• Survey Research
• /
• v.8 no.1
• /
• pp.55-79
• /
• 2007

This article attempts to provide an overview of the exit polls for the 2006 local elections in Korea. The sampling method, sampling error, non-response rate, and prediction error of the exit polls are reviewed. Also, we explore the fact that the propensity to vote varies according to age and gender of voters. In terms of age and gender, the representativeness of the sample is investigated by comparing to the data released by the National Election Commission. Through this empirical research, we show that the exit poll samples are unbalanced in terms of age and this unbalance may be one of the causes of bias occurred in the prediction of the 2006 local election results. The design effects of the sample design implemented for the exit polls are also examined.

• Survey Research
• /
• v.12 no.3
• /
• pp.25-48
• /
• 2011

In this paper, we overview the sample design, sampling error, non-response rate and prediction errors of the exit poll conducted for 2010 local elections and discusses how to detect a prediction bias in exit poll. To investigate the bias problem in exit poll in regional(Si-Do) level, we analyze exit poll data for 2007 presidential election and 2006 local elections as well as 2010 local elections in Korea. The measure of predictive accuracy A proposed by Martin et al.(2005) is used to assess the exit poll bias. The empirical studies based on three exit polls clearly show that there exits systematic bias in exit poll and the predictive bias of candidates affiliated to conservative party (such as Hannara-Dang) is serious in the specific regions. The result of this study on systematic bias will be very useful to improving the exit poll methodology in Korea.

• Survey Research
• /
• v.4 no.1
• /
• pp.31-48
• /
• 2003

We consider a history of exit poll which is generally used in the election forecasting survey. And we discuss some problems and improving items based on the results of executed in Korea. In addition, we consider the errors due to the insufficient preparation for exit poll and methods to reduce these errors. From this study, we expect the election forecasting will be more accurate.

• Survey Research
• /
• v.4 no.2
• /
• pp.87-102
• /
• 2003

Till now, much progress has been made in election forecasting. But fixed-line telephone survey has limitations, because it has become more and more difficult to get a representative sample, Exit poll has been considered to provide a new solution. From the beginning, exit poll provided more accurate predictions than those based on surveys using fixed-line phone. In 2002 presidential election, prediction based on exit poll was perfect. Its predictive error was zero. This paper describes how the exit poll was done in 2002 presidential elections. Specifically, we are to show the estimating procedures as well as sampling and polling process. Among many factors, sampling procedure has been fond to be the most important factor in exit poll accuracy.

• Survey Research
• /
• v.11 no.3
• /
• pp.33-55
• /
• 2010

In this study, we newly define the Total Survey Error(TSE) in exit poll and investigate the TSEs of the exit poll survey for the 18th general election of 2008 to analyse the cause of the exit poll prediction error. To explore the main cause and effect of the total survey error, the total survey error was divided by the sampling error which comes from sampling process of poll stations and the non-sampling error which comes from selecting voter and collecting responses from sampled voters in each electoral district. We consider the relationship between non-response rates and total survey error as well as non-sampling error. Also, we study the representativeness of the exit poll sample by comparing the sex/age distribution of the exit poll data and the National Election Commission poll data.

• Survey Research
• /
• v.6 no.2
• /
• pp.1-32
• /
• 2005

The accuracy of exit poll mainly depends on the sampling method of voting places. For exit poll, we propose a probability sampling method of selecting voting places as an alternative to the bellwether polling place sampling. Through an empirical study based on the 2004 general election data, the efficiency of the suggested systematic sampling from ordered voting places was evaluated in terms of mean prediction error and it turns out that the proposed sampling method outperformed the bellwether polling places sampling. We also calculated the variance of estimator from the proposed sampling, and considered the sample size problem to guarantee the target precision using the design effect of the proposed sample design.

• Proceedings of the Korean Association for Survey Research Conference
• /
• 2000.06a
• /
• pp.41-56
• /
• 2000

지난 4월 13일 실시된 16대 총선에서 방송사와 조사기관들이 공동으로 조사하여 발표한 선거예측조사에서 많은 오류가 발생하고 이로 인해 표본조사에 대한 신뢰성에 큰 문제가 제기되었다. 이에 향후 선거계측조사의 신뢰성을 회복하고 보다 정확한 예측을 위해 기 발표된 예측 조사내용을 다각도로 심층분석하고 조사의 오류가 발생한 원인과 이를 해결하는 방안을 제시하였다. 아울러 이번에 처음으로 실시된 출구조사에 대한 문제점과 개선 방안도 함께 살펴보았다.

• The Korean Journal of Applied Statistics
• /
• v.26 no.1
• /
• pp.59-70
• /
• 2013

Exit polls failed to estimate the number of seats in the National Assembly for each party in the 2012 General Election, even though they estimated it in interval. Three major broadcast companies jointly carried out exit polls, but made projections independently. The exact methods of projection were not publicly released. This paper proposes confidence intervals for the number of seats in local constituencies using the results of exit polls, and conducted simulation studies to assess the performance of the cofidence intervals. The proposed confidence intervals were applied to the real data of 2012 General Election.

• Proceedings of the Korean Association for Survey Research Conference
• /
• 2001.04a
• /
• pp.1.2-35
• /
• 2001

On the election day of the 16th Korea national Assembly, nationwide TV stations such as KBS, SBS and MBC broadcasted election forecasting based on telephone surveys and exit polls. The result turned out to be significantly wrong, undermining general audience's confidence on the 'ientific'surveys. The purpose of this study consists of the followings. I) What form of telephone surveys and exit polls were adopted by survey institutions in real field\ulcorner ii) What were the problems\ulcorner iii) What can we do to make it straight\ulcorner Major findings of the study include the ignorance of call-back rules in telephone survey and the inadequate number of sampled election posts to make satisfactory forecasting. It is pointed out that it is necessary to amend election laws related to election opinion polls to make a substantial progress.

• Survey Research
• /
• v.2 no.1
• /
• pp.1-35
• /
• 2001

On the election day of the 16th Korea National Assembly. nationwide TV stations such as KBS. SBS and MBC broadcasted election forecasting based on telephone surveys and exit polls. The result turned out to be significantly wrong. undermining general audience's confidence on the “scientific” surveys. The purpose of this study consists of the followings. i) What form of telephone surveys and exit polls were adopted by survey institutions in real field\ulcorner ii) What were the problems\ulcorner iii) What can we do to make it straight\ulcorner Major findings of the study include the ignorance of call-back rules in telephone survey and the inadequate number of sampled election posts to make satisfactory forecasting. It is pointed out that it is necessary to amend election laws related to election opinion polls to make a substantial progress.