• Culinary science and hospitality research
• /
• v.21 no.4
• /
• pp.271-283
• /
• 2015

The purpose of current study was to find differences of selected attributes and visitors of responses according to their lifestyle as perceived by Pocheon Yidong-BBQ-Galbi Festival participants. Survey method was employed and total 370 data was used for statistical analysis. The results of factor analysis showed that three factors were extracted from lifestyle(Activity, Example, Commonness), and four factors were found from festival selection attribute(Food, Service, Program, Cleanliness). In addition, three clusters(Outgoing personality, Gentle character, Normal character) were extracted from the result of cluster analysis. The result of chi-square shows that selection attributes are significantly different by clusters of festival. Therefore the festival host need to focus on various kinds of BBQ along with diverse foods and activities to make attractive cultual experience festival for visitors who visited with family. Additionally, all selection attributes except clearness have significantly influence on responsive relationship. Thus, the organizer should make an effort to provide high quality of various selection attributes. Current study will be contribute to develop various and fascinating local festival expecially related to food.

• Proceedings of the KAIS Fall Conference
• /
• 2008.11a
• /
• pp.368-370
• /
• 2008

대한민국 대표 축제로 자리 잡은 보령머드축제의 핵심 프로그램인 머드 셀프마사지 행사의 재미와 다양성을 부여하기 위하여, 색상이 함유된 머드에 관한 연구를 수행하였다. 머드 고유의 낮은 명도를 조절하고자 이산화티탄을 첨가하여 머드의 질감을 유지하면서 색상이 발현되는 이산화티탄의 함량을 실험하고, 결정된 혼합비율에 황색산화철을 첨가하여 색상의 발현도를 색차계, 육안검사, 사용감 등으로 판단하였다. 결정된 색상은 물에 젖음 시 발색정도와 세척상태를 검토하여 보령머드 축제 프로그램인 머드 셀프마사지 행사에 사용하여 축제의 다양성을 높이고 또한 한국의 고유색인 오방색을 나타낼 수 있는 유색머드를 개발하고자 하였다.

• Journal of the Korea Convergence Society
• /
• v.9 no.10
• /
• pp.339-346
• /
• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• Industry Promotion Research
• /
• v.2 no.1
• /
• pp.77-83
• /
• 2017

The purpose of this study is to analyze the effect of sustainability of festival in Gangwon province on satisfaction. A total of 243 questionnaires were analyzed for the tourists participating in the Gangwon - do area festival. Using SPSS Statistics 20, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, and ANOVA (Variance Analysis of Variance among Respondents). The results of this study are as follows. First, the satisfaction of the local festival persistence in Gangwondo area festival was found to be higher when the service satisfaction, program satisfaction, and red general satisfaction were higher in the regional festival sustainability. And it was analyzed to have a statistically significant effect. Second, there was no statistically significant effect of participating motivation on the program festival. Third, the correlation between the persistence of local festivals and the satisfaction of the local specialties was higher in R = .812, and the t value was 21.569 (p = .000) Respectively. The purpose of this study was to examine the effect of personal factors on regional festival tourists' satisfaction with regional festival sustainability and participatory motivation for service satisfaction, program satisfaction, There is a significance of research.

• 프린팅코리아
• /
• v.10 no.11
• /
• pp.118-119
• /
• 2011

아시아 최대 규모의 책 축제인 '파주북소리 2011(PAJU BOOKSORI 2011)'이 지난 10월 1일부터 9일까지 파주출판도시에서 펼쳐졌다. '책 읽는 사람, 책 쓰는 사람 책 만드는 사람이 함께하는 아시아 지식의 축제'라는 기치 아래 펼쳐진 이번 축제에는 260여개 출판사와 300여개 문화예술 단체 및 기관이 참여해 전시와 강연 공연 등 136개 프로그램이 진행됐다. 이러한 다양성으로 인해 올해 처음 열린 축제였지만 30만명 이상의 관람객이 몰리는 등 그야말로 파주는 축제의 한마당이었다.

• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.424-432
• /
• 2008

In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit through an example of firefly festival in Youngyang-kun. Current Firefly Festival of Youngyang is its fifth since its beginning. Unlike festivals in other areas it is held during daytime and nighttime respectively. In it natural environment and ecosystem in Youngyang area are highlighted and it is unique in the sense that such festival is performed with live insects. Festival is organized with various sights to see including experiencing flying fireflies in nighttime and making insects etc. In this study the author analysed impact of image of regional festival on satisfaction of tourists and their intention for revisit. In this connection this author chose 20 items in connection with image of regional festival. Then I carried out analysis on various factors in connection with tourists as appeared in regional festival. I performed analysis on diversity, experience, convenience, conveyance of content of festival and its creativity as factors constituting satisfaction of tourists in connection with image of regional festival. Result of analysis undertaken in this study revealed that image of regional festival and satisfaction of tourists who experienced festivals served to their expressing intention for revisiting. For inducing tourists intention for revisiting image of regional festival, conveyance of diverse information, diversity of program of the festival, new experience, sense of expectation are important. Therefore this is need for development of environment and ecosystem friendly programs and it should be developed as a consistent environment friendly festival rather on temporary touch- and-go event.

• Journal of the Korean association of regional geographers
• /
• v.7 no.1
• /
• pp.67-82
• /
• 2001

Recently, local traditions and cultural assets have been rediscovered and developed as resources in local societies of Korea and a great deal of effort has been made to develop event tourism. Based on this renewed interest, this study chose as a case the Wang In Cultural Festival in Kurim-ri, Yongam, and examined the background of the early Wang In Cultural Festival and its evolution up to the present focusing on. the festival program. In Cultural Festival first began as the Wang In Cherry Blossom Festival in 1993 with a budget of 50 million won, and has been developed into a large-scale festival with a budget of 340 million won, attracting 500,000 visitors in 2000. Together with such evolution, there has been a great change in the organization and content of the Festival program. The most important change began in the 1997 which included a religious service for Confucian scholars called 'Chunhyang Grand Festival for Dr. Wang In' as a core program. Since then, festival programs related to Dr. Wang In have greatly increased in number. A decisive change became prominent when the festival promotion system was transferred from the Kunseo Young Men's Association during the early period(1993-1996) to Youngam-gun in 1997. It is true that the Wang In Cultural Festival, which began as a purely regional festival initiated by a non-governmental organization, changed a lot in terms of its scale and program when Youngam-gun emerged as a strong leading group in 1997. However, not enough consideration has been given to institutional devices and procedures that are required for the local culture to take a firm root in the community through the festival. Therefore, in order to solve such fundamental problems, a permanent non-governmental organization is required for festival preparation. In addition, in order to promote overall progress of the community and an increase in the quality of the cultural environment of the local society through the festival, it is necessary to discover and promote recognition of cultural groups in the community.

• 프린팅코리아
• /
• v.11 no.12
• /
• pp.112-115
• /
• 2012

2012 서울사진축제(Seoul Photo Festival)가 11월 21일부터 12월 30일까지 40일간 서울시립미술관 서소문 본관, 서울시청사, 서울역사박물관 등 서울 곳곳에서 펼쳐진다. '천 개의 마을 천 개의 기억' 이라는 주제로 열리는 제3회 서울사진축제는 본전시, 특별전, 시민워크숍, 시민강좌, 사진의 달, 사진 공모 등 다양한 프로그램으로 진행된다.

• Journal of the Korean Geographical Society
• /
• v.1
• /
• pp.67-82
• /
• 1963

This paper examined the settlement and evolution of the Namdo Food Festival holding in Nakan folk village since 1994. The Namdo Food Festival is a representative event tourism in Chonnam which beautifully displays Nakan eup-sung's folk landscape and Namdo's traditional food, a prime tourist resource. Since 1994, the Namdo Food Festival has steadily evoloved in the scale aspects of the program budget, and the number of visitors participating in festiva. In addition, the period of the food festival was fixed for a week, early in October. The majority of visitors to the festival was from Kwangju. Moreover, visitors from other provinces have steadily increased, in particular visitors from Yeongnam province such as Pusas and Kyeongnam provinces have increased since 1996. In order to settle down and develop the Namdo Food Festival, the followings should be done change of the ownership from public to private sector, training of professional entertainers, development of programs which can reinforce historical aspects and placeness of Nakan folk village, adoption of management technoques for the local economic activities, and extension of linkage with tourists places around Nakan folk village, reflection of tourists interests and needs through a continuoua tourist's behaviour analysis.

• The Journal of the Korea Contents Association
• /
• v.13 no.3
• /
• pp.414-427
• /
• 2013

The purpose of this study was to examine the effects of cultural tourism festival's experiential elements on brand value and festival image. The object of this study was the participants of Ganggyeong Fermented Seafood Festival. 260 questionnaires were distributed and analyzed 251 collected questionnaires with SPSS18.0. The results of this study are summarized as followings. First, cultural tourism festival's experiential elements influences brand value, and playfulness, placeness and deviation among the variables of experiential elements positively influence. Second, uniqueness, contents, and functionality of variables of brand value positively influence festival image. It showed that when the organizer offered exciting experiential program which the participants didn't experienced, it influenced brand value and festival image more positively.