• Review of Culture and Economy
• /
• v.20 no.3
• /
• pp.115-144
• /
• 2017

This paper analyzes the actual 'content' and 'role' of the intrinsic motivation of creative laborers during the creative production process. Based on semi-structured intensive interviews with 16 light-entertainment television PDs in South Korea, this paper articulated that intrinsic motivation towards creative work could be understood as a desire to maintain their level of enjoyment from creative work. The desire was classified into two different types of 'enjoyment', one was the enjoyment based on the expectation regarding the creative job, and the 'enjoyment' experienced primarily related to the creative production process that allows creative workers to actualize individual creative ambitions. In addition, such intrinsic motivation tended to provide a strong driving force for creative workers as they endured unfavorable working conditions that resulted from market principles(viewership ratings), economic stability, and work-life balance. This paper proposes that the tendency of creative workers to endure various undesirable working conditions is based on a strong intrinsic motivation to maintain their level of enjoyment from their creative career.

• Korean journal of communication and information
• /
• v.69
• /
• pp.71-110
• /
• 2015

Beyond the technological behaviorism-oriented notion of prosumers, the current study explores the question of digital creative labour of the youth in the interrelated context of post-capitalist crisis and neoliberal ethos of selfhood. This analysis is situated particularly in the social conflicts and struggles in Korea, where the problems related to the precarization of the younger generation have been increasingly aggravated (in the realm of embodied reality) whereas their digital activities have been highly expressive (in the realm of mediated reality). The contradictions embedded in the question of the labour of the youth are delineated in the respect of the subjectivities of young free labour, or 'digital creative labour' in proposed terms: the precarious young free labour in Korea is the compound of social fragmentation, economic polarization, expansion of cognitive and emotion labour, boom of hedonistic consumerism, economic-cultural celebration of creativity and self-entrepreneurship, technological saturation of digital media, subjective/collective affects around excitement and ambition but also of anxiety and fear. The ambivalence and complexity of the young free labour is converged at the emergence of homo-economicus (Michel Foucault) through the subjectivation of the social (con)fusion of post-capitalist crisis and neoliberal governmentality of selfhood.

• Journal of Digital Convergence
• /
• v.13 no.11
• /
• pp.99-108
• /
• 2015

The aim of this research is to investigate empirically the interrelationship among emotional labor strategies, frontline employee creativity, service performance, and specifically examines the mediating effect of employee creativity in the relationship between emotional labor strategies and service performance in the context of bank industry. The data were collected from frontline employees of banks in Daegu and Gyeongnam. A total of 484 questionnaires were used for the final analysis. Consistent with hypotheses, the results of analysis show that surface acting has a negative effect on employee creativity, while deep acting has a positive effect on employee creativity, and employee creativity has a positive effect on service performance. Furthermore, employee creativity has mediating effect in the relationship between emotional labor strategies-performance.

• (The) Korean Journal of Advertising
• /
• v.29 no.4
• /
• pp.131-157
• /
• 2018

This study explores the characteristics and discourse of creative work in advertising and investigates women's work experience and their problem. This will reconfirm the characteristics of advertising as creative labour. For this, it conducts in-depth interviews and analyzes them through a theoretical detour and a thick description. The study found the dominant discourse that creativity is their duty and ultimate goal. This dominant discourse makes the gendering of creative roles and representation languished. In spite of this, female creators with parenting have difficulty in reducing work ability, because conflicting identities weaken their self-regulation. This means that advertising is 'self-regulationized' labour.

• Journal of Labour Economics
• /
• v.13
• /
• pp.115-135
• /
• 1990

• Korean journal of communication and information
• /
• v.66
• /
• pp.211-241
• /
• 2014

In the era of neoliberalism with high rate of youth unemployment, young college students are forced to believe that the only way to enter the job market is by accepting and participating temporary off-campus apprenticeship, which often disguised as an internship for the creative culture and knowledge. This article discusses that the mode of off-campus apprenticeship, which is supposed to voluntary and participatory, bears in fact a strong resemblance with digital labor. Based on a series of in-depth interviews with college students, this study argues that the apprentice-typed labor denotes a process by which immaterial labor or free labor coincides with self-directed job training. Throughout the digital labor processes young college students are in a constant oscillation between precarity and hope, negotiating their autonomy and social conditions in the neoliberal work environment. The digital labor accumulates students' knowledge and information as a form of commodity, which in turn supports communicative capitalism.

• Korean journal of communication and information
• /
• v.79
• /
• pp.226-259
• /
• 2016

Drawing on the autonomist Marxist concepts of 'social factory', 'immaterial labour', and 'precarity', this paper discusses the changed nature of labour, life and social relations in contemporary informational capitalism. More specifically, it first traces back to the early autonomist (operasimo) theories of 'social factory' and 'class composition' and then discusses how these earlier theories were developed into the concept of 'immaterial labour' by a group of later autonomist theorists such as Paolo Virno, Maurizio Lazzarato, Micheal Hardt, and Antonio Negri. Then, it reviews how the concept of immaterial labour was taken up to understand the nature of labour in digital economy within the tradition of Cultural Studies, closely intersecting with the critiques of 'creative labour'. Finally, it discusses how the changed nature of labour is interrelated with the neoliberal labour forces transformations such as casualization of employment and increasing insecurity in employment and life, which the autonomist explores with the concept of 'precarity', the material condition of immaterial labour.

• Review of Culture and Economy
• /
• v.20 no.2
• /
• pp.47-88
• /
• 2017

Creative industries and creative occupations have been attracting issues in recent years, in both policy and academic fields. Although no literature has yet made all-embracing definitions of creative sectors, it is important to measure creative workers who are contributing to the national economy. Since 2000, many countries including UK, France, Germany, Finland, Hongkong, US, Canada, etc. have tried to develop more refined mapping methodologies for measuring the creative economy. However we are lack of deep scrutiny in the criteria select which sector is creative or not, as well as in existing methodologies for measuring creative employment. This paper presents a creative mapping methodology, called 'Creative Trident' and criteria that can be applied to measuring the scale of creative employment in Korea. Using annual labor data from Statistics Korea and Ministry of Employment and Labor, this research found that creative employment in Korea amounts to 40,922 and 6.65% of total employment. Also the research found that there are many workers who are creatively occupied outside the creative industries, called embedded creative workers which are 248,445 and 33.5% of total creative employment. That means embedded workers take some large portion of all creative workers and are dispersed across all the sectors of the economy. The research demonstrates that creative trident can be useful to estimate the true size of creative employment in Korean and finishes with some academical and practical implications.

• 한국정보교육학회:학술대회논문집
• /
• 2004.08a
• /
• pp.281-288
• /
• 2004

오늘날 IT의 급속한 진보는 많은 변화를 가져왔다. 단순한 자원이나 노동력보다는 첨단과학기술을 이용하여 얼마나 의미 있는 정보를 찾아내고 활용하는가에 따라 개인의 경쟁력이 좌우된다. 즉, 개개인의 창의적인 아이디어와 지식, 정보의 생산과 활용이 앞으로의 국가경쟁력을 좌우하게 된다. 이에 따라 교육계에서도 창의적인 능력을 발휘할 수 있는 인간상을 추구하고 있다. 전국의 초 중등학교가 정보인프라 구축으로 컴퓨터를 활용하는 교육이 가능하게 되었다. 비로소 미래사회를 대비하여 정보우수인력을 길러낼 수 있는 여건이 조성된 것이다. 그러나 현재까지 개발된 초등 컴퓨터 교재는 소프트웨어의 활용법을 소개하는 데 그치고 있다. 컴퓨터 교육이 활용교육으로 치우치다 보니 창의력 제한, 자기 주도적 학습 능력 부족 등 여러 가지 문제점이 발생하고 있다. 따라서 본 연구는 컴퓨터 활용법에만 두었던 기존의 교육방법을 탈피하여 체계적이고 쉬운 초등 컴퓨터 창의성 교재 개발 연구 방안을 제시하고자 하는데, 특히 컴퓨터 구조, 운영체제, 네트워크 등의 동작 원리를 기반으로 한다.

• The Journal of the Korea Contents Association
• /
• v.12 no.12
• /
• pp.510-516
• /
• 2012

Recently, along with mechanization, automation, modernization of industry, because of decrease in the conventional job that provide labor and receive wages, the industrial society that require production workers have become overcrowded. accordingly, the unemployeds are increasing. in the future, in preparation for IT, content industry that stand on the basis of knowledge industry, we have to develop competitive IT, content industry based on creativity. in the center of the progress, art education holds a special place. However, recent our education is so concentrated in college entrance examination that art education is losing its footing. this paper try to search the basis of creativity for future industry in the art education, emphasize the importance and invigoration of school art education. by the increase of artistic sensitivity that can be attained through art education, we can promote the whole man that can be creative, change one's way of thinking and develop the ability of carving one's way and leading future society. Therefore, we need future education that can promote the whole man that can be creative, change one's way of thinking through revitalized art education.