• Korea Science and Art Forum
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• v.20
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• pp.147-158
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• 2015

This study made an approach to the industrial exhibition space, which is a medium of marketing communication, from the position of an enterprise and consumers through the output of Space Design, and conducted it with focus on B2B transactions among specialized exhibitions. In addition, this study inquired into what factors should be considered along with space design by interpreting the purpose of participating in the exhibition and space design of the enterprise which supply capital goods, elements, related technologies and materials, etc. This study aimed at drawing the direct/indirect effect, produced by space design, on the marketing by analyzing correlation between space design and participating enterprises' marketing. Despite the marketing effect of the exhibition, which was proved by preceding research results, the reality is that exhibition-participating expenses work as considerable burden on enterprises. Particularly, booth design, which is forming the most proportion among the participating expenses, was found to have insufficient influence on visitors due to the decline in its importance among diverse factors influencing visitor's decision to visit a booth. Regardless of the business category of participating enterprises in the exhibition, the standard of exhibits was ranked as the most important consideration factor in visiting a booth. Even by business category, the standard of booth design rarely had an influence on booth visit. Booth design had an affirmative influence on participating enterprise's preference, but its influence on product purchase or business talk & contact with a participating enterprise or price was found to be extremely low. It's difficult to judge marketing success or failure of an exhibition by the form and standard of booth design. Preferably, this study infers that it's necessary to put much weight on qualitative excellence of an exhibition, which consists of participation of an enterprise in possession of excellent technologies, exhibits with higher standards and high-quality visitors with purchasing power. This study suggests that it's more effective to set up the plan for expansion of participation in exhibition by optimally regulating the proportion of space design in participating expense to increase marketing effectiveness of an exhibition. The limitations of this study, analysis of which based on the visitors to an exhibition only, requires supplementation through the follow-up research work on participating enterprises in the exhibition.

• Korean Institute of Interior Design Journal
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• no.29
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• pp.128-136
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• 2001

This study investigated the use of participatory design kit as a tool for the design of individual units within an apartment tools through the literatures. Simulation was the method used for conducting the study. The results show that: 1) In general, design tools must be composed of a package of techniques, demand flexibility in its framework which adapts to a variety of situation, and the approach for project work must be comprehensive and systematic. 2) Design kits that are created to involve future residents in making decisions about the layout of their apartments, Improve the ability of those people to make various design. 3) Specifically, design kits that are developed as a means for making the user participation easy in an apartment housing complex, show the tool useful to an nonexpert.

• The monthly packaging world
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• s.199
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• pp.92-97
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• 2009

• The monthly packaging world
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• s.189
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• pp.111-113
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• 2009

애경의 대표적인 세탁세제 '스파크'가 2008 팬타어워드(PENTAWARDS)에서 생활용품 카테고리 내 1위인 플래티넘상을 수상, "어느 나라를 막론하고 언어가 필요 없이도 제품의 용도를 아주 명확히 알 수 있는 진정한 유니버설 디자인"이라는 극찬을 받는 등 열광적인 호응을 얻었다. 글로벌 패키지디자인 공모전인 팬타어워드는 세계의 유수한 회사들과 디자인 전문업체가 참가하는 패키지 디자인 어워드로 이번 디자인 어워드에는 세계 39개국에서 6백88점의 작품이 출품, 국내 기업 중에서는 애경이 수상했다. 애경산업 디자인센터 정영수 대리에게 수상 소감 및 스파크 패키지디자인에 대한 견해를 들어보았다.

• Journal of the Korean Institute of Rural Architecture
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• v.1 no.3
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• pp.65-75
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• 1999

The purpose of this paper was to find a user participatory design method for the Sakuragaoka Community Center, Japan, through the following investigations: (1) Construction-Meeting Group (CMG) organized people of various social standings, who proposed the design terms desired for their community facilities, after indepth discussions and visiting similar facilities, (2) Aesthetic-Urban Committee (AUC) organized architectural professional advisors, who proposed facility size, functions, sky line, and accessibilities, (3) The administration office of Setagaya-Ku played an important role that included the organization of CMG and AUC and collected design concepts from participating user and professional advisors.

• 프린팅코리아
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• v.12 no.12
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• pp.106-106
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• 2013

제21회 한국국제사인 디자인전(KOSIGN 2013)이 지난 11월 13일부터 16일까지 나흘 동안 서울 삼성동 코엑스 A, B홀에서 개최 됐다. 이번 전시회에는 650부스 규모로 250개사가 참가해 기술 및 정보, 네트워크 교류를 진행했다.

• Archives of design research
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• v.21
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• pp.161-170
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• 1997

The study as explained above has been progressed as follows: Through the theoretical required for projecting the corporate's exhibition at exposition, the justifiability of this study was recognized. To approach the pavilion of exhibition the importance of marketing communication at the corporate and its forming process were suggested, and the public information of the corporate as a medium of its marketing communication was under-stood. - With regard to the exhibiting event as its method, general constituents and contents of it were closely looked into, and on the exposition, as a kind of corporate's event and a place for the reciprocally exchangeable communication between the corporate and the public, a general study was done. - The importance of identification of the corporate's image for the corporate to participate in an exposition and its analytic method were refined in the stages of 'basic image' and 'serve image', and the general process in which the corporate is processing the image of its own pusiness since its participation in exposition was suggested in terms a model, dividing it into the stages of inspection & analysis and design.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2018.05a
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• pp.156-157
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• 2018

본 연구는 레저보트의 디자인과정에서 디자이너가 보트 제작자 혹은 엔지니어와 정보교환이나 협력을 통해 창의적인 디자인 안을 산출할 수 있는 디자인프로세스와 디자인방법을 제시하는 것이 목적이다. 연구내용으로는 제품디자인 및 환경디자인에서 널리 사용되는 서비스디자인을 바탕으로 한 디자인프로세스를 제안하고 이 과정에서 엔지니어와 정보교환과 협력이 자연스러우면서 체계적으로 이루어질 수 있는 단계별 디자인방법을 제안한다. 다음으로 이 디자인방법을 레저보트의 하나인 하이드로포일보트의 디자인에 직접 적용하여 최종 디자인 안을 산출하고 이 디자인에 참가한 엔지니어가 직접 경험한 디자인방법을 평가하며 그 후에 최종 디자인 안과 디자인방법에 대해 전문가 평가를 실시한다.

• 프린팅코리아
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• v.11 no.2
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• pp.114-115
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• 2012

1년 365일, 작가의 독특한 감성을 담은 '2012한글일일달력전'이 지난 1월 29일까지 서울 세종문화회관 한글이야기 전시실에서 열렸다. 캘리그라피디자인 그룹 어울림과 소다프린트가 주최하고 세종문화회관, 기프토, 사단법인 한국시각정보디자인협회, 한국캘리그라피디자인협회가 후원한 이번 전시회는 한글학회 김종택 회장, 세종대왕기념사업회 박종국 회장, 한국캘리그라피디자인협회 여태명 회장을 비롯 탤런트 권해효, 오윤아, 가수 유열씨 등 초대 작가 66명과 어울림 회원 300명이 참가한 가운데 인쇄업계에서는 성도GL 김상래 대표, 해인기획 류명식 대표가 일반회원 자격으로 참여했다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.234-235
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• 2005