• 한국벤처창업학회:학술대회논문집
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• 2008.04a
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• pp.253-301
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• 2008

본연구는 우리나라의 창업보육센터가 태동기, 양적 기반 확충기를 거쳐 이제 질적인 성장을 고려해야 할 성숙기의 단계에 접어들고 있는 시점에서 중소 벤처기업의 가장 어려운 난관인 Marketing 취약점을 제도적으로 지원함으로써 BI 입주기업의 성공을 도와 지역경제를 회생시키고 나아가 국가경제의 부흥을 도모할 필요가 있어 BI입주기업들을 대상으로 설문조사하여 분석 하였으며, 그 결과를 토대로 해결방안을 모색하였다. 조사 분석 결과 BI입주기업은 기술력과 사업성은 우수하나, 대외 인지도 및 마케팅능력 부족 등으로 매출신장은 미흡한 실정이고, 일부 BI 입주업체를 위한 마케팅 교육, 전시회 참가 및 홈페이지 제작 등을 지원하고 있으나, 그 성과는 극히 미홉하며, 기존 중소기업을 위한 판로지원 시책은 그 지원규모가 영세하고 또한, 기업의 성장단계 면에서 볼 때 초기 단계에 있는 BI입주기업이 이들 시책을 활용하기에는 애로가 있다. 경영자원의 부족에 따른 판매성과 미흡, 이에 따른 신규 경영자원 확보 실패와 계속적 판매 부진의 악순환을 탈피하기 어려울 것으로 판단되어진다. 이에 해결방안으로는 BI 입주기업에 대한 마케팅 지원을 활성화하기 위해서는 BI 입주기업만을 대상으로 하는 사업과 예산의 확보가 절대 필요하며 이를 시행함에 있어서는 수요자인 BI 입주기업이 필요로하는 서비스에 최우선을 두면서 소요 예산을 감안하는 것이 필요하다. 지원대상에 있어서는 BI 입주기업 전체를 지원하는 것은 예상되는 사업 비용상 불가능하며 차등적 지원을 통해 성공모델을 육성하는 것이 필요하리라고 전망된다.

• Journal of Korea Spatial Information System Society
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• v.11 no.4
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• pp.74-84
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• 2009

GIS based new postal marketing method is presented in this paper with spatiotemporal mining to cope with domestic mail volume decline and to strengthening competitiveness of postal business. Market segmentation technique for socialogy of population and spatiotemporal prediction of consumer propensity to purchase through spatiotemporal multi-dimensional analysis are suggested to provide meaningful and accurate marketing information with customers. Internal postal acceptance & external statistical data of local districts in the Seoul Metropolis are used for the evaluation of geo-lifestyle clustering and spatiotemporal cube mining. Successfully optimal 14 maketing clusters and spatiotemporal patterns are extracted for the prediction of consumer propensity to purchase.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.179-195
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• 2011

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2004.05a
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• pp.193-204
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• 2004

우리나라는 연이은 집중호우와 태풍으로 농경지가 말이 아닐 정도로 파괴되어 버렸다. 이 때문에 생산물량이 격감되어서 값이 높게 형성이 되자 무분별한 수입업자들이 중국산 김치와 절임 배추를 포함한 생 배추까지 마구잡이 식으로 수입을 하는 바람에 가뜩이나 농경지가 파괴되어서 생산비도 못 건지고 한숨쉬고 있는 농민들의 가슴에 못질을 하는 격이 되고 있다.(중략)

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.203-225
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• 2005

The purpose of this study is to supply basic marketing information and establish marketing strategy on local market by analyzing related using behavior of lifestyle type and buying behaviour of local residents. On this viewpoint, we focused on identifying the lifestyle, shopping behaviour, and media usage pattern. For this research, we surveyed consumers living in Jecheon city and analyzed questionnaires by multivariate statistical analysis. Through empirical analysis, we derived overall lifestyle profiles including demographic traits, media usage, leisure pattern in each lifestyle types and marketing implications.

• Archives of design research
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• v.16 no.4
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• pp.267-276
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• 2003

In these days, each local administrative organizations and residents have made constant efforts to achieve unique regional identity and its publicity as a strategy for 'Place Marketing'. Developing a proper symbolic regional theme for the area can bring the economic and cultural vitality to the local areas. The purpose of this study is to investigate and to analyze the contents of theme and expression methods of local theme museums of Japan for last 20years. The types of regional themes appeared as 'Physical' part like topography/ecology, relics and manmade facilities, and 'Social ＆ Cultural' part like industry, culture, people or historic events. The cases of expression methods such as Representation, Metaphor, Symbol and Metonymy could be also found. There was an increasing tendency applying and expressing the symbolic regional theme more impressively as the time passed.

• Journal of the Korean association of regional geographers
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• v.12 no.2
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• pp.229-244
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• 2006

Geographical indications are signs which identify a good as originating in the territory of a specific country, region, or locality, where the quality, reputation or other characteristics of the product is essentially attributable to its geographical origin. Korea has implemented geographical indication system through its Agricultural Product Quality Control Act since 1999. This research analyzes the impacts and implications of geographical indications on a particular cultural industry in a region using a case study of Boseong green tea which is the first product that was officially registered as a geographical indication in Korea. The results show that the geographical indication has contributed to the promotion of green tea industry in Boseong not only through increase of production but also through development of tourism. The implication is that a geographical indication can be used as an effective method to cope with trade liberalization in terms of agricultural policy. Another implication is that a geographical indication provides an efficient tool for place marketing.

• Proceedings of the Korean Society for Quality Management Conference
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• 2009.10a
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• pp.266-273
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• 2009

도시브랜드의 품질 특성을 중심으로 도시브랜드 자산에 영향을 미치는 요인에 대한 연구를 통하여 최근 관심이 증대되고 있는 장소 브랜드 마케팅 영역을 연구하였다. 본 연구에서는 특히 도시(지역) 브랜드에 특산물이 어떤 영향을 미치는지 연구를 통하여 지역과 지역 특산물의 상호작용에 대한 구조적 인과관계의 이해를 통하여 지역 경쟁력 향상에 실무적인 도움을 주고자 한다.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.531-539
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• 2011

A board-game is the genre which is the oldest among various game genres. Reflecting the issues, aspects & trend of the era, It contains social & cultural sources. For family activity, socializing & human networking, It is regarded such a good alternative leisure replacing on-line video game causing negative infection. In this research, for city marketing usage, we develop a specifically designed board-game with the source of historical people, must-see sights & local products. Also educational & commercial purposes are seriously considered.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.327-331
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• 2012

Although crafts industry in Chungcheongbuk-do where Cheongju International Craft Biennale is held has an excellent infrastructure, it is backward comparing with other regions. So we face up to the reality and desire to contribute to the creation of added value and the development of local crafts culture through study on the here and the hereafter of Chungbuk crafts industry. We figure out the customer satisfaction and the potential customer preference for cultural products on sale currently. Then, we establish a detailed marketing strategy and study the way how we can solve the current difficulties including design, technique and marketing.