• Journal of Digital Convergence
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• v.13 no.3
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• pp.95-106
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• 2015

This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.61-67
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• 2017

The objective of this study is to understand the effects of service-orientation perceived by customers(patients) on relationship commitment and prosocial behavior, in order to suggest the direction necessary to establish the management strategies of small & medium-sized hospitals. The elements of service-orientation were composed of customer treatment, service failure recovery, and service standard suitable for the characteristics of small & medium-sized hospitals. In order to verify if the effects of three sub-factors of service-orientation on relationship commitment would cause prosocial behavior, the path analysis through AMOS was conducted. In the results of study, all the sub-factors of service orientation showed significant results, and also the relationship commitment and prosocial behavior showed significant effects. Based on such results, the implications and future research were suggested.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.166-178
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• 2014

In this study, to know the influence of pro-social behavior by service orientation of care facility for the elderly, made a research from 80 care facility for the elderly of about 400 professor employees with visiting them and by the mail. survey was from 302 senior citizens by 61 facilities, and the final analysis was helped by 297 professor employees. First, as analysis from the standard of prime variable, it showed 3.84 of relatively high marked from the who have had aware of the level of pro-social behavior. overall, standard of service orientation shown 3.69 out of 5 which is also relatively high. Looking at the sub- dimensions of service-oriented leadership performance has shown 4.13 points out of 5, 3.78 points out of 5 on buildup the systems, management of human resource orientation shown 3.5 points out of 5 and attitude of services shown 3.36 points out of 5. In general, the service has showed up higher points on the overall. Second, by the analysis from the regression analysis, fulfillment of leadership (B=.004, P=.938), attitude of service (B=.031, P=.476), management of human resource (B=.147, P=.003), system build up (B=.175, P=.001) were made meaningfully influenced on pro-social behavior. Especially, the sub- dimensions of human resource management and the system buildup had a importantly major role for influencing on pro-social behavior. Based on this, in this study, care facility for the elderly professionals the ability to manage human resources programs and services to improve the efficiency of the system was proposed for building plans.

• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.205-229
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• 2014

Examination of the various impact factors on adoption sustainable IT can influence on the potential for creating sustainable businesses in today's society. However, the societal factor out of environmental factors, which stimulates customer intention to use sustainable IT, has seldom been investigated. In this paper, we examine the adoption of sustainable web technology from the pro-social behavior perspective. The concept of sustainable IT is theoretically examined based on social exchange theory. An empirical investigation is conducted into customer intention to use new sustainable IT. The results indicate that customers care about the social responsibility and usefulness of the sustainable IT-based services they choose. In this study, the social features of web technology and their influences on adoption are verified empirically for the first time. In addition, pro-sociality is identified as necessary to a perception of the socially responsible features of information technology. Furthermore, pro-social adoption behavior in the beginning stages of sustainable IT use is elucidated.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.

• Management & Information Systems Review
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• v.38 no.3
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• pp.21-34
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• 2019

It is a very important task for managers to motivate employees who work at service encounters where interaction with customers is important. The purpose of this study is to propose the trust of supervisor and supervisor's expressions as factors that can enhance or strengthen employees' prosocial behavior. Hierarchical regression analysis was used for this purpose. The results and implications are as follows. First, trust toward supervisors appeared to be a factor to improve employees'engagement. Second, job engagement has a positive effect on prosocial behavior of employees, that is, customer oriented behavior and organizational citizenship behavior. Finally, this work confirmed the moderating effect of the supervisor's gratitude expressions in the relationship between trust toward supervisor and job engagement. Research on gratitude in the marketing field is still in its infancy, and previous researches are focused on business and consumer relations. Expressing gratitude can be a natural tendency. This study suggests that gratitude expression should be introduced as part of organizational culture.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.380-392
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• 2012

The study of security personnel and psychological empowerment and organizational commitment to investigate the relationship between prosocial behavior in 2011 in Seoul, served in the private security companies after being selected as a security guard purposive sampling method using a 300 extracted samples, but the number of cases used in the study a total of 282 people. This study SPSSWIN 18.0 using factor analysis, reliability analysis, multiple regression analysis, path analysis, the following conclusions were obtained. First, psychological empowerment on organizational commitment affects. In other words, self-determination, job performance, impact, meaning a higher level of calculation ever higher levels of commitment and affective commitment. Second, the psychological empowerment influences prosocial behavior. In other words, self-determination, meaningfulness, influence job performance higher level of customer service and increases coordination Third, organizational commitment affects the prosocial behavior. In other words, the calculation ever commitment, emotional commitment, the higher the customer service, increases the level of coordination. Fourth, psychological empowerment and organizational commitment prosocial behavior direct and indirect impacts.

• Proceedings of the KIEE Conference
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• 2009.07a
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• pp.355_356
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• 2009

대용량 고객의 전용선로는 건설을 고객이 하고, 유지보수 책임 또한 고객에게 있어, 잦은 전용선로 고장 및 변전소 정전시 대규모 손실 발생하는바, 대용량 기업고객과 한전간의 전력공급서비스체계를 분석하고, 문제점 파악 및 해외사례 조사를 통해 개선방안을 도출하고, 개선방안과 관련한 구체적인 Action Plan을 제시하여 최적의 전력인프라 구축과 효율적인 전기공급을 통해 친기업 환경을 조성하고 고객설비 신뢰도 향상을 통한 정전 및 고장시간 감소로 사회적인 손실을 최소화하여 국가경쟁력 제고에 기여코자 한다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.657-665
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• 2023

Purpose : The purpose of this study is to examine the mediating effect of self-efficacy in the relationship between sense of calling and service quality of personal assistants for people with disabilities. The subjects of this study were personal assistants for people with disabilities belonging to four disability activity support organizations in K-city, Gyeongsangnam-do, and a total of 308 questionnaires were used for the final analysis. The dsta were collected from March 13, 2023 to to April 28, 2023. The collected data were analyzed by frequency analysis, Pearson's coefficents, Baron & Kenny multiple regression analysis using SPSS WIN 24.0. The results of this study are as follows. First, as a result of analyzing the correlation between sense of calling, self-efficacy, and service quality of personal assistants for people with disabilities, it was found that there was a positive correlation in all sub-variables. Second, in the relationship between sense of calling and service quality, self-efficacy was found to have a partial mediating effect. And self-efficacy was found to have a partial mediating effect in the relationship between prosocial orientation, which are sub-factors of sense of calling, and service quality. These results suggest that it is necessary to increase sense of calling and self-efficacy in order to improve the service quality of personal assistants for people with disabilities, and suggestions are made.

• Korean Journal of Social Welfare Studies
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• v.41 no.2
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• pp.309-334
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• 2010

This study explores gender mechanism of welfare politics in Korea from the perspective of welfare status theory. In the simplistic analysis, it is found that there is no gender difference in welfare attitudes. In the more sophisticated analysis of welfare-status-beased SEM, however, it is found that Korean welfare politics is to be understood in terms of gender-related politics. Three major findings of this study are as follows. Firstly, Korean women possess less pro-welfare attitudes in terms of the status of welfare beneficiary. This is due to the visible gender segregation in the Korean labor market on the one hand and due to the centrality of social insurance programs in the structure of Korean public welfare system on the other hand. Secondly, Korean women have relatively higher level of pro-welfare attitude when it comes to the status of welfare service provider. Thirdly, Korean women tend to be more supportive to pro-welfare parties as they have less chance to be a higher taxpayer. Based on the above mentioned findings, this study concludes that it is possible to make Korean women be more pro-welfare if the Korean welfare state expands more social services that tend to meet urgent needs of women.