• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.355-366
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• 2014

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.294-307
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• 2020

The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

• Proceedings of the ESK Conference
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• 1997.10a
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• pp.237-243
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• 1997

전 세계가 하나의 Global 시대로 전환되면서 국적에 관계없이 기업의 생존이 소비자들의 욕구 를 충족시키는 능력에 따라 결정되는 시대가 되었다. 우리나라의 경우에도 경제협력개발기구(OECD)에 가입한 상황에서앞으로 21C는 외국기업 및 제품들이 자유경쟁적으로 우리시장에 선 보이게 될 전망이 며 우리기업의 제품도 외국에서 다른나라 제품과 치열한 경쟁을 하여야 할 전망이다. 따라서 우리나라 에서도 질이 나쁜 수입품으로부터 국내제품과 소비자를 보호하고 외국으로 수출된 국내제품이 그 나라 에서 이미 시행되고 있는 규제들에 의해 피해를 입지 않ㄷ록 하는 방안이나 정부규제가필요하게 되었는데, 그 중에 대표적인 것이 제조물 책임법(Product Liability)인 것이다. 본 연구에서는 첫째, 외국의 제조물 책임법 시행 현황 및 우리나라 제조물 책임법 시행안에 대해 조사하였으며 둘째, 국내외 제조물 책임 사고 사례를 수집하여 제조물책임법 시행이 소비자와 기업에 미치는 영향등에 대해 분석하였다. 연구결과, 이미 제조물책임법이 시행되어 정착화 되어있는 선진 여러나라의 경우 각국의 제조물책임법 내용은 그 나라의 국가경제, 사회적여건, 자국민을 보호한다는 관점에서 조금씩 차이점을 보이고 있었으며 제조물책임법의 영향 또한 각국의 상황에따라 긍정적 혹은 부정적 영향을 끼치고 있었다. 우리나라의 경우 제품의 안전성을 향상시키기 위해서는 정부의 체계적 정책수립 뿐만 아니라 기업의 제조물책임에 관한 인식 전환 및 대책이 필요한 것으로 조사되었다.

• The Korean Journal of Archival Studies
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• no.48
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• pp.45-92
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• 2016

Corporations report their economical, environmental, social influences and achievements through sustainability reports. Apart from the financial reports, which are subject to legal restrictions, sustainability reports inform non financial achievements of a corporation, thus the reliability of the information is solely dependent on the corporation itself. The current sustainability reports are of types that cannot include proof or source of the index data, thus they are tended to be regarded as means of publicity. The reliability of the reports is often questioned. This research applied the concept of Evidence-Based Accountability, which will allow the confirmation of accountability through records including contents and context of the tasks. Evidence-Based Accountability means producing and accumulating witness records of actions, then managing the records as usable information and use them as accountability information. Index data from sustainability reports of domestic corporations and web based reports of Vodafone was reviewed. Measures to link task records as proof of index data was studied. To make this possible, record production and acquisition system was redesigned in order to secure required records as evidence. Linked build-up of SR system and RMS was proposed. The proposed system will allow collection and management of records as SR accountability information, and provide the data when necessary. Also, corporate infrastructure was proposed. This infrastructure will build a professional records management system in stages, through organizational system and regulations. Cooperation of staff in this infrastructure will support reliable corporate accountability.

• Journal of Korean Society of Archives and Records Management
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• v.10 no.1
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• pp.55-76
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• 2010

This study focuses on resetting the direction of the universities' accountability introducing the notion of accountability which is a new paradigm in the setting of records management.. First, we analyze the notion and structure of accountability, and then demonstrate the need of accountability in the university. And we try to deduce factors for accountability through cases of foreign universities. Based on this, we analyze the present status of records management of domestic universities. Based on the results of analysis, this study suggests several proposals. First, university records need to be reset. Second, regulations related to tasks in the university should be improved. Third, the function of university archives should be strengthened. Forth, the process of university records management should be reset. Fifth, in order to settle down accountability of the university in a right way, proper systems and procedures to regulate it are necessary so that the university can perform accountability properly outside the university.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.455-462
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• 2015

This paper examines the effect of corporate social responsosibility(CSR) on the firm value. Based on the argument that CSR would play the role of mitigating conflicts between firms and society, I hypothesized that CSR would enhance the firm value. This study used regression analysis with a data set of 733 from 2009 to 2012 using KEJI(Korean Economic Justice Institute) Index. An Index published by KEJI was used as the measure of CSR performance. The results of this study are summarized as follows: First, there is a significant positive relation between CSR and firm value. Second, in the seven-rating items consist of the KEJI Index, most items have the positive relationship with the firm value. These results suggest that firm with higher CSR activities exhibit better financial performance as measured by Tobin's Q.

• Journal of Navigation and Port Research
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• v.34 no.3
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• pp.251-255
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• 2010

A marine accident is caused various legal liability such as compensation for damages on civil law, responsibility on the Criminal Code and administrative sanctions. The results occurred by any acts is not connected directly to the legal responsibility. As a prior condition for these legal liabilities, it is required the causation between the act caused and the occurrence of the effect. It is very difficult to find out the cause in marine accidents, because of trouble of a proof security, the place occurred, time difference between accident and investigation point of time etc.. However, finding out the correct cause is an element important to prevent similar accident and to determine the liability reverted. The logical concept of the causation is not limited, but there is early necessity to limit it in the liability reverted. Therefore, this study aims to suggest reasonable standard to determine liability reverted in marine accidents.

• Journal of the Korean Society for information Management
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• v.26 no.1
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• pp.107-124
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• 2009

On Dec 1, 2008, according to the special law for the information disclosure of education relevant institutes, the educational information of each university is opened at their homepages and at portal web sites. Every university, thus, is in the moment to set up strategies to consistently respond to following information disclosure as well as the one already disclosed. The strategy should contain the assurance of the basic accountability mechanism of the university. On the occasion of the public announcement of the university information, the present study has a purpose to examine the structure of the university accountability and to suggest a mechanism, which is necessary for effectively and efficiently executing the increasing accountability practices in disclosing and announcing the information. To meet the purpose, this study introduces how to redesign university jobs as practices focused on evidence information for the accountability and also suggests solutions how to improve the mechanism for the accountability responsibility, which include clarifying the roles and responsibilities for accountability jobs, revising the process of information disclosure and building the information systems for an accountability.

• 방재와보험
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• s.115
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• pp.14-19
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• 2006

PL보험(제조물배상보험-보험업계에서는 생산물배상책임보험이라고 부른다.)은 제조물의 결함으로 인한 피해를 담보하는 보험이다. 이는 전통적인 배상책임보험의 한 종류로 다른 보험에는 없는 독특한 특징을 몇 가지 갖고 있다. 이러한 특징들은 당초 제조물책임법의 제정 취지인 '소비자 보호'라는 측면과도 상당한 연관성이 있다고 하겠다.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.59-72
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• 2020

Previous crisis management research has mainly focused on business organizations' responsibility for crises, and yet research on CEOs in crisis still lacks. This research examined the influences of crisis responsibility and response strategies on attitudes toward a CEO, attitudes toward a corporate, and purchase intentions in the case of CEOs in crisis. In addition, this study explored how a CEO's SNS interactivity during normal times moderates the influences of crisis responsibility and response strategies. A 2(responsibility: high vs. low)X2(strategy: defensive vs. apology)X2(interactivity: high vs. low) experimental design was conducted with 200 Chinese students in Seoul. According to the analysis results from effects of response strategies by CEO's crisis responsibility levels, regardless of the crisis responsibility levels, the apology strategy was more effective than the defensive strategy in terms of CEO attitudes, corporate attitudes, and purchasing intentions. The analysis results about the moderating role of SNS interactivity during normal times show that under the CEO's high responsibility condition, keeping high SNS interactivity during normal times and using the apology after crisis brought out most favorable responses. Under the CEO's low responsibility condition, regardless of the SNS interactivity levels, the apology strategy brought out more favorable responses than the defensive strategy.