• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.344-355
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• 2021

As the voting age has been lowered to 18 from the 21st general election on April 15, 2020, the use of political news, motivation for political interest, and reliability of political media of first-time voters were examined. Accordingly, we analyzed how their political efficacy affects their voting intentions. As a result of the study through the survey of participants, the use of political news by voters was to acquire political information mainly through TV and portals. And the use of traditional media such as radio and newspaper was low. first voters became interested in politics through articles delivered by the media, and it was found that they trusted the political information provided through terrestrial TV reports and debates. This generation also confirmed that if they have higher political efficacy, they show higher willingness to participate in voting. Through this study, in order to increase the political participation of the younger generation who are evaluated as having relatively low interest in politics, the role of the media was reconfirmed as the most important factor.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.751-754
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• 2007

This research executes recognition research on politics realities to highschool students. Their evaluation under 60 point was 48.5%, between 61 and 70 was 36.5%. It shows that most high school students recognize that politics realities is not good. Specially, evaluation of qualities of politician under 60 points was 63.1%. On the other hand, the biggest problem which they think was politicians. This response was 64.1%, it's the highest rate. And they response that the thing needed for developing our country were : first, improvement of politician's qualities, it's 64.1%. second, changing politics culture, it's 11.2%, third, improving government system, it's 9.5%. fourth, reforming politics system. It tells us most respondents think that politicians should improve their qualities. And in question for improving awareness of politics of young people, they answered visiting a political party(26.7%), education of politics (24.1%), a mock politics programs(21.9%).

• Korean journal of communication and information
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• v.32
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• pp.113-146
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• 2006

This study explored how media and interpersonal communication affected voters in Busan mayoral by-election, focusing on the mutual relations among media use and attentive use of political campaign, interpersonal communication, and voting participation. Also, comparative analysis between image factor and the factor of political party influencing the decision of a candidate were examined. Additionally, it was analysed differential media effects on candidates' image. According to the results, the local media use and attentive use of political campaign had the influence on the increase of interpersonal communication about the election. Voters who had much interpersonal discussion with others participated more than voters who had less interpersonal discussion. Media use did not directly affect the participation of voting, but indirectly contributed to participation of voting through interpersonal discussion. The assumption of differential media effects on candidates image was partly proved. There were statistically significant differences in the factor of competence of candidates' image among three experimental groups (attentive use of TV discussion program, Internet web sites of two candidates, and printing materials of political advertisement). Furthermore, with three main vote variables, issues, candidates image, party identification, the results of comparative analysis between image factor and the factor of political party influencing the choice of a candidate suggested that a sense of oneness with a party was highly related to the choice of the candidates of the party, however, candidates' image was not related to the decision of a candidate. Political party had more impact on for whom to vote than candidates' image in this study.