• Title/Summary/Keyword: 체면

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Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents (한·중 청소년의 스마트폰 구매의도에 미치는 심리적 요인에 관한 연구)

  • Zhao, Ming-Yue;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.71-79
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    • 2014
  • Recently the use of smart phone is getting popular not only for adult but also for adolescents. The purpose of this study is to examine how psychological independent variables affect purchase intention of Korean and Chinese adolescents. The psychological variables in the study include showoff, face sensitivity, and a sense of alienation. The findings showed that psychological variables were significant to explain purchase intention both in Korean and Chinese adolescents. Such results can provide a practical contribution of planning marketing strategy both in Korea and China markets.

The Effects of Social-Face Sensitivity, Conspicuous Consumption and Preference of Fashion Luxury Goods on Purchasing Behavior of Fashion Counterfeits (체면 민감성, 과시 소비 성향, 패션 명품 선호도가 패션 명품 복제품의 구매 행동에 미치는 영향)

  • Chung, Myung-Sun;Kim, Hye-Jin
    • The Research Journal of the Costume Culture
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    • v.17 no.2
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    • pp.189-202
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    • 2009
  • The purpose of this study was to examine the effect of social-face sensitivity, conspicuous consumption, and preference of luxury fashion goods on purchasing behavior of fashion counterfeits. The questionnaire was administered to 600 women in their teens to thirties in Gwangju. The data from 519 participant were analyzed using the SPSS 14.0 Package. Frequency, factor analysis, regression analysis and path analysis were used to analysis the data. The results indicate that social-face sensitivity, conspicuous consumption and the preference of luxury fashion goods has significant effect on purchasing behavior of fashion counterfeits respectively. The direct effect of social-face sensitivity on purchasing behavior of fashion counterfeits was somewhat stronger than the indirect effect of social-face sensitivity on purchasing behavior of fashion counterfeits through conspicuous consumption and preference of fashion luxury goods.

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The Influence of Social Desirability to Questionnaire Response and Data Analysis -Focus on the Influence of Social Face Sensitivity to Clothing Shopping Behavior- (사회적 바람직성이 소비자 설문 응답 및 결과 분석에 미치는 영향 -체면 민감성이 의복 소비 행동에 미치는 영향 분석 사례를 이용하여-)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.11
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    • pp.1322-1332
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    • 2011
  • This study investigates the influence of social desirability to questionnaire response and data analysis in order to identify the need for social desirability control in clothing consumer research. A questionnaire measuring social desirability, social face sensitivity, clothing shopping behavior, and demographic characteristics was developed. Responses of 234 respondents were analyzed using factor analysis, simple regression analysis, hierarchical regression analysis, descriptive analysis, and Cronbach's alpha analysis. The results were as follow. First, respondents were influenced by social desirability when they responded to items measuring other-conscious social face. Second, the result of regression analysis (that the independent variable was social formality) was less influenced by social desirability control because the influence of social desirability to social formality was insignificant. Conversely, the result of regression analysis (that the independent variable was other-conscious social face) was more influenced by social desirability control because the influence of social desirability to other-conscious social face was significant. This study is an initial study that notices the need for social desirability control in clothing consumer research.

Image analytical observation on the growth and development of Clonorchis sinensis in rats (흰쥐 감염 간흡충의 성장 및 발육에 대한 형태계측학적 관찰)

  • Jin KIM
    • Parasites, Hosts and Diseases
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    • v.33 no.4
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    • pp.281-288
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    • 1995
  • For the two-dimensional observation on the growth and development of CLonorchis sinensis, an image analysis system (IBAS 2000, Kontron, Germany) was used in this study. On 3, 6, 9, 12, 15, 21, 30 and 90 days of infection, 474 worms were collected from rats infected with 50 metacercariae each. The overall recovery rate was 31.6%. The worms grew rapidly in their length and width up to 30 days of infection and then, did slowly to 90 days of infection. However, the growth pattern of body area was not similar to that of body length and width, because the body area increased continuously even after 30 days of infection. With the image analysis system, the sizes of irregular-shaped genital organs were measured easily, which showed sigmoidal growth patterns . The growth rate of genital organs increased rapidly. until 21 days of infection when the uterus was filled with numerous eggs, and then gradually slowed down to 90 days. There was no difference in growth pattern between the anterior and posterior testis. The seminal receptacle , however, showed an abrupt increase in size between 15 to 21 days of infection when it was filled with condensed semen. Therefore, the growth pattern of seminal receptacle might be used as another criteria to estimate the extent of sexual maturation of C. sinensis. From this study, it is suggested that image analysis system is very useful to reveal the growth and development pattern of C. sinensis, especially of their internal organs.

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Measures to improve the DEM using SAR images in the river corridor (합성개구레이더 영상을 이용한 하천내 DEM 개선 방안)

  • Kim, Joo-Hun;Noh, Hui-Seong
    • Journal of Korea Water Resources Association
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    • v.55 no.11
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    • pp.913-922
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    • 2022
  • The purpose of this research is to propose the measurement of improving DEM by using the water surface range of SAR image analysis for river corridors and to suggest the construction of satellite-based 3D river spatial information of inaccessible regions such as North Korea. For this research, it has been progressed from the accessible area, watershed of Namgang river, the branch of Nakdonggang river. The satellite image was collected from SAR satellite image data for a year in 2021 which was provided by ESA from Sentinel-1A/B data and extracted from the seasonal water surface area. Ground gauge water level was collected from hourly intervals data by WAMIS. The DEM was improved by analysis of the river altitude of water surface area change by the combination of the ground water level of minimum to maximum water surface area data extracted from SAR image analysis. After the improvement of DEM, the altitude of the river varied that it is defined to comprise more natural form of river DEM than the existing DEM. The correction validation of improvement DEM was necessary in field survey elevation data; however, the correction validation was not progressed due to the absence of the data. Although, the purpose of this research is to provide the improvement of DEM by using the analyzed water surface by existing DEM data and SAR image analysis. After the progression of additional correction validation research, we would plan to examine the application in other places and to progress the additional methodological research to apply in inaccessible and unmeasured area including the North Korea.

Thermal Spray Coating

  • 김종영
    • 전기의세계
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    • v.42 no.1
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    • pp.5-11
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    • 1993
  • 금속이나 세라믹 입자를 용사하여 보호피막을 형성하는 기술은 화염을 사용하는 방법에서 시작했으며 용사재료는 분말, 선, 봉의 형태로 공급되었다. 1960년대에 상업적인 plasma 용사장비가 개발되었으며 여기서 사용된 D.C.plasma jet를 이용하여 분말형태의 용사재료를 용융하고 고속으로 피용사테에 용융입자를 분사하여 피용사체면에 충돌시켜 다층의 얇은 피막을 형성한다. 최근(1985년)에는 R.F.(Radio Frequency) Plasma를 이용하여 열전도도가 작은 재료나 산소와 반응성이 큰 재료를 용사하는 방법도 개발되고 있다. 용사피복법은 현재 여러가지 방법이 실용되고 있으며 재료를 용융하는 열원에 따라 분류하면 표1과 같다. 즉 산소와 연료 가스의 혼합에 의한 연소나 폭발에너지를 이용하는 가스식 용사법과 Arc, Plasma등의 전기 에너지를 이용하는 전기식 용사법으로 크게 나눌 수 있다.

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INTERVIEW - Surviving today as an architect (인터뷰 - 이시대 건축사로 살아가기)

  • Choe, Dong-Gyu
    • Korean Architects
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    • s.502
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    • pp.74-77
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    • 2011
  • 그의 나이가 일흔을 넘었다는 사실을 그가 의식하지 않고 살아가는 것처럼 나도 그를 일흔이 넘은 노건축가라고 생각해본 적이 없다. 오히려 그의 작품은 싱싱하고 젊고 도발적이기 까지 하다. 젊은 건축가들에게 '너희들 나만큼 할 수 있어' 라고 뽐내는 듯이 말이다. 아마도 그가 미국에서 가구 만들기, 집지어 팔아보기 등의 일반건축가들도 좀처럼 해보기 힘든 영역을 넘나들어본 자신감에서 비롯된 것이라고 생각한다. 그러면서도 한국에서 건축가 혼자 사무실을 꾸려가는 것이 얼마나 힘든 일인지 이미 깨닫고 재능있는 젊은 건축가들과 파트너십으로 운영하는 조직을 이미 만들어 낸 것은, 역시 내용 중에 스스럼없이 그가 밝히는 돈을 벌고자하는 목적보다는 최소한의 체면을 유지하며 건축사무실을 운영하고자 하는 묘수풀이의 한 방법이라고 생각한다. 앞으로도 어떤 새로운 건축을 만들어 우리를 깜짝 놀라게 할지 기대가 된다.

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Social Face Sensitivity and Appearance Management Behaviors according to Sex Role Identity (성역할정체감에 따른 체면민감성과 외모관리행동)

  • Park, Eunhee
    • Journal of Fashion Business
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    • v.16 no.5
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    • pp.164-177
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    • 2012
  • The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).

A Study on Veblen Effect according to Residence Estate: Focused on Conspicuous Consumption (주거용부동산의 거주유형에 따른 베블런효과에 관한 연구: 과시소비성향을 중심으로)

  • Jang, Seo Yoon;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.107-119
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    • 2015
  • Recently, middle and low social class entered in the upper class for the specific reasons and joined reference group in order to present demonstration effect. This phenomenon was assumed the consumer's desire for housing estate not from the leisure class. The superiority which feels belong to reference group, that was able to purchase high price product and the competence which can afford a high price goods are effective in housing estate. The study had been researched for Veblen effect according to residence estate. The partial least squares path modeling was used for Veblen effect affected by various psychological attributes, housing patterns and demographics for analysis. As a result, the conspicuous consumption from tenants was higher than residents, the social face sensitivity affected positively for self esteem and housing pattern, therefore, it caused conspicuous consumption. Moreover, we found conspicuous consumption had been increased followed by more spacious housing and higher income.

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The Study of Social-Face Sensitivity and Consumer Purchasing Behavior with Outdoor Wear -Mediating Effect of Conspicuous Consumption- (소비자의 체면민감성과 아웃도어웨어 구매행동 연구 -과시소비의 매개효과 분석-)

  • Jin, Daegun;You, Soye
    • Journal of Fashion Business
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    • v.22 no.2
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    • pp.14-26
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    • 2018
  • This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.