• The Korean Journal of Financial Management
• /
• v.14 no.2
• /
• pp.313-333
• /
• 1997

'90년대 주식시장의 특징 가운데 하나는 주가차별화 현상이고, 국내경기에서 나타난 특징 가운데 하나는 경기의 양극화(兩極化) 현상과 산업별 차별화(差別化) 현상이다. 실물부문에서의 산업간 차별화 현상은 실물경기에 바탕을 두고 있는 주식시장에 많은 영향을 미칠 수 있는데 본고에서는 산업간 차별화현상이 주식시장의 업종별 차별화에 어느 정도 영향을 미치고 있는가를 분석하였다. 본 연구결과 경기의 대용변수인 '산업생산지수 변동률'이 주가지수 차별화에 별다른 영향을 주지 못하는 것으로 나타나 최근 주식시장과 경기와의 괴리감을 설명해 주고 있다. 반면, 나무제조업 및 종이제조업은 주당순이익(EPS)의 차이로 인하여 주가지수가 타산업의 주가지수와 차이를 보이고 있다. 이는 우리 주식시장에서 주당순이익(株當純利益)(EPS)의 변동이 업종별 주가차별화의 요인으로 작용한다고 볼 수 있다.

• Digital Contents
• /
• no.6 s.145
• /
• pp.34-45
• /
• 2005

기업에겐 언제나“당신 회사의 수익모델은 무엇인가”라는 질문이 반복된다. 수익모델과 연계돼 자주 나오는 얘기가 바로‘차별화된’이라는 말이다. 기업들은 돈을 지불할만한 차별화된 서비스를 내놓으려고 고심한다. 여기서 사람들은‘차별화된’이라는 말을‘새로운’이라는 말과 동일시하는 것 같다. 그리고 서비스를 기획하는 사람들 역시 이‘새로운’이란 덫에 걸리는 경우가 많다.하지만 수많은 서비스 중에 그것만의 고유한 수익모델을 갖는 경우가 얼마나 될까? 수익모델에서의‘차별화’는‘새로운’이라는 의미보다는‘기존의 것에 가치를 더한’정도의 의미로 해석하는 것이 낫지 않을까?

• Proceedings of the Korea Contents Association Conference
• /
• 2017.05a
• /
• pp.495-496
• /
• 2017

USP는 독특한 판매제안이란 의미로 제품 및 디자인의 차별화 혹은 브랜드 커뮤니케이션 수행의 차별화로 확장되어 이용되고 있다. 경쟁사에 대한 효과적이고 지속적인 경쟁우위를 유지하기 위한 마케팅 및 브랜드 커뮤니케이션 차별화 전략 중 USP 전략을 기술적 요인에 의한 제품차별화 및 브랜드, 광고, 유통 및 고객서비스 등과 같은 마케팅 활동에 의한 차별화로 인식하고 기업의 광고 및 홍보 전략으로 활용하고 있는 USP 사례를 통해 기업의 효과적이고 지속적인 브랜드 경쟁우위를 유지하기 위한 방법을 알아보았다.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2000.05a
• /
• pp.21-31
• /
• 2000

$\square$ 800여 전자상거래 사이트(실제 매출발생 사이트)와 차별화 전략 시도 가. 상품 컨셉 차별화 (국내최초 생식품 위주의 생필품 할인 매장) 나. 운영컨셉 차별화 (백화점식 종합몰이 아닌 할인점식 종합몰) 다. 취급상품 차별화 (직매입상품으로 100% 재고 보유) 라. 최저가격 선언 (할인점보다도 최소 5%-30% 저렴하게-실물 매장 관리비용 상당액을 상품가격 인하에 반영) (중략)

• Journal of Intelligence and Information Systems
• /
• v.15 no.3
• /
• pp.81-102
• /
• 2009

In this study, we investigated how to achieve differentiation for the ISM (Internet Shopping Mall) to improve profitability, which is required for survival in the fiercely competitive ISM industry. We analyzed implementation level key managerial factors that could contribute to the differentiation of the ISM. The research model is constructed through integration of two distinctive research streams of e-commerce. The one is B2C differentiation strategy research, most of which are conceptual and conducted at a strategy level, and the other is empirical research analyzing the antecedents of customer satisfaction at the ISM. This study is organized as follows. First, we draw upon transaction cost theory to organize constructs representing customer value associated with the customer buying decision process. Next, after reviewing comprehensive managerial factors that could impact on customer value, we selected 15 managerial factors that could contribute to the differentiation of the ISM to deliver value to customers. Finally, the resulting structural model is validated through empirical analyses. The results provide insights for future studies on ISM differentiation.

• International Area Studies Review
• /
• v.15 no.3
• /
• pp.409-428
• /
• 2011

The aim of this study is to empirically examine the influence of resource, differentiation advantage, organicity of organization on export performance. Beside this study examines the moderated effect of organicity of organization. To achieve the aim, the research framework has been developed with resources factors divided into two categories as financial and human resource factors, differentiation advantage, organicity of organization and export performance. Eight hypotheses have been tested on 377 export firm using PLS(Partial Least Square). Research findings suggest that both of resource factors influence positively on differentiation advantage. Also, differentiation advantage and organicity of organization have positive effects on export performance. About the moderated effect, the organicity of organization has a moderated effect to financial resource on the differentiation advantage and the differentiation advantage on export performance. But organicity of oaganization do not has a moderated impact to differentiation advantage on export performance.

• International Commerce and Information Review
• /
• v.14 no.3
• /
• pp.113-138
• /
• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.9
• /
• pp.156-166
• /
• 2019

For this study, a survey was conducted with the employees of small and medium-size enterprises (SMEs) located in Seoul and in Gyeonggi province. In the end, a total of 328 valid questionnaires were received and used in the analysis. The data of this study were analyzed using two statistics programs: SPSS Statistics 22.0 and AMOS 22.0. As for the method to verify the hypothesis, we used a structural equation model. The key findings of this study are as follows. First, the results of correlation analysis between management strategy factors, innovation activities, and business performance showed that the factors that were at a higher level of correlation were the technology differentiation strategies, marketing differentiation strategies, and the cost-driven strategy. Second, the strategic management factors that influenced innovation activities were in the following order: marketing differentiation, technology differentiation, and the cost-driven strategy, while the valid factors that affected business performance with significance were only the marketing differentiation strategy and the cost-driven strategy. Third, while the analysis showed that the technology differentiation strategy did not have a direct effect on business performance, it was shown that the relationship between the technology differentiation strategy and business performance was completely mediated by innovation activities.

• 베이커리
• /
• no.5 s.346
• /
• pp.120-121
• /
• 1997

• The KIPS Transactions:PartC
• /
• v.10C no.2
• /
• pp.171-178
• /
• 2003

Differentiated Services (DiffServ) is a technique to provide Quality of Service (QoS) in an efficient and scalable way. However, current DiffServ specifications have limitations in providing the complete QoS management framework and its implementation model. This paper proposes a policy-based QoS management model that supports DiffServ policies for managing QoS of DiffServ networks. The management model conforms to Model-View-Controller (MVC) architecture, and is based on Enterprise JavaBeans (EJBs) technologies. In our model, high-level DiffServ QoS policies are represented as valid XML documents with an XML Schema and are translated to low-level EJB policy beans in the EJB-based policy server. The routing topology and role information required to define QoS policies is discovered by using SNMP MIB-II, and the QoS policy distribution and monitoring is accomplished by using SNMP DiffServ MIB.