• Title/Summary/Keyword: 친환경 기업활동

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The effect of eco-friendly management activities of a cosmetic company on customers' decision making (미용기업의 친환경 경영활동이 소비자 의사결정에 미치는 영향)

  • Nam-Koong, Yun;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.7
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    • pp.285-291
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    • 2018
  • The purpose of this research lies in analyzing the corelation between the eco-friendly management activities of a cosmetic company and customers' decision making in terms of purchase. In this research, 355 copies of questionaire from general customers were analyzed using the statistic package program of SPSS v.18.0. Based on the research analysis, the attributes of eco-friendly management activities can be categorized into three factors such as 'energy saving', 'contribution to communities', and 'environment-oriented services' and have the statistically meaningful positive influence on the three factors of customers' decision making; 'purchasing intention', 'assessment of purchase', and 'repurchase'. This research shows that the eco-friendly management activities of a cosmetic company is an important factor for its successful marketing strategy. This research has a significance in that it has studied the eco-friendly management activities of a cosmetic company through stereotyping. We can expect successful marketing effect if a cosmetic company uses eco-friendly products, information, and services in its eco-friendly marketing.

A Study on the Impact of Environmental-Friendly Logistics Activities on Corporate Performance (친환경 물류활동이 기업 성과에 미치는 영향에 관한 연구 -기업 종사자들의 인식을 토대로-)

  • Song, Ji-Wong;Ha, MyungShin
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.25-50
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    • 2014
  • This study analyzes how the environmental-friendly logistics activities impact on both environmental performance which is the result of sustainable development and business performance which is one of basic achievement of commercial company. It has been researched especially focusing on manufacturing-based company. According to the results of multiple regression analysis, it has been proven that environment-friendly storage and cargo handling, management and policy factors significantly affect environmental performance. And environment-friendly production, management, policy factors significantly affect the company's business performance.

The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility (기업의 환경적 책임활동이 기업이미지에 미치는 효과: 환경적 책임활동 차원을 중심으로)

  • Park, Jong-Chul;Mool, Prashant;Hong, Sung-Jun
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.5
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    • pp.91-102
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    • 2014
  • Different from the past studies, in this study we postulates that the consumers' trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility. However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.

SCEM's impact on environmental activities SMEs (친환경공급망관리가 중소기업의 환경활동에 미치는 영향 분석)

  • Kim, Namkyu;Hwang, Kumju
    • Environmental and Resource Economics Review
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    • v.17 no.1
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    • pp.83-120
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    • 2008
  • Small and medium sized enterprises' (SMEs) environmental performance and activities have been often of great concern toward sustainability as they have been playing a critically important role in the economic and industrial development. Among many initiatives to engage SMEs into the sustainability framework, Supply Chain Environmental Management (SCEM) of large companies has a great potential to persuade SMEs to adopt environmentally improved activities. This study investigated the relationship between SCEM approaches of large companies and environmental activities of SMEs in the Korean electronics industry. A postal questionnaire survey was used as a data collection method, and factor analysis and regression analysis were applied to analyse the collected data. The empirical findings suggested that SCEM approaches of large companies have positive impacts on environmental activities of SMEs. Among SCEM approaches, the collaborative approach was more effective than the arm's-length approach. Additionally, this study found positive impacts of trans-national SCEM approaches on SMEs' environmental activities.

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A Study on the effect of SCM Integration and Green SCM practices to Environmental Performance (공급체인 통합과 친환경 활동이 환경성과에 미치는 영향에 관한 연구)

  • Kim, Changbong;Jung, Sunnam
    • International Area Studies Review
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    • v.15 no.1
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    • pp.447-466
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    • 2011
  • This paper examined the supply chain management Integration factors and environmental performance in Korean industry. Focusing on SCM Integration, GreenSCM practice, and environmental performance factors, purpose of this study is finding linkage between SCM Integration factors with new environmental practice factors and environmental performance. Based on the analysis of eighty-eight cases, the following results were found. First, We found External environmental collaboration factors and Internal environmental monitoring factors within Green Supply Chain Practices. Second, SCM Integration have a positively significant influence on environmental performance. Third, Internal environmental monitoring factors have a positively significant influence on Environmental performance but External environmental collaboration factors doesn't. This study suggests that only with high level of Integration firms may have good result on entire supply chain environmental performance. Finally, our empirical evidence shows that company should be prepared for new environmental trade regulation with Green Supply chain management integration.

Corporate Social Responsibility and Activities through Eco-friendly Packaging (친환경 포장을 통한 기업의 사회적 책임과 활동)

  • Kim, Minjeong;Lee, Kangdae
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.20 no.2
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    • pp.51-57
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    • 2014
  • Due to increasing consume market, corporate social responsibility and activity have been required to increase also. Corporate social responsibility is defined self-regulation for public profit such as dignity of human and eco-friendly contrary to it focus on making profit first before. In this study, promoting awareness the need for eco-friendly packaging by divided corporate and consumer and introducing the concept of corporate social responsibility. In addition investigated case analysis of domestic and foreign companies's activities of eco-friendly packaging currently. Based on this, proposed the reason that companies should do eco-friendly packaging for fulfill companies do their social responsibility.

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The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention (기업의 그린마케팅이 소비자 구전의도에 미치는 영향)

  • Park, Ji-Ho;Park, Hyeon-Suk
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.9-16
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    • 2022
  • In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

집중안전포커스 - "3Zero" 가장 안전한 작업이 가장 좋은 생산성과 최고의 품질 만들어

  • Im, Jae-Geun
    • The Safety technology
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    • no.143
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    • pp.16-19
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    • 2009
  • 경기도 파주시 문산읍 당동리에 위치한 파주전기초자 주식회사는 일본의 NEG와 국내 LG Display가 손잡고 설립한 기업이다. TFT-LCD Glass를 주로 가공하고 있는 이곳은 일본과 한국의 안전문화를 결합하여 독특하면서도 철저한 안전관리 활동을 펼쳐 나가고 있다. 2005년 설립 이후 무재해 행진을 지속하고 있으며 철저한 분리수거와 소각실명제의 도입으로 안전은 물론 친환경 기업으로서의 역할에도 최선을 다하고 있다.

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Effect of Environmentally Friendly Management Activities of SMEs on Job Improvement (중소 제조업체의 친환경적 경영활동이 직무향상에 미치는 영향)

  • Sang-Mok Bae
    • Industry Promotion Research
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    • v.8 no.1
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    • pp.47-53
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    • 2023
  • This study is an empirical study on the effect of eco-friendly management activities of small and medium-sized manufacturers on job improvement. The summary of the analysis results is as follows. first. Among the eco-friendly management activities of SMEs, it was analyzed that social activities did not have a statistically significant effect on job improvement, and second. Environmental activities were found to have a significant effect on work productivity with 𝛽= .394 (p<.001), and job satisfaction showed a low causal relationship with 𝛽=.216, p<.05, and third. Economic management activities were found to have a significant effect on job satisfaction, with 𝛽= .388 (p<.001). In addition, a low causal relationship was confirmed with 𝛽= .267 (p<.01) in work productivity. Therefore, among the effects on job improvement, it was found that environmental activities affect job productivity and economic management activities affect job satisfaction. This study is meaningful in creating an environment for SMEs' eco-friendly management activities, presenting competitive strategic directions, and providing basic data for research.

Strategic GSCM of the Multinational Enterprises and its impact on the Market Performance (다국적기업의 전략적 그린 SCM 구축과 시장성과에 관한 실증적 연구)

  • Kim, Gil-Sung
    • International Area Studies Review
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    • v.15 no.3
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    • pp.513-532
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    • 2011
  • Green supply chain management(GSCM) has emerged as a key approach for firms seeking to become sustainable environmentally. GSCM is a system in which the firm takes life cycle responsibility of the products through material recycling, environment-friendly production, and reverse logistics in addition to the classical operations in a supply chain. This paper endeavors to identify the relationship between the GSCM practice implementation and firms' performance among a sample of Korean manufacturing firms. Based on a literature review, eight hypotheses are put forward. First of all, a factor analysis was conducted to derive groupings of GSCM practice from the survey data which included 54 responses. Then, the first regression was conducted to examine the link between GSCM practice implementation and firms' financial performance. The result shows that green purchasing and green production are significant. The second regression was conducted to examine the impact of GSCM practice implementation on the firms' competitiveness. The result reveals that green purchasing, green production, and reverse logistics are positively signifiant.