• Journal of the Korean Society of Costume
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• v.43
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• pp.109-124
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• 1999

This study was aimed to analyze consumer's wearing attitude and the purchase behavior of jeans and the jean manufacturer's marketing strategies. Subjects were 448 male and female in their teens twenties and thirties living in Seoul. Data were obtained by self-administered questions and analyzed by SAS package. The main findings of this research are as follows: factors of fashion pursuit famous brand pursuit sexual attraction pursuit practicality pursuit. 2. In analysis between jeans wearing attitude type of information source purchase behavior and demographic characteristics showed signicficant difference partially. 3. The most influential design of jeans purchase was a fitting factor. The consumers preferred low price shops in downtown and colledge area and department store because of it's variety of jean goods. So the market segmentation and the brand positioning method according to consumers' wearing attitude and purchase behavior should be concerned properly in maketing strategy design include product and advertising strategy.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.850-851
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• 2016

온라인 쇼핑 시장은 모바일기기의 확산과 함께 지속적으로 성장하고 있는 가운데, 소비자는 구매과정에서 온 오프라인 구분 없이 쇼핑하는 옴니쇼퍼로 진화하고 있다. 옴니쇼퍼와 같은 비정형적 소비 패턴에 대응하기 위해서는 고객의 소비행동과 습관 등을 파악한 맞춤형 서비스 제공이 필요하다. 이에 본 논문에서는 고객의 체험적 경험을 극대화 할 수 있는 오프라인 환경에서 제품의 착용 모습을 확인하고 제품 간의 비교화면을 제공하여 제품의 구매의사를 높일 수 있는 스마트 피팅 시스템을 제안하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.731-734
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• 2013

치매 환자들은 안전한 생활과 건강한 삶을 위해 행동 정보에 대한 모니터링이 필요하다. 이러한 서비스를 위해 휴대가 간편하면서 항상 착용 가능한 모니터링 도구가 필요하며, 기억과 인지장애로 인한 배회 활동과 넘어짐과 같은 응급상황에 빠르게 대처하기 위한 다양한 센서기술의 적용이 필수적이다. 따라서 본 논문에서는 현재 개발 중인 치매환자를 위한 시계형 장치(스마트 시계)와 서버시스템의 구조 및 기능에 대해서 서술하면서, 3 축 가속도 센서 기반의 개선된 걸음 수 검출 알고리즘을 제안한다. 개선된 걸음 수 검출 알고리즘은 일반적인 걸음 수를 96%의 정확도로 검출함을 확인했다.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.197-198
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• 2022

건설현장 안전관리를 인적 역량 중심에서 첨단기술인 AloT와 Mobile기술을 활용한 시스템 중심의 관리체계로의 전환을 위한 건설현장 안전관리 활성화 방안을 마련하고자 한다. AloT와 Mobile기술을 활용한 건설현장 안전관리 모니터링 시스템 이 건설현장의 유효성에 대하여 공동주택현장의 골조공종에 종사하고 있는 작업자를 대상으로 가상휀스, 화재감시, 안전모 미착용 인식 3개의 알고리즘을 적용하여 실험을 실시하였다. 연구결과 AloT와 Mobile기술을 활용한 건설현장 안전관리 모니터링 시스템이 건설현장에 유효한 영향을 미치는 것으로 나타났다.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.103-114
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• 2023

Augmented reality (AR) and virtual reality (VR) differ fundamentally, with AR overlaying computer-generated information onto the real world in a nonimmersive way. Despite extensive research on cybersickness in VR, its occurrence in AR has received less attention (Vovk et al., 2018). This study examines cybersickness and discomfort associated with AR usage, focusing on the impact of content intensity and exposure time. Participants viewed 30-minute racing simulation game clips through AR equipment, varying in racing speed to alter content intensity. Cybersickness was assessed subjectively using the Simulator sickness questionnaire (SSQ; Kennedy et al., 1993). Findings revealed a progressive increase in cybersickness with longer exposure, persisting even after removing the AR equipment. Contrarily, content intensity did not significantly influence cybersickness levels. Analysis of the SSQ subscales revealed higher oculomotor (O) scores compared to nausea (N) and disorientation (D), suggesting that discomfort primarily stemmed from oculomotor strain. The study highlights distinct differences in user experience between AR and VR, specifically in subjective responses.

• Journal of Fashion Business
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• v.23 no.1
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• Journal of Platform Technology
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• v.9 no.3
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• pp.70-77
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• 2021

The purpose of Serious games in immersive Metaverse platform to provide users both fun and intriguing learning experiences. We proposes a serious game for self-trainable fire evacuation drill with collaboration among avatars synchronized with multiple trainees and optionally with real-time supervising placed at different remote physical locations. The proposed system architecture is composed of wearable motion sensors and a Head Mounted Display to synchronize each user's intended motions to her/his avatar activities in a cyberspace in Metaverse environment. The proposed system provides immersive as well as inexpensive environments for easy-to-use user interface for cyber experience-based fire evacuation training system. The proposed configuration of the user-avatar interface, the collaborative learning environment, and the evaluation system on the VR serious game are expected to be applied to other serious games. The game was implemented only for the predefined fire scenario for buildings, but the platform can extend its configuration for various disaster situations that may happen to the public.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1596-1604
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• 2004

Quality Function Deployment(QFD) is a product development tool which ensures that the voice of the customer needs is heard and translated into products. To develop a sensible brassiere for middle-aged women QFD was adopted. In this study the applicability and usefulness of QFD was examined through the engineering design process for a sensible brassiere for middle-aged women. The customer needs for the wear comfort of brassiere was made by one-on-one survey of 100 women who aged 30-40. The customer competitive assessment was generated by wearing tests of 10 commercial brassieres. The subjective assessment was conducted in the enviornmental chamber that was controlled at $28{\pm}1^{\circ}C,\;65{\pm}3\%RH.$ As a results, we developed twenty-one customer needs and corresponding HOWs for the wear comfort of brassiere. The Customer Competitive Assessment was generated by wearing tests of commercial brassiere. The subjective measurement scale and dimension for the evaluation of sensible brassiere were extracted from factor analysis. Four factors were fitting, aesthetic property, pressure sensation, displacement of brassiere due to movement. The most critical design parameter was wire-related property and second one was stretchability of main material of brassiere. Also, wearing comfort of brassiere was affected by the interaction of initial stretchability of wing and support of strap. Engineering design process, QFD was applicable to the development of technical and aesthetic brassieres.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.3
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• pp.516-538
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• 2020

The present study investigated regional and sex differences in knowledge, perception, cognition and behavior of fine-dust protective masks for periods of high concentration of fine dust in Korea. A total of 2,012 adults from seven provinces responded to the questionnaire. The results (all p<.05) showed that 78% of respondents considered pollution from China to be the greatest contributor of fine dust. Seoul and Gyeonggi residents more frequently checked fine dust forecasts than other provinces and consulted their smartphone applications to do so more than other residents. Jeju, Gwangwon, and Jeonla residents had less knowledge of KF 80, 94, and 99 masks than residents of other provinces. Gwangwon and Jeju residents had less trust in the effectiveness of protective masks than other residents. Females perceived themselves as unhealthier respiratory, more frequently checked the concentration of fine dust, trusted more the effectiveness of masks, and more frequently wore masks, compared to male respondents. Those who self-identified their respiratory function as poor, more frequently checked fine dust forecasting, and had greater knowledge of masks, which resulted in greater trust in the protective function of masks, and finally had higher wear frequency of masks for days with high concentrations of fine dust.