• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.35-45
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• 2013

In this article, we try to study the relationship among quality management activities, employee trust, and employee satisfaction in small venture companies in Korea. Based on the previous studies, we build a couple of hypotheses about communication, process management, business policies, innovative changes, employee trust and employee satisfaction. From our empirical study, we find that communication and innovative changes have an positive effect on employee trust. Also, employee satisfaction is positively influenced by employee trust. Our study provides the following implications for organization management. First, for employee satisfaction, in an organization, it is very important to build employee trust among higher managements, firms, business processes, evaluations, and employees. Second, in order to build employee trust, besides establishing clear management policy and managing business processes, our study shows that improving communications among employees and customers and having continuos innovative changes such as improving current business processes, problem solving, establishing standards and maintaining high productions are important.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.122-132
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• 2005

CVE(Collaborative Virtual Environment) is the virtually shared area where people cannot come together physically, but wish to discuss, collaborate on, or even dispute certain matters. In CVEs, in habitants are usually represented by humanoid embodiments, generally referred to as avatars. But most current graphical CVE systems fail to reflect the natural relationship between the avatar's gesture and the conversation that is taking place. More than 65% of the information exchanged during a person to person conversation is carried on the nonverbal band. Therefore, it is expected to be beneficial to provide such communication channels in CVEs in some way. To address this issue, this study proposes a scheme to represent avatar's gestures that can support the CVE users' communication. In the first level, this study classifies the non-verbal communication forms that can be applicable to avatar gesture design. In the second level, this study categorizes the body language according to the types of interaction with verbal language. And in the third level, this study examines gestures with relevant verbal expressions according to the body parts-from head to feet. One bodily gesture can be analyzed in the description of gesture representation, the meaning of gesture and the possible expressions, which can be used in gestural situation.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.194-196
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• 2017

is a MOBA game developed by 2015 at the Tentent's Tianmei Studios. The operation of the game was very successful, ranking first in the global mobile gaming revenue list in May 2017. However, most of the discussion about this game are the moral critique of game addiction. In fact, a game's success is closely related to the Marketing strategy beyond the contents of the game. This research using a neutral point of view to see the communication modes of during the early, development and outbreak period, analyze the integrated marketing communication strategy (IMC) through the method of case study, and concluded that the key to the success of IMC is the flexible use of various communication methods to achieve a three-dimensional offensive according to the famous Synergy Theory. It is also hoped that this article will be helpful for practitioners to realize the importance of Publicity and promotion of other game products.

• Journal of Information Management
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• v.39 no.1
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• pp.27-52
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• 2008

Electronic information, especially e-journals took their position as core resources in current scholarly communication. However, the publishing and pricing structure of e-journal licensing process have not yet succeeded to be reorganized in accord with newly changed electronic scholarly communication environment. That resulted in a lot of challenges scholarly communication now faced. This study aimed to analyze key issues regarding big deal, pricing, licensing, archiving, copyright and public access by conducting comprehensive literature review and examining movements of world wide scholarly institutes and alliances. And then this study eventually purposed to draw some strategies which domestic libraries and consortia should take in order to lead current changes in scholarly communication.

• Proceedings of the Korea Information Processing Society Conference
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• 2017.04a
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• pp.537-539
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• 2017

학술활동 생명주기는 저자, 학술단체 및 정보서비스 제공자의 관점에서 논문투고, 심사, 출판, 데이터베이스 구축, 정보서비스로 정의될 수 있다. 생명주기 단계별로 학술단체들은 온라인 또는 오프라인 도구들을 이용해 저자와 심사위원들간의 커뮤니케이션을 돕고 있으며, 정보서비스 제공기관들은 출판된 학술정보를 수집하고 데이터베이스를 구축하여 정보서비스를 제공하고 있다. 이들 단계들에 표준식별체계를 적용하여 유기적으로 연결해 주면 생명주기 활동에 들어가는 전체적인 시간, 노력, 비용을 절감 할 수 있다. 이 발표에서는 학술활동 생명주기의 이해당사자들의 요구를 전반적으로 만족시키기 위해 개발된 DOI등록 관리 서비스의 설계 및 구현에 대해서 논한다.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.17-18
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• 2017

손쉽게 현 위치 정보를 공유하고 사용자 간 커뮤니케이션이 가능한 위치 기반 소셜 네트워크가 대중화되면서 장소 추천에 대한 연구가 활발히 진행되어 있다. 본 논문은 시간대별 사용자 선호도와 주요 활동 영역을 고려한 POI 추천 기법을 제안한다. 장소 카테고리별 사용자의 체크인(che-ck-in)정보를 시간대로 분할하여 시간에 따른 장소의 선호도를 판별하고 사용자의 과거 이력을 이용하여 사용자별 활동 영역을 선별한다. 장소의 선호도와 선별된 활동 영역에 기반하여 협업 필터링을 수행하여 POI를 추천한다.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.366-377
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• 2010

As internet and mobile technology brings rapid transformation to this society of information, how relations are conducted between customers have become a critical factor influencing companies. Companies are creating Internet communities based on their brands, encouraging customers to actively form and develop brand communities. Thus, this report proposes a plan to analyze the effectiveness of community activities based on the customers active involvement and how to effectively manage and utilize it. The purpose of this research is to understand the effects on-line brand communities and their characters have on customer behavior. Also, it will study the effects community attitudes have on brand decisions and oral transmission communication when on-line brand communities choose a brand. This report was conducted to survey on-line university students to understand how communities' attitude affects the decision of on-line university brand and oral transmissions when students choose to study at a on-line university. According to research, those factors brought positive responses to character of the brand communities(confidentiality of information, interactivity, convenience, intimacy) and by doing so, on the customer's attitude side, positive results on intention of purchase and oral transmissions can be expected. In addition, the character of the brand communities affects intention of purchase and oral transmission communication. Based on this research, it is possible to propose a marketing strategy that revitalizes brand communities' activities.

• Korean journal of communication and information
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• v.34
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• pp.63-97
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• 2006

This study examined the Japanese factors influencing on the formation and development of modern corporate Public Relations means and activities in Korea. It centers on the introduction and acceptance of CIP, corporate Public Relations advertising, house organ in dealing with corporate Public Relations Communication means and corporate philanthropy through corporate foundation, the Public Relations activities of the economic world in case of corporate Public Relations activities. It analyzed the Japanese factors by examining the emphasis of Public Relations activities and the practical use of communication means relating to corporate Public Relations, focusing on the specific character of corporate Public Relations activities. Centering on the area related to corporate Public Relations from the standpoint of historical development, it approached the point at issue selected as the subject of it through comparing the state of things between Korea and Japan. The results show that Japanese influences have been exerted widely on the formation and development of corporate Public Relations means and activities in Korea. However, it leaves no objection that Japan accepted Public Relations theories and practices of the United States, the birthplace and suzerain state of Public Relations, in the beginning and developmental stages. Therefore, U.S. influences cannot be denied in terms of Public Relations in Korea although it was accepted and developed after introduced from Japan.

• Management & Information Systems Review
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• v.31 no.3
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• pp.185-222
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• 2012

The purpose of this paper is to examine the effects of internal marketings including education and training, internal communication, reward system, and welfare to job satisfaction and organizational commitment in the taxi company in Kangwon province. The results of this study were as follows. Firstly, reward system and welfare are having the positive effect to job satisfaction, but education & training and internal communication are having negative effect on job satisfaction. Secondly, the result of the analysis on the effect of internal marketing to organizational commitment has shown that education & training, reward system, and welfare are have the positive effect on organizational commitment. Unfortunately, the internal communication has shown the negative effect on organizational commitment. Thirdly, the result of the analysis has shown that job satisfaction has the positive effect on the organizational commitment. Lastly, on the result of the hypotheses verification, the internal marketing has an effect to job satisfaction and organizational commitment partly and job satisfaction has a positive effect to organizational commitment. Therefore, through continuous effort of internal marketing activities make a positive effect on taxi driver's job satisfaction and organizational commitment and help to maximize the effectiveness of the organization.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.461-468
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• 2021

The Chinese classic 'The Great Learning' presents a guideline in which direction we should go for the character education and the realization of a just society. It conveys the message, 'Everyone must remain at the level of goodness for our community based on training our own mind and body.' Goodness is a generic concept that means universal truth in the right direction. This study aims to present the direction of communication education for how everyone should stay in goodness. Communication education about goodness could be conducted as follows. Based on the theory of interpersonal communication and persuasive communication, first the abstract concept of goodness is understood, brainstorming and schema activity for the good are performed for true communication, and then the teaching and learning method combining debate, flipped learning, and writing could be utilized. It is difficult to provide communication education with the message of goodness with students who have grown up on the basis of comparatively cramming education. However, through communication using discussion, a paradigm shift in education will take place, and it will not only help form human relationships, but also recognize the importance of the meaning of the community in the society in which we live, and ultimately it will help foster character.