• Title/Summary/Keyword: 체험유형

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Interaction Design Study of Virtual Reality Safety Education Contents (가상현실 안전교육 콘텐츠의 인터랙션 디자인 연구)

  • Chang, Hyo-Jin;Chang, Sun-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.75-87
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    • 2021
  • The purpose of this study is to derive the characteristics of interaction design for each stage of content composition so that it can be referred to in the planning and production of virtual reality safety education contents. It was confirmed that each of the following interaction design features was found in the three configuration steps: acquisition of situation response procedure knowledge, accident situation experiential learning, and content confirmation and evaluation. First, it was revealed that the quality of experience was controlled by increasing the fidelity of behaviors and reducing general and repetitive behaviors in order to emphasize the educational content-related experiences in the learner experience stage. Second, in order for learners to easily recognize main interaction objects in order to acquire information on safe behavior procedures in unfamiliar environments, use of spatial UI or signifiers using arrows or symbols, posts that specifically instruct actions, and multisensory signals Therefore, it was found to be important to emphasize essential actions in a way that lowers the degree of freedom of user experience, and the proportion of non-realistic interactions for cognitive interactions was found to increase. Lastly, in the confirmation and evaluation stage of the experience, it is important to use the meta UI to alleviate negative experiences such as physical damage after experiencing a safety accident situation,

The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands (저가 화장품 브랜드 체험 제공수단과 체험마케팅 유형이 브랜드자산에 미치는 영향)

  • Lee, Jeoung-Min;Hwang, Jin-Sook
    • Journal of the Korean Society of Costume
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    • v.60 no.8
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    • pp.100-117
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    • 2010
  • The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.

Development of Virtual Reality Program for Safety Improvement of Hydrogen Fueling Station (수소충전소의 안전성 향상을 위한 버츄얼리얼리티 프로그램 개발)

  • Kim, Eun-Jung;Kim, Young-Gyu;Moon, Il
    • Journal of the Korean Institute of Gas
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    • v.12 no.4
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    • pp.29-33
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    • 2008
  • The focus of this study is to develop a virtual reality program for safe training and virtual reality of hydrogen station. This programme consists of 4 modules such as hydrogen and safety module, hydrogen station module, hypothetical experience module, and accident scenarios module for hydrogen experts. User can experience with principles and operation condition and collect the information of hydrogen station by this programme and can simultaneously study the probable scenarios, emergency response plan/standard operating procedure about hydrogen stations. It makes it possible to educate and safety publicity for the trainee. This virtual reality program will be expected to be helpful for hydrogen station's construction propagation and technology development which is essential for hydrogen energy induction.

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A Study on Students' Need for Free Learning Semester Programs of Libraries (도서관의 자유학기제 프로그램에 대한 학생수요조사 연구)

  • Noh, Younghee;Kim, Hyein
    • Journal of Korean Library and Information Science Society
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    • v.47 no.3
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    • pp.187-211
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    • 2016
  • The present study investigates the seventh and the eighth graders' perception of Free Learning Semester Programs offered by libraries by developing a survey questionnaire on students' needs for Free Learning Semester Programs of Libraries. The skills that middle school students want to improve in Free Learning Semesters are career exploration skills, and the type of Free Learning Semester that is most intensively implemented is career exploration activities. Programs are often offered in the form of experiential classes. Regarding the activities that the students want to participate during Free Learning Semester, the most preferred activities included field experience activity in the career exploration domain, cooking class in the student choice program, smartphone app development in club activities, design activity in the art domain, the badminton in the physical education domain, and using iPad in the information use skills. In addition, among the library programs in coordination with Free Learning Semester, the students liked the occupational experience program most. Future studies need to include the development and implementation of Free Learning Semester Programs based on students' opinions, and investigate their satisfaction with the Free Learning Semester Programs offered by libraries.

Importance Analysis on the Trytoursumer Social Media Channel (체험관광객(트라이투어슈머:Trytoursumer)의 관광 소셜미디어 채널 중요도 분석 연구)

  • Kim, Young-Ha
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.193-200
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    • 2016
  • This study is focused on analyzing the tourism social media channel importance of Trytoursumer. On the basis of previous studies, the factors were divided into tourism communication, tourism cooperation, tourism contents sharing, tourism entertainment. As a result of the empirical analysis using AHP, Analytic Hierarchy Process, tourism communication relatively appeared as the most important factor. And order showed that the high importance of such tourism content sharing, tourism entertainment, tourism cooperation. Also, there was the highest priority of social networking in the area of tourism communication among 14 types of total evaluation factors regarding priority, followed by social news in the area of tourism cooperation, and micro-blog in the area of tourism communication. Analysis result, may contribute to the increase of social media channels effectiveness and strategy of application in social media channel of Trytoursumer.

The Meaning of History in the May 18th Democratic Uprising Related Photographic Portraits Focusing on the Premordial Associations ('5·18민중항쟁' 관련 초상사진과 역사적 의미 근원연상을 중심으로)

  • Kim, Kyum-Nyeo
    • Korean journal of communication and information
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    • v.71
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    • pp.75-115
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    • 2015
  • This study is to describe the meaning of associations at $5{\cdot}18$-related photographic portrait phenomenologically. Referent in the photography arouses different and unique type of associations. Moreover, it appears differently emotional experience by the associations. Therefore, the purpose of this study is to describe types of associations and emotional experience about referents gained through $5{\cdot}18$ photography and to construct the meaning. It is based on concepts of primordial associations discussing in the phenomenology but this study was described the meaning of $5{\cdot}18$ the May 18th democratic uprising focusing on types of associations and meanings derived by direct experience from photography. According to this result, the viewpoint of $5{\cdot}18$ Democracy Movement approaches from objective academic system or cannot be withdrew as dynamics of the political ideology. It is that the fundamental and impulsive emotions from each individual who participated in the movement are affected. The fundament of the May 18th democratic uprising is based on their basis of life and the will to primitive power of a love & affective community.

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Analysis of Interaction by Exhibition Type of Virtual Museum (가상 뮤지엄의 전시유형별 상호작용 분석)

  • Hong, Min-Jung;Kim, Mi-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.145-154
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    • 2022
  • With the real museum changing from a center of viewing to a center of experience and communication, virtual museums have become independent as well as auxiliary and alternative roles for real museums. Therefore, it is necessary to review the concept and meaning of virtual museums and analyze the attributes of each exhibition type. This paper categorizes the exhibition types of virtual museums into four categories and analyzes the interaction methods of each exhibition type. The essential characteristics of interaction subjects affect all four types, but the method of virtual expression is distinguished, and the exhibition type that actively utilizes the virtuality of exhibition space and work expands the user's experience and communication. In this study, various forms and methods of construction of virtual museums can be explored by providing characteristics and considerations for each type of exhibition during the planning and construction of virtual museums.

A Study on the space marketing of Retail Branding (리테일 브랜딩의 공간 마케팅 사례에 관한 연구)

  • O, Jeong-A;Lee, Hyeon-Su
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.17-20
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    • 2008
  • 리테일 브랜딩은 자사 브랜드의 아이덴티티를 소비자가 직접 체험하고 교감할 수 있는 공간을 제공하는 새로운 개념의 공간 마케팅 전략이다. 각 기업들은 광고 등을 통한 단순한 브랜드의 이미지 주입보다는 리테일 브랜딩 공간 제공에 주목하고 있다. 본 연구의 목적은 리테일 브랜딩이 적용한 사례의 분석을 통해 리테일 브랜딩 공간 유형을 도출하여 리테일 브랜딩 공간 마케팅의 기초자료를 마련하고자 한다.

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