• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.166-168
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• 2012

브랜딩(branding) 또는 브랜드 마케팅이란 브랜드를 타사의 것과 차별화하는 과정으로 이해하는 경우가 많다. 포지셔닝(Positioning)의 두 가지 축은 동일성(Point of parity)과 차별성(Point of difference)이다. 동일성에 대한 연상을 소비자에게 심어주고 그 바탕위에서 차별성을 심어주어야 하는 것이다. 차별화와 동일성 양자는 모두 중요하며, 이것은 적절하게 조화를 이루어야 하는 것이다.

• Journal of Labour Economics
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• v.24 no.3
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• pp.1-12
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• 2001

Seoul/Kyungki-born workers have higher wages than other regions-born workers. In order to determine whether this difference is due to taste or statistical discrimination, an econometric model is suggested and a test is done with it. According to the test, the hypothesis that the difference is wholly due to taste discrimination is rejected: a part of the difference is due to statistical discrimination. Since statistical discrimination in this paper comes out in the process of a worker's wage being determined according to his productivity, it is no problem for the government to intervene in.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.580-599
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• 2008

This paper aims at examining the existence and characteristics of regional difference in project finance in Korea. Main results of this paper are as follow. Firstly, regional difference in project finance between capital region and local can be seen partially. However, their characteristics are different from corporate finance. ANOVA tests show significant differences of excess interest rate occur in case of commercial real estate projects and significant differences of contracted terms occur in case of residential real estate projects carried out by local banks. Secondly, key factors causing the regional differences in project finance are asymmetric information for cash flow generated by the project between the capital region and local. Especially, regional differences in project finance are different from those in corporate financing because of local banks$^{\circ}{\phi}$ behaviors. They follow and act as the passive members of nationwide banks in case of the capital region projects. Thirdly, prepaid sale system and the guarantee system depending on construction companies dilute the regional differences in project finance in case of residential real estate projects. Although these systems contributed rapid growth of project finance, they may be the main factors distorting project finance market which lead to financial crisis. In these context, policy implications may be derived in order to solve the confronted problems of project finance market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.95-103
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• 2017

In this study, explored how university entrepreneurial education service quality affects Satisfaction of Entrepreneurship education and entrepreneurial intention. Real-Time Entrepreneurship Education is being Promoted through Professional Entrepreneur in the field of Entrepreneurship Education. It is necessary to study the ways of establishment of university Entrepreneurship through Ground Theory. on the basis of previous studies, three factors were university entrepreneurial education service quality : materiality, consensual, differentiation. First, in this study is university entrepreneurial education service quality(materiality, consensual, differentiation) of entrepreneurial education specialist utilization was evaluated on the survey results. Second, in this on the influence of Satisfaction of Entrepreneurship education of entrepreneurial intention. Third, regarding how university entrepreneurial education service quality affects the entrepreneurial intention, this study was intended to verify the mediating effects of entrepreneurial education specialist utilization. First, This study on the influence that materiality, consensual, differentiation of Satisfaction of Entrepreneurship education. Second, entrepreneurial Satisfaction of Entrepreneurship education have an effect on the entrepreneurial intention. Third, This study on the influence consensual, differentiation has been verified to have mediating effects of entrepreneurial intention of Satisfaction of Entrepreneurship education. materiality, entrepreneurial intention of entrepreneurial education specialist utilization has no mediating effect. This result, It was found that the practical education related to entrepreneurship contributed to the revitalization of the university, such as the interest for the students and the educational goal for the entrepreneurship rather than the convenience facilities and establishment of good environment for entrepreneurship education. factors for Satisfaction of Entrepreneurship education were found that consensual and differentiation on entrepreneurial intention. For this study, question and result of the study were obtained for the students who start-up course of K engineering university.

• Journal of Science and Technology Studies
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• v.3 no.2 s.6
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• pp.61-82
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• 2003

In a new paradigm of competition, firms face a multiple industry in a generation and compete with existing capabilities and resources in a new industry. Firms need to increase dynamic capabilities to adjust to a radical change in terms of technologies for survival and sustainable growth in a new industry. But we lack a clear conceptual model explaining evolutionary process of firms facing a emerging industry with different experiences in a prior industry and where heterogeneity in firms' technological portfolios come from. How we explaining firms' heterogeneity arising in a new industiy? In this article, I suggest hypothesis explaining firms' heterogeneity in a new industry with the concept of existent industry's technological trajectories, available assets, core processes and show the possibility of model to explain the heterogeneity of firms.

• Venture DIGEST
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• s.118
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• pp.35-35
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• 2008

• 한국노년학
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• v.38 no.1
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• pp.187-202
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• 2018

The purpose of this study was to examine the effects of the middle-aged Korean's experience discriminated level on the acts of discrimination against the elderly, and moderating effect of the awareness of social status of the aged. The subjects were 509 middle-aged(40-54 years old) from the Korean General Social Survey(KGSS)(2011). This study applied descriptive analyses, correlation analysis and multi-regression with STATA14. The results showed that the level of discrimination against the elderly was 2.20points(5 points), and awareness of elderly's social status was 2.45 points (4 points). Middle-aged Korean's experience discriminated was 0.74. The results of multiple regression analysis showed that discriminatory experiences affect positively on discrimination against the elderly. However, the awareness of elderly' social status had a negative interaction effect on the relationship between discriminatory experiences and discrimination against the elderly. Discrimination against the elderly was increased when the level of experience of discrimination was high and the social status of the aged was low. Based on the results, this study suggested practical and political opinions for reducing Discrimination against the elderly.

• 한국노년학
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• v.29 no.4
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• pp.1205-1232
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• 2009

This study investigates what older adults give meaning of ageism with relation to their self-identity. The main findings are as follows. The participants' response to daily life ageism is divided in four types: 'denial', 'evasion', 'acceptance', 'problematic proposal', and 'isolation'. In conclusion, this study contributes to understanding ageism in-depth. The findings of this study discover tension and suppression within society regarding ageism from the perspectives of the older participants, and reveal the latent dimension which is not caught with the language.

• Journal of the Korean Geographical Society
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• v.50 no.3
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• pp.325-338
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• 2015

Telemedicine, which gives or receives medical information via ICT (information and communication technology), is regarded as innovation in a medical field and its application is various according to offline conditions. For example, the utilization of telemedicine in Korea is unfair because of the administrative discretion, which is the basic unit of telemedicine for its practical operation, in spite of the same diagnostic area. With this mind, this study investigates the cause of regional differences of telemedicine through a case of Kangwon province. Furthermore, the crucial matter is that regional differences of telemedicine are associated with digital divide; therefore, this research considers digital divide triggered by telemedicine. The core results are as follows. First, there are little measures such as increase of the staff, economic compensation for public officials, education of telemedicine facilities; accordingly, only regions, where can accept these insufficient conditions, manage the telemedicine system. Second, the interesting of a mayor or a governor and a head of a health center as a highest decision maker has something to do with different utilization of telemedicine. Third, public health doctors play a role as practical operators in telemedicine, but their stance is skeptic about telemedicine somewhat because of the relationship with the medical association opposing the implementation of telemedicine, unimproved regional health care condition, etc. Forth, it seems that the digital divide caused by the regional differences of the present telemedicine utilization does not led to tangible results and is not turned to another disparity so far, the proper measures are required considering that various health care services based on telemedicine will be extended.

• Food preservation and processing industry
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• v.13 no.1
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• pp.3-16
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• 2014

${\bigcirc}$ SWOT 분석 내용을 토대로 신바이오틱스를 활용한 노년층 맞춤형 건강기능식품 시장 진입에 있어 고려 사항에 대하여 다음과 같이 제언함. ${\bigcirc}$ (노년층 맞춤형 건강기능식품에 대한 차별성 강조) 기존 시중에 판매되고 있는 건강기능식품의 경우 특정 연령층을 대상으로 한 제품이 아닌 전 연령층을 대상으로 한 기능성을 강조한 제품으로 각 업체별 시장 진입시 '노년층 맞춤형 건강기능식품'이라는 점을 부각, 차별성 확보 방안이 필요함. ${\bigcirc}$ (신바이오틱스의 기능성 홍보 방안 마련) 상기한 바와 같이 현재 홍삼 및 비타민 중심의 시장이 형성되어 있어 프로바이오틱스를 포함한 신바이오틱스에 대한 인지가 낮은 상황으로 이를 해소할 수 있도록 신바이오틱스 기능성을 강조한 홍보 방안 마련이 필요함. ${\bigcirc}$ (환자식 제품시장 진입 고려) 현재 국내 노년층 건강식품시장은 아직 규모 및 활성화가 미비한 도입기에 시장으로 판단되는 만큼, 노인 건강기능식품 시장에 우선 진입함으로써 가질수 있는 선발자 우위 확보 전략 또는 신비아오틱스 활용이 가능한 관련 시장 중 환자식(특수의료용도식품)제품 시장에 제품차별화를 통해 기존 시장에 진입하는 전략 등에 대한 고려가 필요.