• Journal of Digital Convergence
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• v.12 no.4
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• pp.201-211
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• 2014

This study is to identify whether a difference exists between factors that influence the time when independently owned nail shops and franchises commence business. Futhermore, we set out to investigate the criteria for nail shop owners use when selecting franchise nail shops with a relatively high level of customer satisfaction and performance, to discuss the necessity of a franchise agreement. An actual analysis has revealed that there is a difference in factors that influence management at the time of and after the inception of independently owned shops and franchise nail shops. Business performance of franchise shops, as a result of evaluating customer satisfaction or monthly sales, turns out to be higher than independently owned shops. The criteria for selecting franchise stores includes intensity of competitiveness in the same business district, accessibility, ability to keep up with current trends, directors' skills, color scheme, excellence of company logo, interesting interior, reasonable prices compared to the level of cosmetic procedure and efforts to motivate employees. Overall, the deciding factor enabling shops to operate continuously is constant supervision from the headquarters of the franchise company.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.155-161
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• 2014

The satisfaction of customers from the design stage of product was investigated and reflected by the stage of important function analysis in the enforcement of technique. The goal of this research is worked one reasonable function analysis of the cost reduction and quality enhancement to spread out by using QFD (Quality Function Development). In the case study, the function analysis of VE under the this theoretical background applied to one personal functional combination stimulator. In order to get our goal, the theoretical and case study was in parallel studied each other. This result shows that the new product by using the satisfaction of customers and the quality function development is pointed out the coincidence of the product value.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.129-140
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• 2022

Micro and small enterprises are businesses that absorb the most labor in Korea. The position of micro and small enterprises in the national economy has an important and strategic role because micro and small enterprises are quite dominant in the Korea economy. The purpose of this study is to look at the effect of the CEO' business experience, competency(job competency, money competency, digital competency), government support service(government support satisfaction, education support) on the performance. For this study, data was collected from 220 CEO by using questionnaires. The statistics analysis SPSS 24.0 was used, it is a factor analysis, reliability test and multiple regression analysis for hypothesis verification. The research results are as follows. First, as a result of examining the effect of the CEO competency on the performance, it was found that among the competency factors, money competency and digital competency had a significantly positive (+) effect on the performance. Second, as a result of examining the effect of government support service on the performance, government support satisfaction, education support had a positive (+) effect on the performance. Thirdly, in the relationship between CEO' business experience, competency, government support service and performance, the mediating effect of self efficiency was significant money competency→self efficiency→performance, digital competency→self efficiency→performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.97-107
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• 2024

This study aims to identify the factors that affect customer satisfaction as the market growth of rental subscription services for living environment home appliances increases. Unlike previous research, which focused on online subscriptions (e.g., digital content, over-the-top (OTT) services, e-books, and mobile devices), this study expands the scope to include rental subscriptions for household environmental appliances. Specifically, this study analyzes the factors influencing customer satisfaction among rental subscription service users by examining the effects of perceived usefulness, reliability, and convenience. The results show that users' perceived reliability and convenience of rental subscription services for living environment home appliances significantly affect customer satisfaction. Perceived usefulness, however, was not found to have a significant impact, as it is an abstract and subjective customer aspect. The implications of the results are as follows: First, standardized services must be strengthened to increase the reliability of rental subscription services. Additionally, it is necessary to improve convenience by developing additional services when managing regular visits tailored to the characteristics of each product. Providing customized services by integrating products and Information and Communications Technologies (ICT). Furthermore, effective customer management to increase customer satisfaction is crucial, as it can lead to cross-selling and up-selling opportunities. Lastly, venture start-ups should actively apply a subscription service business model.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.235-238
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• 2016

디지털 콘텐츠의 한 형태로 볼 수 있는 앱은 개발자들의 창의적 사고를 바탕으로 현재도 무수히 쏟아져 나오고 있으며, 많은 사용자로부터 선택되어 활용되고 있다. 이러한 변화는 교육분야에도 영향을 주어 앱을 활용한 교육환경과 교육방법에 대한 다양한 연구가 현재 진행되고 있다. 앱과 같은 디지털 콘텐츠의 개발은 창의적 아이디어를 기반으로 구현되며 이는 콘텐츠 사용자의 유용성과 경제적 가치를 결정하는데 중요한 요소로 작용하고 있다. 이러한 창의와 디지털 기술을 접목한 앱 프로그래밍 교육은 학생들의 창의적 사고와 문제해결력을 향상시키는데 중요한 역할을 하며 특히 교육용 프로그래밍 언어(EPL, Educational Programming Language)를 활용한 코딩 교육과 창의적 문제해결력 향상에 관한 관련 연구들이 활성화되고 있는 실정이다. 본 연구에서는 이러한 EPL을 바탕으로 비IT계열 전공의 대학생들에게 프로그래밍 교육을 실시하고 창의적 사고를 통해 디지털 콘텐츠인 앱을 제작하는 것에 초점을 두기 위한 안드로이드 앱제작 교육 프로그램 개발을 진행하였다. EPL을 위한 도구는 MIT 미디어랩에서 개발한 클라우드 기반의 안드로이드용 앱 인벤터2(App Inventor 2)를 사용하며, 제작한 앱을 스마트 기기에서 즉시 실행하고 확인할 수 있다는데 대해 학습만족도와 성취감이 높음을 수업관찰을 통해 확인할 수 있었으며 제작 과정에서도 활발한 사고력를 발휘하는 것을 확인할 수 있었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.4
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• pp.143-161
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• 2022

The government is promoting policies to increase policy efficiency by supporting corporate growth through corporate support and establishing the Ministry of SMEs and Startups as a control tower for corporate support projects. However, opinions on the efficiency of the government's corporate support project are divided, and this study aims to check how the government's corporate support project affects corporate performance and how absorption capacity and satisfaction, which are internal factors, affect corporate growth. Research was conducted on companies receiving government corporate support projects, and previous studies focused on financial support among government corporate support projects, while the effect of government corporate support was analyzed by dividing government support projects into financial and non-financial support, and absorption capabilities and corporate support satisfaction were analyzed. Through this, the effect on corporate financial performance and non-financial performance was empirically analyzed according to the mediating effect of absorption capacity and corporate support satisfaction in the government's corporate support project. As a result, both the government's financial and non-financial support had a positive effect on financial and non-financial performance, and it was confirmed that both absorption capacity and corporate support satisfaction mediate both financial and non-financial performance, and it was analyzed that it had a positive (+) effect. In order to improve the absorption capacity of a company, it is expected that it will be meaningful to improve the efficiency of the business by defining the problems faced by the company and suggesting solutions through the establishment of a supplier and consumer network.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.101-111
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• 2019

In distance learning, quality of service is an important part of improving customer satisfaction and customer loyalty. However, in verifying the effectiveness of remote education service quality, it has been researched based on fragmentary effects on remote education service quality, and the effect study on the specific target is insufficient. In this study, the effects of remote education service factors on customer satisfaction and customer loyalty were analyzed in the previous study and among job seekers. The survey was conducted from March 2019 and 258 samples of job seekers who experienced remote education were used for empirical analysis. As a result of the analysis, typology, problem solving, interaction, information serviceability, and convenience had a positive effect on customer satisfaction, and satisfaction had a significant influence on customer loyalty. In addition, it was analyzed that characterization, problem-solving, interaction, information serviceability, convenience and customer loyalty were affected in the verification of the mediated effects of satisfaction. In response, the implications of this study were derived from practical research on customer satisfaction and loyalty of educational companies related to eduTech, where education and ICT (Information Communication Technology) were integrated during the 4th Industrial Revolution, which suggested that the quality of a company's remote education service affected customer satisfaction and customer loyalty to entrepreneurs and marketers in the education company's start-up and marketing process. Further, further research will be needed in other areas as well as in the areas of employment education to verify the importance of service quality and assess the various effects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.235-251
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• 2020

This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.39-53
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• 2017

The purpose of this study was to investigate the effects of the rural migration factors, degree of preparation for migration, lifestyle conditions and support policies reflected against the family satisfaction of the migration. In this study family factors were used as control variables. Independent variables for this study will consist of the factors of rural migration, the degree of preparation for migration, living conditions of the farmers and the support policies, where as the dependent variable is the satisfaction of migration with an adjusting factor of the family satisfaction which will be further analysed to identify its effects on the dependent variable. For this study, a questionnaire survey was conducted for the residents and 237 valid questionnaires were collected. Multiple regression analysis was performed based on the collected data where demographic attributes being the controlling variable, and regression analysis was performed for the adjusting variable of the family. As the economic factor increases, the level of satisfaction generated to be higher in rural migration. As for the degree of preparation, living condition and support policies resulted, great quantity of green nature, safety and agriculture startup support, respectively, indicated a positive effect to the satisfaction level of migration. From the results, adjustment effect of the family factors on the economic, nature, convenience and satisfaction of the migration have appeared. The conclusion of this study is that policy support, regional stability, and economic gain are the most important factors to increase satisfaction and to reduce re-migration rate to city.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.2
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• pp.215-225
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• 2012

The purpose of this study was to examine the influential factors of the marital satisfaction of Korean couples and international couples and the impact of related variables involving marital equity and marital conflicts on marital satisfaction in a bid to give some suggestions on how to keep on leading a happy married life. A survey was conducted from July to September, 2010, and the answer sheets from 79 Korean couples and 79 international couples who numbered 316 were analyzed except for the incomplete answer sheets. The women of the international couples got the best mean scores. When the men and women of the international couples were compared, the women scored significantly higher than the men, which showed that the former group found themselves to put more investment in their marital relationship. Concerning ways of coping with marital conflicts in the groups, conflict intervention by oneself was most prevalent among the men of the international couples and least among the women of the Korean couples. Regarding sex-role attitude and communication, there were no significant differences in sex-role attitude. As to marital satisfaction, the men of the Korean couples got the highest mean scores, and the women of the international couples scored lowest. When the correlation analysis was conducted, the variable that had the closest correlation to marital satisfaction overall was positive problem solving by the spouse(.469), followed by conflict intervention by the spouse(-.453), positive problem solving by oneself(.451), the academic credential of the spouse(.443) and one's own retreat from conflict(-.409). As a result of making the regression analysis to find out which variables affected marital satisfaction, the most predictable variable was communication scores, followed by conflict intervention by the spouse, positive problem solving by oneself, one's own retreat from conflict, the academic credential of the spouse and psychoemotional equity.