• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.4
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• pp.36-47
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• 2008

The purpose of this study is to classify and assess the characteristics of urban Korean parks by on-site park users' reactions, such as satisfaction, preference and cognitive image of the park and park facilities. The park facilities are classified into five types of satisfaction: management status, activity facilities, convenient facilities, circulation and density, and landscape facilities. The park users are satisfied with conversation, rest and relaxation in the parks, but not satisfied with studying and nature experience. The behaviors in the park are classified as park activities, emotional and experiential activities, and nature activities. The results indicate that the images of the parks are stable, comfortable and natural. There are three factors to classifying the park images: nature-harmony, openness, uniqueness. Preferences for each parks are generally good. According to the criteria such as satisfaction of park facility, behavioral satisfaction, images and preference for each park, the 12 parks are divided into 5 different types: multi-purpose park, well-balanced park with natural elements, urban open space, park to be improved, and ecological park. The characteristics of each park was analyzed and categorized. This study dealt with only the parks in Seoul and its environs, and the survey was only done during the summer season. Therefore, further research is necessary to enlarge and generalize the results of this study, considering seasonal and regional variations.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.160-171
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• 2017

This study is intended to study the usage of augmented reality(AR) in the marketing field by classifying them into display and content types and analyzing the typical cases and characteristics. The market for AR has been on the increase and has been a big influence in the marketing field, resulting in the generalization of the term "AR marketing." By analyzing the marketing cases which use AR technology and organizing the frequency of use and characteristics, it is expected to contribute as a basic material for future studies on AR marketing. In this study, AR marketing cases are classified into different categories including display and contents. First, AR display category includes personal computers, mobile, public display, and projection display. AR contents category includes informative content, game contents, virtual experience, and visual effect. While investigating, it was found that the most used type of AR display was mobile, which has the advantage of not being limited by time and place and is also capable of one-on-one marketing with customers. The most used type of AR content was visual effect type, which evokes curiosity and is easily shared among people.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.514-524
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• 2018

This study applied Q methodology to consumers who have experience using food trucks to understand subjective perception of food truck customers. The purpose of this study is to characterize the perceptual structure of food truck customers, to describe characteristics of the types and to suggest some implications. The results of the type analysis are as follows. The first type (N = 10): Food truck zone accessibility preferred type, the second type (N = 8): Complex entertainment experience type, the third type (N = 9) = 3): Fast food preference type. Future research on food trucks, restaurants, and tourism will be based on a variety of literature and empirical studies, and will be revised and supplemented with more detailed Q methodological questions and analytical techniques to analyze the various opinions of respondents in a more concrete and objective manner.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2015.10a
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• pp.159-160
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• 2015

본 연구는 가족중심의 바다낚시가 증가함에 따라 바다낚시공원을 가족낚시인에게 적합한 해양레저시설로 계획하기 위해 현재 운영중인 11군데 바다낚시공원을 대상으로 현장조사, 관리인 인터뷰조사 및 이용자 설문조사를 실시하고 그 결과를 바탕으로 바다낚시공원의 입지선정기준을 마련하였으며 바다낚시공원의 시설위치와 이용자의 활동형태에 따라 레저 스포츠형, 힐링 휴식형, 체험 활동형, 문화 휴양형 등 4개 시설유형을 결정하고 각 유형별로 시설특성 및 시설구성안을 제시하였다.

• Korean Association of Arts Management
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• no.49
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• pp.37-63
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• 2019

This study aims to find out how the photographing affects the satisfaction of visitor experience in the art gallery. We surveyed the visitors who visited the exhibition hall. In order to see if the selfie photographs positively affect the visitor satisfaction level, one-way ANOVA was conducted and the mediating effect of the flow and the moderating effect of narcissistic tendency and involvement was examined. As a result of study, First, in the relationship between photography and satisfaction, the group who took a photo but did not take a self-shot showed higher satisfaction than the group who did not take a photo and self-shot in the exhibition area. This result shows that photographing the art work in the exhibition hall gives experience-based satisfaction to the visitors, but self-shot does not show positive effect on the satisfaction. Second, the hypothesis that the flow degree will play a mediating role of the visitor's experience-based satisfaction in the relationship between art work photo-shot and self-shot type in exhibition hall was rejected. Third, the positive effect of involvement was shown only in the groups that did not take self-shot but took pictures in the exhibition hall. This shows that the satisfaction of the self-shot visitor is not affected by the degree of involvement of art. The results of this study are expected to help determine the policy for permission to take photographs in art galleries.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.131-152
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• 2014

The objective of this study is to suggest a future direction for cultural programs in public libraries by literature review and the investigation of the programs in practice in Seoul Metropolitan City from various perspectives. The programs were categorized by their characteristics, such as subject, users, and managerial aspects based on the literature review. Then we investigated their rates to total number of programs in order to identify trends in years. There were two interesting points as follows: experience-centered and health education programs have been increasing in terms of the subject, and participation-oriented programs in terms of managerial aspects has also been increasing. The results led us to suggest strengthening the programs in those categories for future planning on public libraries' cultural programs.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.271-283
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• 2015

The purpose of current study was to find differences of selected attributes and visitors of responses according to their lifestyle as perceived by Pocheon Yidong-BBQ-Galbi Festival participants. Survey method was employed and total 370 data was used for statistical analysis. The results of factor analysis showed that three factors were extracted from lifestyle(Activity, Example, Commonness), and four factors were found from festival selection attribute(Food, Service, Program, Cleanliness). In addition, three clusters(Outgoing personality, Gentle character, Normal character) were extracted from the result of cluster analysis. The result of chi-square shows that selection attributes are significantly different by clusters of festival. Therefore the festival host need to focus on various kinds of BBQ along with diverse foods and activities to make attractive cultual experience festival for visitors who visited with family. Additionally, all selection attributes except clearness have significantly influence on responsive relationship. Thus, the organizer should make an effort to provide high quality of various selection attributes. Current study will be contribute to develop various and fascinating local festival expecially related to food.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.637-646
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• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.2
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• pp.39-56
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• 2010

The purpose of this study is to seek the solutions for development of young adults programs in the public libraries in Korea. The reasons for the problems and limitations of the young adults programs are the absence of personnel in charge of young adult service, the shortage in book stock and space, the low participation due to the educational environment pursuing only entrance examination, the poor system in public relations and the cooperation with young adult related organization etc. As the result of seeking solutions for the development of young adults programs in the public libraries based on these problems, followings are required: the establishment of young adults service system, placement of personnel in charge, the development of integrated young adult programs, strengthening of education for librarians in charge, and the establishment of young adult service network.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.333-340
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• 2020

As a result of research on the establishment of an infrastructure to revitalize the region of Inje gun in order to enjoy the high quality of the Inje gun residents in Gangwon do, the analysis of the target sites that are easily accessible and easy to use by the residents of Inje gun resulted in a type of park with a quality of life. It is analyzed that the urban art park is the most suitable for enhancing the city cultural experience and relaxation, and promoting emotional life. There are many ecological parks, theme parks, and experience parks in each country, but it is desirable to plan them in the form of city parks to differentiate themselves by capturing the characteristics of Inje gun.