• Title/Summary/Keyword: 캠페인 인식

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A Research on the Evaluation and Improvement of Policy for Reading Promotion (국내외 독서진흥정책에 대한 평가와 개선에 관한 연구)

  • Jeong, Irkwon;Cho, Yun-Kyoung;Chae, Young-Gil
    • Journal of Korean Library and Information Science Society
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    • v.45 no.3
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    • pp.169-190
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    • 2014
  • This research aims to provide alternative policy guidelines and suggestions to enhance reading culture in the country. Analyzing "Reading Culture Promotion Act", which is the keystone legal frame to promote readership in Korea, followed by major foreign policies, this study identified three main policy areas including 'Reading infrastructure', 'Tax support', and 'Public Campaign'. In addition, the study conducted Delphi survey of experts' assessments of how much is the recognition of, contribution to, pubic support of, and actual applicability to the reading promotion for the readers. Through the survey along with the Focus Group Interviews of different age groups, this study could develop useful guidelines and suggestions to strengthen existing reading promotion policies. The findings also suggest that the society should realize that reading is not just educational purpose but 'enjoyment' itself and for that matter, the government needs more careful and active public campaigns.

A Study on the Information Behavior of Older Adults with Diabetes (노인 당뇨병 환자들의 정보행태에 관한 연구)

  • Kim, Jeong-A;Chang, Hye-Rhan
    • Journal of the Korean Society for information Management
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    • v.33 no.1
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    • pp.197-223
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    • 2016
  • The purpose of this study is to understand information behavior of older adults with diabetes. After reviewing previous research, related factors are identified and a questionnaire was devised. The structured interview was administered to the aged 60 and over in the B hospital (N=543). Data about awareness of the disease, health literacy, information environment, information need, information seeking, information use, information service, and personal background are collected and analyzed descriptively. Relationship between variables are examined and hypotheses are tested to find factors affecting information behavior. The level of the awareness of the disease and health literacy appeared to be low. It is proved that awareness of the disease is a factor affecting information need and information use. Health literacy affects information use. There is a statistical significant difference between information need and information use by disease education and duration. There is also a statistical significant difference between information use among groups divided by information environment, sex, age, and education. Based on the results, campaign to raise disease awareness, marketing promotion about information support facilities, customized information service for older adults are suggested.

Intervention Program Effectiveness for Preventing Sexual Violence: A Systematic Review (성폭력 예방 교육 중재 프로그램에 관한 체계적 문헌고찰: 국내 연구를 중심으로)

  • Woo, Chung Hee;Ryu, Gi Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.4
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    • pp.409-419
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    • 2019
  • This study was conducted to synthesize sexual violence prevention programs by systematic review and to establish an effective program for its prevention. Existing studies of domestic sexual violence prevention programs were retrieved using RISS, KISS, and NDSL from 2000 until August 2018. Of 1125 studies identified, 22 met the inclusion criteria. Study participants were children to adults and students with disabilities. The methods of intervention varied according to the characteristics of the participants and included lectures, discussions, role plays, puppet shows, songs and campaigns. The contents of the intervention were related to the concepts of sexual violence, sexual violence coping, sexual harassment, and gender equality, while the main variables influencing the results of intervention were sexual knowledge, sexual attitude, sexual violence knowledge, sexual violence coping and gender equality consciousness. In most of the studies was effective. However, for some studies, sexual awareness and sexual attitude were not significant influencing factors. Future sexual violence prevention programs should include gender equality and bystander concepts, that can recognize social responsibility for sexual violence.

The Linkage between Brand Identity and Brand Image (브랜드 아이덴티티와 브랜드 이미지 관련성 연구 : 특정 제품군 내 브랜드 포지셔닝을 중심으로)

  • Park, Pum-Soon
    • Cartoon and Animation Studies
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    • s.18
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    • pp.89-101
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    • 2010
  • This paper examined the effect of long-term ad campaign for building of brand identity and the relationship between brand identity as a viewpoint of a company and brand image in a viewpoint of consumers. As a result, it was revealed that advertising played an important role to make brand identity. In specific, a long-term ad campaign with a consistent concept and message was more effective for consumers to imbue clear and differential brand traits. In addition, it is discovered that the consistency and durability of advertising message for the advertised brand are contributed to consumers' positive attitude toward the brand. This result was revealed from the comparison of print advertisements for two brands-'Chamisul fresh' and 'Chumchurum', which are alcoholic brands on an intense competition in the same soju market in Korea. While Chumchurum has been consistently focused on one core trait for the brand, Chamisul fresh has been concentrated on multiple brand traits in the advertising campaign for four years since the brand had been launched.

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A Study on Developing the Evaluation Items for the Green Libraries Certification (녹색도서관 인증을 위한 평가항목 개발에 관한 연구)

  • Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.32 no.3
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    • pp.99-130
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    • 2015
  • This study was conducted to develop and propose the evaluation indicators to evaluate the eco-friendliness of the library, when certified as the eco-friendly Green Libraries. To do this, we extracted the green library components through an analysis of the green library literatures and case studies, and surveyed the perceptions of the library staffs about the assessment factors. Finally, we developed the green library evaluation index with 11 evaluation areas, 31 evaluation items, and 135 evaluation indicators. The 11 evaluation areas are as follows; Land use and transportation, energy and environmental protection, materials and resources, water cycle management, maintenance management, ecological environment, the indoor environment, the library resources, the eco-education programs and campaigns, the staff and operations, and the computerization.

과학영재들의 국가-사회적 문제 인식에 대한 성차 - 북한 핵문제를 중심으로 -

  • 박상태;변두원;심규철;박종석;김여상
    • Proceedings of the Korean Society for the Gifted Conference
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    • 2003.05a
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    • pp.139-139
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    • 2003
  • 오늘날 세계는 일반국민과 과학기술의 상호관계에 대해 두 가지 큰 논쟁에 빠져있다. 하나는 국민의 과학기술에 대한 공동체 유대감을 어떻게 형성하느냐하는 것과, 또 다른 하나는 과학기술에 대한 일반국민의 이해 수준을 어떻게 측정하느냐에 대한 것이다. 다시 말해서 이제 과학계는 금연캠페인이나 환경캠페인의 성공처럼, 과학기술 지식을 활용하는 데 국민의 참여를 불러오도록 적극적으로 나서야 하며, 그것을 통해 과학기술에 대한 국민의 이해를 높일 수 있다는 주장이다. 즉 일반국민의 과학기술에 대한 공동체 유대감을 높이는 길은 그들의 관심에 근거할 때 가능하며, 그런 과정에서 과학기술에 대한 이해도 높아진다. 예컨대, 지금 우리 국민의 최대 관심사는 급성호흡기장애로 죽음까지 불러오는‘사스 (SARS)’확산과 북한의‘핵무기’소유이다. 그렇다면, 과학기술계와 국가가 전적으로 나서서 그 문제들을 해결하는 모습을 보일 때, 과학기술에 대한 국민의 공동체 유대감이 형성될 수 있고, 나아가 병리학과 핵물리학 자체에 대한 일반국민의 이해도 증진될 수 있다. 본 연구는 이러한 맥락에서, 과학영재 학생들의 과학기술에 대한 이해도를 알아보기 위해 요즈음 국제 사회적으로 커다란 이슈가 되고 있는 북한 핵문제에 대해 과학영재들은 어떤 생각을 갖고 있으며, 어느 정도 이해하고 있는지를 설문조사 하였으며, 이를 남학생과 여학생을 구분하여 분석하였다. 설문에 응답한 학생들은 모두 85명으로 공주대학교 과학영재교육원 영재교육 프로그램에 참여하고 있다.

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A Study on University Student's Recognition Type for Student Records: Focused on Chonnam National University (학생기록물에 대한 대학생의 인식 유형 연구 - 전남대학교를 중심으로 -)

  • Kang, Hye-Ra;Chang, Woo-Kwon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.3
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    • pp.95-123
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    • 2017
  • This study brings up that further studies on the perceptions of university students should be conducted for efficient management of student records. Moreover, the Q methodology is used to identify subjective recognition (Q1) type related to the importance of student records and subjective perception (Q2) of student records type. For this purpose, I carried out questionnaires and interviews with eight students by each grade at Chonnam National University. As a result, Q1 type was derived from Collective Evidence type, Independent activity type, Democratic witness type, and achievement-oriented type. The type of Q2 is derived from Historical Value of Community Type, Personal Possession Type, Historical Expert Management Type, Value for Historical Practical Use Type, and Non-historical Preservation Type. Based on the research results, the following are suggested: First, the management of student records is needed in a way that encompasses various records of various records properties. Second, the management of student records should be established from the perspective of the Community Archives. Third, a strategic measure for the preservation of student records produced by students is necessary (e.g., a campaign for conservation of student records).

A Study on the Influence of Victimization Experience and Awareness on Cyber Security Behavior - Focusing on Dual Process Theory (침해 경험 및 정보보호 인식이 정보보호 행동에 미치는 영향에 대한 연구 : 이중 프로세스 이론을 중심으로)

  • Kim, Chang-Il;Heo, Deok-Won;Lee, Hye-Min;Sung, Wook-Joon
    • Informatization Policy
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    • v.26 no.2
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    • pp.62-80
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    • 2019
  • The purpose of this study is to investigate the direct effect of victimization experience on cyber security behavior and the indirect effect of information protection awareness through the Dual Process Theory. Baron & Kenny regression analysis was conducted and the results are as follows - first, victimization experience has a positive effect on cyber security behavior; second, the relationship between victimization experience and cyber security behavior is mediated by cyber security awareness; and third, the direct effect of victimization experience on cyber security behavior and the indirect mediating effect of cyber security awareness are both positive (+). The direct effect of victimization experience on cyber security behavior is analyzed to be relatively large compared to the indirect effect that cyber security awareness has on cyber security behavior. Based on these results, It is suggested that periodic cyber security education and campaign policies are needed to enhance cyber security behavior.

A Study on the Change of Perceptions of Child Abuse Before and After Special Law (아동학대 범죄의 처벌 등에 관한 특례법 전후의 아동학대 인식 변화에 대한 고찰)

  • Lee, Keung-Eun;Kim, Do-Hee
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.629-636
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    • 2019
  • In order to infer whether the Special Act on the Punishment of Child Abuse Crimes, etc. actually brought about a change in the social perception shared about child abuse in our society, we used big data to examine the change in the perception of child abuse by the public. This study selected 'child abuse' as the keyword and collected and analyzed. The results of this study are as follows. First, before the implementation of the Special Act in 2013, the words "china" are kindergarten, teacher, body, problem, reporting obligation and neglect compared to the following. After the implementation of the special law, daycare centers, incidents, eradication, campaigns, domestic violence and preventive education were newly introduced. Second, the interconnection of key words in the previous picture of 2013 shows that the left group focuses on measures to introduce to prevent child abuse while the right group consists of keyword intended to view child abuse in conjunction with domestic violence. They are still seen as a group of divorces, discipline, neglect and parental education, which they still perceive as a family problem. Since the implementation of the Special Act in 2013, it will be divided into four groups, and the top group will be highlighted by the keyword related to child abuse cases, part of suspected cases and awareness of child abuse. In addition, the Act on the Special Cases of Child Abuse and the Child Protection Agency clearly appear as a child protection system.

Problems with the use of a Neologism in media and ways to improve them (언론미디어의 신어(新語) 사용 문제와 개선 방안)

  • Bang, MeeYoung;Lee, GunWoong
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.191-200
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    • 2022
  • This study analyzes the perception survey of the general public on the problems of a neologism(new words), which are frequently used in media media, and derives improvement measures and implications based on the data. In general, it can be seen that the creed is exposed and used indiscriminately through media, and those in their 20s and 30s are positive for the use of new words and those in their 50s and 60s are relatively negative. The biggest problem is that excessive use of creed can cause conflict and alienation between generations, and the need for correct Korean use is recognized overall as it can enhance Hangeul destruction and inappropriate social awareness. However, media outlets often use new words in a positive way to induce interest and enrich content by using them in the right place for the latest trends, such as small but certain happiness. As an alternative to this problem, self-purification of media workers is the most important, and it is recommended to encourage proper use of Korean through media literacy education and campaigns.