent variables and three dimensions, Demographics, Technology, and Community elements on the Websites, as explaining variables about the Cyber Transformation of the 4Ps. While most existing literatures have focused on Website's technology, our research model includes 22 five-point-scale items; 10 Demographics /Technology items and 12 Community items. To measure the 4P's transformation scores, the authors selected 14 workable items from the Marketspace Model by Dutta, Kwan, & Segev(1997). A sample of 123 shopping mall Websites comprising three categories(grocery, jewelry/accessory, and cosmetics) from the 100hot.co.kr list are evaluated and the data is analyzed by SPSSWIN 8.0 version. The result shows that there are five significant factors, Technology, Interaction, Connectedness, Business Features, and Domain, while the average transformation scores of 4Ps are at very low level. The factor scores are used in regression analysis for each P. Two factors, Technology and Interaction are influencing all four Ps; Connectedness is influencing only two, Product and Place. Organizations must not simply take their existing business models. They have to adopt the Technology items(navigation, logo, e-mail, guide, graphics) and to facilitate the Interaction items(consulting, number/quality of bulletin boards, participation, offline events) and Connectedness(club activation, contents, partner/site link, entertainment contents) in order to get transformed in the Marketspace successfully in the near future.

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The impact of contents and system characteristics on online game usage : Focused on MMORPG (온라인 게임(MMORPG)의 콘텐츠 특성 및 시스템 특성이 게임이용에 미치는 영향)

  • Cha, Meong-Whan;Kang, So-Ra;Kim, Yoo-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3249-3258
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    • 2010
  • The purpose of this study is to investigate the contents and system characteristics of online game and analyzed how these characteristics are related to the flow and online game usage. For this purpose, we identified character customization, storytelling traits, item properties as the contents characteristics of online game(MMORPG) and user interface and ease of community usage as the system characteristics of online game(MMORPG) based on previous researches and in-depth interviews from MMORPG users. The results of this paper revealed that character customization, storytelling traits and item properties positively influence the flow, however, game reality has not impact on the flow. In the system characteristics, only ease of community usage positively influence the flow at a significant level. Furthermore, it is proven that flow has an impact online game usage. Implications and directions for future research are discussed.