• Journal of Korean Home Economics Education Association
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• v.25 no.3
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• pp.93-104
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• 2013

The aim of this study was to investigate the associations among the food choice motives, attitude to the traditional fermented food, and traditional fermented food consumption behavior in adolescents. Using a web-based self-completion questionnaire, food choice motives, attitude to the traditional fermented food, and frequency of traditional fermented food consumption were examined in 319 high school students in Seoul. As follows are the results of this study; first, food choice motives were emerged by seven factors, and labeled as good food, healing, convenience, weight control, familiarity, price, and health. Attitude to the traditional fermented food and consumption behavior of traditional fermented food were emerged as independent factor, respectively. Second, food choice motives had the significant effect on the attitude to the traditional fermented food(p<.05). Among them, price had the strongest effect(${\beta}$=.235), followed by healing(${\beta}$=.190), health(${\beta}$=.175), and convenience(${\beta}$=.126). Third, the consumption behavior of traditional fermented food was strongly influenced by the attitude to the traditional fermented food(${\beta}$=.549). Finally, weight control was the only direct driver for traditional fermented food consumption. Price, healing, health, and convenience acted as indirect drivers for traditional fermented food through the positive attitude to the traditional fermented food. In conclusion, since the formation of the positive attitude to the traditional fermented food is important for the increase of traditional fermented food consumption, the analysis of underlying food choice motives and attitude to the traditional fermented would be essential.

• Asia Marketing Journal
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• v.1 no.3
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• pp.34-52
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• 1999

본 연구는 백화점 고객을 대상으로, 소비자 만족과 관련된 여러 선행요인 및 사후 행동의 관련성을 고찰함을 그 목적으로 하였다. 특히 본 연구는 기존 연구에서 다루어지지 않았던 지역공헌관련특징에 초점을 맞추어 이에 따르는 마케팅 시사점을 발견하고자 하였다. 구체적으로 본 연구는 기존 연구에서 분리되어 다루어진 만족평가 요인으로서의 매장관련특징과 서비스관련특징들을 통합하여 매장의 전체적인 만족에 미치는 영향을 실증적으로 검증하고, 새로운 사회적 쟁점으로 대두되고 있는 환경정책을 포함한 지역공헌관련특징이 매장만족 경로상에서 미칠 수 있는 영향을 살펴보았다. 이를 위해, 기존연구를 바탕으로 소비자 만족, 지역공헌관련 특징을 포함한 선행요인 및 사후행동에 대한 인과관계구조모형을 설정하였으며, 분석은 LISREL을 이용한 공변량구조분석을 수행하였다. 분석결과, 매장관련특징과 서비스관련특징은 매장의 전체적인 만족형성에 직접적인 영향을 미치는 것으로 나타나, 기존 연구와 일치함을 보여주었다. 또한 환경정책, 지역공헌정도를 포함한 지역공헌관련특징은 매장만족의 결과 변수로 사용되어진 구전의사에 유의한 영향을 미치는 것으로 분석됨으로써 직접 매장에 대한 만족을 얻지 못한 소비자들이라도 지역공헌관련특징의 정도에 따라 구전의사에 긍정적 영향을 미칠 것이라는 연구결과를 도출하였다. 이러한 연구는 새로운 경쟁관계에 직면한 최근 백화점업계의 마케팅 경쟁환경을 감안할 때 적지 않은 현실적 의미가 있으리라 생각되며, 나아가 국내 할인점과 외국계 할인점들간의 경쟁으로 인한 마케팅 전략의 수립 및 분석에도 시사하는 바가 클 것으로 기대된다.

• Journal of Fashion Business
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• v.21 no.1
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• pp.112-123
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• 2017

This study investigated if there are differences between Korean and Chinese consumers among the determinants of consumer complaint intention, type of complaint intention, and traits of complaining behavior. Sample subjects used in this study were female college students in Jeollabukdo and Jeollanamdo, Korea and Yunnam, China. Questionnaire data from 780 college students(Korea: 441, China: 339) were analyzed through a reliability analysis, factor analysis, frequence, mean, and multiple regression analysis. The results of the study were as follows. First, complaint intention of college students was divided into 3 factors, voice, private, and third party. Second, the findings of regression analysis for the total sample showed that the determinants of the factor 'voice' were the country, salespeople, product involvement, complaint cost, psychological tension, and social benefit. Whereas, the determinants of the factor 'private' were the producer, product involvement, psychological tension, and social benefit. Also, the determinants of the factor 'third party' were the country, oneself, salespeople, complaint cost, personal norms, and social benefit. Third, significant differences were indicated in the determinants of the 'voice', 'private' and 'third party' factors of complaint intention between Korean and Chinese consumers. Fourth, the complaint intention factors of 'voice' and 'third party' of Chinese consumers were higher than Korean consumers. Fifth, the attributions to dissatisfaction of Korean consumers were higher than Chinese consumers, and the product involvement, possibility for success, and consumer complaint attitudes of Chinese consumers were revealed to be higher than Korean consumers.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.363-370
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• 2019

The purpose of this paper is to investigate motivational factors and consequence of the herd behavior of adolescent consumers under the buying decision process in the connected era of internet. For such purpose, this study built a research model and examined how sensitivity to fads, interaction and inaccuracy affect the disequilibrium consumption of adolescents. We also examined the relationship between disequilibrium consumption and consumption happiness. The survey method was used for this paper, and data from a total of 142 students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, sensitivity to fads and interaction have direct effect on the disequilibrium consumption of adolescents. Second, disequilibrium consumption has a positive effect on adolescents' consumption happiness. This implies that the importance of herd behavior in designing rational choice in adolescents' consumption behaviors.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.297-307
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• 2020

This study focused on the problem behavior after drinking, and examined the effects of temperament of adult drinker on offensive behavior and analyzed the sequential mediating effects of aggression and drinking behavior. To this purpose, 299 subjects were assessed through the Temperament and Character Inventory(TCI)-for adults, Korean Aggression Questionnaire, and Korean Alcohol Use Disorder diagnosis. As the results, 'Novelty seeking' had the highest level of explanation for aggression. In the relationship between 'Novelty seeking' and offensive behavior, mediating effect of aggression and drinking behavior were significant. In its course, sequential mediating effect of both was shown as complete mediation. This result implies that the aggression and drinking behavior were the factors of connecting 'Novelty seeking' and offensive behavior, and the characteristic of 'Novelty seeking' does not have direct influence on offensive behavior but only through aggression and offensive behavior that it has such effect.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.1011-1018
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• 2006

멀티모달 인터페이스는 인간의 제스처, 시선, 손의 움직임, 행동의 패턴, 음성, 물리적인 위치 등 인간의 자연스러운 행동들에 대한 정보를 해석하고 부호화하는 인지기반 기술이다. 본 논문에서는 제스처와 음성, 터치를 이용한 3D 오브젝트 기반의 멀티모달 인터페이스를 설계, 구현한다. 서비스 도메인은 스마트 홈이며 사용자는 3D 오브젝트 직접조작을 통해 원격으로 가정의 오브젝트들을 모니터링하고 제어할 수 있다. 멀티모달 인터랙션 입출력 과정에서는 여러 개의 모달리티를 병렬적으로 인지하고 처리해야 하기 때문에 입출력 과정에서 각 모달리티의 조합과 부호화 방법, 입출력 형식 등이 문제시된다. 본 연구에서는 모달리티들의 특징과 인간의 인지구조 분석을 바탕으로 제스처, 음성, 터치 모달리티 간의 입력조합방식을 제시하고 멀티모달을 이용한 효율적인 3D Object 인터랙션 프로토타입을 설계한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.608-611
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• 2012

소셜 사건이 일어나면 그 사건과 관련된 트윗이 폭발적으로 증가하는데 트윗 일부 내용을 살펴보면 스팸, 광고와 같은 트윗이 많이 포함되어 있다. 수 많은 트위터 데이터에서 사용자가 사건과 직접 관련된 신뢰성 높은 트윗을 찾아 읽는데 시간이 많이 걸릴 수 있다. 이러한 문제를 해결하기 위해 본 논문에서 트위터의 리트윗 정보, 사용자 신뢰도 측정 및 활동 분석, 팔로잉과 팔로워간의 정보 등 사용자의 행동 분석을 이용하여 소셜 사건과 직접 관련된 신뢰성 높은 사용자의 트윗을 추출하는 방법을 제안한다. 제안 방법의 유효성을 검증하기 위해 소셜 이슈 4 개에 대한 트윗 데이터에서의 실험을 통하여 상위 100 개의 결과에서의 정확률(P@100) 76.6%의 성능을 보였다. 실험을 통해 제안 방법이 신뢰성 높은 사용자의 트윗을 추출하는데 효과적인 방법임을 알 수 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.11
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• pp.27-32
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• 2019

This study examined the mediated effects of job satisfaction and the control effects of the perceived organizational support awareness on the effects of safety awareness recognized by construction workers on unsafe acts as a way to reduce unsafe acts. To this end, 439 workers at 23 construction sites across the country received a questionnaire from July 1 to July 20, 2019 and the data were analyzed, which resulted in the following conclusions. First, the sense of safety in which construction workers are late has a direct influence on job satisfaction. Second, job satisfaction recognized by construction workers has been shown to have a direct negative effect on the anxiety act. Third, job satisfaction was influenced by the medium in relation to safety awareness and anxiety transfer act recognized by construction workers. Fourth, the adjustment effect of the perceived organizational support awareness in the relationship between safety awareness and task satisfaction was shown to be significant. This study suggests that to prevent unsafe acts at construction sites, increased safe acts reduce the level of anxiety transfer due to a high sense of safety and job satisfaction by workers.

• Korean Security Journal
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• no.60
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• pp.63-89
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• 2019

The purpose of this research is to examine the impact of the organizational fairness of court security team on organizational citizenship behavior through the mediating effect of self-leadership. The data for this research were collected from court security officials located in six metropolitan cities including Seoul from April 1 to May 3, 2019. After discarding thirty-eight cases with missing values and outliers, a total of 402 cases were analyzed using SPSS 22 and AMOS 22. The results showed that organizational fairness did not have a direct effect on organizational citizenship behavior. However, it was found that self-leadership affected organizational citizenship behavior positively, and organizational fairness had a positive impact on self-leadership. Therefore, organizational fairness had an indirect positive influence on organizational citizenship behavior through the mediating effect of self-leadership. The results of current research suggest that the supervisors of the court security teams should consider policy changes for improved treatment and working conditions of the security officials as well as educational programs aimed at promoting self-leadership which is shown to increase with organizational fairness and affect organizational citizenship behavior positively.

• Journal of the Korean Home Economics Association
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• v.42 no.4
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• pp.11-27
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• 2004

본 연구의 일차적 목적은 어머니의 특성과 관련된 요인들이 양육효능감에 미치는 영향을 살펴보고, 양육효능감이 어머니의 특성과 관련된 요인들과 자녀양육 행동과의 관계에서 매개역할을 하는 것인가를 분석하였다. 그리고 양육효능감, 자녀 양육행동, 아동 발달과의 상관관계를 살펴보았다 미국 내 거주하는 Early Head Start 프로그램 의 수혜 자인 저 소득층의 어머니와 영 아들을 (출생∼36개월) 대상으로 한 본 연구결과에 의하면 어머니의 특성과 관련된 요인들로 어머니의 연령, 소득수준, 양육에서 오는 스트레스가 양육효능감에 영향을 미치는 것으로 나타났다. 양육효능감은 어머니의 특성과 관련된 요인, 특히 어머니의 연령과 양육행동과의 관계에서 매개역할을 하는 것으로 나타났다 양육효능감, 양육행동, 아동발달과의 상관관계 분석에서는 양육효능감과 양육행동에서만 유의한 정적인 강관관계가 있는 것으로 나타났다. 지금까지의 선행연구들과는 맥을 같이하는 연구결과이지만, 저소득층(high-risk families)의 어머니와 영아를 대상으로 양육효능감을 포괄적이고 체계적으로 이해하고자 하였다는데서 의의를 찾을 수 있다. 나아가, 이 연구의 결과는 저소득층을 위한 아동 및 가족의 통합적 복지사업을 실천하는데 있어 의미가 있는 것으로 시사된다. 사회 경제적 자립을 위한 기회 제공과 자녀양육을 하는데 있어서 전문가의 직접적인 모델링을 통한 부모교육을 통해서 양육효능감을 향상시켜나갈 때, 아동 및 가족 복지 실현의 궁국적 목적을 이룰 수 있을 것이다.