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http://dx.doi.org/10.14400/JDC.2014.12.11.71

Examining Psychological Factors Influencing Purchase Intention of Smart Phone in Korean and Chinese Adolescents  

Zhao, Ming-Yue (Dept. of Commerce, Soongsil Univeristy)
Cho, Seung-Ho (Dept. of International Commerce, Soongsil Univeristy)
Publication Information
Journal of Digital Convergence / v.12, no.11, 2014 , pp. 71-79 More about this Journal
Abstract
Recently the use of smart phone is getting popular not only for adult but also for adolescents. The purpose of this study is to examine how psychological independent variables affect purchase intention of Korean and Chinese adolescents. The psychological variables in the study include showoff, face sensitivity, and a sense of alienation. The findings showed that psychological variables were significant to explain purchase intention both in Korean and Chinese adolescents. Such results can provide a practical contribution of planning marketing strategy both in Korea and China markets.
Keywords
Korean & Chinese Adolescents; Smart phone; Purchase Intention; Psychological Factors;
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Times Cited By KSCI : 2  (Citation Analysis)
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