• Archives of design research
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• v.17 no.2
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• pp.135-146
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• 2004

The street landscape image is through complex experience of psychological factor by the visionary experience and physical factor by recognize a street's structure. Therefore, the need for analyz-ing and evaluating the psychological and physical aspect of street view was aroused, and how much it has an effect on the outcome. Above all, a definite street standard of a region in its characteristics was selected to analyze the street characteristics of a region (commercial, business, and complex area). A questionnaire was used to measure psychological information felt in a street area. As a result, the street image holds similar characteristics according to regional characteristics and the amenity and busy condition play a major role in having the effect. To know of the effect of street of a region that is known to cause the busy in a region, the discriminant analysis was made between the selected regions to analyze the difference. As a result, the difference of the width of street, ratio of widths of sidewalk and driveway, the ratio of height of a building and width of street, and the difference of tree-planting ratio were main factors which helped to feel more of the contrary of street in a region. Current research has helped to make more precise analysis and evaluation of all kinds of street images, and suggested different means of having more live image in a street region through physical factors. To create more the busy in a region, it is considered that analyzing the image of a street would be used more.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.15 no.2
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• pp.79-88
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• 2022

Social media big data includes a lot of information that can identify not only consumer consumption patterns but also local images. This paper was collected annually data including 'Samcheok' from 2015 to 2019 from Blog and Cafe of Naver and Daum in domestic portal site, and analyzed the regional image change after refining keyword which forms the regional image by performing text mining and network analysis. According to the research results, the regional image of 2015 was expressed with image cognitive elements of the nearby place name or place etc. such as 'Jangho Port', 'Donghae', and 'Beach'. However the regional image both 2016 and 2019 were changed with image cognitive elements of 'SamcheokSolbich' which is a special place within region. Therefore as the keywords related to the local image include 'Jangho Port' and Resort, which are the representative attractions of Samcheok, it can be seen that the infrastructure factor plays a big role in forming the local image. The significance test for the network data used the bootstrap technique, and the p-values in 2015, 2016, and 2019 were 0.0002, 0.0006, and 0.0002, respectively, which were found to be statistically significant at the significance level of 5%.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.509-519
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• 2016

For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

• Science of Emotion and Sensibility
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• v.10 no.4
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• pp.613-622
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• 2007

Recently, sound design is being made by corporations for the production as well as for marketing and web with consideration of image of productions and attributes to improve corporational image through the design of melody which would remain in users. And sound is becoming an important factor to establish the identity of each area such as life environment and public facilities. At present, our local governments are promoting active business like as CIP to improve urban image but there is a limit to establish identity as the result of its partial focus on visual sense or insufficient recognition about it. Jeonju, the place of sound, has many festivals and great meetings related with sound but it has not identity in the sense of sound. So the purpose of this study is to suggest the condition of sound which has the trait of Jeonju and to provide data for the trait to be used as a necessary element to establish identity in order to activate regional image. For the method of research, sampling Korean beautiful 100 sounds among the natural sounds of residents. most favorite as the samples of sound to search the sound of regional image. Selecting favorite samples among them and analyzed the factors through the questionnaire on the image of adjective in each sample. As the result of analysis, it has been shown that the factor of sound to reveal trait of Jeonju is the image of bright, delight, and cozy with consideration of harmony, dynamics, contrast, and culture. For this study is to provide data so it can be used to actively establish and identify the local image.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.307-316
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• 2009

The basic objective of this study is to suggest the city image ideas and methods of application based on the analysis of the regional characteristics and image factors in making proposal for integrated design for public facilities. Through understanding and analyzing natural, environmental, industrial characteristics, the city was subdivided into urban, marine, inland, and industrial complex areas. Also, local residents' attitude survey and the city's cultural iconic image survey analysis was performed simultaneously, and the survey results were used to establish the strategy for Pohang's city design identity and were applied in public facility design development process. Developing from the identity motive, "texture", the images of "iron", "marine", "science" were selected as core image of identity and were applied as design factors. Four unique colors were selected for each areas based on scenery color analysis. For facilities that needed to be installed separately in all four areas, "application of color and material consistency" and "application of shape consistency and partial color diversity consistency" were suggested to integrate the image of the city as a whole through establishing distinctive image for each area.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10b
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• pp.499-501
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• 2001

본 논문에서는 각 광원의 위치에 대해 미리 구한 라디안스 맵에 시간-색 공간에서의 반사요소 분리방법을 적용하여 난반사 라디안스 맵과 거울반사 라디안스 맵을 구한다. 필셀 BRDF를 얻기 위한 입력으로 반사요소가 분리된 라디안스 맵을 사용하였다. 따라서, 광원의 조작에 대해 난반사와 거울반사 이미지를 각각 제어할 수 있다. 시간-색 공간에서의 반사요소 분리방법을 사용함으로써, 이미지의 전역 정보가 아니라 지역 정보만을 이용한 반사요소 분리가 가능하다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.493-506
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• 2016

The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.119-129
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• 2015

The purpose of this paper is to improve efficiency in establishing brand identity by researching the effect of local airlines' use of color identity on consumer's brand awareness. Case analysis on color image has first been implemented. And then an empirical study has been carried out in order to measure the effects of consumer's brand awareness based on color image and correlation of an airline company's image with its color image on formation of brand image. Airline's use of color identity, associated with color image, plays an important role in consumer's brand association. Also, the importance of color application will be raised identifying that it has a positive impact in establishing domestic airline's brand identity. This will contribute to the domestic airlines in emerging as global leaders with distinct brand identities and competitive edge. Furthermore, this study will suggest continuing research focusing on new aspects in sensuous consumption behavior given that existing researches on airline's brand have been limited to human services, system, and flight operation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.193-203
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• 2014

This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

• Archives of design research
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• v.15 no.4
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• pp.295-306
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• 2002

This research has focused on CI development by regional government, with emphasis on CI case study of Suncheon, Chonnam Province. Suncheon is located at the most east pan of Chonnam Province and famous as a starting point of temple Tour. CI for Suncheon City was studied and developed to promote the pride and love for Suncheon and to enhance the unique image of Suncheon to the tourists.