• 제목/요약/키워드: 카노

검색결과 44건 처리시간 0.023초

User Review Selection Method using Kano Model in Application Market (어플리케이션 마켓에서 카노 모델을 이용한 사용자 리뷰 선별 방법)

  • Kim, Neunghoe
    • Journal of Industrial Convergence
    • /
    • 제18권2호
    • /
    • pp.95-100
    • /
    • 2020
  • Among the customer-oriented data used to comprehend the customer, the user review data has received much attention as it provides insights into customer opinion in a detailed and large-scale manner; many customers have come to rely upon and trust the user reviews. Many application developers are cognizant of the importance of user reviews, so they monitor and respond to these reviews. However, due to the absence of a systematic method, developers have been investing their time and money without clear correlation to the customer satisfaction. Therefore, this paper suggests a systematic method to select user reviews from the application market using the Kano Model that deals with customer satisfaction and service quality, thereby maximizing the customer satisfaction under the given time period and budget. This method is constructed in the following phases: the user review collection and requirement elicitation phase in which the developers collect user reviews from the application market and elicit requirements, the Kano Model application and selection phase in which the Kano Model is applied to the elicited requirements and selection occurs based on the quality type, and the stakeholder review and redefinition phase in which relevant personnel gather to review and redefine requirements from an internal perspective.

VE Alternative Verification Method Using KANO Model (카노모델을 활용한 VE대안 검증방법)

  • Liu, Jun-Nan;Qiao, Le;Park, Jin-Young;Kim, Byung-Soo
    • KSCE Journal of Civil and Environmental Engineering Research
    • /
    • 제39권6호
    • /
    • pp.923-932
    • /
    • 2019
  • VE is used as a powerful tool to add value to facilities by improving functionality and reducing costs. By identifying the client's requirements in the VE process and reflecting them in the quality model, the developed alternatives meet the client's requirements. However, there is no process to verify how the developed alternatives reflect the needs of the client through functional analysis, idea generation and evaluation. The purpose of this study was to develop, verify, and prove the effectiveness of a methodology for evaluating client satisfaction with alternatives developed during the VE Job Plan. The KANO model, which can identify the satisfaction and dissatisfaction of requirements in product planning, was set as a methodology for alternative verification procedures of VE, and was improved and applied to the purpose of this study. As a result, the alternative evaluation method developed in this study was found to be useful. It is expected that the KANO model will be used to evaluate the satisfaction of VE alternatives in the VE Job Plan analysis.

An Exploratory Two-dimensional Approach to Port Selection Behavior (항만선택행위에 대한 탐색적 이차원적 접근)

  • Park, Byung In
    • Journal of Korea Port Economic Association
    • /
    • 제33권4호
    • /
    • pp.37-58
    • /
    • 2017
  • The implicit assumption of port selection studies based on survey and respondents' perceptions is that the preference of the port selection attributes is proportional to the selection behavior. Further, the straight lines of the port selection attributes could also have non-linear properties. This study confirms nonlinear characteristics of selection attributes by using Kano model. The findings of this study showed that several properties of carriers were evaluated as nonlinear characteristics, such as the intermodal links and network accessibility, and size of port and terminal. Hence, port service providers such as port authorities and terminal operating companiesl, should construct a port operation strategy that reflects the non-linear port selection characteristics of shipping companies. Since this study aimed at exploring the forms of port selection characteristics, long-term additional verification studies on ports and stakeholders at domestics and abroad were needed. The Kano model and importance-selection analysis method used for analysis and strategy establishment also need to be improved to capture evident characteristics and to present strategic guidelines.

On Fuzzy Methods to Classify Quality Attributes in Kano Model (카노모델에서 품질요소 분류를 위한 퍼지기법 연구)

  • Kim, Seong-Jun
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • 제26권6호
    • /
    • pp.439-444
    • /
    • 2016
  • The definition of quality continues to evolve. In recent years, there has been growing interest in how to satisfy customers' potential needs with an emphasis on customer-oriented quality. Two-dimensional quality proposed by Kano provides a useful framework for discovering quality attributes critical to customer satisfaction and it is widely employed for product and service development. In Kano model, quality attributes are classified into attractive, one-dimensional, must-be, indifferent, and reverse ones. Finding attractive elements among them is important for achieving customer satisfaction effectively. However, Kano's classification method has limitations in dealing with customers' ambiguous and complex ideas. The customer response itself includes uncertainty and incompleteness. To overcome this problem, fuzzy methods are incorporated with Kano's classification in this paper. According to numerical comparisons, it is shown that the fuzzy Kano method is useful for accommodating various response of customer and is helpful to identify potential needs.

Classification and Evaluation of Service Quality Factors of O2O Delivery Applications Using Kano Model (카노 모형을 활용한 O2O 배달 앱 서비스 품질 요인 분석)

  • Lee, Young-Chan;Seo, Dong-Hyuk;Song, Si-Hoon
    • Journal of Industrial Convergence
    • /
    • 제15권2호
    • /
    • pp.27-36
    • /
    • 2017
  • In this study, we analyzed service quality factors of O2O delivery app based on Kano model and survey, and classified service quality into several dimensions. As a result of the analysis, the one dimensional quality factors were accurate information transmission, variety of restaurants, diversity of payment methods, diversity of menu selection, discomfort resolution, kindness of service, taste and quality of food, hygiene and cleanliness, Attractive quality factors such as updated information, reliable reviews, various ordering methods, fast delivery, brand image, discount point payment and accumulation. Although the must-be quality factor did not appear, it turned out that the discomfort resolution was close to the must-be quality factor. The indifferent quality factors were informational services, events and promotions. The O2O delivery app market is continuing to grow and competition is getting more and more intense. The results of this study will help O2O delivery app vendors to establish strategies to focus on certain quality of service factors.

A Study of Improving Product Usability Based on the Classification of Usability Problems Considering Users' Satisfaction -Applying the Kano's Model of Customer Satisfaction (사용자 효용을 고려한 사용성 문제의 우선순위 정의 및 사용성 개선 방향에 대한 연구 - 카노의 사용자 만족 모델의 활용 중심으로)

  • Heo, Jeong-Yun;Park, Sang-Hyun;Song, Chi-Won
    • 한국HCI학회:학술대회논문집
    • /
    • 한국HCI학회 2006년도 학술대회 2부
    • /
    • pp.179-184
    • /
    • 2006
  • "사용자 중심의 디자인(User-Centered Design)" 은 좋은 사용성을 가진 제품을 만들기 위한 사용되는 보편적인 접근방법중의 하나이다. 그러나 투자대비 최대의 가치 창조라는 경제성 원리와 개발 기간의 제약을 고려하면 개발 중 사용성 평가를 통해 발견된 문제들을 모두 제품에 반영하는 것은 거의 불가능 하다고 볼 수 있다. 그러므로 발견된 문제들에 대한 우선 순위를 정의한 후 가장 중요한 문제점에 대해 먼저 개선하는 전략이 필요하다. 기존의 사용성 문제에 대한 우선 순위는 주로 문제 자체의 심각도를 고려하여 결정되었다. 그러나 사용자가 인식하는 사용성(Perceived Usability)를 높이기 위해서는 사용자가 중요하게 생각하는 효용을 우선적으로 제품에 반영하는 것이 필수적이다. 본 연구에서는 카노의 사용자 만족 모델을 활용한 사용자 효용과 사용성 문제들의 잠재가치를 고려한 사용성 문제 분류를 기구 사용성 평가 가이드라인의 제작에 적용하였다. 제안된 분류에 의해 디자인 가이드라인을 1) 반드시 만족 시켜야하는 제품 사용성 기준, 2) 경쟁사 대비 우위를 유지하기 위한 비교평가 기준으로 나누어 정의함으로써 단일 제품의 절대적 평가가 아닌 경쟁사 제품과의 비교 평가를 통한 개선 방향의 제시에 Kano 모델을 기반으로 정의된 사용성 문제들의 효용가치분류가 효과적이라는 것을 본 연구를 통해 보이고자 한다.

  • PDF

A Study on the Usability of University Remote Lecture -Focusing on Zoom and Webex Meetings- (대학 원격강의 프로그램의 사용성 연구 -Zoom과 Webex Meetings를 중심으로-)

  • Shin, Jun;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • 제18권10호
    • /
    • pp.403-408
    • /
    • 2020
  • This paper is to evaluate the usability of two representative video meeting services currently used by university for research to improve the quality of university remote lecture. questionnaires based on Kano Model were designed and in-depth interviews were conducted to provide qualitative approaches. Screen-sharing functions, the one-dimensional functions was the most important function. and attractive functions had relatively diverse directions. For essential functions, there was a wide gap in quality due to user-specific equipment. The function in which other platforms exist or business-related was not important. Webex reacted negatively to the aging UI, while Zoom responded negatively to the unilateral mute function. In addition, the development direction was presented in five ways as a result of analysis of these results. under Corona-19 situation, I hope this study will lead to continuous research to make stepping stone for remoted educational development.

A study on action cam user experience design for leisure activities (레저활동을 위한 액션캠 사용자 경험 디자인 연구)

  • Lee, Yong-Joon;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • 제19권2호
    • /
    • pp.373-378
    • /
    • 2021
  • The study is a user experience design study on the function of action cams used for leisure activities that have been on the rise recently. Along with the video platforms that are developing in a user-friendly way, the size of the action cam market is also growing. However, there is a lack of research on the quality of a function that enhances the user experience. Thus, this study classified action cam functions according to user experience elements by using Kano Model's analysis method and in-depth interview, and analyzed how the quality of action cam functions affects the user experience by conducting a satisfaction survey by function. The results of the study have shown which functions should be improved first and which functions should be continuously researched and invested. I hope this study will contribute useful information to developing user-centered action cams.

Fitness Center Service Design Concept Evaluation for the New Silver Generation (뉴실버 세대를 위한 헬스장 서비스디자인 콘셉트 평가)

  • Park Sung-Heum;Lee Sung-Pil
    • Journal of Service Research and Studies
    • /
    • 제11권2호
    • /
    • pp.95-105
    • /
    • 2021
  • The purpose of this study is to improve the accuracy of service satisfaction by utilizing KSC (Kano, Score Model, Concept Position) analysis methods in order to present various fitness center service models for healthy new silver generation centered on P fitness center which runs six branches in Busan. Double Diamond-based methods led to a case study focused on the P fitness center's Yeon-san branch which well leading in a wide variety of leisure infrastructures for the senior citizens. Throughout this study, based on the insights extracted from the customers were culminating in nine service design models from the perspective of administrators and trainers. The final derived nine models have been evaluated by Kano's satisfaction evaluation, Concept score, and Concept position evaluation. All of the nine models results indicated as valid except for models 3 and 6. Finally, an implementation roadmap was proposed by dividing it into investment cost and effectiveness.

Determining the Importance of Customer Attributes with Kano's Model (카노 모형을 고려한 고객 요구 속성의 중요도 산정)

  • Kim, Kyung-Mee O.
    • Journal of Korean Society for Quality Management
    • /
    • 제35권4호
    • /
    • pp.38-51
    • /
    • 2007
  • The House of Quality(HOQ) is used in the development stage to identify important customer attributes and corresponding engineering characteristics. The importance of each customer attribute obtained in the HOQ affects to the quality of the final product or service. Traditionally, such importance is derived based on the assumption that customer satisfaction is linearly proportional to the product performance. In this paper, we propose a nonlinear function so as to relate the product performance with the customer satisfaction according to the Kano model. A performance goal is obtained by maximizing the total customer satisfaction under a cost constraint and the importance of each customer attribute is developed from the performance goal. Therefore, the proposed approach incorporates the Kano categories and the improvement cost in determining the importance of customer attributes.