• Journal of Korean Library and Information Science Society
• /
• v.51 no.1
• /
• pp.179-200
• /
• 2020

This study aims to detect the knowledge structure of Korean studies using document co-citation analysis and text mining techniques. This study divided Korean corpus into two perspectives: Self-perceived and others' perceived Korean studies. To this end, we collected 10,929 humanities and social literature containing the word Korea or Korean as a keyword in the SCOPUS database. As a result of analysis, a total of 20 subdomains were found in the knowledge structure of self-perception, and a total of 14 subdomains were found in the knowledge structure of otherts' perception. Differences in Korean Studies between two are: First, the sub-area of self-perceived Korean studies is subdivided into more diverse areas than the sub-area of other-perceived Korean studies. Second the major areas in self-perceived Korean studies are customers and services, industrialization, multiculturalism, mental health, tourism, Korean language, environment, and cities. Others' perceptions of Korean Studies are grouped into domestic and foreign situations of Korea, Korean pop culture, Koreans as US immigrants, and Korean language. Finally, the common areas of self-perception and others' perception were mental health, tourism, Korean language, North-Korean defectors, and juvenile delinquency.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.3
• /
• pp.342-352
• /
• 2020

This study examines the effects of customer citizenship behavior and customer badness behavior on service employees' emotional dissonance and job burnout. To achieve this, a survey was empirically carried out to 338 foodservice employees. The overall findings were as follows. First, the customer citizenship behavior had a significant effect on the emotional dissonance of service employees. Second, the customer citizenship behavior had no significant effect on job burnout. Third, the customer badness behavior had a significant effect on the emotional dissonance. Fourth, the customer bad behavior had a significant effect on the job burnout. Fifth, the emotional dissonance had a significant effect on job burnout of service employees. These results confirmed the importance of customer citizenship behavior and customer badness behavior in the foodservice industry. This suggests that the customer badness behavior has a significant effect on the emotional dissonance and job burnout, leading to the deterioration of quality in the foodservice industry that pursues the unconditional suppression of service employees' emotion or customer-centered operating strategies. Therefore, strategic systemization is required in terms of promoting civil behavior on behalf of customers through positive interaction and induce contribution behavior through loyal service.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.34 no.4
• /
• pp.489-495
• /
• 2005

The purpose of this study was to analyze the effect of the consumer-brand relationship Quality (CBRQ) on the brand loyalty in the fast food restaurant in Masan, Korea. The Questionnaires were distributed to 250 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were performed from December 6 to 14, 2004. The 246 Questionnaires were responded, and 12 unusable Questionnaires were excluded, then 234 were used for the final analysis $(response rate:\;93.7\%)$. For the statistical analysis, SPSS (12.0) was used to conduct the descriptive analysis, factor analysis, reliability analysis, Pearson correlation and multiple regression analysis. The result of this study showed that 2 constructs (satisfaction and commitment) of consumer-brand relationship Quality have significant positive effects on the brand loyalty in the fast food restaurant. It meant that as consumer-brand relationship quality becomes stronger, the customer's brand loyalty becomes greater. The differences of customer loyalty between the high and low group of self-connective attachment, satisfaction, commitment, trust and intimacy were significant. So the brand loyalty of high group of customer-brand relationship quality was significantly higher than that of low group of customer-brand relationship quality. As a conclusion, the operator in the fast food restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship in order to increase the brand loyalty of customers.

• Journal of Distribution Research
• /
• v.15 no.5
• /
• pp.195-215
• /
• 2010

Large-scale discount stores, that were in charge of leading role up to recently, reach the limit of growth because of increasing competition, saturation of domestic market, and shortened product life-cycle. As per the limit of domestic market, large-scale discount stores are trying to various global market entry strategy and global marketing strategy like new store entry, takeover of foreign distribution chain, and global sourcing strategy. In the past, global companies of advanced country have been entering to Asian market with leading position. But, as per the rapid growth of Asian economy in the late 1980's, East Asian distribution companies like Japanese company were trying to enter the Asian market. In Asian market, starting with China, that was relatively not advanced in comparison with economic development, not only western advanced countries but also East Asian countries like Japan and Korea are entering actively for overcome their limitations of domestic market. Many of distribution companies experienced success and failure for various reason already. Korean large-scale discount stores are relatively late starters in Asian market. So, this paper purposed to review global market entry strategy of Japanese large-scale discount stores, and find out strategic implications for successful global market entry strategy of Korean large-scale discount stores.

• Science of Emotion and Sensibility
• /
• v.14 no.1
• /
• pp.73-82
• /
• 2011

This study was aimed to analyze the wedding servicescape color combination image focusing on the comparison between hotel banquet hall, general wedding hall and sanctuary. The survey was conducted among 400 customers(aged from 20~39 years old) who lived in Seoul and Kyunggi Province and 315 were analyzed. The statistical data analyses were performed using SPSS/WIN 17.0 and reliability analysis, factor analysis, t-test, ANOVA were used. Based on the result of the conducting factor analysis, color image of wedding hall were classified into 3 factors: delicateness, nobleness, and vivaciousness. Cronbach's alpha was calculated for the reliability of the survey instrument. Consequently, wedding hall color image were shown 'clear' 3.60, 'mild' 3.50, 'delicate' 3.38. Comparison among wedding hall types, 'vivaciousness' was 3.00 at general wedding hall, 'nobleness' was 3.64 at hotel banquet hall, and 'delicateness' was 3.60 at hotel banquet hall. Demographic differences of wedding hall color image were found by sex, marital status, monthly income but not by age, education and occupation. The results of this study will serve as a basis of wedding hall color marketing researches.

• Korean journal of food and cookery science
• /
• v.31 no.6
• /
• pp.749-755
• /
• 2015

The objectives of this study were to evaluate the gap between perceived importance and performance of foreign Chinese students' off-campus restaurants selection attributes and to analyze the factors affecting their satisfaction with off-campus restaurants. All statistical analyses were conducted using the SPSS package program (ver. 20.0). In summary, Importance-Performance Analysis results indicated that 'price propriety', 'ventilation of dining room' and 'friendliness of employees' were key aspects that should be reinforced by off-campus restaurant managers. Additionally, exploratory factor analysis on the validity of the 23 attributes of off-campus restaurant selection resulted in the identification of 5 factors including 'food quality and price', 'physical environment and value', 'service environment', 'service quality', and 'convenience and cleanness'. According to the results of multiple regression analysis, 'service quality', 'service environment', 'food quality and price', and 'physical environment and value' had significantly positive effects on overall satisfaction. In conclusion, in order to increase customer satisfaction among Chinese students, off-campus restaurant managers should improve not only the quality of service and food, but also the physical and service environment.

• The Journal of the Korea Contents Association
• /
• v.18 no.1
• /
• pp.19-30
• /
• 2018

The main purposes of this study are to analyze the contents and text network of online tourism information. For this purpose, Jeju Island, one of the representative tourist destinations in South Korea is selected as a study site. And this study collects the contents of both JeJu official tourism website and Sina Weibo's personal blogs which is one of the most popular Social Network Systems in China. In addition, this study analyzes this online text information using ROST Content Mining System, one of the Chinese big data mining systems. The results of the content analysis show that the formal website of Jeju includes the nouns related to natural, geographical and physical resources, verbs related to existence of resources, and adjectives related to the beauty, cleanness and convenience of resources mainly. Meanwhile, personal blogs include the nouns of Korean-wave, food, local products, other destinations and shopping, verbs related to activity and feeling in Jeju, and adjectives related to their experiences and feeling mainly. Finally, the results of text network show that there are some strong centrality and network of online tourism information at formal website, but there are weak relationships in personal blogs. The results of this study may be able to contribute to the development of demand-based marketing strategies of tourists destination.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.33 no.2
• /
• pp.117-126
• /
• 2007

This study investigated the effect of the price and brand name on the consumer's evaluation of cosmetics. 363 women from 20's to 50's living in Seoul and the metropolitan area were asked to use and describe the given samples of cosmetic products for one week with different information of price and brand name. The results of this study are as follows: First, the assessment of the facial toner, moisturizer and cream does not show a significant statistical difference between the group of 'renowned' and 'renownless'. Second, the assessment of the facial toner, moisturizer, and cream shows a significant statistical difference between the user groups which received the prior information whether the cosmetics are 'high price' or 'low price'. Third, the assessment of the users' satisfaction of the 3 kinds of cosmetic products mentioned above is influenced by 'renown' an 'price'. Finally, the interaction of the factor 'renown' and 'price' influences on the cosmetics' effectiveness significantly. From this study, it was discovered that the evaluation and the degree of satisfaction on cosmetics were influenced by the price and brand names. This will improve the understanding of consumers' behavior and personal decision-making, which in be the key of marketing strategy.

• Management & Information Systems Review
• /
• v.38 no.4
• /
• pp.113-136
• /
• 2019

Business performance is the ultimate output of company's effort. So in all academic area of business, scholars have tried to identify influencing factors on the business performance. This study also try to identify the factors and relati on among factors focusing on market orientation and relationship specific investment. Based on the literature review, we developed hypotheses. To examine the hypotheses we gathered survey data from B2B companies located in the Ulsan and 288 survey data was used to the analysis. Research results are as follows. As sub-factor of market orientation intelligence generation and responsiveness to intelligence affected on the relationship specific investment significantly and relationship specific investment also affected performance significantly. But all sub-factors of market orientation didn't influenced performance significantly meaning the mediating effect of relationship specific investment between market orientation and performance. Finally, the relation between intelligence generation and relationship specific investment was moderated negatively by dependence. The theoretical and practical implications of this study and limitations were discussed.

• Culinary science and hospitality research
• /
• v.20 no.3
• /
• pp.64-79
• /
• 2014

This study was conducted to examine changes in coffee intake according to the sociodemographic characteristics of the people over 50 and the elderly living in Korea. The data of 2,316 and 3,170 people were extracted respectively from the 2001 and 2011 Korea National Health and Nutrition Examination Surveys. The data were analyzed by gender, age, region area, marital status, educational level, household income, economic activity, and subjective health status. They were also analyzed according to gender and age by average daily intake of coffee, coffee type, place, cups of coffee a day and amount of coffee intake per serving. All statistical analyses were performed with IBM PASW Statistics (SPSS) 21.0 which is capable of complex sample design by frequency analysis, chi-square test, t-test, and logistic regression analysis. The results of the study showed that coffee consumption of the elderly was influenced by their economic activity. In 2011, elderly men ingested averagely more coffee than elderly women, and they also consumed brewed coffee mostly at workplace. Moreover, age groups of over 75 tended to consume a lot of brewed coffee. In this respect, the coffee industry should be aware of the elderly as a new consumption group. Also, this study provides a variety of coffee shops with basic data for product development and marketing activities.