• Title/Summary/Keyword: 창업지원서비스

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Quality of Retailer Education Program and its Effect on Loyalty and Business Performance (교육서비스 품질이 지원 사업 충성도와 경영성과에 미치는 영향 : 사업체 형태를 중심으로)

  • Park, Woo Seok;Rhee, Cheul;Lim, Jae Ik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.127-136
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    • 2013
  • In 2013, the small retailer organized support service, which commenced in 2009, has been expanding its place in the policy by transforming into a small retailer cooperating support service. This support service supports two main sides. One of them is strengthening the financial aspects of the scale by organizing the small retailers in order to make the distribution efficient. The second is improving the management and enhancing the efficiency through visitation education. This research focuses on studying the effects of the visitation education which is one of the two aspects of small retailers support service. Empirical analysis on the effects of the visitation education's quality on the loyalty of support service and business performance was performed in detail by dividing the structure of the companies into chain form and combined form of small retailers. According to the results of the analysis, the visitation education's quality positively affected the support service's loyalty without any restrictions on the structures of the retailers. However in the business performances, the visitation education's quality only showed positive effects on the combined form of small retailers. Therefore, it is implied that in order to continuously receive support program by increasing the loyalty of the retailers, the quality of the visitation education must be increased and the retailer support service need to be considering the structure of the companies in order to improve small retailer's business performance.

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A Study on the Influence of Young Entrepreneurs' Entrepreneurship and Entrepreneurial preparation upon the Entrepreneurial Performance: Centered on Mediated Effect of Entrepreneurial infra system using (기업가정신과 창업준비가 사업성과에 미치는 영향에 관한 연구: 창업인프라 활용 매개효과 중심으로)

  • Park, Jaehwan;Ahn, Taeuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.1
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    • pp.39-47
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    • 2016
  • Younger starters to be ready on the entrepreneurial performance and raising and producing potential creative person who demonstrates entrepreneurial spirit are not only important factor for added value creation along with national growth but also economic development to join the ranks of advanced countries. Thereby, a lots of interests and supports are focused in entrepreneurship and the startup activities. However, to create business achievement, we should nurture successful entrepreneurship based on using infrastructure in entrepreneurial ecosystem induced by aggressive investments and supports of the policy. Therefore, this study is empirical test of 203 young CEO of techniques which possibly create added value and national development, inventive type in knowledge service and opportunity type. Research finding is that entrepreneurship and entrepreneurial preparation have meaningful effects on the performance and the ready state. Entrepreneurship has no direct effects on entrepreneurial infra system. Entrepreneurial preparation has meaningful effects on entrepreneurial infra system. We induced that it is hard to earn business achievement by only using entrepreneurial infra system in that entrepreneurial infra system has no effect on business achievement. Lastly, entrepreneurship infra system has no relationship as mediating effects with effects of entrepreneurship on business achievement in mediating effect test. While young CEOs with entrepreneurship create business achievement without using entrepreneurship infra, entrepreneurship infra has relationship as mediating effect with effect of entrepreneurial preparation on business achievement. Namely, we induced the result that using entrepreneurship infra aggressively improve achievement in entrepreneurial preparation. Through this study, we need entrepreneurship education for young CEOs and effort to develop entrepreneur's competence to improve achievement and we concluded that approaching systematically in entrepreneurial preparation and using various entrepreneurship infra aggressively are important factors to improve achievement.

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Investigating the Trends of Research for the Age of Youth at 20s (20대 청년세대에 관한 연구 동향 분석)

  • Bang, Mi-Hyun;Lee, Young-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.223-232
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    • 2020
  • This study aims to examine the trend of research articles for the age of youth at 20s during 10 years through topic modeling and keyword network analysis. In results, 'incomes', 'program', 'business start-up', and 'culture' were selected as main keywords, and the research articles were classified into six topics, which were employment support services, values, unstable life, government support policies, religious views, and business start-up support services. Additionally, we found the youth at 20s had higher rate of efficacy for digital technology, pursued efficient consumption of digital information, showed meaningful and athetical patterns of consumption, tried to search for their identity, and showed realistic action in daily. Finally, we raised some questions for value gap among aging groups, inbalance of regional development, and income inequality and suggested long-term youth policies to solve fundamental problems of youth at 20s.

농촌관광 관계마케팅의 고객만족에 대한 영향에 관한 연구

  • Lee, Ju-Heon;Hwang, Tae-Hui
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.181-185
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    • 2022
  • 본 연구의 목적은 농촌관광의 관계마케팅 활동요인들과 고객만족 간의 관계를 검증하는 것이다. 관계마케팅은 장기적 시각에서 고객요구 및 필요를 충족시킬 수 있는 제품 및 서비스를 제공하고 고객과의 관계를 강화시키는 것에 초점을 맞추고 있는 개념이다. 국가의 지원에 의존하던 과거 프레임을 벗어나 농촌관광이 경쟁력을 갖추기 위해 관계마케팅의 강화가 무엇보다 필요하다고 하겠다. 본 연구는 농촌관광 방문고객을 대상으로 설문한 자료를 기초로 관계마케팅 활동요인들과 고객만족 간의 인과관계를 살펴보고자 한다. 본 연구를 통해 확인한 결과는 다음과 같다. 첫째, 농촌관광의 실행요인들 중 고객화, 전문성, 커뮤니케이션, 유대는 고객만족에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 표준화계수의 크기를 기초로 판단할 때 유대, 커뮤니케이션, 고객화, 전문성 순으로 중요한 것으로 나타났다.

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발달장애자녀 양육경험이 중년기 어머니의 우울증에 미치는 영향: 자기자비의 매개효과와 자기이해의 조절효과

  • 이금자;변상해
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.151-156
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    • 2023
  • 대부분의 발달장애를 돌보는 어머니의 양육경험 속에는 스트레스로 인한 부정적 정서 및 우울증을 포함하지만, 어떤 어머니들은 장애자녀로 인해 가족 및 사회적 친화력을 높이고 긍정적인 정서경험을 통해 자신 및 가족의 삶의 질을 향상시켜 나간다. 본 연구는 발달장애를 돌보는 중년기 어머니들의 양육경험과 우울증의 상관관계에 있어 어머니의 자기자비와 중년기의 신체 및 심리적 특성에 대한 자기이해가 어떠한 영향을 미치는가에 대해 탐색하고자 한다. 연구수행에 필요한 자료 수집을 서울, 경기를 포함한 전국에 사는 발달장애 중년기 어머니 700명을 대상으로 하며, 자료는 SPSS PC+ Ver 28을 활용하여 빈도분석과 주요 변수에 대한 기술통계를 실시하고, 변인 간 상관관계, 회귀분석을 실행한다. 본 연구의 의의는 발달장애인 자녀를 돌보는 어머니의 양육 스트레스를 줄이고 건강한 가족회복을 위해 어머니의 자존감을 향상시킬 수 있는 자기자비의 역할과 중년기에 대한 자기이해를 강화하도록 도울 수 있는 장애인 가족지원 정책 및 사회 서비스 개발에 기여하고자 한다.

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A Study on Building the Global Business Service Network (종합기업서비스정보망(Inno-NET)구축에 관한 연구)

  • Shin, Ki-Jeong
    • Journal of Information Management
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    • v.29 no.2
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    • pp.1-17
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    • 1998
  • The Inno-NET, which is based on the Internet and up-to-date information technology, is a consolidated system to provide business-related information and to solve the difficulties in business activities. In particular, the Inno-NET is an information system to integrate such business information for enterprise as start-up, financing, technology development, recruiting, site acquisition, marketing, trade and investment and so on, in order to help companies solve their problems and make up for their weak points. Accordingly, the Inno-NET will systematically connect supporting agencies and innovative enterprises, thus guaranteeing the exchange of information among them and coordinating the business. The supporting agencies will be included government offices, public organizations, research institutes, universities, and industrial associations all over the ministries. In short, Inno-NET forms a real-time decision making system among government, industries, universities and research institutes. by elt:ictronic networking on the Internet.

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The Acceptance Intention of Online Start-up Education Systems for Start-up Process (창업 프로세스를 지원하는 온라인 창업 교육 시스템 수용 의도 연구)

  • Kang, Soyoung;Moon, Hyun Sil;Kim, Jae Kyeong;Choi, Bhang Gil
    • Journal of Information Technology Services
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    • v.17 no.4
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    • pp.119-137
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    • 2018
  • Recently, the start-up firms have been under the spotlight because they can create many jobs and are regarded as the growth engine of a country in the fourth industrial revolution. Moreover, after the global financial debacle, many countries emphasize on an entrepreneurial spirit and venture firms. they also pay attention to the importance of educations to promote the start-up firms. In this work, based on technology acceptance model, we try to identify the main factors of accepting online start-up education system. We first defined this system as the online start-up education system which refers to a system to support learning for knowledge, experiences and overall process of start-up firms' tasks. This system also simulates tasks related with prep-entrepreneur so that can be regarded as a kind of decision support systems. As this system has some characteristics, we confirmed some factors of extended technology acceptance model. In our experiments, we find that the perceived ease of use and trust are main factors of acceptance for the online start-up education systems. These results mean that the system should be made to be easy and trustful for their users. Therefore, we expect that this work will be helpful to researchers and developers who consider start-up education systems and provide a way to activate founding start-up firms.

재도전 소상공인의 역량모델링에 관한 연구

  • Im, Jin-Hyeok;Park, Seong-Hui;Chae, Yeon-Hui
    • 한국벤처창업학회:학술대회논문집
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    • 2022.11a
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    • pp.59-65
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    • 2022
  • 본 연구는 코로나 팬데믹과 같은 외부 환경의 영향뿐만 아니라 경쟁 환경 및 시장변화에 적절하게 대응하지 못하는 등 역량부족의 문제로 사업 실패률이 높아진 소상공인들의 성공적인 재기를 돕고자 이들에게 요구되는 역량을 모델링하는데 목적이 있다. 이를 위해 1977년부터 2022년까지 발행된 관련 문헌을 분석하였고 7인의 재도전 소상공인을 대상으로 행동사건인터뷰(BEI)를 진행하였으며, 역량개발 및 HRD 전문가를 섭외하여 세 차례에 걸처 초점집단인터뷰(FGI)를 실시하는 과정을 통해 역량초안을 도출하였다. 이를 바탕으로 12명의 관련분야(창업, 소상공인, 심리/역량) 전문가를 섭외하여 3회에 걸친 델파이기법(Delphi Analysis)을 통해 재도전 소상공인의 성공적인 재기에 도움이 되는 역량을 2개의 역량군(소상공인, 실패회복), 8개의 세부역량(사업기회포착, 사업기획, 사업차별화, 운영관리, 판로개척, 제품과 서비스 연구개발, 긍정적 자기조절, 실패경험 극복 및 대처), 22개의 역량요소, 72개의 지식·기술·태도(KSA)가 표시된 행동지표로 도출하였다. 이와 같이 진행된 본 연구는 국내 최초로 재도전 소상공인에게 요구되는 역량을 구체화했다는데 학술적 의미가 있다. 또한 본 연구 결과는 재도전 소상공인 대상 역량기반 교육프로그램을 개발하거나 지원 프로그램에 적합한 대상자 선별하는 등에서 활용될 수 있으며 소상공인 스스로 사업 성공을 위해 역량을 진단하며 자기개발을 촉진하는데 활용할 수 있을 것으로 보인다.

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Strategies for Revitalizing Social Venture Ecosystem Based on Social Innovation Theory (사회적 혁신 기반 소셜벤처 생태계 활성화 전략)

  • Choi, Yong Seok;Baek, Bo Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.1-17
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    • 2020
  • The Fourth Sector has been attracting attention as a means to solve the various problems plaguing modern society; it emerged to overcome the Third Sector's issues such as excessive reliance on the government and service model isomorphism, represented by social economy enterprises (Meadows, 1972; Howaldt & Schwarz, 2010). Social venture companies have been mentioned as key agents of the Fourth Sector (Gyeonggi Research Institute, 2018). However, the academic and policy concepts related to social ventures continue to be vague. Therefore, this study aims to clarify the concept of social ventures as part of the Fourth Sector, and research development strategies for the vitalization of the social venture ecosystem in an effort to encourage inclusive growth of society. To achieve these goals, it establishes the concept of social ventures differentiated from the Third Sector, based on previous studies, and presents the importance of an intermediate support organization for the ecosystem's vitalization. Furthermore, to propose strategies for said vitalization, the study derives detailed forms of social venture intermediate support organizations, and provides suggestions regarding their importance and roles through social innovation levels.

The Impact of Regulatory Approaches on Entrepreneurship and Iinnovation: In the Context of the Growth of Entrepreneurship in South Korea (규제방식이 창업기업의 진입 및 혁신에 미치는 영향: 한국 사례를 중심으로)

  • Kim, Yujin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.4
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    • pp.1-16
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    • 2022
  • This paper studies the impact of regulatory approaches on innovation and entrepreneurship. As technological progress and environmental changes avail new business opportunities to innovative startups, many governments find it difficult to regulate new and unprecedented businesses promoted by the innovative firms. In order to provide academic and practitional implications on the regulatory design with which to support innovation and entrepreneurship, this paper aims to review classical theories on the demand and supply of regulation as well as empirical research on the impact of regulation on market entry and incentives for innovation. Based on the findings, this paper discusses the recent controversies around the regulatory approaches on new businesses pursued by startups, which are as known as the "positive regulatory approach" vs. "negative regulatory approaches" among practitioners and policy makers in Korea. This paper claims that the Korean context provides an useful opportunity to investigate how the ongoing transition of the once "fast follower" economy into a pacesetter one changes the nature of businesses pursued by firms, investors, and related market players and, accordingly, calls for the changes in the way the government intervenes in markets to regulate businesses of firms. By doing so, this paper sheds light on the role of the government in establishing an entrepreneurial ecosystem where innovative ideas of startups can be tested and nurtured.