• Title/Summary/Keyword: 진출방안

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A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform (전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구)

  • Choi, Jang Woo;Park, Jae Han
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.99-126
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    • 2017
  • The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

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Transfer of Korean Green Growth Cooperation Model - Focus on Hydropower Industry in Mekong River Basin - (한국형 녹생성장 협력모델 확대방안연구 - 메콩 유역 수력발전사업을 중심으로 -)

  • Choi, Seung-Ji;Kim, Jin-Woo;Jung, Da-Wun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.122-122
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    • 2012
  • 본 연구의 목적은 한국형 녹색성장 협력 모델을 기반으로 한국의 대(對) 메콩지역 진출 방안을 모색하는 것이다. 메콩 유역은 중국의 운남성 지방, 미얀마, 라오스, 태국, 캄보디아, 베트남 등 6개국이 위치하고 있는데 이 지역은 세계 경제 침체에도 불구하고 높은 경제 성장률을 달성하고 있다. 이에 따라 세계 각국이 개발사업 선점을 위한 치열한 경쟁을 벌이고 있으며 일본, 미국, 중국이 발 빠르게 영향력을 확장하고 있다. 한국은 지난해 메콩 5개국의 외교장관을 서울로 초청하여 회담을 개최하여 메콩 지역 진출의 교두보를 마련하였으나 최근 세계 각국이 메콩 지역의 개발사업 진출을 위해 적극적으로 노력하고 있는 상황에서 선진국과 차별적인 경쟁우위를 살릴 수 있는 방안의 모색이 필요하다. 따라서 본 연구는 2008년 이명박 정부가 제시한 신성장 패러다임인 녹색성장 모델과, 물관리 정책과 사업을 접목시킨 물과 녹색성장 공적개발원조 및 무나싱해(Munasinghe)의 지속가능한 경제(Sustainomics)가설을 이론적으로 고찰하여 대(對) 메콩유역 협력 방안 모델을 설계하였다. 이 지역이 급속한 경제 성장으로 전력수요가 증가하고 있고, 환경오염에 대한 우려를 잠식시키고 국가의 에너지 안보를 위해 높은 수입 석유 의존율을 낮춰야한다는 점 등을 고려해보았을 때 메콩 유역의 수력발전이 이 지역의 녹색성장을 위한 큰 동력이 될 수 있을 것으로 사료된다. 뿐만 아니라 홍수방재 효과, 전력 수출로 인한 소득 창출은 이 지역의 사회발전으로 이어질 수 있을 것으로 기대된다. 그러므로 본 연구는 자금조달 방식, 외교적 접근, 기술적 접근, 제도적 접근 방식을 제시하여 단계적으로 대(對) 메콩유역 한국형 물과 녹생성장 ODA의 나아가야 할 방향을 모색해 보았다. 제시된 협력 모델을 기반으로 점차 한국이 메콩 유역의 수력발전산업으로 진출하고 더 나아가 이지역의 영향력을 확대하는 데 큰 도움이 될 것으로 사료된다.

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[Retraction] A study on strategy for Korean education contents to enter the global market through popularization of Korean Wave ([논문철회] 한류의 대중화를 통한 한국 교육컨텐츠의 세계시장 진출전략 연구)

  • Park, Hyun-Kyu
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.99-104
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    • 2020
  • It is needed to advance into the global market at the present time, which has the best educational contents along with the Korean Wave. In this study, an analysis was conducted to emphasize the necessity of entering educational contents into the global market, and in the necessity of disseminating educational contents and branding educational contents were approached. The strategies to enter the global market for educational contents are as follows; First, the government established a strategy for disseminating and using educational contents to expand overall cultural exchange with developing countries. Second, localization strategy for continuous growth of educational contents. Third, localization of contents and formation of partnership for local resistance, which is a response to unilateral propagation. Through the advancement of educational contents to the global market, it will be possible to sustain not only the positive effect on the national image, but also the economic effect that Korean Wave originally has.

A Study on International Engineering Market Focusing on Engineering/Consulting Delivery System (엔지니어링 해외진출 활성화를 위한 유망국가 분석 - 시장 현황 및 입낙찰 절차를 중심으로 -)

  • Kim, Sang-Bum;Kwak, Hyun-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.14 no.2
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    • pp.171-183
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    • 2013
  • Domestric Construction & Engineering market has been long in recession due to the global economic crisis. Domestic construction industries consequently looks at overseas construction markets where relatively more construction projects are constantly required. In order to provide meaningful information for Korean engineering companies to keep the pace with the changes in the construction industry, various construction related date and statistics are analyzed. In addition, previous research from the related organizations and construction engineering companies are closely reviewed. Investigation of preliminary data and research have been conducted to draw remedies for their overseas expansion. Moreover, it is attempted to classify foreign markets as the Asia, Africa and etc. (Europe, North America/the Pacific and Latin America) to provide the list of first target countries and its regional market information focusing on their bidding system. This study had tried to show comparative analysis of different bidding procedures between Korea and the selected countries to suggest measures of improvements for the domestic bidding system. Finally, this study suggested policy recommendations to meet the requirement of bid qualification to advance the global market that was suggested with validated clustering bidding data.

A Study on the performance of internet companies in Chinese Consumers (중국소비자 특성에 따른 기업의 성과제고 방안)

  • Yoo, Seung-Gyun;Han, Soo-Beom
    • International Commerce and Information Review
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    • v.15 no.4
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    • pp.419-436
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    • 2013
  • This study is targeted at chinese market about internet companies in chinese consumers character. According to the consumers characteristics, we want to see that the performance of internet companies of the empirical analysis. As a result, consumer awareness of internet companies, accessibility on connect line, and enhance the stability of deal to get significant results, respectively. These results show that the internet company needs to several factors for the enhance of performance in chinese market through its brand building, expansion of the server, the stability of the payment system, and education and training of human resources. However because this study is focused on the vast majority of China's 20 generation research, its result is not to expand throughout chinese all generation consumers

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A Study of Ramp Metering System Using Off-ramp Exit Percentage (램프 진출교통량 비율을 이용한 램프미터링 운영방안 연구)

  • Kang, Woojin;Kim, Youngchan;Lee, Minhyoung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.6
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    • pp.102-115
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    • 2016
  • In this study, a scheme of ramp metering that uses Off-ramp Exit Percentage instead of the O/D table required for systems of integrated control of ramps at the target freeway segment is presented. The segment from Gyeyang IC to Jangsu IC on the Seoul Outer Ring Expressway was selected for the study because the segment frequently shows large volume of traffic on the short distance between the two ICs requiring an integrated on-ramp control by taking the traffic situation on an entire expressway into account despite an unavailability of O/D data. Thus the information of Off-ramp Exit Percentage at each IC were collected instead of securing the O/D table through actual survey, and the congestion on the segment was analyzed to identify the validity of the use of off-ramp traffic instead of O/D data. In addition, the scheme of ramp metering that exploits the off-ramp traffic information was prepared through simulations conducted in a way supporting the traffic control for respective access roads thereof by taking traffic situations and queues on each ramp into account. The results obtained from the simulation analyses revealed an improved level of travel speed and traffic volume on the main line and validated the use of off-ramp traffic instead of the O/D table for the ramp metering.

Strategies for Domestic Construction Engineering Companies to go into the Vietnam (국내 건설엔지니어링업체의 베트남 진출전략)

  • Shin, Eun-Young;Park, Hwan-Pyo
    • Korean Journal of Construction Engineering and Management
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    • v.7 no.2 s.30
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    • pp.98-108
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    • 2006
  • The cost of construction engineering field is less than $3{\sim}5%$ of the gross construction cost, it, however, is very important because the performance of final facility depends on the technical ability of construction engineering company. However, as the results of the technical level of domestic construction engineering survey from experts, it was less than 70% of developed country. For this reason, domestic construction engineering companies are confronted with serious problems to go into overseas market. Accordingly, this research analyzed the construction engineering market trend of domestic and overseas in order to suggest the strategies to go into the Vietnam. Moreover, this research identified problems and strategies of making inroads into the world market through the survey from the domestic construction company related to overseas construction, advanced a theory through extensive literature review, and collected extensive opinions through an interview with domestic and foreign experts and business trip. The purpose of this research is to provide market analysis and strategic plan for advancing into overseas market in order to make the domestic construction engineering companies to go into the Vietnam market. Especially, as a plan for the revitalization of advancing overseas market of domestic construction engineering companies, this research proposed Constructing Local Infrastructure, Business Creation of Planning Proposals and Enlarged Plans of ODA(Official Development Assistant).