• Title/Summary/Keyword: 채널이미지

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Information Structure of Online Video Platform Focused on Web-Drama Case (온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로)

  • Cha, Dong-Min;Sung, Junghwan
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.135-143
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    • 2019
  • Purpose of this study is enhancing usability of online video platform by analyze link-depth and advertisement frequency. In this study, researcher checked market share of video platform which publishing web-drama, and compare their link-depth and advertisement frequency. As a result, access to the latest content has two to three link-depth. So it does not worsen usability. but, if contents doesn't show on main page or search result, it requires more than five to six steps. Image advertisement show up more than twice on every platform. 'Youtube' and 'Naver TV' show up pre-roll video advertisement in video player before offering contents. In this video platform information structure, directory searching needs high link-depth level and advertisement frequency. It will increase user's bounce rate and decrease return visit rate. So researcher suggests prototype using drop-down menu to reduce link-depth and enhance information structure.

A Study on the Effect of YouTube's Comments on Making a Comeback on the Chart: Focusing on the Case of VIDITOR's 'BraveGirls_Rollin_Comment_Collection' Video (유튜브 댓글이 차트 역주행 인기에 미치는 영향에 관한 연구: 비디터(VIDITOR)의 '브레이브걸스_롤린_댓글모음'을 중심으로)

  • Park, Sung-Bae
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.10-22
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    • 2022
  • This study analyzed the effects of YouTube comments on belated hit in music chart by focusing on VIDITOR's YouTube channel video called 'BraveGirs_Rollin_comment_Collection'. For this, first of all, it investigated how the comments used by the channel master could achieve storytelling. Moreover, the reason for its popularity hit was researched by analyzing the comments made by users on this video through the 'Tipping point' rules. As a result, it was seen that this video created storytelling by connecting Brave Girls to the story of the Korean army. At the 'Tipping point,' besides, it was revealed that 'the law of the few' is the military, and 'the stickiness factor' is the good image left through Korea's island, 'Baengnyeongdo,' performance. Finally, the rule of 'the power of context' was indicated that it is a difficult reality situation because of COVID-19 and the good situation due to direct communication through the comments of Brave Girls' members and the company.

A Study on the Perception of Travel YouTube Title: Focusing on the Group of Generation Z (여행 유튜브 제목에 대한 Z세대의 인식 유형 연구)

  • Choi, Won Joo;Hong, Jang Sun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.175-184
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    • 2022
  • Travel YouTubers who cross the boundary between tradition and novelty communicate by sharing their activities with others through SNS-based media. Media content should not only satisfy individuals, nor should it be too purpose-oriented. YouTube channels should be operated so that users can easily access content naturally, and more diverse methods can be pursued based on usage patterns and satisfaction theory. This study is about the type of perception of Generation Z on travel YouTube titles. As a result of conducting QUANL program analysis on 34 Q samples and 28 P samples from the Q methodological perspective, a total of three types were found. For types with unique characteristics, the first type was named "attention of keywords that draw imagination," the second type was "preferred to stories that stimulate curiosity," and the third type was "image satisfaction reflecting expectations." In addition, considering the characteristics of each type found, the scalability and strategic plan of the activities that Generation Z travel YouTubers want to unfold were presented.

The effect of Brand Association in Public Libraries on Customer Satisfaction and Loyalty in Public Libraries - Focused on the 20s (공공도서관의 브랜드 연상 요인이 20대의 고객 만족 및 충성도에 미치는 영향)

  • Seo, Jungsun;Kim, Giyeong
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.1
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    • pp.321-345
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    • 2022
  • Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

Image Steganography for Securing Hangul Messages based on RS-box Hiding Model (RS-box 은닉 모델에 기반한 한글 메시지 보안을 위한 이미지 스테가노그래피)

  • Seon-su Ji
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.16 no.2
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    • pp.97-103
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    • 2023
  • Since most of the information is transmitted through the network, eavesdropping and interception by a third party may occur. Appropriate measures are required for effective, secure and confidential communication in the network. Steganography is a technology that prevents third parties from detecting that confidential information is hidden in other media. Due to structural vulnerabilities, information protected by encryption and steganography techniques can be easily exposed to illegitimate groups. In order to improve the limitations of LSB where the simplicity and predictability of the hiding method exist, I propose a technique to improve the security of the message to be hidden based on PRNG and recursive function. To enhance security and confusion, XOR operation was performed on the result of selecting a random bit from the upper bits of the selected channel and the information transformed by the RS-box. PSNR and SSIM were used to confirm the performance of the proposed method. Compared to the reference values, the SSIM and PSNR of the proposed method were 0.9999 and 51.366, respectively, confirming that they were appropriate for hiding information.

Radio and Senior Generation: Focused on Radio Program for Senior (라디오와 노인: 라디오 노인 대상 프로그램을 중심으로)

  • Hong, Myungshin
    • 한국노년학
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    • v.30 no.4
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    • pp.1329-1344
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    • 2010
  • This study is intended to find out how production people have been creating senior radio program. For this purpose, the study set up the three research questions and employed in-depth interviews with ten production people: First, production people find out senior radio listeners who have been very royal attendance of the program for a long time. And they examined senior listeners prefer to listen about health care, information about elderly life and singing contest. They have been made para-social interaction with master of ceremonies (MC). Second, unlike other radio program, the senior radio program has concentrated on the radio station's image and public interest rather than financial profit and viewing rate. Normally, it was known that radio program for senior used carried on break of the day. But some program has been broadcasted on prime time in the afternoon. Target audience of senior radio program has been expanded over the forties and the fifties from sixties. Thirdly, in general the role of producer is critically important to produce program. However, MC and scriptwriter are far more experienced and specialized on the field than producer in radio program for senior.

A Study on Shortform Content Storytelling in YouTube Channel Entertainment Program : Focusing on the Comparative Analysis of Storytelling with TV Entertainment Programs (유튜브 채널 예능 프로그램에 나타난 숏폼 콘텐츠 스토리텔링 연구: TV 예능프로그램과의 스토리텔링 비교 분석을 중심으로)

  • Jiran Zhou
    • Journal of Industrial Convergence
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    • v.21 no.8
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    • pp.13-21
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    • 2023
  • The purpose of this study was to compare storytelling with TV entertainment programs to find out which elements of web entertainment affected the shift of viewers' interest, and to identify the characteristics of web entertainment storytelling. To this end, each of the web and TV entertainment programs were selected for storytelling analysis, and storytelling analyzed the contents of each item by dividing them into images, backgrounds, stories, and characters. As a result of the analysis, unlike TV programs, web entertainment storytelling allows viewers to immerse themselves in content through a composition that runs directly from the beginning to the crisis, and is characterized by a clear formation in a short video through a clear ending narrative. These research results hope that short-form web entertainment programs produced in the future will be able to identify strategies for viewers' immersion and storytelling strategies.

Video Camera Characterization with White Balance (기준 백색 선택에 따른 비디오 카메라의 전달 특성)

  • 김은수;박종선;장수욱;한찬호;송규익
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.41 no.2
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    • pp.23-34
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    • 2004
  • Video camera can be a useful tool to capture images for use in colorimeter. However the RGB signals generated by different video camera are not equal for the same scene. The video camera for use in colorimeter is characterized based on the CIE standard colorimetric observer. One method of deriving a colorimetric characterization matrix between camera RGB output signals and CIE XYZ tristimulus values is least squares polynomial modeling. However it needs tedious experiments to obtain camera transfer matrix under various white balance point for the same camera. In this paper, a new method to obtain camera transfer matrix under different white balance by using 3${\times}$3 camera transfer matrix under a certain white balance point is proposed. According to the proposed method camera transfer matrix under any other white balance could be obtained by using colorimetric coordinates of phosphor derived from 3${\times}$3 linear transfer matrix under the certain white balance point. In experimental results, it is demonstrated that proposed method allow 3${\times}$3 linear transfer matrix under any other white balance having a reasonable degree of accuracy compared with the transfer matrix obtained by experiments.

Deep Learning OCR based document processing platform and its application in financial domain (금융 특화 딥러닝 광학문자인식 기반 문서 처리 플랫폼 구축 및 금융권 내 활용)

  • Dongyoung Kim;Doohyung Kim;Myungsung Kwak;Hyunsoo Son;Dongwon Sohn;Mingi Lim;Yeji Shin;Hyeonjung Lee;Chandong Park;Mihyang Kim;Dongwon Choi
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.143-174
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    • 2023
  • With the development of deep learning technologies, Artificial Intelligence powered Optical Character Recognition (AI-OCR) has evolved to read multiple languages from various forms of images accurately. For the financial industry, where a large number of diverse documents are processed through manpower, the potential for using AI-OCR is great. In this study, we present a configuration and a design of an AI-OCR modality for use in the financial industry and discuss the platform construction with application cases. Since the use of financial domain data is prohibited under the Personal Information Protection Act, we developed a deep learning-based data generation approach and used it to train the AI-OCR models. The AI-OCR models are trained for image preprocessing, text recognition, and language processing and are configured as a microservice architected platform to process a broad variety of documents. We have demonstrated the AI-OCR platform by applying it to financial domain tasks of document sorting, document verification, and typing assistance The demonstrations confirm the increasing work efficiency and conveniences.

Availability of Mobile Art in Smartphone Environment of Augmented Reality Content Industrial Technology (증강현실 콘텐츠 산업기술의 스마트폰 환경 모바일 아트 활용 가능성)

  • Kim, Hee-Young;Shin, Chang-Ok
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.48-57
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    • 2013
  • Smartphones provide users with environment for communication and sharing information and at the same time play an important role of mobile technology and mobile art development. Smartphone technology-related researches are being accelerated especially with the advent of mobile Augmented Reality(AR) age, but the studies on user participation that is essential for AR content industry were insufficient. In that regard, the assistance from mobile art area that has already developed these characteristics is essential. Thus, this article is to classify mobile art that has not been studied a lot domestically into feature phone usage and smartphone usage and to analyze each example case with the three most used methods. The usage of feature phones which use the sound and images of mobile devices can be divided into three: installation and performing methods, single channel video art method and five senses communication method. On the other hand, the usage of smartphones that use sensors, cameras, GPS and AR can be divided into location-based AR, marker-based AR and markerless AR. Also, as a result of examining mobile AR content utilization technology by industries, combined methods are utilized; tourism and game-related industries use location-based AR, education and medicine-related industries use marker-based AR, and shopping-related industries use markerless AR. The development of AR content industry is expected to be accelerated with mobile art that makes use of combined technology method and constant communication method through active participation of users. The future development direction of mobile AR industry is predicted to have minimized HMD, integration of hologram technology and artificial intelligence and make the most of big data and social network so that we could overcome the technological limitation of AR.