• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1839-1852
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• 2009

This study investigates the effects of benefits pursued to clothing on the purchase intention of wellbeing oriented apparel products (eco-friendly and health-functional apparel). Data were collected from a total of 251 Korean females ranging from 20 to 50 years old and analyzed by SEM. Pragmatic benefit positively affected but aesthetical benefits negatively affected the purchase intention of eco-friendly apparel and health-functional apparel. The social benefit influenced the purchase intention of health-functional apparel but did not influence the purchase intention of eco-friendly apparel.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.1-13
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• 2019

The objectives of this study are (1) to classify fashion consumers based on innovativeness and nostalgia and (2) to explore the differences in product purchase criteria, fashion information sources, and attitudes toward eco-friendly and fast fashion products among the identified groups of consumers. A total of 327 respondents were clustered into four distinct groups: (1) high innovativeness and low nostalgia, (2) high innovativeness and high nostalgia, (3) low innovativeness and high nostalgia, and (4) low innovativeness and low nostalgia. The four groups showed significant differences in the purchase criteria of quality, design, and brands and no difference in the criteria of functionality and washing methods. The four groups preferred different sources of fashion information: fashion magazines, people in the street, and salespeople, but did not differ in terms of social networking services (SNS) and in-store displays. While the four groups had significantly different attitudes toward eco-friendly fashion products, they did not show differences in attitudes toward fast fashion products, excluding usefulness. These meaningful results provide guidelines for developing more effective merchandising strategies for both eco-friendly and fast fashion products.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.21-21
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• 2011

개인적 삶의 질 향상과 함께 사회적인 삶의 가치를 추구하여 인체친화적이며 동시에 환경 친화적인 제품 소비에 가치를 두는 LOHAS 트렌드의 영향으로 의류 제품에서는 소비자의 요구 수준에 맞춘 고급화, 고기능화된 의류 상품 및 소재 중심의 소비와 함께 친환경 소재, 리사이클 소재 등에 대한 관심이 증가하고 있다. 최근 Ramie 복합 소재는 이러한 트렌드에 적합한 대표적인 소재로서 고감성/웰빙 신섬유 제품 개발을 통해 신시장 개척이 가능한 아이템으로 주목받고 있다. 한편, Ramie는 땀에 대한 흡습성과 속건성이 우수하고 청량감이 있어 주로 여름 소재로 활용되어 왔으나 촉감이 좋지 못하고 광택성이 떨어지는 단점이 있어 이를 보완하기 위해 촉감이 좋고 광택성이 뛰어난 레이온 계열의 소재와 혼방하여 고급스럽고 환경 친화적인 의류소재로써 개발이 진행되고 있다. 본 연구에서는 이러한 레이온계 섬유 중에서 상품성이 modal 섬유 Tencel 섬유를 각각 혼방한 Ramie/Modal(28's,30's), Ramie/Tencel(28's) 복합소재의 반응성 염료에 대한 염색특성을 비교 고찰해 보았다. 실험은 Heterobifunctional type 반응성 염료 3종(Red, Yellow, Blue)을 이용하여 흡진 거동, 빌드업 특성, 겉보기 색상농도 등을 비교하였으며 1/1 standard 농도에서의 제반 견뢰도를 비교 평가하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.254-266
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• 2011

This study analyzes the state and products of shopping malls that sell naturally dyed products in Japan. In this study, 37 natural dyeing shopping malls were selected. The results of this study are as follows. There are many natural dying internet shopping malls located in the areas of Tokyo, Kyoto, and Okayama. The most frequent dyes were indigo, followed by akane, persimmon, mud, vegetation, and tea. The highest ordered product categories were accessories, followed by adult clothes, and interior decoration products. The most frequent products were adult hats, followed by towels (handkerchiefs), scarves, T-shirts, and bags. For the price of products, 3,000-4,000${\yen}$ was the highest for T-shirts, with 2,000-3,000${\yen}$ and 4,000-S,000${\yen}$ for newborn baby and child clothing, 5,000-10,000${\yen}$ for hats and bags, 3,000-4,000${\yen}$ for scarves, and 1,000-2,000${\yen}$ for towels (handkerchief). Concerning product information, most of the shopping malls offer the product size and the product explanations, but over half of them did not show the properties or directions for handling the product.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1205-1219
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• 2010

This study analyzes the conditions and products of internet shopping malls that sell natural dyeing products. In this study, 98 natural dyeing internet shopping malls were selected. The results of this study are as follows. The locations of the internet shopping malls were Gyeonggi-do, Seoul, Jeollanam-do, Gyeongsangbuk-do, Gwang-ju (city), Daegu (city), Busan (city), Gyeongsangnam-do, and Jeju-do. The most frequent dyes of the natural dyeing products were loess, followed by charcoal, indigo, and persimmon. Indigo was most frequently used in Seoul, with loess and charcoal most frequent in Gyeonggi-do. Persimmon, indigo, loess, and charcoal were mainly used in Jeollanam-do, with persimmon and loess in the Gyeongsangbuk-do, and persimmon in Jeju-do. The highest ordered product categories were accessories, followed by adult clothing, interior decoration products, and bedding. The most frequent products were bedclothes, followed by scarves, female shirts, blouses, pillows, female jackets, and vests. Regarding the price of products, 150,000-200,000 won was the highest for the Saenghwal Hanbok, with 10,000-30,000 won for underwear, 30,000-60,000 won for accessories, and 100,000-150,000 won for bedding. Concerning product information, 58.2% of internet shopping malls offer the product size and almost half of them did not show the properties or directions for handling the product. Based on the research results, the problems of the conditions and products of natural dyeing internet shopping mall were derived. The results show that the natural dyes of internet shopping malls lacked regional symbolism, the products were not specialized, and product information was not fully offered to consumers. To solve these problems, the strategies for marketing the promotion of the natural dyeing internet shopping mall were, ‘Using natural dyes from local resources’, ‘Market oriented and specialized item design’, and ‘Offer right product information’.