• Economic and Environmental Geology
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• v.41 no.2
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• pp.267-273
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• 2008

This study was carried out to seek communication programs of geo-technology R&D outcome. For this, the following questions were set. 1) How much portion do KIGAM as the main body of geo-technology R&D among articles reported by major newspapers? 2) What are strength, weakness, opportunity, and threat factors of geo-technology R&D outcome from the communication view point? 3) What is the communication tasks and the communication ways for them? In conclusion, the communication programs of geo-technology R&D outcome using SMTCR(Sender-Message-Tool-Channel-Receiver) model were suggested.

• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.

• Economic and Environmental Geology
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• v.52 no.6
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• pp.605-616
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• 2019

The purpose of this study is to measure the trust and distrust perception of our society about science and technology. In addition to examining trust and distrust in science and technology, we also looked at trust and distrust in geoscience technology. In addition, by comparing the levels of trust and distrust in science and technology and geological resource technology, the implications for improving the reliability of geological resource technology are drawn. This study surveyed male and female office workers over 20 years of age working in the Seoul metropolitan area on the trust and distrust of science and technology. The results of this study show that respondents showed above-average trust in science and technology and geological resource technology. According to the gender or age of respondents, there was no difference in trust and distrust of science and technology and geological resource technology. As a result of examining the difference between trust and distrust in science and technology and geological resource technology, respondents showed higher trust scores in science and technology than geological resource technology. These results suggest that current communications activities on geological resources should be more active and diversified.

• Economic and Environmental Geology
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• v.45 no.3
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• pp.335-346
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• 2012

This study investigates the differences of recognition about geo-technologies outcome between experts and nonexperts. Based on these findings, this study would offer suggestions for future communication strategies on research outcome in a various field of scientific research as well as KIGAM. The result shows that there are differences between expert and nonexpert in the level of recognition about geoscience research outcome. The findings of this study emphasize the needs for recognizing the concept that geo-technologies are directly related to people's lives and external communication is necessary.