• Title/Summary/Keyword: 집단 유형

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The Effect of Satir's Communication and Self-esteem on Impulse buying of Clothing (역기능적 의사소통 및 자아 존중감이 청소년의 의복 충동구매행동에 미치는 영향)

  • Chung Mi-Jae
    • Journal of Korean Home Economics Education Association
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    • v.18 no.1 s.39
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    • pp.65-76
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    • 2006
  • The purposes of this study were to segment adolescents into groups by Satir's communication and self-esteem and to investigate the differences among the groups regarding impulse buying of clothing and clothing behavior. The study distributed the questionnaires to the adolescents who were high school students in seoul. The total respondents were 596. The data were analyzed by factor analysis, k-means cluster analysis, ANOVA, Duncan test, regression and ${\chi}2-test$. Factor analysis showed that impulse buying of clothing had three dimensions: sensitive aspects of products stimulation, marketing situation stimulation and non-Plan stimulation. K-means cluster analysis showed that adolescents were segmented into four groups(blame-high self esteem, placate-high self esteem, blame-low self esteem, placate-low self esteem). The four groups were significantly different in regard to three dimensions of sensitive aspects of products stimulation, marketing situation stimulation and non-plan stimulation. For example, placate-high and low self esteem groups were influenced by sensitive aspects of products stimulation and marketing situation stimulation(-). And blame-high and low self esteem groups were influenced by marketing situation stimulation.

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A Study on the Activation Plan for the Participation in Citizen Participation Education by Types of Lifelong Education Participation : Focusing on Chungcheongnam-do (평생교육 참여유형별 시민참여교육 참여 활성화 방안에 관한 연구: 충청남도를 중심으로)

  • Jeong, Jae-Hun;Lim, Se-Young;Kang, Hyun-Jung
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.331-340
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    • 2018
  • This study used data from '2016 Chungnam Citizens' Lifelong Education Needs Survey'. This analyzed the basic situation of Citizen Participation Education. It also typifies the interest and participation intention of lifelong education by region, and compared the interest and participation intention of Citizen Participation Education. Through this, we intend to provide concrete basic data for activating the Citizen Participation Education in Chungnam. We analyzed data of 4,108 people in 2016 lifelong education needs survey. This was named enjoy learning type, bias earning type, and elderly learning type. Second, the enjoy learning type group is a group that enjoys participating throughout lifelong education area. bias earning type group is a group that perceives that lifelong education is limited to vocational ability education, culture art education, and liberal arts education. These are groups that are interested and participating only in three areas. The elderly learning type group is a group that shows typical characteristics of the elderly learners and is a group that is concentrated on participation in culture arts education. Third, enjoy learning type group is the second most experienced participant. They are the group with the highest participation interest and participation intention. bias earning type group is the group with the highest participation experience. They are also the second highest group of participating interests and willingness to participate. elderly learning type group is the group with lowest participation experience, participation interest, and participation intention. Finally, we suggest the ways to revitalize Citizen Participation Education in lifelong education.

A Study on Effectiveness of Hang-Tag Type and Preferred Method of Functional Information for Outdoor Jackets (아웃도어 재킷의 기능성표기 행택 유형에 대한 소비자의 이해도 및 선호도 연구)

  • Bang, Giseong;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.19 no.4
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    • pp.83-94
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    • 2016
  • The aim of this study was to investigate effective expression method of performance information of functional clothing and preferred alternatives for the categorized consumer groups according to the perception about the functional outdoor jacket. 472 males and females in their 20s-60s' were surveyed and their answers were analysed and categorized by using SPSS 21.0 statistical program. For the study, four different expression methods for waterproof & breathable fabric, 'illustration only', 'illustration+Korean text', 'illustration+foreign text', and 'chart with Korean text', were presented and asked for finding correct answers. The analysis was done for three categorized consumer groups from the former study, 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high price/high function preferring group'. The results showed that regardless of groups, 'picture only' was the most preferred method and 'graph' was the least. However, the percentage of correct answers for the 'graph' was the biggest, especially for 'conversant/function pursuing group'. It implied that the effective expression method should be differentiated depending on the target consumer groups. 'Conversant/function pursuing group' more agreed on the need for additional information, such as 'after-washed performance', than other two groups.

The Effects of Traumatic Event Type on Posttraumatic Growth and Wisdom: the Mediating effects of Social Support and Coping (외상 유형이 외상후성장 및 지혜에 미치는 영향: 사회적 지지와 대처의 매개효과)

  • Lee Sulim
    • Korean Journal of Culture and Social Issue
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    • v.19 no.3
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    • pp.319-341
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    • 2013
  • This study investigated the mediating effects of social support and coping on the relation between traumatic event type, posttraumatic growth and wisdom by the data from 247 adults by using path analysis. Besides, the difference of the level of posttraumatic growth and related variables between traumatic event type groups. At first, The results of the MANCOVA, person-related traumatic event group were higher than the non-personal traumatic event group in negative coping and trauma stress level, and lower in social support, positive coping, posttraumatic growth and wisdom. The path analysis results shows that traumatic event type was related to wisdom by mediate factors. Traumatic event type affected wisdom through social support, positive coping, posttraumatic growth. The significant mediators were social support, positive coping, posttraumatic growth. Negative coping was not a significant mediator between event type and posttraumatic growth. The results show that non-personal traumatic event group are tends to have high level of social support, positive coping, posttraumatic growth, and wisdom. In the end, we described that the implication and the limitation of this study and suggestions for following studies.

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The subjective perception of Related group's Concerning the Identity of Community Children Center (지역아동센터의 정체성에 대한 관련 집단들의 주관적 인식유형)

  • Chang, Chie-Sun;Rhee, Young-Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.12
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    • pp.8400-8407
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    • 2015
  • The purpose of this study was to understand the subjective perception of Related group's Concerning the Identity of Community Children Center. Q methodology was applied of the study. 23 Q-statements were created based on selected 337 statements and were classified by 40 candidates who related Community Children Center. The obtained data were analyzed by means of PC Quanl program. The result showed that the identity of Community Children Center were classified in 4 types. The types included "Type I: the leading agency for children, families and communities", "Type II: Agency that operated by dedication and commitment" "Type III: Center that complements the family" "Type IV: Systematic operational support standardization is required. In conclusion, the results of the data revealed the importance of the various recognition-types of individuals related to the identity of the community children's center.

A Study on the Effectiveness of Using Keywords in Book Reviews for Customized Book Recommendation for Each Personality Type (성격유형별 선호도서 추천을 위한 서평 키워드 활용의 유효성 연구)

  • Cha, Yeon-Hee;Choi, Sung-Pil
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.3
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    • pp.343-372
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    • 2021
  • The purpose of this study is to select keywords that can recommend books by personality type, and to test whether the chosen keywords can be actually used in the categorization and customized recommendation of books for each personality type. To achieve the research goal, this study chose books that match the level of fifth and sixth grade elementary school students and first grade middle school students and commissioned an expert group to categorize the books into groups that are preferred by each personality type. As a result of the classification, half of the books in which more than five experts agreed showed high consensus. In addition, the results of classifying books by personality type with keywords extracted by the automatic word extraction system by collecting the book review data of the selected books were similar to the results of the final judgement by the expert group, except for a few books. In conclusion, this study proved that it is possible to classify and recommend books that are likely to be preferred by different personality types using review keywords.

의류상품 소비자의 판매촉진 반응유형과 쇼핑성향

  • 김세희;이은영
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.33-46
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    • 2000
  • 본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

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Differences in Self- and Other-concept in the Single and Complex Trauma Type Groups (단순 및 복합외상 유형 집단의 자기-와 타인-개념의 차이: 자극 제시시간에 따른 정보처리 편향을 중심으로)

  • Kim, YeSeul;Lee, Jong-Sun
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.233-246
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    • 2021
  • The present study aimed to investigate whether there would be differences in the severity of PTSD symptoms, self and others concepts between trauma types. Among 166 university students, 61 (simple trauma's n = 31, complex trauma's n = 30) finally met the criteria and completed the Life Events Checklist, Impact of the Event Scale-Revised, and the emotional Stroop task. The results were as follows: firstly, PTSD symptoms were higher in complex trauma group than single trauma group. Secondly, response time in the complex trauma group was longer in the condition that the negative word related to 'self' was presented for 2 seconds compared to the single trauma group. These results suggest that the complex trauma group has different features at least in the severity of PTSD symptoms and the concept of the self, compared with the single trauma group. Finally, the therapeutic implications and limitations of the study were discussed.

Effects of Pair Types on English Vocabulary Acquisition (짝 구성 유형이 영어어휘습득에 미치는 효과)

  • Jang, Yong-Seon
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.332-344
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    • 2016
  • This study aimed at investigating the effects of grouping participants in pairs according to their relative vocabulary proficiency on the incidental improvement of vocabulary knowledge. Forty six university students were divided into three groups (high-high(n=14), high-low(n=18), or low-low(n=14)) and took part in the study. They performed three vocabulary activities in pairs as extra-class works. Data were collected from one receptive vocabulary knowledge test scores before treatment and two posttest scores after treatment. The results showed that, unlike former study results, HL dyads acquired more vocabulary receptively and productively than HH or LL dyads did, which demonstrated that collaborative pair activity was conducive to the growth of vocabulary knowledge. Furthermore, not only higher proficiency participants in HL pairs made greater vocabulary gains than participants in HH pairs did but also lower proficiency participants gained more vocabulary than participants in LL pairs did. Based on these results, we discussed pedagogical implications.

The Effects of Message Framing and Evidence Type on Obesity Prevention for Chinese Adolescents (메시지 프레이밍과 증거 유형에 따른 중국 청소년 비만예방 메시지 효과)

  • Shu, Xiaoshuang;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.626-635
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    • 2018
  • To develop prevention messages for increasingly severe adolescent obesity in China. this study tested interaction effects between obesity involvement and message framing, and between obesity involvement and evidence types on obesity prevention attitudes and behavioral intentions. Message framing types are categorized with a gain frame and a loss frame. Evidence types are classified into narratives based on personal experiences and statistics based on objective numerical proofs. Three hundred sixty eight Chinese adolescents participated in the study. Results found that involvement, framing, and evidence types had significant effects on attitudes and behavioral intentions to obesity prevention. Adolescents highly involved in obesity were more likely to show positive attitudes and behavioral intentions when exposed to loss framing and statistical evidence. Those with low involvement showed positive attitudes and behavioral intentions after exposed to gain framing and narratives. Thus, we suggest that loss frames with numerical data should be developed to persuade adolescents with high involvement, and gain frames with narratives should be developed for those with low involvement.