• 한국실내디자인학회논문집
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• 제25권3호
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• pp.60-69
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• 2016

This experimental study measures the emotional and physiological responses of customers as to cafe facade design. It is done through eye-tracking and EEG response experiments. Specifically, their visual concentration and EEG concentration are analyzed in line with their facade preferences. The findings are as follows. First, the correlation between their facade preferences and visual concentration on facades is as follows: Highly preferable facades have a lower visual concentration frequency than the less preferable facades. Second, an analysis of $12{\times}12$ lattice division of facades shows that all facades have a high visual concentration for signs. The exceptions are F(6), F(7), F(8), and F(10). There is no correlation between the facade preferences and visual concentration behaviors for particular facade elements. Third, an analysis of prefrontal lobe's facade concentration shows that there is no correlation between the preferences and EEG concentration. However, there are big differences in the prefrontal lobe activity of 12 subjects depending on the facade. In particular, nine of them (3, 9, 13, 14, 15, 28, 36, 38, 43) show an activated prefrontal lobe as to the highly preferable facades-F(1), F(2), F(3), and F(4). However, such activation is not detected on the less preferable facades-F(9), F(10), F(11), and F(12).

• 한국실내디자인학회논문집
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• 제22권4호
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• 한국실내디자인학회논문집
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• 제24권5호
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• pp.78-86
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• 2015

Nowadays, there has been a trend about drinking coffee due to remarkable expansion of market, but the market is occupied by less franchise cafes having a lot of branches, and small private cafes are just few percentage. On other aspects, there will be a good effect of more active economy when private cafes are more active through this domestic situation of market which has the high rate of private business. Therefore, it is necessary to research design of fasade and especially fixed features on private cafes located in Busan Jeonpo cafe street by maketing of sensibility. firstly, there is the analysis about trends and features of fixed factors, and secondly, there is deep analysis about structural. and decorated factors. Furthermore, as a result of the analysis of similarities and differences, the variations in the design of private cafe will be understanded. whenever structural and decorated factors are balanced, for the design is more worthy, there will be formed basis of analysis in trends. In addition, the basic data research which includes anaysis and comparisons in structural and decorative factors will be used to improve appropriate design.

• 한국실내디자인학회논문집
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• 제23권2호
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• pp.99-107
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• 2014

Façade design makes the customer to select and remember of commercial space. Therefore, if it can be identified characteristics of perception in image evaluation, it will be possible to easy visiting space and re-selection with motivation through identity and differentiation of commercial space. For this study, cafes among commercial facilities were selected for the appreciation of the differentiated design features attracting customer's eyes through space image evaluation by gender. The followings are the conclusions drawn from the study. First, when the features of mean and deviation of [Factor 1] were employed for the appreciation of the perceptual characteristics of both men and women, it was clearly found that customers regards the facade design as a coarse one even though they are confused about whether the facade design is the straightened-up one. Second, customers perceive facade design as the one which is bright but not unique through [Factor 2] while in the process of selecting adjectives to describe it men's perception as to "being vivid but interesting" was dispersed and women's as to "Being bright" was also dispersed, too but the women perceived it as "being opaque". Third, it was revealed that the perceptual characteristics of [Factor 3] were perceived as "warm but boorish" and "warm but crude" by men and women respectively. Fourth, most (80%) of the adjectives employed for vivid description of their perception by both genders were found to be consistent.