• Journal of Distribution Science
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• v.8 no.2
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• pp.13-22
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• 2010

Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.

• TTA Journal
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• s.108
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• pp.26-38
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• 2006

지금까지의 IT 패러다임은 PC였지만, 이제 우리는 "모바일"이라는 새롭고도 강력한 패러다임을 만났다. 내년 비즈니스 솔루션의 화두는 서비스를 바탕으로 한 RFID등이며, 모바일 커뮤니케이션 등이 부각될 것으로 전망되고 있다. 우리나라는 유무선 네트워크 인프라가 세계 최고 수준이다. 이를 이용하여 모바일 서비스 및 기술표준을 선점하고자 하는 표준화 전략은 시의적절하다 할 것이다. 이번 호에는 "모바일 + 애플리케이션"컨버전스 표준화 특징과 연동하여 RFID.콘텐츠. 게임.웹.DMB.TPEG.3D 등의 표준화를 선도하는 국내 표준화 전문가와의 인터뷰를 통해 향후 각 기술 및 서비스와 모바일과의 컨버전스 기술 및 표준화 전망과 함께 국제표준화 전략에 대하여 들어봄으로써 u-IT 상용화 시기를 앞당기는데 기여하고자 한다

• 정보화사회
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• s.180
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• pp.14-17
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• 2006

다가오는 독일 월드컵을 잡기 위한 포털들의 총성 없는 전쟁이 시작됐다. 네이버, 다음, SK커뮤니케이션즈, 야후코리아, 엠파스 등 국내 대표 포털들은 온 국민의 이목이 쏠리는 월드컵을 활용, 진정한 '포털'로 거듭나기 위해 사활을 걸었다. 더욱이 대형 스포츠 이벤트를 통해 기업 이미지 제고와 회원수 증가라는 실질적인 수익원을 확보한다는 게 업체들의 전략. 특히 하위권 포털업체들은 월드컵 마케팅을 통해 상위권 진출도 모색하고 있어 주목된다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.104-105
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.182-183
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• 2004

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.158-171
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• 2001

o 경쟁력의 근원 : 정보와 속도 - 정확하고 질 높은 정보 제공 및 신속한 대응이 필수적 - 고객의 요청에 대응하는 방식에 따라 E-Biz의 성패가 좌우됨 o 고객과의 상호작용 형태 변화 - 판매원, 전화, 팩스에서 전자우편을 필두로 한 인터넷 환경으로 - 고객관리 및 개별화된 커뮤니케이션이 중요 (중략)

• Journal of Korean Library and Information Science Society
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• v.37 no.1
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• pp.55-82
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• 2006

The purpose of this study is to analyze the development strategy of academic libraries in the U.S., U.K., Australia, and Canada which have been established in response to the problems faced since the 1990s. Major problems, which academic libraries in various countries have commonly experienced include continuing decrease in library expenditures, changing role of libraries themselves, changing nature of library collections, development of information technology and technological intrastructure on campus, steep increase in prices of scholarly journals, and relative decrease in purchasing powers of libraries. In this study, discussed are the strategic planning and solutions carried out at the national or government level, rather than by individual libraries. Their efforts commonly focus on such measures as resource sharing, shared catalog and storage facilities, cooperative purchasing and negotiation for scholarly journals, etc.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.2
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• pp.48-64
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• 2024

This study established a marketing strategy for the KAI Light Civil Helicopter (LCH) market by applying a Brand Asset Valuator (BAV) model to the LCH project currently underway by Korea Aerospace industries (KAI). Through literature reviews, the global scale of LCH projects and the development status of KAI LCH were identified. Subsequently, four sub-items from the BAV model were applied, and an expert survey was conducted. The primary data underwent an analysis process following the completion of the validity and reliability verification stage. The analysis revealed that the highest value was in the knowledge indicator, while the lowest value was in differentiation. The analysis confirmed KAI LCH's position on the BAV Power gird, indication that brand vitality, particularly differentiation, was lower than brand knowledge. Accordingly, this study finally presents a new marketing strategy to enhance the brand vitality of KAI LCH.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.85-96
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• 2015

With the emergence of smart media and devices which are able to continuous data monitor, the usage patterns of access and acquire health information are changed. Health contents should be provided to promote intrinsic motivation considering the way of cognizing and processing data in human information interaction. For this, planning for prevention centered health contents is required to utilize personal information and medical big data for engagement with the contents. Therefore, this paper reviews previous studies of health communication dealing with users' information literacy like e-health literacy. In addition, the paper classifies ways of communication when mediate IT as immediacy, interaction and data capturing. In conclusion, strategies of health contents for promoting users' intrinsic motivation are explored and its implications are discussed.