• Journal of Service Research and Studies
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• v.6 no.2
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• pp.1-21
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• 2016

The purpose of this study is to identify the influential relationship of temple-stay experience tourism motivation of participation and choice factors on satisfaction and revisit intention as the temple=stay is one of the korea's leading cultural heritage tourism products. In order to achieve the research objective data was collected from 227 participants. Then the data and hypotheses were examined using multiple regression analysis and simple regression analysish using SPSS 18.0. The result of this study is as follows. First, temple-stay experience tourism motivation of participation had a significantly influential relationship with satisfaction. Second, temple-stay choice factor had a significantly influential relationship with satisfaction. Finally, experience tourism satisfaction had a significantly influential relationship with revisit intention. For future research, a variety of new domestic and foreign tourism products in South Korea for cultural experience of depth and detailed study will need to be performed. Also, korean government and temple in more interest in temple-stay promotion program and marketing strategies using korea cultural image such as special experience in traditional korean life.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.293-298
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• 2019

This study is a user experience study based on location branding at mobile experience stores. As mobile devices have recently become saturated beyond the penetration, the IT industry is encouraging users to buy through experience and can be competitive by increasing brand loyalty through experience stores. The purpose of this study is to analyze the effect of place branding among experience stores through qualitative and quantitative measurements and analyze the user experience factors related to the location branding to present a future direction. A total of eight subjects were given tasks and then experimented with participatory observations and conducted in-depth interviews. The experiment showed that the experience had a significant effect on users, but the difference between each brand was obvious. Since this study has identified the experience-oriented elements, we expect to provide better service and experience for future users.

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 2004.04a
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• pp.146-149
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• 2004

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.909-918
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• 2011

Current tourism is quickly transforming into experiential and insightful tourism from simple sightseeing tourism. Due to the experiential tourism trend, cultural interpretation of cultural tourism interpreter has a significant meaning in experiential tourism for tourist. This research was conducted on tourists visiting a representative palace of Korea, Gyeongbokgung, regarding how contents and communication skill of cultural tourism interpretation influence revisit intention of the tourists. As a result, value and interest of interpretation contents influence positive impact on tourist satisfaction. Second, progress and attitude of interpretation give positive influence on tourist satisfaction but not effective on communication with audience. Third, we found that tourist satisfaction influences positively on revisit intention. As the research result shows, both context and communication skill of interpretation are very important factors in cultural tourism interpretation. Therefore, the research emphasizes on government's suport on systematic management, treatment and position of cultural tourism interpreter retraining program.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.137-144
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• 2020

Based on the basic concepts and roles of the Science Museum, the research and development of the "Sound Light" interaction exhibition contents and experience exhibition space aimed at providing the exhibition, education and experience of scientific principle directly related to daily life will be implemented in the "Sound Light" exhibition space of the Gwangju National Science Museum. The scope of the research is to define the conditions and elements of the museum's hands-on exhibition by examining the case and status of the existing science museum's experience-type content prior research, and research and development of experience-type exhibition scenarios and contents for children based on them. The results of this research and development content are firstly developed with the theme of light and sound as interactive hologram experience content. Second, by multi-faceted media facade through projection mapping by multiple projectors, visual wide and spectacular screen composition and animation are realized. Third, visitors-oriented exhibitions and experiences that can interact with visitors by moving various colors and sounds together. Finally, interactive content is provided through hologram interfaces through hologram screens to encourage active participation of many visitors in viewing rather than simply delivering exhibition information and to promote revisiting the exhibition. Through a series of studies, it was possible to research and develop contents and experience exhibition spaces with theme park characteristics, which are the trend of science museums.

• KAPE Magazine
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• s.231
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• pp.7-8
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• 2015

가족친화 인증기관인 축산물품질평가원에서는 부부 간 인식차이로 발생할 수 있는 갈등요인 사전예방과 인식전환을 통해 일가(家)양립을 지원하고 행복한 가정생활 증진을 돕기 위해 행복증진 프로그램으로 '가족사랑 체험-Happy가족의 발견' 행사를 개최했습니다. '한 미음으로 가는 차이 여행'을 슬로건으로 10월 29~30일 개최된 이번 행사는 총 17가족, 22명이 참가했습니다. 아래 고객홍보팀 이명재 과장의 수기와 참가 가족의 이야기로 1박 2일의 다복한 시간을 들여다봅니다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.17-18
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• 2012

본 논문에서는 대상이 되는 문화재를 파노라마로 촬영하고, 촬영된 파노라마 사진을 equirectangular 형태로 정합하여 3D studio max에서 가상의 공간에 mapping시키고, mqo포맷으로 출력한다. 안드로이드 OpenGL에서 출력된 mqo포맷을 불러와 GUI button을 활용하여 파노라마 가상현실 기술을 구현하는 방법을 설명한다.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.437-444
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• 2021

The purpose of this study is to investigate the relationship between consciousness of marine safety, re-participation behavior of marine safety virtual reality experience education. For the study, participants in marine safety virtual reality experience education were surveyed from July to August 2020. Specifically, all participants were NakDanbo Water leisure center and Song-do Marine leisure center. A total of 300 participants were sampled using convenience sampling method, but 253 were finally used in the data analysis excepting incomplete or faithless questionnaires. the data analysis was conducted through frequency analysis, Cronbach's alpha, Exploratory Factor Analysis (EFA), correlation analysis, simple and Multiple regression analysis using SPSS 20.0. The results are as follows. Firstly, participants in marine safety virtual reality experience education positive impact on had a significant effect on consciousness of marine safety. Secondly, participants in marine safety virtual reality experience education positive impact on had a significant effect on re-participation behavior intention. Lastly, consciousness of marine safety had positive effects on re-participation behavior intention.

• Journal of the Economic Geographical Society of Korea
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• v.20 no.3
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• pp.419-430
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• 2017

This study aims to analyze the effect of the exhibition's image toward Visitor's Satisfaction and Behavioral Intention (re-visit and recommendation), and to investigate the influence relationship between visitor's satisfaction and behavioral intention. Thus, the survey is carried out to 489 visitors from Daejeon International Wine Fair and the result shows as following. First, after the analysis of local exhibition's image, 6 factors(wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency) come out. Second, the impact on image of exhibition's image from 6factors is sequentially followed as wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency, however the local tendency have no impact on. Third, in the influence relationship between re-visit and exhibition image- as a following order- wonderfulness, purchase tendency, experiment tendency, entertainment tendency and local tendency are sequentially have an impact. Forth, the result of the analysis for influence between elements of the exhibition's image factor and the intention of recommendation shows that wonderfulness, experience tendency, entertainment tendency, and purchase tendency elements had a meaningful influence on the intention of recommendation however, local tendency and utility tendency do not have an impact. Fifth, the satisfaction of visitors have an affirmative influence on the intention of behavior(re-visit and recommendation).

• Korean Journal of Heritage: History & Science
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• v.44 no.1
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• pp.222-243
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• 2011

The article is organized as follows. The first section clarifies research questions, the purpose of the study and the methodology used when researching cultural properties & storytelling marketing of intangible cultural heritages in Korea. The Pimatgol's DNAs are liberated areas of the nation, cooked rice served in soup, a broth to chase a hangover, makgeolli, so forth. The second section deals with methods of study, the literature review consisting of previous research, the author's previous research and the theoretical background of cultural heritage's storytelling marketing. The third section presents select storytelling marketing cases about our regional cultural heritage as well as some foreign cases. The fourth section provides a few examples and cases of cultural heritage about government officials, the 'Pimatgol' peddler, the story of Chunbo and Okseom and the idea for fostering storytelling marketing. The last section concluded the study. The findings support the importance of understanding the characteristics and differences of cultural heritage & storytelling marketing because if the stories are well told, the cultural heritages will be successfully promoted.