• Title/Summary/Keyword: 지향성

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The Effect of competitive strategy on Firms' Export Performance : Focusing on the Moderating Effect of Entrepreneurial Orientation (중국 중소기업의 경쟁전략이 수출성과에 미치는 영향 : 기업가 지향성의 조절 효과를 중심으로)

  • Sangyun Han;Hongchao Liu
    • Korea Trade Review
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    • v.47 no.4
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    • pp.103-124
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    • 2022
  • For venturing into international markets, small and medium enterprises (SMEs) have not only emphasized internal resources but entrepreneurial orientation has also become the need of the day due to its significant role in increasing firm's competitive capabilities. Although research indicates that the competitive strategies can significantly impact export performance, minor attention is given to the relationship between entrepreneurial orientation, business competitive strategy and export performance of small and medium enterprises (SMEs). This study scrutinizes the effect of each dimension of entrepreneurial orientation (i.e., innovativeness, risk-taking, and proactiveness) and each of generic competitive strategies (i.e., cost leadership and differentiation) on the export performance of Chinese SMEs. And we investigated the moderating effect of entrepreneurial orientation on the relationship between the competitive strategies and export performance. We surveyed 217 Chinese SMEs through a structured questionnaire. For the data analysis and hypotheses testing, we used AMOS. 27. The findings display that differentiation and cost leadership strategies significantly improve export performance. The innovativeness, risk-taking and proactiveness also spur Chinese SME's export performance. Further we find that adding entrepreneurial orientation significantly improves our model of the relationship between the competitive strategies and export performance. Thus, our study extends the entrepreneurial orientation literature and provides interesting new insights into how entrepreneurial orientation helps firms create more successful export operations.

Market Orientation Types and Investment Performance: Evidence from Multinational Manufacturers in China (중국진출 다국적제조기업의 현지시장지향성 유형과 투자성과에 대한 실증분석)

  • Song Gao;Sung-Hoon Lim
    • Korea Trade Review
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    • v.47 no.1
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    • pp.145-161
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    • 2022
  • For multinational manufacturers, China is an attractive consumer market, but the unique attributes and tastes of Chinese customers present challenges in achieving desired investment performance. In this paper, the influence (mediating function) of consumer-centered market orientation adopted as a strategic means by multinational companies entering China on investment performance was examined utilizing samples collected through questionnaires and statical analysis through structural equation models. This paper, based on value chain and product attributes, divided market orientation into two types: production impacted market orientation and service impacted market orientation. The empirical analysis results of 233 samples showed that, service impacted market orientation with downstream activities and support service (as a variable) has a greater impact on investment performance than production impacted market orientation with upstream activities and product attributes. This indicates to managers that focusing on service impacted market orientation when implementing consumer-centered marketing strategies in the Chinese local market is an efficient/effective localization strategy to increase expected investment performance.

Acoustic Power Measurement System of Array Probes for Ultrasonic Diagnostic Equipment Using Radiation Force Balance Methods (방사힘 측정법을 이용한 초음파 진단장치용 배열 탐침자의 음향파워 측정시스템)

  • Yun, Yong-Hyeon;Jho, Moon-Jae;Kim, Yong-Tae;Lee, Myoung-Ho
    • The Journal of the Acoustical Society of Korea
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    • v.29 no.6
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    • pp.355-364
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    • 2010
  • Considering biological safety, it is very important to measure acoustic power from ultrasonic array probe for diagnostic ultrasound imaging applications. In this paper, to measure acoustic power from each element on array probe for ultrasonic diagnostic equipment, we reconstruct and automate the acoustic power measurement system. The acoustic power from linear, phased and curved array were measured and analyzed. As a result of measurement, the effects caused by directivity of sound beam from curved array were founded. To remove these effects, we developed and applied the correction model. The proposed system is useful to evaluate characteristics of the acoustical output power of array probe.

A Metasurface Improving the Fixed Function of a Ready-Made mm-Wave Antenna Module (밀리미터파 안테나 모듈 기성품의 고착화된 기능을 향상시키는 메타 재질 표면)

  • Jaewon Koh;Seongbu Seo;Yejune Seo;Sungtek Kahng
    • Journal of Advanced Navigation Technology
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    • v.28 no.2
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    • pp.225-231
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    • 2024
  • In this article, a new approach is presented to improve the unchangeable function of a ready-made millimeter-wave antenna system. By designing a metamaterial surface appropriate for the given geometry and fixed electrical characteristics of the device, the properties of the radiated fields of the RF product are changed to have directivity and higher antenna gain. Unlike other designs using periodic metamaterials for a single patch, an aperiodic metasurface is developed to handle two patches. For a higher received signal strength and a longer RF path in the 24 GHz-radio link, an aperiodic metasurface enhances the radiated fields by 10 dB.

A Study of High School Students' Clothing Attitudes as Compared with Their Needs and Family Value Orientations (고등학생의 의복에 대한 태도와 욕구 및 가정의 가치지향성과의 관계 연구 -원주시 남$\cdot$여 고등학생을 중심으로-)

  • Yang Seung-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.10 no.1
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    • pp.27-35
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    • 1986
  • The purposes of this study were: 1) to investigate four aspects of high school students' clothing attitudes as compared with their needs and family value orientations. 2) to ascertain whether differences existed between toys and girls on four aspects of clothing attitudes. Needs were measured through The Need Diagnosis Scale (Jaung-Ku Whang: 1965). Family value orientations were measured through The Home Environment Inventory(Won-Sik Jung : 1970). Four aspects of clothing attitudes were assessed by means of Lee; Kahng; Lee; Yang's questionnaires. The questionnaires were administered to a sample of 576 senior high school students(285 boys and 291 girls) in Won-Ju. The data was analyzed by correlations, multiple regression, t-test. The results were as follows : 1) Need for exhibition was positively related to clothing exhibition and fashion interest for both boys and girls, and clothing conformity for boys only. Need for exhibition was negatively related to clothing modesty for boys only. Need for affiliation was positively related to clothing exhibition for both boys and girls, fashion for girls only, and clothing conformity for boys only. 2) Social climber family value orientation was positively related to clothing conformity and clothing modesty for boys only. Materialistic family value orientation was positively related to clothing exhibition. Traditional family value orientation was positively related to clothing modesty for both boys and girls, and negatively related to clothing exhibition. 3) Girls scored significantly higher than boys on attitudes toward fashion and clothing modesty, whereas boys scored significantly higher than girls on attitudes toward clothing conformity.

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Effect of Service Education and Training for Tour Conductors upon Customer Orientation and Customer Satisfaction (Tour Conductor의 서비스교육훈련이 고객지향성과 고객만족에 관한 연구)

  • Lee, Jae-Man
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.309-316
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    • 2008
  • In a study on effect of service education and training for tour conductors upon customer orientation and satisfaction it was shown that in view of insufficient service of education and training for tour conductors and increased number of population travelling by utilizing travel firms and their call for satisfying diverse demand there is need for customer oriented tour conductors to induce customer satisfaction through diverse role playing by tour conductors. It was indicated that such efforts lead to customer satisfaction and also has impact on improving image of company and on creating new customer. In view of such factors there is need for well planned, persistent education and training for service to heighten satisfaction of customer through well organized operation of service education and training program for tour conductors and through its continuous practice and experience.

Measurement and Analysis of Propagation Characteristics in Curved Subway Tunnel Environments (곡선형 지하철 터널환경에서 전파 특성의 측정과 분석)

  • 정회동;박노준;강영진;송문규
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.8A
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    • pp.950-961
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    • 2004
  • In this paper, we measured and analyzed propagation characteristics in a subway tunnel that is recently increasingly becoming one of the radio communication environments. The measurements are carried out in a subway tunnel with frequency bands of 2.45㎓ and 5.8㎓. The length of tunnel we used for this study is 175m of LOS (Line-of-sight) and 270m of NLOS (Non Line-of-Sight). The subway tunnel is curved and its cross section is horseshoe type. The measurement systems we employ in this study are a narrow-band system and a wide-band system. The narrow-band system is used to get path loss measurement and the wide-band system is used to figure out delay profile measurement. In particular, the wide-band system consists of 1023 length PN sequence generator using a chip rate of 80MHz based on a sliding correlation technique. The omni-directional antennas and directional antennas are used to analyze propagation characteristics for beam type of antenna. The path loss displays only pure path loss of a tunnel environment. The delay profile indicates the mean excess delay and RMS (root mean square) delay spread.

Chang in the Small Boat Building Industry: the Case of the Lake Washington Ship Canal (소규모 boat공업의 입지에 관한 연구 : Seattle 의 Washington 운하지역의 경우)

  • Lim, Yeong Dae
    • Journal of the Korean Geographical Society
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    • v.24
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    • pp.1-18
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    • 1981
  • 본 연구는 미국에서 boat공업의 중심지 중의 하나인 Seattle의 boat 공업의 입지와 그 변화를 고찰하므로서 소기업의 입지를 구명하려고 하였다. 본 연구에서는 먼저 Seattle에서 소규모 boat제조업체가 가장 많이 집중한 Washington호와 Shilshole 만간의 운하지역을 연구지역으로 선정하려 이 지역내에 입지하고 있는 boat 제조업체의 기업주와 interview한 결과를 기본자료로 이용하였다. 이상에서 얻어진 결과는 다음과 같았다. 연구지역의 소규모 boat 공업은 boat제조에 흥미와 능력을 가진 기업가들이 boat 공업에 유리한 Seattle의 환경의 영향을 받아 그들의 기업을 그들의 오랜 거주 지역에서 시작하므로서 발생하게 되었다. 그러나 담수를 지향하는 이 공업의 입지상의 특색, 원료공급처와 제품판매처의 위치, 주위의 지형 그리고 지방정부의 정책에 기인하여 이 공업은 Chittenden Locks와 Portage 만간의 운하지역에 그 입지가 국한되었다. 다시 이 지역내에서는 주위의 지형과 토지이용, 기업의 재정적인 능력 때문에 이 운하지역에 연해있는 기존공장 혹은 건물을 이용하여 입지하게 되었다. 입지후에 이 공업은 원료공급처와 제품판매처와의 강한 linkage를 형성하고 있다. 더구나 원료공급처의 희소성에 기인한 공간적 독점과 소비자 및 제품의 특성 때문에 연구지역의 대부분의 소규모 boat 제조업체는 바로 근처에 있는 원료공급처 및 소비자와 긴밀한 contact를 하고 있고 이러한 contact를 통하여 그들의 입지를 존속시키고 있다. 한편 Seattle 이 가지고 있는 boat 공업에 유리한 기업환경의 덕택으로 이들 소규모 boat 제조업체들은 수요의 계절적인 변동에서 초래되는 노동력의 공급 때문에 곤란을 받을 뿐 장기적인 불황에 직면한 적은 없다. 이리하여 이들 업체들은 이러한 계절적인 변동에 대처하기 위해 생산 input 의 조절, 주위의 기존공장이나 건물의 병합을 통한 연속적인 확장 혹은 그들의 action space 내에 있는 기존공장이나 건물을 이용한 이동등과 같은 입지변화를 보여왔을 뿐이다. 이리하여 연구지역의 소규모 boat공업은 Seattle의 경제 system 내의 주요 subsystem의 하나로서 활발히 움직이고 있다. 그러나 만약 기업의 외부환경에서 초래되는 stress, 즉 주민의 소득저하, 타 recreation 산업이 쇠퇴하게 되면 이 공업 또한 쇠퇴될 것이다. 요컨대 담수 지향성과 관련된 입지상의 특색을 제외하고는 연구지역의 소규모 boat 공업은 타 소규모 공업과 동일한 입지상의 특색을 가지고 있다.

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A Novel Feed Network for a Sectoral Conical Beam (분할된 원추형 빔 형성을 위한 안테나 급전 구조)

  • Kim, Jae-Hee;Park, Wee-Sang
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.20 no.5
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    • pp.413-420
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    • 2009
  • We propose a novel feed network for a $2{\times}2$ array antenna to form a sectoral conical beam. The proposed feed network, which is a symmetrical structure, consists of four $90^{\circ}$ hybrids, a crossover, and four $90^{\circ}$ delay lines. To verify the performance of the feed network a $2{\times}2$ array antenna and the feed network are fabricated on a microstrip structure, and the radiation patterns are measured at the center frequency of 2.57 GHz. The maximum radiation is measured at the $45^{\circ}$ elevation angle and at the $45^{\circ}$, $135^{\circ}$, $225^{\circ}$, and $315^{\circ}$ azimuth angles depending on the choice of the input port of the feed network.

An analysis of export deterring and facilitating factors with multidimensional scaling in Korean small and medium sized export companies (다차원척도법을 이용한 중소수출기업의 수출애로요인과 촉진요인 분석)

  • Hwang, Sun-Dai;Lee, Ki-Woong
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.135-153
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    • 2013
  • This study aims to investigate the overall relationship between the deterring and facilitating factors in export activities of the small and medium export companies. Nine export deterring factors are analyzed by multinational dimensional scaling(MDS) method to identify key dimensions underlying those factors. Perceptual mapping shows that some factors such as brand image, operating capital and e-trade infra are found similar in its degree of difficulties in export activities. Regression analysis shows that government export promotion measures might play an effective export facilitating factors to ease the export deterring factors like market information and manufacturing skill. Whereas difficulties arising from e-trade infra, operating capital, and brand image might be eliminated by internal competency of company, difficulties from distribution channel might be lessened by overseas orientation of chief executive of company.

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