• Title/Summary/Keyword: 집단 유형

Search Result 1,226, Processing Time 0.027 seconds

Digital Generation's Media Use and Political Participation : Focusing on SNS and Smart Phone Use (디지털 융합 세대의 미디어 이용과 정치참여의 특징 : SNS와 스마트폰을 중심으로)

  • Lee, Young-Soo;Kim, Sung-Joong
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.7
    • /
    • pp.39-60
    • /
    • 2019
  • The purpose of this study is to examine new types of political participation using the new media of digital convergence generation. For this purpose, groups were classified according to age and characteristics of media usage to investigate whether there are differences in media-related tendencies, SNS and characteristics of Smartphone usage political-related characteristics, and political participation by types. The results of the study is that the media usage characteristics by generation showed a difference between groups according to the high and low motivation for using media, and there was a generation differences in politics-related characteristics and types of political participation. Digital generation showed lower political involvement, political efficiency and offline political participation than Web 1.0 generation. In addition, political efficacy showed the moderating effect that had the greatest effect on political participation by types.

Consumer Segmentation based on Consideration Set of Stores and Importance of Store Image (고려점포군에 따른 소비자 세분화와 점포이미지 중요도에 관한 연구)

  • Kim, Han-Na;Rhee, Eun-Young
    • Journal of Distribution Research
    • /
    • v.12 no.2
    • /
    • pp.79-102
    • /
    • 2007
  • Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

  • PDF

Analysis of Consumer Behavior toward and Preferences for Prunus mume (Maesil), the Chinese Plum (매실에 대한 소비자 선호 및 소비행태분석)

  • Baek, Jong-Hi;Choi, Jeong-Im
    • Food Science and Preservation
    • /
    • v.17 no.5
    • /
    • pp.571-580
    • /
    • 2010
  • We sought to define the main motivational factors promoting consumption of Prunus mume products. We surveyed both specialized high-volume consumers and public consumers, and focused on consumption of and preferences for Prunus mume and Prunus mume products. We investigated how products were preferentially consumed, purchase experience, purchase location, purchase price, consumption experience, factors important in a purchase decision, preference factors, dissatisfaction factors, consumption outlook, comments on new processed foods, and activation of consumption. A total of 534 responses were received and data were analyzed using the SAS program (Version 9.1) of the Frequency test; Chi-square test was used to detect significant factors. A greater percentage of high-volume(compared with low-volume) consumers processed personal products at home. The public consumer tended to buy commercial products. However, public consumers who were older, who had higher incomes, and who were heads of households, tended to both buy commercial products and to prepare foods at home. The common purchase methods used by high-volume consumers were internet and direct marketing, but the public consumer frequented department stores and hypermarkets. High-volume consumers observed that commercial products were expensive, and such consumers seemed to be particularly cost-sensitive. The decisive factor triggering purchase decisions in high-volume consumers was the geographical origin of the fruit, whereas the public consumer was more concerned with taste. In public, positive factors were that the product was good for health and had a pleasant taste. Some of those surveyed complained of a lack of variety in Prunus mume products and that the amount of Prunus mume in certain products was low. To promote and increase consumption, convenient-to-eat products with healthy images are needed.

The Effects of Group Composition on the Discussion in Web-Based Online Discussion (웹기반 온라인 토론에서 집단구성방식이 토론에 미치는 영향)

  • Ryu, Su-young;Kang, Oh-Han
    • The Journal of Korean Association of Computer Education
    • /
    • v.4 no.2
    • /
    • pp.31-39
    • /
    • 2001
  • In this paper, we investigate the effects of group composition according to the personality type of learner on the content of discussion in web-based synchronous online discussion. The experiment for this study was conducted with high school students. First, we conducted the MBTI(Myers Briggs Type Indicator) test and based upon the result, we classified learners into 3 groups; introverts group, extroverts group, and introverts/extroverts mixed group. After the online discussion, the content of discussion were analyzed by the units of meaning, based on the four dimensions which were proposed in the 'content analysis model' by Henri(l992). Among four dimensions, 'social' and 'interactive' dimension belonged to category of inter-dependence, and 'cognitive' and 'metacognitive' dimension belonged to category of subject-relevance. The introverts/extroverts mixed group, which was heterogeneously composed, had the most positive effects on the total numbers of the units of meaning, the inter-dependence, and the subject-relevance of the contents of discussion.

  • PDF

Elementary School Children's Alternative Conceptual Types and Change After Conflict Situations on the Movement of the Moon (달의 운동에 관한 초등학생들의 대안개념 및 인지갈등 상황 후 변화)

  • Lim, Cheong-Hwan;Kim, Hye Jin
    • Journal of The Korean Association For Science Education
    • /
    • v.30 no.8
    • /
    • pp.1110-1122
    • /
    • 2010
  • The purpose of this study was to identify elementary school students' alternative conceptual types of the movement of the moon and to find out how these types change when confronted with cognitive conflict situations. To find out alternative conceptual types, 206 sixth graders were sampled, and to investigate how the alternative conceptual types were changed by cognitive conflict situations, and 30 students were systematically resampled by alternative conceptual types. Data were collected through the pre- and post-test instruments, including five items that were used for testing the students' alternative conceptual types and changes after conflict situations. After the pre-test, students were instructed to determine the change of the alternative preconceptions using conflict situations. We found that a majority of students had various kinds of alternative preconceptions formed from their early years of elementary school. The cognitive conflict situations were effective for the conceptual change of the movement of the moon. Specifically, in all groups, the subjects' understanding of "the movement of the early evening crescent moon" changed scientifically.

Identifying Latent Profiles in School Adaptation of School Absentee Adolescents and Testing the Effects of Predictive Variables (학교결석 청소년의 학교적응 유형과 예측요인 검증)

  • Kim, Dongha
    • Korean Journal of Social Welfare
    • /
    • v.66 no.3
    • /
    • pp.5-28
    • /
    • 2014
  • School absenteeism, one of the early warning signs of behavioral problems, has been known to be a complex and heterogeneous problem. However, much of the research assumes that school absentee adolescents comprise a homogeneous group. This study explored the heterogeneity of school absentee adolescents, based on school adaptation, to provide a more nuanced understanding of school absenteeism and examined predictive and risk factors associated with each typology of school absentee adolescents. Latent profile analysis was conducted using sample 477 middle school students who were reported absent in the previous year from the 3rd wave of Korean Children and Youth Panel Study. Multinomial logistic regression and ANOVA was also employed to examine the effects of predictive variables. As a result, three profiles were identified: low, middle, and high adaptive group. Group membership was found to be associated deferentially with gender, mental health, parenting neglect, delinquent friends, and delinquent behaviors. These findings propose more specific and targeted interventions designed to meet the needs and risk factors associated with the different typologies of school absentee adolescents.

  • PDF

Information Accessibility of People with Disabilities: Types and Degrees of Disability (장애인의 정보 접근성: 장애 유형과 정도를 중심으로)

  • Cho Joo Eun
    • Korea journal of population studies
    • /
    • v.26 no.2
    • /
    • pp.147-173
    • /
    • 2003
  • People with disabilities have been influenced by information technology tremendously. The influence of information technology on people with disabilities varies according to types and degrees of disability. This study analyzed the relationship between information accessibility and types and degrees of disability. Information accessibility is measured PC and internet use and disability classified into 10 types and 3 degrees per given type. The major findings of this study are as follow: (1) there are significant effects of types and degrees of disability on information accessibility; (2) there are differences of information accessibility ranking according to the types of disability between in Korea and USA; and (3) the relationship between degrees of disability and information accessibility is not linear. To accurately assess the level of information accessibility of people with disabilities, disability should be treated as a continuous variable that has values in types and degrees of disability.

Understanding elderly's travel pattern based on individual trip trajectory using smart card data (스마트카드 데이터를 활용한 통행궤적 기반 고령인구 통행유형 분류)

  • Lee, Ju-Yoon;Kang, Young-Ok
    • Journal of Cadastre & Land InformatiX
    • /
    • v.52 no.2
    • /
    • pp.153-169
    • /
    • 2022
  • With the extension of the average life span and the rapid aging of the population, defining elderly population as a single group is difficult as the physical, economic and social conditions of individual have become different. Therefore, policies that take into account the characteristics of each group are required. The purpose of this study is to classify individual travel types and to analyze the characteristics of each travel type, based on individual public transportation trajectory data as known as smart card data. Among the four classified types, the long-distance low-frequency stay type and the short-range medium-frequency mobile type show external activity traffic characteristics for retirement leisure, while the long-distance high-frequency stay type and the long-distance high-frequency mobile group include regular commuting. Traffic variability and residence areas of stay were identified in terms of each classified travel type. The results of this study provide the important suggestions for establishing a transportation policy that takes into account the characteristics of each type of elderly population in Seoul.

The Variation in Foliar Characteristics of Natural Population of Camellia japonica L. (동백나무 천연집단(天然集團)의 엽형질(葉形質) 변이(變異))

  • Kim, Yong Shik
    • Journal of Korean Society of Forest Science
    • /
    • v.69 no.1
    • /
    • pp.69-75
    • /
    • 1985
  • These studies were carried out to know the variation of foliar characteristics of Camellia japonica distributed in Korea. The results are summarized as follows; 1) The values such as leaf length, leaf width, and leaf area were the most highest in Chukdo population, while the lowest in Chejudo population. 2) The values of Wando population showed the most highest in leaf serration characters, while the values of Kochang population the lowest. 3) In the number of cort warts, the values of Chundo population showed the most highest, while Dodcong population the lowest.

  • PDF

A Study on the Role Performance of Collective intelligence as Scaffold in Web-based PBL (웹을 활용한 PBL에서 집단지성의 스캐폴더 역할 연구)

  • Suh, Soon-Shik;Heo, Dong-Hyeon
    • Journal of The Korean Association of Information Education
    • /
    • v.12 no.3
    • /
    • pp.355-363
    • /
    • 2008
  • In order to enhance the effect of Problem-based Learning, the role of scaffold as a learning support strategy is necessary. Collective intelligence provides scaffolding in the sense that it integrates users' knowledge, information, experiences, values, etc. Based on these factors, collective intelligence determines the direction of behavior, revises the direction continuously, and provides problem-solving methods. Teaching and learning situations emphasize learners' initiative, voluntary, and active participation. Thus, this study was conducted to find out if collective intelligence can be an effective and attractive alternative of learning strategy. Specifically, this study purposed to examine how collective intelligence performs the role of scaffold on the Web and what types of scaffolding are provided to learners. According to the results of this study, collective intelligence had a positive effect on learners' learning attitude, confidence, interest, etc. in the affective aspect, but its effect on the cognitive aspect was different according to learners' school year and learning level. Because collective intelligence had a positive effect on learners, we identified scaffolding types explanation, suggestion of direction, illustration and feedback in the cognitive aspect, and positive response and encouragement in the affective aspect.

  • PDF