• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.12 s.138
• /
• pp.1571-1582
• /
• 2004

Consumer's impulse buying behavior is extensive in everyday contexts. Credit cards promote spending by making the transaction simpler and by removing the immediate need for money. College students grown up in a credit card society attain cards at college's time and keep cards for 10 years over. In an effort to extend understanding of consumer behavior across cultures, this paper examines the cultural differences of impulse buying behavior and credit card use between Korean and American college students, and to investigate the relationships between impulse buying behavior and credit card use in each group. Data were obtained from student credit card users attending universities in metropolitan areas in Korea(N=154) and America(N=194). Data were analyzed using by Confirmatory Factor Analysis, MANOVA, MDA, and Regression. The results indicated there are significant differences of fashion-oriented impulse buying and credit card use between American and Korean college students. The impulse buying behavior is likely to increase for both Korean and American students who use credit cards for spending. Findings suggest that credit card use is important in predicting impulse buying behavior across these two cultures. Implications are drawn for the increasing global phenomenon impulse buying behavior and credit card use.

• Korean Journal of Human Ecology
• /
• v.20 no.2
• /
• pp.401-412
• /
• 2011

국가들 간의 차이는 국제적 소비자행동 연구의 근간이 되며 글로벌기업의 전략 구상에 중요한 변수로 작용한다. 본 연구에서는 의복충동구매에 대한 국가간 이해를 증진시키기 위해 한국과 미국의 대학생들을 대상으로 의복충동구매와 구매에 영향을 미치는 쇼핑감정에 차이가 있는지를 살펴보고 쇼핑감정이 의복충동구매에 어떠한 영향을 미치는지를 살펴보고자 한다. 선행연구를 바탕으로 질문지를 개발하였고, 한국(N = 412)과 미국(N = 290) 각각의 대도시에 위치한 대학교를 무작위 선정하여 정규강의시간 전후에 자원자들을 대상으로 자료를 수집하였다. 분석 결과, 미국대학생들에 비해 한국대학생들은 구체적 구매의도가 없는 상태에서 점포를 둘러본 후에 구매할 것을 결정하는 등의 계획적 충동구매나 다른 목적으로 점포에 들렀다가 계획에 없었던 필요한 것 혹은 기억나는 의류제품을 구매하는 등의 상기된 충동구매를 더 많이 하는 경향이 있었다. 그러나 미국 대학생들의 경우, 구매의도는 없었으나 새로운 스타일이나 최신 의류제품을 보았을 때 충동적으로 구매를 하는 패션지향적 충동구매가 한국대학생들에 비해 더 많이 나타나는 경향이 있었다. 또한 소비자들이 쇼핑할 때 느끼는 쇼핑감정 중 긍정적인 쇼핑감정은 미국대학생들이 한국대학생들보다 더 많이 느끼는 것으로 나타났다. 한국과 미국 대학생들은 모두 쇼핑과정에서 긍정적 감정을 느낄 때 여러 유형의 의복충동구매 가능성이 높게 나타났으나 부정적 쇼핑감정이 발생했을 때는 한국 대학생들만이 패션지향적인 충동구매를 하는 경향이 있었다. 이러한 결과는 의류제품을 쇼핑할 때 두 나라 대학생 모두에게 쇼핑감정 특히, 긍정적 감정은 구매의도를 자극하여 충동구매를 조장하는 중요한 역할을 담당함을 보여주었다. 이러한 연구결과는 의복충동구매와 쇼핑감정 간의 관계를 이해하고자하는 연구자들과 리테일러들에게 필요한 정보들을 제공해준다.

• Proceedings of the KAIS Fall Conference
• /
• 2010.11b
• /
• pp.751-754
• /
• 2010

본 연구는 초등학교 5, 6학년 학생들을 대상으로 인터넷 게임중독과 자아통제, 충동성과의 관계를 파악하여 올바른 인터넷 사용 문화를 장려하고, 과도한 인터넷 사용 방지교육을 위한 기초자료를 제공하고자 시도되었다. 자료는 2009년 11월 9일에서 11월 30일까지 익산시내 3개 초등학교를 임의로 선정하여 5, 6학년 학생 927명을 대상으로 조사하였다. 자료 분석은 SPSS WIN(12.0 한글판) 프로그램을 이용하여 카이제곱검정, t-검정, 일원배치 분산분석, 다중회귀분석의 통계적 방법을 이용하였다. 본 연구의 결과로는 대상자의 인터넷 게임중독 정도는 '정상' 483명(54.3%), '중독초기' 363명(40.8%), '중독중증' 43명(4.8%)으로 나타났다. 일반적 특성에 따른 인터넷 게임중독 정도를 분석한 결과 성별(p<0.01)이 유의한 차이가 있었으며 컴퓨터 사용 특성에 따른 인터넷 게임중독 정도는 이용장소(p<0.05), 주요활동(p<0.01), 평일 이용시간(p<0.01), 주말 이용시간(p<0.01)이 유의한 차이가 있었다. 또한, 인터넷 게임중독과 자아통제와의 관계를 분석한 결과 인터넷 게임중독 경향이 높을수록 자아통제 점수가 낮으며, 자아통제 점수가 높을수록 인터넷 게임중독 경향이 낮은 것으로 조사되었으며(p<0.01) 인터넷 게임중독과 충동성과의 관계를 분석한 결과 인터넷 게임중독 경향이 높을수록 충동성 점수가 높은 것으로 조사 되었는데, 이는 충동성 점수가 낮을수록 인터넷 게임중독 경향이 낮음을 의미한다(p<0.01). 자아통제와 충동성과의 관계를 분석한 결과 자아통제가 낮을수록 충동성이 높으며, 자아통제가 높을수록 충동성이 낮은 것으로 나타나서 자아통제와 충동성은 서로 반대 개념인 것을 알 수 있었으며(p<0.01) 인터넷 게임중독과 자아통제, 충동성과의 다중회귀분석 결과 유의한 영향을 주는 변수는 성별(p<0.01), 학교성적(p<0.01), 주요활동(p<0.01), 평일 이용시간(p<0.01), 주말 이용시간(p<0.01), 자아통제(p<0.01), 충동성(p<0.01)이었다. 여학생보다 남학생이, 학교성적이 높을수록, 주요활동이 비학습관련인 경우, 평일 이용시간이 1시간이상 이용할수록, 주말 이용시간이 2시간이상 많이 이용할수록, 자아통제가 낮을수록, 충동성이 높을수록, 인터넷 게임중독 경향이 높은 것으로 나타났다. 이상의 결과를 종합해 보면, 인터넷 게임중독 경향이 높을수록 자아통제 정도가 낮게, 충동성 정도는 높게 나타나고, 인터넷 게임중독 경향이 낮을수록 자아통제 정도가 높게, 충동성 정도는 낮게 나타나는 것을 알 수 있다. 또한 자아통제와 충동성은 상반된 개념으로 자아통제 정도가 높을수록 충동성은 낮아지고 자아통제 정도가 낮을수록 충동성이 높아짐을 알 수 있다.

• Management & Information Systems Review
• /
• v.39 no.1
• /
• pp.15-34
• /
• 2020

The purpose of this study was to investigate the effects of social face sensitivity on impulse buying tendency and satisfaction. This study was also to investigate the effects on the mediating effects of the impulse buying tendency in the relationship between social face sensitivity and satisfaction. For this purpose, this study was conducted to 266 subjects living in Busan, Korea. And the data was analyzed by SPSS 22 and Amos 25. The results of the study were as follows. First, others conscious social face and formality social face were related to impulse buying tendency. However, shame conscious social face was partially related to impulse buying tendency. Second, suggestion impulse buying and reminder impulse buying had significant effect on satisfaction, however stimulus impulse buying and pure impulse buying had not significant effect on satisfaction. Third, the empirical results showed others conscious social face had significant positive effect on satisfaction. But, formality social face and shame conscious social face have not significant effect on satisfaction. Finally, this study also found the mediating effects of the suggestion impulse buying and reminder impulse buying in the relation between others conscious social face and satisfaction. Based on the empirical results, implications focused on the social face sensitivity, impulse buying tendency and satisfaction were discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.6
• /
• pp.980-990
• /
• 2008

This study tested how impulse buying behavior for apparel was related to hedonic consumption and impulse buying tendencies and emotion in the context of shopping. A total of 290 self-administered questionnaires were obtained from college students during scheduled classes. A structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among consumer tendencies of hedonic consumption and impulse buying, positive emotion, and impulse buying behaviors by LISREL 8.53. Findings showed that impulse buying behaviors for apparel could be classified into planned, reminded, and fashion-oriented impulse buying typologies. Hedonic consumption and impulse buying tendencies had significant effects on positive emotion. Positive emotion had a significant effect on planned, reminded, and fashion-oriented impulse buying for apparel. This study suggests that positive emotion plays an important role in determining impulse buying behaviors relevant to hedonic and impulse buying tendencies. Managerial implications for apparel retailers are discussed.

• The Journal of the Korea Contents Association
• /
• v.16 no.5
• /
• pp.710-719
• /
• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.7
• /
• pp.173-181
• /
• 2011

This study investigated the effects of self concept on impulsive purchase and after-buying emotional response. For these purposes, researcher compared the impulsive purchasing and after-buying emotional response by socially independent-dependent groups in self concept. The results of present research were as follow: First, impulsive purchase led to high after-buying emotional response such as guilt, regret, happiness, but it did not in pride. non-impulsive purchase led to high pride. Second, socially independent self concept led high impulsive purchase. Third, socially independent self concept moderated the effect of impulsive buying on guilt, regret, happiness, but it did not in pride also. These results show that socially independent consumers in self concept purchase cell-phone impulsively and have high guilt, regret, happiness in after-buying emotion. But the low pride would be interpreted that they don't think their impulsive purchases desirable.

• Management & Information Systems Review
• /
• v.33 no.3
• /
• pp.1-19
• /
• 2014

Main research question of this study is based on situational gap between donation motivation and behaviour in non-profit organization. However, researches investigating the gap were limited. Therefore, this study examined components of psychological variables. Specially, we proposed the variables about consumer's impulsive motivation or behavior on impulse literature in donation toward non-profit organization. This study conducted a scale development to measure consumer's charity donation impulse based on non-conscious viewpoint. For the development of measurement tool for charity donation impulse, we conducted two stages of research process. First, the measurement items of charity donation impulse were developed through FGI and in-depth interview on experts. Secondly, the factor analysis was performed, and then some items were eliminated through this analysis. As a result, we found the final scale with 26 items, which were named as evaluation sensitivity charity impulse, reward sensitivity charity impulse, functional impulse, non-planning charity impulse. These results showed that the measurement items developed in this study were confirmed to be useful tools for measuring charity donation impulse.

• Journal of Distribution Research
• /
• v.7 no.1
• /
• pp.21-40
• /
• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• The Journal of the Korea Contents Association
• /
• v.14 no.2
• /
• pp.319-329
• /
• 2014

Purpose: The purpose of this study was to investigate the effect of adolescent's family function, impulsive behavior, stress on the bullying types. Method: Data were collected from 627 adolescents and analyzed using descriptive statistics, t-test, Pearson correlation coefficients and stepwise multiple regression with the SPSS 18.0. Results: The bullying types (injurer and victim) correlates with family function, impulsive behavior and stress. Stepwise multiple regression analysis showed emotional reactivity, non-planning impulsiveness, friends related stress, experience of drinking (yes), experience of parent depression problem (yes), explained 34.1% of the total variance in bully injurer. Stepwise multiple regression analysis showed communication, motor impulsiveness, friends related stress, gender (male), grade (junior high school), explained 30.9% of the total variance in bully victim. Conclusion: The results of this study are expected to be used as basic data in providing a better understanding of adolescents' bullying, in preventing bullying and in developing an intervention program.