• Korean journal of communication and information
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• v.52
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• pp.111-134
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• 2010

This paper explored satisfaction and revisiting of participants on Busan Contents Market(BCM) programme in 2009. Specifically, this study conducted regression analysis for finding satisfaction and revisiting factors on main events, broadcasting-telecom convergence forum, broadcasting business marketing forum, world culture contents forum and BCM academy. Results show as following. Firstly, Participants satisfied on comfortable lodging and possibilities as international events, but not satisfied on facilities, managements, public relations, contents and service. In particular, regional attraction and interpretation service are one of factors for revisiting in BCM main events. Secondly, one of competition factors for revisiting intention in BCM main events is production and investment. Thirdly, contents, theme and qualities of presenters and discussants are main factors for revisiting in BCM. Fourthly, satisfaction degree on education contents and lectures in BCM academy is high and contents, time, line up of lectures analyzed as determined factor for revisiting. Fifthly, documentary planning, production and marketing with international investors drive to induce revisiting BCM. We discussed motivation and utility values for revisiting of broadcasting contents market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.301-308
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• 2020

This research analyzes the economic attitude and economic literacy of college students that attended college or graduated within one year. The study measures diverse traits of economics, such as economic rationality, economic interest, risk aversion, and competitive spirit or selfishness. Results show that students enrolled in economics courses have an interest in economics, received high grades, and graduates have a relatively higher level of economic rationality. Second, students who have taken courses in economics showed a higher level of interest in economics. Thus, the correlation between such education and students' interest cannot be denied. Third, regardless of their experience in taking economics courses, the level of knowledge in economics is low for community college students. Although the rationality and interest of those students enrolled in economics courses are higher compared to students not enrolled in such courses, it does not play a pivotal role in enhancing their economic intelligence. This shows that the current education in economics positively influences an individual's economic traits but does not necessarily generate knowledge in economics. Education should focus more on associating essential economic concepts with real-world issues.

• Korean journal of communication and information
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• v.81
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• pp.272-298
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• 2017

This study aims at understanding Korean fans who are also one of the most inquisitive consumers of the Korean pop products. For this purpose, it examines how Korean fandom perceives the procedures of the K-pop's globalization and constructs different perspectives of foreign fans. Firstly, it examines Korean fandom's the national pride as the K-pop expands to the global markets. Secondly, it explores how the Korean fandom rationalizes its possessive instinct while the global fans and markets becomes increasingly important. Finally, it explores how the Korean fandom constructs the different perceptions on foreign fans. In order to observe korean fans' thoughts and activities, it participates in the interactions in the tweeters and an online community. The Korean fans' perspective reflects both on individual tastes and the social dimensions in which fans live through. Through the lens of the Korean fandom, this study attempts to explicate the Korean fans' perception on foreign fans, which reflects another dimension of the K-pop's globalization.

• Korean journal of communication and information
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• v.81
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• pp.75-121
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• 2017

Maeul Community Media is community media practice that media education combine with community activism based on the region. Maeul Community Media appeared with Seoul city's supporting policy in 2012 and is now enlarging on a national scale beyond Seoul. This study is aimed at understanding and investigating Maeul Community Media activists' practice process by using a grouned theory approach. In-depth interviews were carried out of study participants who worked on as activists based on visual and radio field since 2012. By open coding based on grounded theory, 16 categories and 59 subcategories were discovered. The outcome of axial coding showed the centeral phenomena that can be called 'sustainable desire for Maeul Community Media act'. On the condition of the instability of public support and the absence of a village channel, the strategic practices were discovered, which are diversification of participants recruitment and modes of participation, invention of space-media, seeking multilateral distribution methodologies and the collective action plans of networks to stabilize the management and to empower Maeul Community Media networks. As a result, Maeul Community Media and civil society were networked by discovering and agenda-setting pending issues. And we could find that the desire and expectation for the role as a village's public sphere were enlarging.

• Korean journal of communication and information
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• v.60
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• pp.75-103
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• 2012

The purpose of this study is to explore the meaning and the effect of communication as social capital, which needs to be evaluated empirically focusing on corporate reputation. Also, it tried to analyze consumers' communication network in the structural, substantial, and relational level, which is to verify how characteristics and meanings of communication network structure affect to a good corporate reputation. A survey toward 200 participants was conducted during 5 days from March 29 to April 3, 2012. Characteristics of communication network structure of a corporation with higher reputation is analyzed using the index such as degree, degree centrality, and density. The findings of the study show that a corporation with higher reputation has higher network degree, degree centrality, and density compared to a corporation with lower reputation. Consumers of a corporation with higher reputation get information from various overlapping sources. It allows them to share similar interpretation, which could elevate the degree, degree centrality, and density of network. It also proved that when the network density is high, a corporation with higher reputation can distribute information much faster and easier. Moreover, in the substantial level of social capital, product/service information network has high degree and density rather than corporate issue information network. Likewise, degree and density of information acquisition network was higher than those of information provision network. Also, this study verified the effect and relationship between the network structure characteristics and corporate loyalty in a relational level. In this way, the positive effect of the degree centrality on corporate loyalty was supported. In conclusion, as consumers share more information from overlapping sources, the degree of communication network gets higher. Throughout this network, the diffusion of information among consumers would be activated, and this confirmed that corporate reputation and corporate loyalty is closely related.

• Korean journal of communication and information
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• v.66
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• pp.87-109
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• 2014

The purpose of this study is to investigate public art in Mullae art Village based on Adorno's Mimesis and explore a wide range of possibilities of new genre of public art. This study found out the new possibility of not only artist network, but also networks of local villagers and iron factory workers, and considered in-depth analysis of new genre public art in Mullae art village focusing on their active participations in art programs. By analyzing the artists' stories through interviews, low-cost rental accommodation brought a influx of artists into the village, and they formed their artist networks working by themselves. At this point, this could be judged a critical phenomenon in accordance with Adorno's mimesis. However, by external pressures such as government policies for setting up Mullae Art factory or downtown redevelopment, artists sought independent role in Mullae-dong and doing active public art programs grounded on mimesis. Artists were seeking a way to cope with the economy mechanism doing new genre of public art based on mimesis, and found out the possibility of formation of relationships with local residents and iron factory workers. This study was seemed to suggest the direction of new genre of public art through Mullae art village case, and considers new political measure plans for culture and art policy.

• Korean journal of communication and information
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• v.18
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• pp.269-303
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• 2002

This article presents a historical account of media role in the transition and consolidation period of democracy. Despite the assumption that media plays a important role in the construction of democracy, it is less clear how the media can affect the process of political change itself. This article seeks to answer some of these question, based on the Mill's macro-social comparative 'method of difference' of Korea and Spain. It is widely agreed that both states achieve democracy through transaction from above(pacts). Media role, however, differs significantly in accordance with authoritarian legacies and civic representativeness of the pacts. Whereas Korean dailies is deepening given market oligopoly and prior practices after democratization, Spain dailies market entirely changed in both structural and spiritual respects. As a result, Korean dailies substantially lacks in civic representativeness as before, contrary to Spain. Spain television settled a sort of the external pluralism. Korean television is pursuing the BBC type of internal pluralism. In Korea, television is more commercial than Spain. Consequently, Spain media serve the consolidation of democracy more than Korea on the whole.

• Korean journal of communication and information
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• v.18
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• pp.199-229
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• 2002

This study analyzed the trends of broadcaster licensing policy during 1990-2001 in Korea. It is to seek the answers about how the examination standards and procedures applied to broadcaster licensing has been changed for the last decade. For the purpose this study inquired six cases such as private broadcasting licence (1990 October), cable TV program provider licences(1993 July), cable TV system operator licences(1994 January), private local broadcaster licences(1994 July), satellite broadcaster licence(2000 December) and cable TV home shopping channel licences(2001 March). It examined the degree of specification and measurement of the standards based upon the government white paper; average points per item, average points per quantitative item, and average points per qualitative item etc. The government hadn't opened the standards and procedures how it licensed broadcasters until 1990 and the uncertain attitude brought distrust on the government broadcasting policy. The first white paper about broadcaster licensing was made in 1994 after cable TV broadcaster licensing was finished. The results indicated that Korean broadcasting licensing policy rapidly developed in the dimension of transparency from 'a secret room policy' to 'a sunshine policy' for the last decade. But it still needs improvement in the dimension of fairness of examination. Now one of the main distrust is the ratio that the one of qualitative examination standards are much more than the qualitative one.

• Korean journal of communication and information
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• v.71
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• pp.194-223
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• 2015

This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

• Korean journal of communication and information
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• v.71
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• pp.33-51
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• 2015

In South Korea, the community building projects and so-called 'community businesses' are recently regarded as one of the popular issues for the local people and social activists. The project seems to be a miracle resolution for various social matters such as the deteriorating welfare, health care, security system and the worsening income problem, etc. But these promising social discourses and practices which encourage to build communities are not only constructing 'good governance' for the sound cooperation between the state and civil society, but also allowing government technologies to manage and regulate civil society and citizens. This irony of building community is not yet thoroughly considered. The aim of this article is to ask 'Is building community good for all of people?'; 'How does community guarantee the freedom of people who participate in?'. The reflection for community in South Korean Society has related to The May 18-community in Gwangju. The May 18-community is a keystone for understanding the ethos and pathos of community. This study tries to unravel the relation between the May Uprising and the idea of community throughout affects and hearts of participants. The lived experience and testimony of the people of Gwangju in May, 1980, reveals that community should not be in an order and an notion of security. Examining hearts of members of 'whatever community' in the May Uprising is essential to imagine a new form of community which incorporates liberation and freedom as its base.