• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.705-713
• /
• 2006

우리나라 지역방송은 방송의 공익성 강화를 위한 방송프로그램의 '지역성 구현'과 규모의 경제를 이루기 위한 '방송시장의 확대'라는 두 가지 지역방송 발전정책을 추진하고 있다. 그 정책실천의 하나로서 인접한 방송권역의 지역방송사(국)들 간에 방송프로그램의 제작과 편성에 있어서 다양한 교류와 협력을 확대해나가는 권역화의 과정이 있다. 그러나 그 결과물인 권역공동제작 방송프로그램에 대한 내용면 그리고 사업면의 평가 및 검증은 아직까지 이루어지지 않았다. 따라서 본 연구에서는 지역방송 간의 제작 편성교류를 통해 제작된 방송프로그램들이 내용면에서 얼마나 이상적인 지역성을 구현하고 있는지, 그리고 사업면에서 얼마나 지역시청자에게 소구력이 있는지를 평가해보고자 한다. 이 평가의 도구로써는 지역 텔레비전 프로그램 별 지역성 지수와 사업성 지수인 방송시청률을 이용한다. 다양한 지역방송프로그램이 얼마나, 어느 정도 지역성과 방송시청률을 담보하고 있는지 평가하기 위한 하나의 평가척도를 제시하고 그에 따라 각 프로그램의 지역성 정도를 구체화하고자 한다. 지역방송의 권역화 과정에서 '이상적인 지역성'의 구현과 '사업적인 안정'의 실현은 상호배타적인 실천과제가 아니라 동시에 균형적으로 추진되어야 할 중요한 목표인 것이다. 따라서 권역화 과정에 나타나고 있는 다양한 방송프로그램들을 이 두 기준에 맞추어 평가하는 것은 지역방송의 공적 가치와 사업적 토대를 동시에 고려해보는 중요한 의미를 가지게 된다.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.322-330
• /
• 2008

한미 PTA 타결로 미디어 자본의 시장 침투와 전면적인 콘텐츠 경쟁 상황에서 국내방송과 통신융합이 미치는 영향과, 이러한 변화에 따른 지상파 방송의 디지털전환이 방송콘텐츠 산업의 향후 방향을 짚어보았다. 나아가 지역방송의 지상파 디지털 콘텐츠 활성화를 위한 프로그램 경쟁력 제고 방안, 지역방송의 역할로써 지역사회의 정치, 경제, 문화의 계승발전과 지역민의 통합과 화합을 위한 소통의 장의 수행, 그리고 새롭게 발족하는 방송통신위원회와 지역방송발전위원회에 정책적 대안을 제안하였다.

• Journal of Digital Convergence
• /
• v.15 no.1
• /
• pp.45-52
• /
• 2017

According to the change in media environment, a support plan for local broadcast has been required. In terms of legal and institutional support for the development of local broadcast, the enactment of special Act for local broadcast has become a breakthrough. In this point of view, we analyzed the performance and the limitation of the special Act. As a literature research, analyzing the literature and related-ordinances, we have sought legal and institutional support plans for the local broadcast. As a result, with the Local Broadcast Development Council being in charge of legislative right and responsibility, a plan to empower them to have legal and institutional authority should be drawn; another plan to secure independence in operating a fund and to promote the capability to produce local broadcast programs and the distribution system should be drawn; the other elaborate plan for the locality index that assesses the locality is required. Local broadcast should be on a way to secure not only public interest and concern but locality and diversity; legal and institutional plans should be sought.

• Journal of Digital Convergence
• /
• v.18 no.4
• /
• pp.381-388
• /
• 2020

Based on local viewers' awareness of locality and consideration of desired local broadcasting service, this study explored the direction of service policy and specific service strategy of local broadcasting. The research method is a secondary analysis using three regional audience surveys and in-depth interview data conducted by KBS. For local audience, the concept of localism is being narrowed down to the city/county/district where they live. In order to reinforce the identity of local broadcasting and improve local broadcasting services, first, the function and role should be expanded to the local mega platform. Second, regional programs such as in-depth coverage and discussion of local issues should be strengthened. Third, in order to communicate with local audience, viewer analysis ability and communication education of local broadcasting members are required. Fourth, it is necessary to create an ecosystem in which local people participate as producers of local broadcasting.

• Korean journal of communication and information
• /
• v.34
• /
• pp.275-305
• /
• 2006

The main research question of this paper is as follows: How can broadcasting both cause the crisis in democratic participation and yet also offer the solution? The contradiction in broadcast localism has never been adequately resolved in spite of regulation at all in practice, in that localism simply cannot account for the diversity of modern life and for the external forces that incorporate local communities into much larger economic and communications network. The concept of locality in local television, however, has been multiplied and enlarged in order to adjust to "time-space compression". Recently the local television have been "interface" combining and negotiating the globalization of media market and the decentralization of political power, the economies of scale and the activation of local democracy, consequently aiming at the horizontal-cooperative network instead of old vertical-dependent one.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2014.11a
• /
• pp.26-28
• /
• 2014

현재 소방방재청에서 2009년에 설치 운영중인 DMB재난방송시스템은 지역단위의 재난방송으로 활용을 하지 못하고 광역단위의 재난방송에 활용되고 있는 실정이다. 게릴라성 폭우등 지구 환경의 변화로 인하여 국지적 재난이 빈번히 발생하고 있는 상황에서 광역적인 재난방송 보다는 국지적 재난 상황을 일반 국민에게 신속히 전파하며, 지역에 맞는 대피 방법등을 지역맞춤 재난방송을 전달함으로 재난에 대한 국민의 신뢰도를 높이는 것이 필요하다. 국민들이 가지고 있는 DMB 수신기를 최대한 활용하여 신속하고 정확한 멀티미디어 재난정보 전달체계를 구축하려면 많은 예산과 인력이 필요하다. 이런 문제점을 R&D를 통해 지역에 적합한 정보를 수집하고 방송하면서 중앙재난상황실에 설치된 DMB재난방송시스템을 활용한 지역 재난방송이 가능하도록 전략을 연구하였다.

• Korean journal of communication and information
• /
• v.19
• /
• pp.65-93
• /
• 2002

This research deals with meanings and issues of 'broadcasting area' in which trans-regional broadcasting media such as satellite broadcasting and webcasting provoked. The issues around broadcasting area have raised the examination of fundamental broadcasting philosophy in Korea, i.e. establishment of broadcasting area intends to foster new media development? or protect local culture and local journalism? After assessing current criticisms around the broadcasting area, this study particularly addresses re-transmission outside the broadcasting area, satellite broadcaster's re-transmission of terrestrial channels, and widening of broadcasting area. This research argues that broadcasting area has lost its raison-etre due to the advent of new communication technology, even though it was maintained to protect regional broadcasting stations. Therefore it argues that now is the right time to change the broadcasting area in the digital media era. This approach could strengthen the competitiveness of regional broadcasting stations and solve the rows surrounding broadcasting areas.

• Korean journal of communication and information
• /
• v.78
• /
• pp.35-78
• /
• 2016

This study pays attention to the assumption that the governance including the appointment of CEO is a key factor in the internal colonialism of local broadcasting. To evaluate the tendencies, it collects and analyzes the profile of CEOs, directors, and shareholders of the 17 regional affiliates of MBC and 9 local commercial broadcasting companies between the early and mid-1990s and 2015. It also discusses the local broadcasting personnel and its operations. By doing so, the study attempts to reveal how the internal colonialism of local broadcasting works. It finds out that the governance of regional broadcasters of MBC is controlled by the head office located in Seoul. At the same time, the governance of local commercial broadcasters is encroached by the tyrannical practices of major shareholders caused by the non-separation of ownership and management. These kinds of abnormal management of governance tend to constrain the investment on personnel and production. Finally, this study suggests some desirable directions of governance focusing on the appointment of CEO in terms of both legislative system and self-regulation. They include establishing a new proviso for programming protocols in local broadcasting, introducing a CEO & non-executive director nomination committee, and so forth.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.636-643
• /
• 2013

The current media and content situation is increasingly more competitive and under the radical environment changes, the social & financial position of regional broadcasting companies has been threatened. The internet & mobile based platforms and smart media, however, bring a new opportunity of content distribution. This study analyzes the current status of MBCNET which is the superstation of regional MBC stations and specialists interviews to develop the content distribution strategies of regional broadcasting companies. According to the following: finance, ratings, and new media distribution analysis, the MBCNET outcome is deemed successful based on the content library and regional power. MBCNET utilized opportunity to develop strong content resources and distribution power. In order to maintain its competitive edge, MBCNET needs to adopt the following strategies: content and platform marketing power, research & development of competitive content based on user behavior analysis, and reorganization that is able to counteract N-screen circumstances.

• The Journal of the Korea Contents Association
• /
• v.9 no.4
• /
• pp.172-180
• /
• 2009

This study considers some changes in the program production by the local broadcasting stations through the analysis of their programs. Currently, one of the biggest changes in the local broadcasting systems is that they focus on the self-produced contents about the community and expand the joint-production. In the case of KBS Daejeon, they try to activate various joint-produced programs together with the local broadcasting stations in Yeongnam province. MBC Daejeon has also strengthened the joint-production systems since 2002 by classifying MBC's 19 subsidiary stations around the country into 5 groups in order to strengthen the competitiveness. As for TJB, they work in the cooperation with other commercial broadcasting stations in other cities, including Busan, Kwangju, Jeonju, Ulsan, Daegu by sharing the programs which they produced. In conclusion, the local broadcasting systems should depart from the function as a mediating center of the central broadcasting network and strengthen the ability of producing programs in order to be able to function as a source of producing programs. Thus, local broadcasting stations should expand the joint production of the programs about the communities and the ratio of the organization of the self-produced programs.