• Journal of Digital Convergence
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• v.11 no.8
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• pp.321-330
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• 2013

This study attempts to understand the motives for using IPTV advertising and to understand the impact of the motivations on using behavior of IPTV advertising. To understand the motives for using IPTV advertising, a survey was conducted after pre-test for questionnaire design. The Composition of motive factors were ascertained through factor analysis. The analysis produced 4 dimensions of motives for using IPTV advertising, including 'economic motivation', 'information', 'advertising', and 'passing time/habit'. Each motive impacted on each using behavior differently.

• Informatization Policy
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• v.22 no.3
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• pp.16-35
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• 2015

Recently, several studies in the field of privacy research suggested counterintuitive phenomenon about previous studies on existing perspectives. They claim that consistency of attitude and behavior does not exist, which is called privacy paradox. This study aims to clarify the relationship between intention to information disclosure and actual behavior based on the privacy paradox perspective. It attempts to explain the causes of privacy paradox phenomenon through the dual process theory being discussed in the field of behavioral economics. The results of empirical analysis are as follows. First, paired t-test analysis between intention to information disclosure and actual behavior was statistically significant. This means the existence of privacy paradox. Second, privacy risk had significant explanatory power to behavioral intention, and privacy trust had significant explanatory power to actual behavior. In conclusion, this study shows that negative belief influences decision making situation controlled by rational thinking whereas positive belief influences actual situations controlled by intuitive thinking.

• Korean Journal of Culture and Social Issue
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• v.18 no.3
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• pp.415-433
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• 2012

This study was conducted in order to explain the effect of driving behavior determinants such as drivers' personality and attitude that may induce risky driving behavior and to develop a valid method for discriminating risky drivers using the determinants. In the results of surveying 534 adult drivers, 5 driving behavior determinants (avoidance of problems, benefit/stimulus seeking, interpersonal anxiety, interpersonal anger, and aggression) were found to have a statistically significant effect on drivers' various risky driving behaviors. Using these factors, drivers were grouped according to risk levels (normal drivers, unintentionally risky drivers, and intentionally risky drivers). This result suggests that drivers' dangerous behavior level can be predicted using psychological factors such as their personality and attitude. Accordingly, if the driving behavior determinant model and the base score system used in this study are improved through further research, they are expected to be useful in predicting drivers' recklessness in advance, identifying problems, and providing differentiated safe driving education services based on the results.

• Journal of the Korean Society of Food Culture
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• v.32 no.5
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• pp.383-393
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• 2017

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.

• Korean Journal of Comparative Education
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• v.22 no.4
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• pp.149-178
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• 2012

The initial purpose of Affirmative Action(AA) in the U. S. was to increase access to, and ensure the equitable distribution of, opportunities for racial minority groups in order to redress past discrimination. Over the last several decades, support for AA has grown and waned as structural, political and social currents have shifted. Most recently, AA in university admissions policy was once again tested as The University of Texas at Austin successfully defended its use of AA in admissions and now faces Supreme Court review concerning the lawsuit. Fisher v. University of Texas at Austin. The purpose of this study is to illustrate the evolution of AA in university admissions reflected on major legal cases for and against it. AA is analyzed from the integrative approach based on the historical institutionalism. l.e., influenced by structure, political dynamics, institutions and critical actors.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.580-599
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• 2008

This paper aims at examining the existence and characteristics of regional difference in project finance in Korea. Main results of this paper are as follow. Firstly, regional difference in project finance between capital region and local can be seen partially. However, their characteristics are different from corporate finance. ANOVA tests show significant differences of excess interest rate occur in case of commercial real estate projects and significant differences of contracted terms occur in case of residential real estate projects carried out by local banks. Secondly, key factors causing the regional differences in project finance are asymmetric information for cash flow generated by the project between the capital region and local. Especially, regional differences in project finance are different from those in corporate financing because of local banks$^{\circ}{\phi}$ behaviors. They follow and act as the passive members of nationwide banks in case of the capital region projects. Thirdly, prepaid sale system and the guarantee system depending on construction companies dilute the regional differences in project finance in case of residential real estate projects. Although these systems contributed rapid growth of project finance, they may be the main factors distorting project finance market which lead to financial crisis. In these context, policy implications may be derived in order to solve the confronted problems of project finance market.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.231-232
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• 2012

상품의 종류가 다양해지고 개성을 추구하는 신세대 소비자들의 욕구와 그에 따른 행동도 다양해지면서 각 제품군의 라이프사이클이 짧아지는 경향을 보이는 현 시점에서 국내 제과업계의 일반비스킷 패키지디자인의 일러스트레이션을 살펴보았을 때 개성과 차별성이 뚜렷하지 못하고 신세대소비자들의 라이프스타일을 기반으로 한 디자인을 찾아보기 어려움에 반해 본 연구는 패키지디자인의 일러스트레이션에 있어서 국내 일반비스킷과 유기농비스킷의 비교 분석을 통하여 일반비스킷의 문제점을 파악하고 현대소비문화에 맞는 차별화된 패키지디자인방향을 모색하는데 의의를 두었다.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.757-758
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• 2009

오늘날 데이터베이스 시스템의 사용은 여러 분야에서 필수적으로 사용되고 있다. 이처럼 다양한 분야에서 삶의 질이 점점 향상됨에 따라 보다 차별적인 서비스를 요구하는 소비자층이 늘고 있다. 이런 변화에 맞춰 본 논문에서는 음식점 체인에서 데이터마이닝 기법을 이용하여 보다 더 효율적이고 유용한 서비스를 제공할 수 있도록 소비자의 행동패턴을 분류하는 방법을 제안한다.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.105-115
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• 2014

This paper aims to examine the mediating effects of psychological capital on the relationships between learning organization and innovative behavior. 310 sheets of questionnaires were gathered from the organizational members of the companies in 5 cities, including Seoul and Pohang and analysed using structural equation modelling technique. The results show followings: First, the human factor of learning organization has a significant influence to the innovative behavior and the psychological capital. Second, structural factor of learning organization has a significant influence to the psychological capital but does not have a significant influence to the innovative behavior. Third, the mediating effect of psychological capital has a significant partial effect between human factor of learning organization and innovative behavior, and full effect between structural factor of learning organization and innovative behavior. The results of this study implies that some guideline could be used in promoting learning organization and making implementing strategy.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05a
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• pp.305-308
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• 2003

요즘 사람들이 많이 즐기는 전략 게임은 전략 시뮬레이션이라는 말이 무색할 정도로 장르가 가지는 특성 을 이행하지 못하고 있다. 그래서 게이머들은 별다른 전략 없이 쉽게 컴퓨터를 상대로 쉽게 게임을 승리 할 수 있게 됐다. 이것은 게임의 재미를 크게 반감시키는 한 요인이 된다. 전략 게임의 컴퓨터 플레이어에게 상황 판단과 학습 능력을 갖게 하면, 게이머가 보다 재미있게 컴퓨터와 대전을 할 수 있다. 본 논문에서는 인공지능을 가지는 컴퓨터 플레이어에 사용될 Default 추론 엔진과 컴퓨터 플레이어의 작전과 행동을 결정하기 위한 action & strategy generator 시스템을 연구한다. Default 추론 엔진은 귀납적 학습방법을 통 해서 컴퓨터 플레이어가 추론 및 학습을 할 수 있는 정보를 생성하게 된다. 이렇게 생성된 정보를 바탕으로 컴퓨터 캐릭터의 행동과 전략을 결정한다. 이에 본 논문에서는 전략 게임에 인공 지능으로 machine leaning 기법 중의 하나인 decision Tree 틀 사용하였다. decision Tree를 적용하여 기존 컴퓨터 플레이어의 행위와 어떻게 다른지 차별성을 밝혀내고, 컴퓨터 플레이어가 향상된 전략을 구사할 수 있게 하는 것이 주된 목표다.