• Proceedings of the Korea Multimedia Society Conference
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• 2001.11a
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• pp.724-729
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• 2001

웹기반 수업(Web-Based Introduction: WBI)은 학습자의 지식이나 능력을 향상시키기 위하여 의도적인 상호작용을 웹을 통해 전달하는 활동으로서 자기주도적학습을 가능하게 하고 통시적 커뮤니케이션 통로를 제공하며 다양한 학습 지원 도구를 제공한다. 따라서 본 연구는 시간과 공간의 제약을 받지 않고 학습자가 원하는 시간에 원하는 시간만큼 학습할 수 있는 인격강의시스템을 현장에 도입하여 수업운영에 효과적으로 활용하고자 한다.

• Proceedings of the Korean Statistical Society Conference
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• 2001.11a
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• pp.83-88
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• 2001

최근 대부분 기업에서는 통합 데이터베이스 정보를 모델화하고 이를 전략적으로 활용하는 움직임이 가속화되고 있다. 이는 고객과의 커뮤니케이션 및 관계유지로 대변되는 CRM(Customer Relationship Management)이 기업들의 가장 중요한 이슈 중 하나로 부각되고 있기 때문이다. 이런 관점에서 본 연구에서는 CRM의 핵심 요소인 데이터마이닝 기법을 이용하여 개발한 고객 스코어링 모델을 마케팅 층(Marketing Layor)에 연결해주는 스코어링 캠페인 시스템을 개발 하고자 한다. 개발한 시스템은 고객 스코어링 결과 및 캠페인 대상자 선정 작업을 쉽게 할 수 있도록 GUI환경에서 제공해 줌으로서 일반 사용자들이 쉽게 활용할 수 있도록 하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.307-308
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• 2014

본 논문은 대학에서의 팀 프로젝트 학습이 어떻게 수행되고 있는지를 고찰한 것이다. 논의된 결과, 학생들은 조별 활동을 함에 있어서 SNS를 적극 활용함을 알 수 있었다. 이는 주제의 선정이라든지 각자의 역할을 수행하기 위해서는 시공간의 제약을 극복해야 하기 때문이다. 또한 팀 프로젝트를 발표하는 과정에서 학생들은 주제에 맞는 다양한 시청각 자료들을 활용함을 알 수 있었다. 이는 팀 프로젝트를 수행하는 과정에서 요청되는 커뮤니케이션의 극대화를 위한 최선의 전략이기 때문이다.

• Proceedings of the Korea Database Society Conference
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• 1999.10a
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• pp.203-209
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• 1999

새로운 밀레니움의 도래를 앞둔 지금의 세계의 특성을 가장 단적으로 표현하는 말은 "변화"일 것이다. 컴퓨터와 텔레커뮤니케이션으로 대변되는 현대사회 첨단 정보통신공학의 눈부신 발전은 실제로 우리 생활에 엄청난 변화를 가져오고 있다. 컴퓨터의 정보처리 능력강화 및 처리용량의 대량화와 신속화, 디지털 정보 송ㆍ수신, 인터넷 같은 국제 정보망을 활용한 정보교류의 활성화, 다양한 매체들의 통합화와 다기능화 등은 정치ㆍ경제적으로 세계화 및 개방화를 가속화시키고 있으며 사회ㆍ문화적으로도 열린사회, 평생학습사회, 세계문화의 창출 등 기존과는 전혀 다른 새로운 형태로의 변화 가능성을 제시하고 있는 것이다. (중략)

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.253-270
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• 2014

Public awareness campaign is the core factor of the national suicide prevention strategies. Korea's current campaign needs to be more systematically developed. This study analyzed the national-level campaigns for suicide prevention of New Zealand, USA, Ireland, Scotland, and Australia whose campaigns were known to be successful, and compared them with those of Korea. With the analysis framework based on the 'Guideline for Effective Health Communication Campaigns' by the U.S. Department of Health and Human Services, we examined the campaigns from the dimensions of (1) clarity of goals, (2) appropriacy of targeting strategies, (3) suitability of messaging strategies, and (4) efficiency of performance. The results show that effective campaigns for suicide prevention have the following common factors: (1) campaign appellations which include clear goals, (2) targeting at risk groups considering social contexts, (3) slogans which contains specific action guidelines, and (4) close relationships between public and private sectors. On this basis, future directions for more effective suicide prevention media campaigns in Korea are discussed.

• Journal of Distribution Science
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• v.9 no.3
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• pp.55-64
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• 2011

This study is important in its focus to find key clues in the marketing strategy, consumer behavior, and communication processes that define the infantile obesity market. The study, the first of its kind, surveyed a target audience, purchasing group, and housewives in their quest to determine purchasing decisions and effective branding strategy planning for the infantile obesity market. Another key component of the study was to focus on the key direct and/or indirect distribution channels for the subject market. Recently, obesity has emerged as a major social concern; some studies show that the onslaught of an adverse eating culture in Korea emanates from the prevalence of fast-food dining establishments. Obesity among children leads to adult obesity, especially if the young people's parents are overweight; notably, if either one or both of the parents are obese, the percentage of young people eventually being obese is approximately 80 to 85 percent. Because obesity is the cause of many major health concerns later in life, the struggle for a healthy life is considerably adversely affected by parents' consumer behavior. Infantile obesity, resulting in adult obesity, is also an important national economic and social issue. The sizable direct and indirect economic costs, as well as the tremendous social costs of obesity, cannot be overstated. Effective food branding and advertising centered on food preferences and dietary behaviors, especially to children, creates an effective marketing effort that, ultimately, leads to positive results. Thus, the purpose of this study is to demonstrate that the treatment of childhood obesity in Korea, through the activation of a brand and retail market, can effectively solve social and economic problems that result from infantile and childhood obesity. In this study, obesity markets and distribution channels in the purchase decision-making factors determining factor based on it effective inspection and branding strategies and brand marketing communications strategy proposed measures contribute to the obesity drug market and further enable the childhood obesity problem is intended to assist in solving.

• Korean Journal of Communication Studies
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• v.20 no.2
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• pp.105-132
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• 2012

This study is designed to explore the persuasion strategies applied to the student recruitment advertising of the Korean universities. Advertising is a "mirror" of a consumption culture in the sense that an advertising message is composed of the major consumption values (as the persuasive appeals) and the major premises of the consumption culture (as the persuasive premises). Furthermore, the analysis of the persuasive appeals and premises in advertising reveals the ideologies that govern the consumption culture. Thus, this study attempts to explicate the value systems and ideologies of Korean universities in the society by a semiotic decoding of their advertising text. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted. To achieve this goal, this study investigates three research questions: ① What are the major persuasive appeals appeared in the university advertising? ② What are the persuasive premises underlying those persuasive appeals? ③ What are the ideologies that govern those persuasive appeals and premises in Korean university advertising? The study result reveals 15 major persuasive values and premises along with the four major ideologies governing the symbolism of Korean universities.

• Korean Journal of Communication Studies
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• v.18 no.1
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• pp.195-222
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• 2010

This study is aimed at examining the degree in message recognitions with respect to the same global brand Ad. campaign intended for local consumers in Korea, China, and United-States, and applying the results to the forseeable message production of global Ad. campaigns. For this purpose, we conducted a survey by providing those consumers with Anycall Ads. of Samsung mobile phones, which were inserted in local printed advertisements. We concluded that the cultural and environmental differences of markets represent different degrees in message recognitions among these three countries. This result suggests that the localization based on local cultures and market situations is more important than the general standardization in the future global brand Ad. campaigns.

• Korean Institute of Interior Design Journal
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• no.17
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• pp.12-21
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• 1998

Due to rise in a more sophisticated consumer and free distribution of foreign goods domestic department stores have been confronted with the need to change marketing strategy. The VMD strategy has become increasingly important as the means in reaching the contemporary consumer who has been sensitized to a visual style of marketing strategy. The use of VMD organizational elements have enabled us to create basic planning data that more accurately reflect our current marketplace trends,. The positive influence and supporting role of visual merchandiser is needed more than ever and will be an important part of future profit and customer satisfaction regardless of whether the customer is driven from image buying values and product-quality issues.

• Journal of the Korean Society for information Management
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• v.16 no.4
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• pp.125-150
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• 1999

This study reviews various aspects of design of user interfaces in interactive information retrieval systems. Specially the study examines, 1) search related interfaces such as query processing, search strategies, and multilingual processing, and 2) browsing related interfaces such as document browsing and search result browsing. The main goals of this review are to characterize user interface techniques in information retrieval systems and to suggest potential future research direction and challenges.