• Journal of Digital Convergence
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• v.21 no.2
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• pp.27-32
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• 2023

This study is about a marketability analysis and commercialization methodology analysis system using big data, and a marketability analysis and commercialization methodology analysis system that can analyze the marketability of the product based on a content channel capable of viral marketing. The marketability analysis and commercialization methodology analysis system using big data according to this study analyzes the marketability of the products to be analyzed by analyzing the marketing content provided on the content channel, so it has the advantage of determining more accurate viral marketing effects on the products to be analyzed.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.45 no.12
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• pp.105-113
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• 2008

In Ubiquitous Society, accurate Location Calculation of user's device is required to achieve the need of users. As the location calculation is processed by ranging between transceivers, if some obstacles exist between transceivers, NLoS(Non-line-of-Sight) components of received signal increase along with the reduction of LoS(Line-of-Sight) components. Therefore the location calculation error will increase due to the NLoS effect. The conventional location calculation algorithm has the original ranging error because there is no transformation of ranging information which degrades the ranging accuracy. The Iterative Calculation method which minimizes the location calculation error relys on accurately identifying NLoS or LoS condition of the tested channel. We employ Kurtosis, Mean Excess Delay and RMS Delay spread of the received signal to identify whether the tested channel is LoS or NLoS firstly. Thereafter, to minimize location calculation error, the proposed Iterative Calculation method iteratively select random range and finds the averaged target location which has high probability. The simulation results confirm the enhancement of the proposed method.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.1B
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• pp.52-63
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• 2004

Packet loss process of cdma2000 mobile Internet channel deployed in Korea is modeled as a two state Markov process known as Gilbert model. This paper proposes the procedures to derive four parameters of the our modified Gilbert model from packet loss trace taken from two major cdma2000 networks in Korea. These four parameters are derived in various situations, that is, with fixed and moving terminals, in open field and urban areas. They can be used to produce synthetic packet loss patterns for study of the channel. Moreover, if they are calculated on-line during multimedia service, they can be used to make loss protection controls adaptive to network condition.

• Journal of the Korea Society of Computer and Information
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• v.17 no.11
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• pp.27-32
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• 2012

In this paper, we propose a fuzzy method that improves the existing problem of the fuzzy filtering algorithm. The proposed fuzzy filtering algorithm separates R, G, and B channels from the color image. Mask information was extracted from separated channels and the brightness of the mean value and median value for channels was applied in the function of the proposed fuzzy method to calculate the membership and achieve application in the inference rule. Also, the membership degrees of R, G, and B were used to distinguish the possibility of noise. The proposed fuzzy method selected three membership functions. If noise is distinguished, the noise is eliminated by selecting the median value or mean value as the relevant pixel value according to the degree of noise. By applying the proposed method in color images, it was verified that the proposed method is more effective in eliminating noise when compared with the conventional fuzzy filtering method.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.10C
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• pp.942-948
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• 2003

In this paper, we analyze the performance of multiple trellis coded modulation applied to continuous phase frequency shift keying (MTCM/CPFSK) for the noncoherent receiver without channel state information (CSI) on the interleaved Rician fading channel. In this system, the squared cross-correlation between the received signal and a candidate signal is used as the branch metric of the Viterbi decoder. To obtain the bit error performance of this system, we analyze the approximated pairwise error probability (PEP) and the exact PEP. We also derive the equivalent normalized squared distance (ENSD) and compare it with the ENSD of the noncoherent receiver with perfect CSI. Simulation results are also provided to verify the theoretical performance analysis.

• Journal of Satellite, Information and Communications
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• v.7 no.2
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• pp.97-103
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• 2012

A very low complexity QRD-M algorithm based on limited search area is proposed for MIMO systems. The conventional QRD-M algorithm calculates Euclidean distance between all constellation symbols and the temporary detection symbol at each layer. We found that performance will not be degraded even if we adaptively restrict the search area of the candidate symbols only to the neighboring points of temporary detection symbol according to the channel condition at each layer. As a channel condition indicator, we employ the channel gain ratio among the layers without necessity of SNR estimation. The simulation results show that the proposed scheme effectively achieves near optimal performance while maintaining the overall average computation complexity much smaller than the conventional QRD-M algorithm.

• Journal of Distribution Research
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• v.7 no.1
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• pp.21-40
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• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Korean Journal of Optics and Photonics
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• v.11 no.6
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• pp.447-451
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• 2000

In this paper, an adaptive equalizer which has been widely used in communication channel and high-density storage system was adopted to mitigate ISI and improve BER generated during storage and retrieval process of the digital holographic memory system. Our experimental results show that the BER performance with an adaptive equalizer is improved about 19.6% on average compared to the binary-decision process by global thresholding. lding.

• The Journal of the Acoustical Society of Korea
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• v.17 no.7
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• pp.42-49
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• 1998

본 논문에서는 전화망 환경에서 음성 인식 성능을 개선하기 위한 특징 벡터 추출 단계에서의 처리 방법들을 연구하였다. 먼저, 고립 단어 인식 시스템에서 채널 왜곡 보상 방 법들을 단어 모델과 문맥 독립 음소 모델에 대하여 인식 실험을 하였다. 켑스트럼 평균 차 감법, RASTA 처리, 켑스트럼-시간 행렬을 실험하였으며, 인식 모델에 따른 각 알고리즘의 성능을 비교하였다. 둘째로, 문맥 독립 음소 모델을 이용한 인식 시스템의 성능 향상을 위하 여 정적 특징 벡터에 대하여 주성분 분석 방법(principal component analysis)과 선형 판별 분석(linear discriminant analysis)과 같은 선형 변환 방법을 적용하여 분별력이 높은 벡터 공간으로 변환함으로써 인식 성능을 향상시켰다. 또한 선형 변환 방법을 켑스트럼 평균 차 감법과 결합하여 더욱 뛰어난 성능을 보여주었다.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.02a
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• pp.159-178
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• 2005

백화점 화장품 채널에서 중간 순위에 위치한 LG생활건강 오휘 브랜드는 자사의 약한 브랜드 파워를 고객관계전략을 통해 상쇄함으로써 고객충성도 및 매출 등의 시장성과를 제고시킬 수 있었다. 오휘는 자사의 CRM 활동에 대한 체계적인 리뷰를 통해 문제점을 파악하고, 이를 개선하기 위한 구체적인 전략들을 선정하였다. 선두 기업이 되기 위한 기반인 Critical Mass의 고객을 확보하고, 맞춤형 충성도 프로그램을 개발하여 고객 충성도를 증가시켰다. 또한 전략의 실행력을 높이기 위해서 현장의 직원들이 실제 고객들을 판별해서 편익 프로그램을 구현할 수 있도록 고객 등급을 단순화하였다. 마지막으로 CRM 활동이 전사적으로 자리 잡을 수 있도록 성공사례 공유를 통한 지식 확산과 더불어 성과보상 체계도 이에 연결시켰다. 이러한 일련의 활동을 통해 오휘 브랜드는 시장점유율의 상승 및 경쟁사보다 높은 매출 성장률, 고객만족도 제고를 이루었다.