• Knowledge Management Research
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• v.22 no.3
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• pp.273-293
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• 2021

Due to the COVID-19 pandemic, the size of the e-commerce has been increased rapidly. This pandemic, which made contact-less communication culture in everyday life made the e-commerce market to be opened even to the consumers who would hesitate to purchase and pay by electronic device without any personal contacts and seeing or touching the real products. Consumers who have experienced the easy access and convenience of the online purchase would continue to take those advantages even after the pandemic. During this time of transformation, however, the size of information source for the consumers has become even shrunk into a flat screen and limited to visual only. To provide differentiated and competitive information on products, companies are adopting AR/VR and steaming technologies but the reviews from the honest users need to be recognized as important in that it is regarded as strong as the well refined product information provided by marketing professionals of the company and companies may obtain useful insight for product development, marketing and sales strategies. Then from the consumer's point of view, if the ratings of reviews are widely diverged how consumers would process the review information before purchase? Are non-converged ratings always unreliable and worthless? In this study, we analyzed how consumer's regulatory focus moderate the attitude to process the diverged information. This experiment was designed as a 2x2 factorial study to see how the variance of product review ratings (high vs. low) for cosmetics affects product attitudes by the consumers' regulatory focus (prevention focus vs. improvement focus). As a result of the study, it was found that prevention-focused consumers showed high product attitude when the review variance was low, whereas promotion-focused consumers showed high product attitude when the review variance was high. With such a study, this thesis can explain that even if a product with exactly the same average rating, the converged or diverged review can be interpreted differently by customer's regulatory focus. This paper has a theoretical contribution to elucidate the mechanism of consumer's information process when the information is not converged. In practice, as reviews and sales records of each product are accumulated, as an one of applied knowledge management types with big data, companies may develop and provide even reinforced customer experience by providing personalized and optimized products and review information.

• Korea journal of population studies
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• v.31 no.3
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• pp.85-106
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• 2008

This study explores Korean youths' gender equality consciousness in an attempt to search for a way to increase youth's gender equality consciousness. First, this study carries out a survey of youths' gender equality consciousness based on questionnaires collected from a nationwide sample. Second, this study attempts to identify key points needed to evaluate youths' gender equality consciousness in terms of youths' general values. The data used for this survey is from the survey on youths' values conducted by Korean Institute for Health and Social Affairs in 2006 with a sample of 11,240 students from 132 schools nationwide. As a result, youths in 2006 had higher gender equality consciousness than that of previous years(2002). Especially, the support for the fair share of domestic work in the house by youths was significantly increased than the past. However, the survey of youths' values showed clear gender gaps in general attitudes of youths including gender equality consciousness. Female students not only had higher gender equality consciousness than male students but also had higher levels of 'universal value' which would allow one to become sensitive to discrimination and 'self development and achievement value'. In contrast, male students scored high on 'power-oriented value' related to discriminatory attitudes. Therefore, the study recommends focusing on alleviating the gender gaps through school education and other various media education.

• Journal of Gifted/Talented Education
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• v.19 no.2
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• pp.333-352
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• 2009

This study is focused on the effects of one's blood type on determining awarness and emotional character of Elementary students, by comparing each individual's brain wave. Observed records are from those students who volunteered for KRIJUS(Korea Research Institute of Jungshin Science)'s brain wave measurement from September 2005 to December 2007. The whole 4010 elementary student group consists of 1562 female and 2448 male. Blood types are as follows; 873male(36%) 563female(37%) for type A, 641male(26%) 424female(27%) for type B, 622male(25%) 406female(26%) for type 0, and 312male(13%) 159female(10%) for type AB, A>B>O>AB dominately ordered. The research had shown no obvious relation between the blood types and their awarness or emotional status of elementary students. Thus, it would not be such a wise decision to tell one's character depending on his/her blood type. This result suggested that follow-up researches should be figuring out more detailed explanations for gifted education.

• Journal of Technology Innovation
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• v.27 no.3
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• pp.53-82
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• 2019

This study empirically conduct structural equivalence analysis based on social network analysis in picking up on overall structural characteristics of technological knowledge exchange in a regional cluster. Previous conceptual studies so far have argued that performance differences among structurally equivalent groups exist. However, because little research has been done to empirically investigate this conceptual hypothesis, this study is conducted as complementary to fill this void. For analysis, we utilize two-mode network data consisted of 2,550 firms by investigating 53 technological knowledge exchange-related associations within Gumi national industrial cluster. The results show that some structurally equivalent groups can be defined appropriately and its role can be conditioned by firms' salient characteristics attached to each structural equivalent groups. In addition, it is presented through the present study that performance difference in structural equivalent groups can be distinct by some selected performance indicators. Finally, this study suggests the need to advance the study of performance differences in structurally equivalent groups in the future.

• Korean Business Review
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• v.15
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• pp.153-179
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• 2002

The purpose of this study is to explore the context dependencies of perceived product typicality and favorableness led by typicality. Major findings and their marketing implications are as follow. First of all, while the typicality effect were evident in simle choice sets which consist of typical product and atypical one, entrance of extreme atypical product eroded the favorableness toward typical product. This implies that competitive advantage of pioneering typical brand can not be sustained when choice set is enlarged with entrance of distinctive atypical brands. Secondly, adding attractive and unattractive common attributes to all the products in choice set reduced the difference among perceived typicality of alternative brands. But added attractive common feature was analyzed to enhance favorableness of both typical brand and extreme atypical product. This finding implies that brands should have distinctive identity to be benefited from competitive adding features among brands with the evolution of market. Finally, when consumers expect to provide the explanation and justification for their evaluations and choices to others, they are shown to prefer and choose typical product which is effective to explain their reasons and to persuade others for their choice. This can be interpreted as consumers favor and choose conventional typical alternatives when they should justify their decision to others as with symbolic and expressive products and public and organizational buying.

• Proceedings of the Korean Statistical Society Conference
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• 2000.11a
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• pp.207-212
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• 2000

본 연구는 최근의 사회조사와 선거자료를 이용하여 한국사회의 지역주의의 특징을 살펴보고자 한다. 첫째, 최근의 선거결과에 보이는 지역주의적 투표는 지역간 사회적 거리를 잘 보여주고 있다. 둘째, 이러한 사회적 거리는 '편견과 차별'의 형태로 다양한 일상생활에서 존재하고 있다. 많은 사람들은 이러한 편견을 믿고 있으며, 편견에 의한 지역적 차별을 경험하고 있다. 특히 이러한 경험은 특정지역(호남)과 관련되어 있다. 셋째, 이러한 정치적 측면(지역주의적 투표)과 사회적 측면(지역간 편견)을 선거제도와 연결하여 살펴봄으로써, 앞으로 한국사회의 정치제도의 변화에 대한 전망을 할 수 있다. 연구의 잠재적인 가정은 선거에 있어서 지역적인 투표가 무조건 '나쁜' 것만은 아니라는 것이다. 한국 정치에서 나타나는 지도자나 이데올로기의 편향은 많은 사람들로 하여금 투표나 선거에서 출신지를 중요한 요소로 삼게 하였다. 이러한 요소는 쉽게 사라지지는 않을 것이며, 앞으로 선거제도의 변화에 중요한 역할을 할 것이다. 이러한 예측은 세 가지 중요한 요소에 근거하고 있다. 첫째, 유권자들의 지역주의에 대한 믿음과 예측은 쉽게 사라지지 않을 것이다. 둘째, 정치지도자들은 지역주의를 선거와 관련한 자신의 이익을 위해서 최대한 이용할 것이다. 셋째, 지역주의에 근거한 유권자들의 성향은 최근 선거와 투표에서 더욱 강화되고 있다. 정치엘리트들이 지역적인 기반을 중심으로 결합하려는 경향이 강해지고 있다. 이러한 경향은 이들 정치엘리트 사이의 내각중심제에 대한 선호도와 지역당의 출현 가능성을 증가시킬 것이다.도 설치행위의 처분성과 관련하여 횡단보도의 설치행위와 같은 일반적인 명령을 항고소송의 대상으로 할 필요성이 존재한다면 이른바 독일에서의 일반처분이라는 개념을 무리하게 받아들여 이를 행정행위의 한 유형으로 한다거나 우리 판례와 같이 "직접적이고 구체적인 법적 효과"를 미치는 명령이라는 명확치 않은 기준에 의하여 처분성을 인정하기보다는 일반적인 명령과 개별적인 행정행위를 구분하고 명령에 대하여도 취소소송의 대상으로 삼도록 하는 보다 명확하고 일관성 있는 논의전개를 제안하였다.수 있었다.로 첨가하여 48시간 배양한 후 암항원 유전자 발현성을 측정한 결과 세포주에 따라 다소 차이는 있으나 대개 0.2 uM농도에서도 유전자 발현이 유도되었으며 1, 5 uM농도에서 매우 강하게 유도되었다. ADC 처리가 페암세포주의 MHC와 B7 발현을 증가시키는가를 알아보기 위해 1 uM 농도의 ADC를 72시간 처치한 후 FACS 분석을 실시한 결과 4개의 페암세포주에서 MHC 및 B7분자의 발현은 유도되지 않았다. 또 ADC농도가 세포성장에 미치는 영향을 알아보기 위하여 ADC를 0.2, 1, 5 uM농도로 96시간 처치 후 세포수를 측정하여 상대성장지수를 알아본 결과 ADC 처치 농도가 증가함에 따라 세포의 성장은 매우 감소하였다. 결론: 폐암세포주에서 ADC처치는 MAGE, GAGE 및 NY-ESO-1과 같은 세포독성 T 림프구 반응을 유도할 수 있는 암항원의 발현을 증가시킬 수 있으며, ADC의 세포독성과 항원 발현 유발시간을 분석할 때 1 uM 농도에서 48시간 처치한 후 ADC가 없는 배지에서

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.12
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• pp.5819-5826
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• 2011

Recently in the dental world, competition in the medical industry has been intensified due to the prolonged economic stagnation, the quantitative expansion of medical institutions, the enhancement of medical consumers'awareness of rights, and the diversity of medical consumer needs. Dental institution management of the difficulties is the requirement for dental institution to ensure competitiveness. So Word-of-Mouth marketing, which creates high marketing effectiveness with low cost, needs to be actively utilized as a new alternative to mass communication marketing. This research is to accurately grasp the target group of dental medical marketing activities through research on the degree of customer loyalty and Word-of-Mouth effects according to character trait of the patients visiting dental clinics, and to present the basic data for Word-of-Mouth marketing strategies from a viewpoint of practical business through presenting Word-of-Mouth promotion factors. To achieve this, questionnaire survey was conducted on 10 dental clinics located in Daegu for 4 weeks from April 11, 2011 to May 6, 2011 and 612 copies of responses to the questionnaires for final data for analysis were obtained. The results of the analysis are as follows. There were no significant differences in the degree of customer loyalty according to character trait of the subjects between the introverts and the extroverts, and the subjects with high market mavens propensity were found to show high degree of customer loyalty (F=5.243, p=.006). In the differences in Word-of-Mouth effectiveness according to character trait, there were greater differences in Word-of-Mouth experiences in the extrovert subjects ($x^2$=6.738, p=.006) and the subjects with high market mavens propensity ($x^2$=17.251, p=.000). The results of this research clarifies the degree of customer loyalty according to character trait of the patients visiting dental clinics and the differentiated influences of Word-of-Mouth effectiveness, and through this, they will become basic data for presenting ways to establish strategies from the viewpoint of practical business that should be considered in establishing dental medical marketing strategies.

• Journal of Music and Human Behavior
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• v.16 no.2
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• pp.109-132
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• 2019

This study aimed to investigate the relationship between music listening and mood regulation. The effects of personality traits, music education, and sex on music use for mood regulation were also examined. Participants were 529 undergraduate students who completed the Korean Music in Mood Regulation Scale, Interpersonal Personality Item Pool (IPIP), Positive Affect and Negative Affect Schedule, and a questionnaire on their music education. Correlation analysis, multiple regression analysis, and t tests were conducted to explore the relationship among the measured variables. The results showed that music listening was related to enhancement of positive mood but not improvement of negative mood. Participants who had received extracurricular music education were more likely to use music listening as a strategy to regulate their mood than were participants without music education. Women were more likely to use music for mood regulation than were men. The multiple regression results indicate that individuals who rated themselves highly on Agreeableness and Openness to Experience on the IPIP were more likely to listen to music for mood regulation. These findings stress that music listening can be an effective strategy for mood regulation, which is critical for one's emotional well-being. It also indicates that effective music use as a mood regulation strategy varies depending on one's personal characteristics and history of music education.

• Proceedings of the Safety Management and Science Conference
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• 2011.04a
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• pp.471-479
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• 2011

한국의 어두운 역사적 배경 속에서 '혼혈아'라 불리던 국제결혼자녀 또는 미군아버지로 부터 버림받은 사생아들은 한국 사회에 포용이 될 수 없었다. 더불어, 그 이후 유입된 새터민, 외국인 노동자, 중국동포의 다문화 가정자녀들도 외국인도 내국인도 아닌, 외계인으로 사회적 고립으로 말미암아 소외계층으로 밀려나야 했는데, 이는 단일 민족주의를 긍지로, 여기는 한국의 주류층과의 차이가 차별(discrimination)로 변질된 현상에서 원인을 찾을 수 있다. 하지만, 이들의 차이는 '잠재적 역량'이 될 수 있는 이면적 장점을 내포하고 있다는 사실을 한국의 사회. 문화적 신념에 의한 배타적 성향을 지닌 한국 주류층들은 물론이거니와, 다문화사회 구성원들조차 인식하지 못하거나, 활용되지 못하는 것이 현 실정 이었다. 글로벌 사회의 도래로, 다문화 사회를 바라보는 전체사회의 의식변화를 요구하는 사회 각계각층의 목소리가 높아지고 있으며 이에 대한 활발한 연구가 시작되고 있다. 우리나라도 체류외국인 100만 명 돌파의 시대에 돌입 후 정부는 다문화사회 도래에 대한 다양한 대비책을 마련하는 현 상황에서 다문화사회 구성원들의 정부시책에 대한 관심과 자체적 노력이 더욱 요구되며, 이런 노력 하에 전체사회의 변화가 용이해질 뿐만 아니라, 다문화사회의 미래인 그들의 자녀들을 위해 교육적, 제도적, 정책적 인프라구축의 노력에 결실을 가져오리라 본다. 한국사회가 송출국에서 수민국가 대열에 서게 된 이 시점에서 다른 국가들의 이민과 교육정책을 살펴보고, 한국의 이주자 대상별로 전반적 다문화 가정 자녀의 교육 현실 및 한국 다문화 교육 정책의 문제점을 살펴보고, 이에 대한 미래지향적 다문화 교육에 대한 앞으로 한국의 다문화교육이 나아가야 할 방향을 제시해 보고자 한다.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.227-237
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• 2020

In the 30th edition of , Chunhyang is conventionally presented as a woman who tries to protect her chastity and it eventually bears the fruits of her love. On the other hand in , Chunhyang is reinterpreted as a woman who strives to protect feminist self-consciousness and beliefs, even in unreasonable social situations. By comparing the two different works, we can see differences in the behavior of the characters in how to overcome various obstacles, such as irregularity, gender discrimination, and identity conflict. By reinterpreting the emotions of the characters in the classic novel into the emotions of the modern characters, we can see the how the characters grow when trying to overcome the situation and find a solution, even though there is no change yet. This can be seen as the emotions of the characters become different as time goes by. As the times go by, the world's values and inclinations also change, and the irrationalities of the world will also go in various directions. Through the fusion of culture into history, even though it's irrational but we become familiar with it and will clearly understand the absurdities, and we can look forward to changes in the process.