• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• 한국노년학
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• v.29 no.1
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• pp.195-213
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• 2009

The purpose of this study is to analyse how consumption value affects the loyalty of green product through satisfaction and trust among elderly consumers. Data were collected from a cross-sectional survey of 314 older adults (age≥60) in the U. S., who bought and possessed a hybrid car, a representative green product. The statistical methodology is employed a structural equation model. The results demonstrated several important findings. First, perceived social value among elderly population had significant effects on green product satisfaction, while hedonic value did not. Second, both perceived functional value and environment friendly value had a significant positive effect on trust in green products. Third, satisfaction with green products also led to trust in green products. Finally, trust in green products showed their significant effects on loyalty in green product. These results provide practical implications to improve the trust and loyalty in green products among the elderly consumers. Furthermore, by deriving major components of consumption values in green products among the elderly, and analyzing the mechanism of satisfaction, trust, and loyalty, the study emphasizes relationship marketing in implementing "green" marketing strategies.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.253-259
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• 2024

From the consumer's perspective, eco-friendly consumption is still a topic that can cause various psychological discomforts, and psychological discomfort can lower the intention to consume eco-friendly products through negative consumer psychological mechanisms. This study analyzed the influence of psychological discomfort regarding eco-friendly consumption on people's willingness to pay additional prices for eco-friendly products. In addition, we examined the moderating effect of consumers' involvement in the product family in this relationship. As a result of a statistical analysis based on consumer response data obtained from an online survey conducted with 407 American consumers, the level of people's psychological discomfort with eco-friendly consumption is directly related to their willingness to pay additional prices for eco-friendly products. Although it did not have a significant effect, it was confirmed that the influence of psychological discomfort on willingness to pay premium price was significantly different depending on the consumer's level of involvement.

• 프린팅코리아
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• v.9 no.3
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• pp.70-71
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• 2010

이제는 전 산업부문에서 환경의 중요성과 친환경에 대한 대응방안을 마련하는 것이 현실적인 과제로 등장하게 되었다. 각종 인쇄 장비 공급업계도 예외 없이 친환경 제품 개발에 박차를 가하는 한편으로 친환경기업으로 거듭날 것을 지속적으로 요청받고 있다. 이에 따라 각종 인쇄 장비를 사용하는 인쇄사들은 앞으로 더 많은 주의를 가지고 인쇄 장비를 사용해야만 하는 상황이며 제조업체들도 환경오염 유발 물질의 폐기 및 처리 프로그램을 적극적으로 운영하는 한편으로 제품의 성능개선에서 친환경적인 성능 개선을 강조하는 등 적극적인 대응에 나서고 있다.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.359-363
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• 2011

현재 4대강 유역개발과 하천 정비 등 관련된 대규모 토목공사가 진행되고 있다. 친환경적인 수자원 정비를 가능하게 하는 친환경 콘크리트 제품의 개발은 환경오염 방지 및 환경보전에 있어서 필수적이다. 현재 국내에서는 콘크리트에 다양한 자원 순환형 재료를 적용하고 있지만, 적극적 친환경 콘크리트의 연구는 아직 미미한 상태이다. 본 논문에서는 친환경적인 수자원 정비를 가능하게 하는 콘크리트의 필요성과 활용측면에 대해 논해 보고자 한다. 또한 국내외 관련 기술현황을 비교하여 현 콘크리트 제품 개발 산업에 적용방안을 제시하고자 한다.

• The monthly packaging world
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• s.151
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• pp.122-124
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• 2005

친환경에 대한 관심이 고조되고 있는 현재, 식품 제조업체와 일반 소비자들의 기대에 부응해 많은 포장재 관련 업체들이 다양한 친환경 기능성 포장재를 개발하고 있다. 특히 자연에 존재하는 미생물에 의하며 자연분해되는 친환경 생분해성 용기는 완전 생분해 된다는 점에서 많은 각광을 받아왔으며 국내 40여 개의 생분해성 플라스틱 제조업체가 옥수수전분, 밀전분, 고구마전분, 갈대펄프, 왕겨, 목재펄프 등의 순수 천연물을 원료로 천연물 용기 개발에 주력해 왔다. 그러나 그동안, 고가(高價) 등의 이유로 상용화에 어려움을 겪어왔던 것이 현실이다. 지난 6일, (주)농심 계열의 식품 포장재 전문 업체인 율촌화학(주)이 친환경 전분 발포 컵라면 용기를 개발, 공급하면서 친환경 용기에 대한 시장이 확대될것으로 전망되고 있다. 율촌화학(주) 친환경 전분발포용기 개발의 주역인 김헌무 팀장을 만나, 개발 경위와 제품에 대한 설명을 들어보았다.

• Product Safety
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• s.249
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• pp.48-51
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• 2014

• Journal of Digital Convergence
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• v.16 no.12
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• pp.257-266
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• 2018

The implication of this study is that the development and market participation of the next generation eco - friendly vehicles is accelerating, and consumers 'interest is increasing. Also, the product attributes of environment - friendly vehicles and the government's policy support for the next generation eco - friendly vehicles. The purpose of this study is to investigate the effect of purchasing behavior of eco-friendly vehicles on the product attributes of eco-friendly vehicles. Economic, image, functionality, and service convenience have positive effects on consumers' purchase intention. As a result of examining the moderating effect of the government support policy between the product attributes of environment - friendly vehicles and the purchase intentions of environment - friendly vehicles, the government or municipal government has no control effect such as vehicle price subsidy, vehicle tax subsidy, Carbon tax support to prevent emissions was found to have a moderating effect of supporting 10,000 won per ton, even if 5,000 won per ton was supported. This suggests that consumers who prefer to buy eco-friendly vehicles are more likely to have environmental factors.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.129-136
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• 2011

In this paper, the shielding material for the product design of various electrical appliances is suggested by more environmentally materials like as the lacquer and the charcoal. The suggested shielding material has the shielding effectiveness of 97.2%, 98.7%, and 96.3% at 900 MHz, 1.8 GHz, and 2.45 GHz, respectively. In the microwave oven and the cell phone, the metal or metal-coated plastic are used for the shielding of strong electromagnetic wave. However, by using more environmentally materials like as the lacquer and the charcoal, the products can be manufactured more light weighting, more heat-resisting, more abrasion resisting, and more corrosion resisting. Also, the products design can be varied more mellow and more friendly.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.123-123
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• 2012